Connect with us

Equipment

Ben Hogan launches game improvenemnt Edge EX irons

Published

on

After the successful recent releases of the Icon blade iron and the larger GS53 Max driver, Ben Hogan Golf is again turning its attention to golfers looking for extra forgiveness with the release of the new Edge EX game improvement iron set.

The 2021 Edge EX is the newest iron to carry on the Edge name which was introduced in 1989 with the first forged cavity back from the Texas-based company. The new Edge EX’s are designed to be easy to hit while still maintaining the traditional look golfers have come to expect from Ben Hogan.

A big push for the direct-to-consumer equipment company is to show golfers that Ben Hogan equipment is made for every golfer and not just lower handicap competitive players, which was a conclusion made from a consumer survey conducted by the company.

“Some golfers who play the game just for fun felt that our products weren’t for them.  We continue to try to educate golfers that forged clubs are not reserved for only the best players in the world.  In fact, quite the contrary.  Edge EX irons will offer average golfers the playability, forgiveness, and feel that Ben Hogan once described as ‘… that blissful feeling that goes from your hands, up your arms, and into your heart.” -Scott White, President and CEO of Ben Hogan Golf Equipment Company.

Technology

The Edge EX irons offer a deep undercut cavity and extreme perimeter weighting to increase launch and raise MOI. Along with the overall design, the actual iron head has been increased to create a larger effective hitting area to maximize forgiveness.

“We tested these irons more than any other product we’ve brought to market in recent years and golfer response and feedback has been exceptionally good throughout the development process.  Golfers of all ability levels, but especially those with double-digit handicaps told us that Edge EX irons were some of the easiest-to-hit irons they’ve ever played.” -Scott White

Price, specs, and availability

The new Ben Hogan Edge EX irons are available now for pre-order with products scheduled to ship in late April.

The Edge EX irons will be separated by consistent 4-degree gaps, and start at a 44-degree pitching wedge and going to a 20-degree 4-iron.

Seven-piece (4-PW) sets will be priced at $800.00 with a choice of premium steel and graphite shaft options.

Six and five-piece sets with also be available for $720 for 5-PW and $630 for 6-PW for golfers that would like to build a combo set with either the Ben Hogan UiHI utility or VKTR hybrids — priced individually.

Edge EX irons are available for purchase exclusively at www.BenHoganGolf.com.

Your Reaction?
  • 57
  • LEGIT5
  • WOW4
  • LOL1
  • IDHT0
  • FLOP1
  • OB2
  • SHANK7

Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

2 Comments

2 Comments

  1. J

    Apr 10, 2021 at 12:18 pm

    improvenemnt – You guys, uh, might want to change that

  2. Z

    Apr 8, 2021 at 12:53 pm

    Wow, those are ugly!

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/18/24): TaylorMade BRNR mini driver head

Published

on

At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a TaylorMade BRNR mini driver head

From the seller: (@lasallen): “For sale is a BRNR mini 11.5 deg head only in brand new condition.  $325 shipped.”

To check out the full listing in our BST forum, head through the link: TaylorMade BRNR mini driver head 

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Your Reaction?
  • 1
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/18/24): Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

Published

on

At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made.

From the seller: (@DLong72): “Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made. ?: $1150. ?? 100% milled collectors item from the limited releases commemorating when Ping putters won every major in 1988 (88 putters made). This was the model Seve Ballesteros used to win the 1988 Open Championship. Condition is brand new, never gamed, everything is in the original packaging as it came. Putter features the iconic sound slot.

Specs/ Additional Details

-100% Milled, Aluminum/Bronze Alloy (310g)

-Original Anser Design

-PING PP58 Grip

-Putter is built to standard specs.”

To check out the full listing in our BST forum, head through the link: Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Your Reaction?
  • 3
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Equipment

Inside Collin Morikawa’s recent golf ball, driver, 3-wood, and “Proto” iron changes

Published

on

As you probably know by now, Collin Morikawa switched putters after the first round of The Masters, and he ultimately went on to finish T3.

The putter was far from the only change he made last week, however, and his bag is continuing to change this week at the 2024 RBC Heritage.

On the range of The Masters, Morikawa worked closely with Adrian Reitveld, TaylorMade’s Senior Manager of Tour at TaylorMade, to find the perfect driver and 3-wood setups.

Morikawa started off 2024 by switching into TaylorMade’s Qi10 Max driver, but since went back to his faithful TaylorMade SIM – yes, the original SIM from 2020. Somehow, some way, it seems Morikawa always ends up back in that driver, which he used to win the 2020 PGA Championship, and the 2021 Open Championship.

At The Masters, however, Rietveld said the duo found the driver head that allowed “zero compromise” on Morikawa’s preferred fade flight and spin. To match his preferences, they landed on a TaylorMade Qi10 LS 9-degree head, and the lie angle is a touch flatter than his former SIM.

“It’s faster than his gamer, and I think what we found is it fits his desired shot shape, with zero compromise” Rietveld told GolfWRX.com on Wednesday at the RBC Heritage.

Then, to replace his former SIM rocket 3-wood, Morikawa decided to switch into the TaylorMade Qi10 core model 13.5-degree rocket head, with an adjustable hosel.

“He likes the spin characteristics of that head,” Rietveld said. “Now he’s interesting because with Collin, you can turn up at a tournament, and you look at his 3-wood, and he’s changed the setting. One day there’s more loft on it, one day there’s less loft on it. He’s that type of guy. He’s not scared to use the adjustability of the club.

“And I think he felt our titanium head didn’t spin as low as his original SIM. So we did some work with the other head, just because he liked the feel of it. It was a little high launching, so we fit him into something with less loft. It’s a naughty little piece of equipment.” 

In addition to the driver and fairway wood changes, Morikawa also debuted his new “MySymbol” jersey No. 5 TP5x golf ball at The Masters. Morikawa’s choice of symbols is likely tied to his love of the Los Angeles Dodgers baseball team.

Not enough changes for you? There’s one more.

On Wednesday at the 2024 RBC Heritage, Morikawa was spotted with a new TaylorMade “Proto” 4-iron in the bag. If you recall, it’s the same model that Rory McIlroy debuted at the 2024 Valero Texas Open.

According to Morikawa, the new Proto 4-iron will replace his old P-770 hollow-bodied 4-iron.

“I used to hit my P-770 on a string, but sometimes the distance would be a little unpredictable,” Morikawa told GolfWRX.com. “This one launches a touch higher, and I feel I can predict the distance better. I know Rory replaced his P-760 with it. I’m liking it so far.” 

See Morikawa’s full WITB from the 2024 RBC Heritage here. 

Your Reaction?
  • 84
  • LEGIT8
  • WOW3
  • LOL6
  • IDHT2
  • FLOP4
  • OB3
  • SHANK6

Continue Reading

WITB

Facebook

Trending