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Ben Hogan launches game improvenemnt Edge EX irons

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After the successful recent releases of the Icon blade iron and the larger GS53 Max driver, Ben Hogan Golf is again turning its attention to golfers looking for extra forgiveness with the release of the new Edge EX game improvement iron set.

The 2021 Edge EX is the newest iron to carry on the Edge name which was introduced in 1989 with the first forged cavity back from the Texas-based company. The new Edge EX’s are designed to be easy to hit while still maintaining the traditional look golfers have come to expect from Ben Hogan.

A big push for the direct-to-consumer equipment company is to show golfers that Ben Hogan equipment is made for every golfer and not just lower handicap competitive players, which was a conclusion made from a consumer survey conducted by the company.

“Some golfers who play the game just for fun felt that our products weren’t for them.  We continue to try to educate golfers that forged clubs are not reserved for only the best players in the world.  In fact, quite the contrary.  Edge EX irons will offer average golfers the playability, forgiveness, and feel that Ben Hogan once described as ‘… that blissful feeling that goes from your hands, up your arms, and into your heart.” -Scott White, President and CEO of Ben Hogan Golf Equipment Company.

Technology

The Edge EX irons offer a deep undercut cavity and extreme perimeter weighting to increase launch and raise MOI. Along with the overall design, the actual iron head has been increased to create a larger effective hitting area to maximize forgiveness.

“We tested these irons more than any other product we’ve brought to market in recent years and golfer response and feedback has been exceptionally good throughout the development process.  Golfers of all ability levels, but especially those with double-digit handicaps told us that Edge EX irons were some of the easiest-to-hit irons they’ve ever played.” -Scott White

Price, specs, and availability

The new Ben Hogan Edge EX irons are available now for pre-order with products scheduled to ship in late April.

The Edge EX irons will be separated by consistent 4-degree gaps, and start at a 44-degree pitching wedge and going to a 20-degree 4-iron.

Seven-piece (4-PW) sets will be priced at $800.00 with a choice of premium steel and graphite shaft options.

Six and five-piece sets with also be available for $720 for 5-PW and $630 for 6-PW for golfers that would like to build a combo set with either the Ben Hogan UiHI utility or VKTR hybrids — priced individually.

Edge EX irons are available for purchase exclusively at www.BenHoganGolf.com.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

2 Comments

2 Comments

  1. J

    Apr 10, 2021 at 12:18 pm

    improvenemnt – You guys, uh, might want to change that

  2. Z

    Apr 8, 2021 at 12:53 pm

    Wow, those are ugly!

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Whats in the Bag

Peter Malnati WITB 2021 (May)

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Driver: Titleist TSi3 (9 degrees) (A1 hosel setting, SureFit weight H2)
Shaft: Fujikura Ventus Blue 6 X

3-wood: Titleist TSi3 (15 degrees)
Shaft: Graphite Design Tour AD IZ 7 X

Hybrid: Titleist 818 H2 (19 degrees)
Shaft: Graphite Design Tour AD DI 85 X

Utility: Titleist U500 (4, 23 degrees)
Shaft: True Temper AMT X100

Irons: Titleist T100 (5-9)
Shafts: True Temper AMT X100

Wedges: Titleist Vokey SM8 (45-10F, 52-12F, 56-12D, 62-08M)
Shafts: True Temper Tour AMT (45, 52), True Temper Tour Issue S400 (56, 62)

Putter: Scotty Cameron Studio Select Fastback 1.5

Ball: Titleist Pro V1x

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Whats in the Bag

Phil Mickelson WITB 2021 (May – Wells Fargo Championship)

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Driver: Callaway Mavrik Sub Zero (8 degrees)
Shaft: Fujikura Ventus Black 6 X (@47.5 inches)

2-wood: TaylorMade “Original One” Mini Driver
Shaft: Fujikura Ventus Black 7 X

4-wood: Callaway Mavrik Sub Zero (16.5 degrees)
Shaft: Fujikura Ventus Blue 8 X

Irons: Callaway X-Forged UT (16), Callaway X21 UT Proto (19 degrees @20.5, 25), Callaway Apex MB ‘21 (small groove) (6-PW)
Shafts: (16) MCA MMT 105 TX (4-PW) KBS Tour V 125 S+

**(Callaway X-Forged 16 degree driving iron also in the bag and could be rotated in)**

Wedges: Callaway PM Grind ’19 “Raw” ([email protected], [email protected], 60-12)
Shafts: KBS Tour-V 125 S+

Putter: Odyssey Milled Blade “Phil Mickelson”
Grip: SuperStroke Pistol GT Tour

Ball: Callaway Chrome Soft X w/Triple Track

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Equipment

A closer look at Bryson DeChambeau’s low-lofted fairway wood

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Editor’s note: We filed this piece for PGATour.com’s Equipment Report

This week’s Wells Fargo Championship is Bryson DeChambeau’s first start since the Masters. DeChambeau, who’s won twice this season, is always experimenting, so it should be no surprise that he was seen on the range this week with a unique club built specifically to handle the tremendous swing speed he creates.

The new club is a custom Cobra RadSpeed Big Tour Proto B fairway wood. The ‘B’ stands for Bryson. It only has 10.5 degrees of loft – the same amount as some players’ drivers — with a fixed long hosel. The standard RadSpeed features an adjustable hosel to change the lie and loft.

The original Cobra Baffler was built in the 1980s as one of golf’s first utility clubs. The rails were designed to help the head glide through the turf.

On Dechambeau’s club, the signature Cobra Baffler railed sole has been modified to have the rails towards the front of the head, closer to the face. The club also has an adjustable weight in the sole.

“We started with a custom head and I added small rails via welding after the fact,” said Cobra tour manager Ben Schomin. “(The club) worked OK before rails and much better after thanks to improved strike consistency with the rails.”

Read the full piece at PGATour.com.

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