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19th Hole

Gary Player’s son ‘banned from the Masters’ for perceived guerrilla marketing

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As the cameras focused on Lee Elder during last week’s honorary starter’s ceremony at Augusta, Gary Player’s son, Wayne, stood directly behind the 86-year-old displaying a sleeve of OnCore golf balls.

Golf fans on social media were outraged by what they had seen and accused Wayne Player of deliberate guerrilla marketing during a moment where the focus was on the first black man to play in the Masters.

According to Wayne’s estranged brother, Marc, Augusta National has since taken action and banned Player, Jr. for the incident.

During Thursday’s opening ceremony, Wayne Player was seen holding the OnCore balls, a company which his father Gary has been an ambassador for since 2018, in several shots during Elder’s introduction.

In response to the criticism, Wayne told Golf Digest that there was “zero intent” in his actions during the ceremony, saying:

“The only thought from that point was that it would be cool for fans to know what ball my dad was teeing off with. That’s where it ends. If I’ve hurt people’s feelings then I’m truly sorry and hope they will forgive me.”

OnCore also told the publication that they did not ask or instruct Wayne Player to visibly display a sleeve of balls next to Lee Elder.

Per Wayne’s brother, Marc Player, his sibling has since been banned from Augusta National and the Masters, who responded to a tweet from CBS’ Kyle Porter on social media saying:

“Agreed. Wayne has since correctly been banned from Augusta National and The Masters tournament. What a shame. What an embarrassment. What a bad decision to allow him on the first tee after years of similar shenanigans. My apologies to all.”

It’s yet another controversy for Wayne Player, who was arrested in 2019 on fraud charges surrounding a rental agreement for a house at the 2018 Masters.

 

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito

35 Comments

35 Comments

  1. BillyG

    Apr 26, 2021 at 3:00 pm

    This website is not safe.

  2. bobbyg

    Apr 26, 2021 at 2:59 pm

    Wayne Player is a donkey poker who was an arrogant jerk even in his junior playing days. He learned it from his father.

  3. Hit-the-7-iron!

    Apr 14, 2021 at 1:19 pm

    I’m of the opinion that Mr. Elder’s tribute should’ve been his own and Player’s son showed bad taste in pimping their brand without permission. It could also be perceived that TravisMathew used bad taste as well in seizing the moment on Mr. Elder’s shirt collar, yet no one is saying anything about that for some reason.

    • Fredino

      Apr 14, 2021 at 4:08 pm

      What kind of mental gymnastics are you applying, a shirt logo on a golf pro is not in the same universe of holding up a sleeve of balls for a gimmicky stunt. Get a grip on reality.

      • Old Tom

        Apr 26, 2021 at 9:21 am

        I think 7-Iron has a valid point. Advertising is advertising. So, it’s only okay to push a product if you have a contract? Have you ever heard of product placement in movies and TV shows? Is that wrong in your mind, too? Please get with the 21st century. SMH…

        • Erik Ugland

          Apr 26, 2021 at 7:07 pm

          The difference is that the public understands what the logo on a shirt is. It’s plainly a sponsorship. But when someone casually introduces a product placement in a context where the audience does not expect it, and doesn’t recognize it as essentially a commercial (which is what Player was going for), then it’s dishonest guerrilla marketing. It’s trying to make the audience believe something that is not true (that this was some authentic moment not a staged one), unlike the branding on clothes, golf bags, etc. Also, Player is a repeat offender, and the context was a little more sacred than usual (recognition of Lee Elder).

        • Thomas A

          Apr 27, 2021 at 9:57 am

          Lee Elder chose to wear the Travis Matthews shirt. He did not choose to hock Gary Player’s golf balls. If you can’t see the difference, you need to get with the 21st century.

        • Rascal

          May 2, 2021 at 4:33 pm

          Both you and 7-iron are dummies.

  4. JP

    Apr 14, 2021 at 11:40 am

    If it were a patron’s son pulling shenanigans, the club would pull tickets from both the son AND the ticker bearer. He would lose his lifetime tickets. Those that you get on the grounds reflect directly on YOU.

    They should hold Gary player to the same standard and ban him AND his son.

    • jbone

      Apr 28, 2021 at 8:30 am

      Well he’s won the masters and deserves to be there so go cry about it.

  5. Tom M Roberts

    Apr 14, 2021 at 10:34 am

    All the players are a marketing billboard. Ever notice how, when photo’d, they have their sponsors equipment facing the camera. This whole thing is total BS.

  6. David McGee

    Apr 14, 2021 at 9:48 am

    Really this is news? Who cares?

  7. Rocket

    Apr 13, 2021 at 3:46 pm

    Seems to me the folks at the Masters have way too much power.

    • joe

      Apr 14, 2021 at 10:01 am

      they always have.

      • Funkaholic

        Apr 14, 2021 at 10:10 am

        It is their tournament, they own the whole thing. What is “too much” power? Player and his son are both doucehbags.

    • Thomas A

      Apr 27, 2021 at 9:59 am

      Over the guests at their own club? That’s some mental gymnastics.

  8. Carolyn

    Apr 13, 2021 at 1:23 pm

    Nothing new here, every club, ball, shirt shoe etc. company uses the Tours to sell product…do you really think players could shoot the low scores they shoot or play on perfect courses without money being poured in by sponsors….Pro Golf is a business, now the Masters is run a little different in it is run by some of the most elite and rich people in the world so they do have more room then most tournaments and for sure they use that power…but week in and week out your seeing the best players in the world advertising for sponsors all day just being good does not earn you millions….

    • Adam Boyle

      Apr 13, 2021 at 4:28 pm

      Of course people are going to wear hats with logos on them. That doesn’t mean when someone is having their moment on TV you jump in and start waving your product around at the camera.

      • Jack Nash

        Apr 14, 2021 at 10:12 am

        You’re bang on Adam. Evidently many here can’t seem to relate to the situation.

  9. Who Cares

    Apr 13, 2021 at 1:19 pm

    irrelevant article. This did not take away from Elder’s great moment.

  10. Mo

    Apr 13, 2021 at 1:51 am

    Sleezy

  11. Paul

    Apr 12, 2021 at 8:09 pm

    He should have worn a hat and shirt with the name since that appears to be appropriate in golf. Some of the players look like NASCAR cars. I guess one is okay, but not the other.

    • Jerry

      Apr 13, 2021 at 6:32 am

      Amen.
      Social media twerps influencing masters of the universe.
      hahahahahha

      • Repete

        Apr 13, 2021 at 6:47 pm

        Outrage twitter at it again. Some nasty pieces of work really. Poor taste by Player’s son but the response from the keyboard warriors is pretty shameful.

        • mike

          Apr 28, 2021 at 7:55 am

          Next up… keyboard warrior calls out keyboard warriors.

  12. Harv Newman

    Apr 12, 2021 at 5:16 pm

    I see my comment about marketing got deleted so I’ll reiterate. ALL MARKETING IS GUERILLA MARKETING NOW.

  13. Andrew

    Apr 12, 2021 at 4:26 pm

    Gary been a narcissistic fraud for years. Where does the apple fall?

  14. Harv Newman

    Apr 12, 2021 at 3:33 pm

    All marketing is “guerilla” marketing anymore.

  15. tom

    Apr 12, 2021 at 3:23 pm

    And Gary knew nothing about it, standing 2 feet away … yeah right

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19th Hole

Bryson DeChambeau: ‘This is how I gained 30mph ball speed with an iron’

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Bryson DeChambeau’s epic distance increase has been one of the main talking points in the sport over the past 18 months, with the 27-year-old’s speed sessions being so intense that he almost passes out.

But just what goes into these intense training protocols that have transformed Bryson’s game?

Thanks to the man himself, we can all take a peek into what exactly occurs during these sessions, as Bryson has dropped a new video on YouTube fully explaining how he picked up 30mph ball speed with an iron.

The video documents Bryson’s intense training to reach 160mph ball speed with an 8-iron, including a ruthlessly motivated team getting him fired up as part of the process.

In the first 20 minutes of his warmup, Bryson hits 53 balls. Though it’s clear the Californian isn’t exactly enjoying the process, the video documents how fully committed and determined he is to achieve his goals.

After 220 swings, Bryson is out on his feet from the brutal regime that you can see in full below.

Beast mode fully engaged.

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19th Hole

The 10 players most likely to profit from the ‘Player Impact Program’

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The $40 million pool soon to be split amongst some of the tour’s most elite players and biggest names has provoked plenty of opinions amongst golf fans, but what players are most likely to earn the most from the initiative?

Well, thanks to a study from LoveUX, we may have the answer, with some surprising names sitting inside the top 10.

As a reminder, the six categories that will help players take a share of the $40 million pie are the following:

(1) Their position on the season-ending FedEx Cup points list.

The FedEx Cup rank was included among criterion in the document players received, the tour tells Golfweek that it will not be used as a metric to determine bonus payments.

(2) Their popularity in Google Search.

(3) Their Nielsen Brand Exposure rating, which places a value on the exposure a player delivers to sponsors through the minutes they are featured on broadcasts.

(4) Their Q Rating, which measures the familiarity and appeal of a player’s brand.

(5) Their MVP Index rating, which calibrates the value of the engagement a player drives across social and digital channels.

(6) Their Meltwater Mentions, or the frequency with which a player generates coverage across a range of media platforms.

For starters, here are the most searched for players on Google.

In relation to “their Nielsen Brand Exposure rating, which places a value on the exposure a player delivers to sponsors through the minutes they are featured on broadcasts” and “their Q Rating, which measures the familiarity and appeal of a player’s brand”, LoveUX placed an importance on the most followed golfers on social media.

While for their MVP index rating, the study focused on the players with the most engaged audiences on social media.

So the formula behind calculating the players most likely to benefit from the program was done as follows:

“We simply combined the number of monthly Google Searches, Twitter Followers and Instagram Followers for the top Golfers on tour. We ignored Instagram engagement rate since it massively skewed the results in an unreliable fashion. The PGA metrics refer to the value of the engagement rather than just the engagement figures themselves, which suggests Justin Thomas’ 6.86% rate is more “valuable” than Doc Redman’s 13.88%,”

Giving us the players most likely to sit within the top 10 by the end of the year…

Top 10 PGA Tour pros most likely to benefit from the PGA Tour’s Player Impact Program

  1. Tiger Woods
  2. Rory McIlroy
  3. Jordan Spieth
  4. Rickie Fowler
  5. Bubba Watson
  6. Ian Poulter
  7. Dustin Johnson
  8. Phil Mickelson
  9. Justin Thomas
  10. Justin Rose

Eight of the ten players above also featured in the PGA Tour’s Top 10 algorithm for 2019, however, Adam Scott is a big exclusion in this certain study.

Per LoveUX, many people searching for Adam Scott may well be looking for the Parks & Recs actor, which likely throws a curveball into his ranking by the PGA Tour.

Check out the study and methodology behind it in full here.

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19th Hole

You won’t believe where Dustin Johnson keeps his trophies

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Dustin Johnson is a man who marches to the beat of his own drum and a man who has amassed some of the biggest trophies in the game.

Therefore, it would be reasonable to assume that DJ props up his shiny accomplishments in a trophy room or at least on his mantlepiece? Not so fast.

Prior to this week’s Valspar Championship, the enigmatic Johnson explained to media that the majority of his 20+ PGA Tour trophies instead sit in boxes at his home.

“Yeah, they’re all in a box in my office. We’re kind of in between houses, so I didn’t unpack anything, even though I’ve been there for like three years, but just never unpacked any of them. They’re all sitting together in boxes. I’ve got a few of them out.”

If that’s not the most classic DJ thing I’ve ever heard, then I don’t know what is.

As for this week’s trophy, the World Number One had this to say:

“It’s a nice trophy. I’d like to have it. It would look good on the shelf. I don’t know what it is, but it looks nice.”

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