Equipment

Ben Hogan launches game improvenemnt Edge EX irons

Published

3 years ago

Apr 8, 2021

After the successful recent releases of the Icon blade iron and the larger GS53 Max driver, Ben Hogan Golf is again turning its attention to golfers looking for extra forgiveness with the release of the new Edge EX game improvement iron set.

The 2021 Edge EX is the newest iron to carry on the Edge name which was introduced in 1989 with the first forged cavity back from the Texas-based company. The new Edge EX’s are designed to be easy to hit while still maintaining the traditional look golfers have come to expect from Ben Hogan.

A big push for the direct-to-consumer equipment company is to show golfers that Ben Hogan equipment is made for every golfer and not just lower handicap competitive players, which was a conclusion made from a consumer survey conducted by the company.

“Some golfers who play the game just for fun felt that our products weren’t for them. We continue to try to educate golfers that forged clubs are not reserved for only the best players in the world. In fact, quite the contrary. Edge EX irons will offer average golfers the playability, forgiveness, and feel that Ben Hogan once described as ‘… that blissful feeling that goes from your hands, up your arms, and into your heart.” -Scott White, President and CEO of Ben Hogan Golf Equipment Company.

Technology

The Edge EX irons offer a deep undercut cavity and extreme perimeter weighting to increase launch and raise MOI. Along with the overall design, the actual iron head has been increased to create a larger effective hitting area to maximize forgiveness.

“We tested these irons more than any other product we’ve brought to market in recent years and golfer response and feedback has been exceptionally good throughout the development process. Golfers of all ability levels, but especially those with double-digit handicaps told us that Edge EX irons were some of the easiest-to-hit irons they’ve ever played.” -Scott White

Price, specs, and availability

The new Ben Hogan Edge EX irons are available now for pre-order with products scheduled to ship in late April.

The Edge EX irons will be separated by consistent 4-degree gaps, and start at a 44-degree pitching wedge and going to a 20-degree 4-iron.

Seven-piece (4-PW) sets will be priced at $800.00 with a choice of premium steel and graphite shaft options.

Six and five-piece sets with also be available for $720 for 5-PW and $630 for 6-PW for golfers that would like to build a combo set with either the Ben Hogan UiHI utility or VKTR hybrids — priced individually.

Edge EX irons are available for purchase exclusively at www.BenHoganGolf.com.

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Whats in the Bag

Jason Day WITB 2024 (April)

Published

2 hours ago

Apr 16, 2024

GolfWRX Staff

Jason Day what’s in the bag accurate as of the RBC Heritage.

Driver: Ping G430 LST (9 degrees @10)
Shaft: TPT Driver 15 Lo

3-wood: TaylorMade SIM Max (15 degrees)
Shaft: Mitsubishi Kuro Kage 80 X

Check out more in-hand photos of Jason Day’s WITB here.

7-wood: TaylorMade Stealth (21 degrees)
Shaft: Mitsubishi Kuro Kage 80 X

Irons: Srixon ZX5 Mk II (3, 4), Srixon ZX7 Mk II (5-PW)
Shafts: True Temper Dynamic Gold X Seven

Check out more in-hand photos of Jason Day’s WITB here.

Wedges: Titleist Vokey Design SM10 (52-08F, 56-10S, 60-04T), Cleveland RTX 6 ZipCore Tour Rack (56-10 MID, 52-10 MID)
Shafts: True Temper Dynamic Gold X Seven

Putter: TaylorMade Itsy Bitsy Spider Limited

Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Jason Day’s WITB here.

Ball: Bridgestone Tour B X (with Mindset)

Check out more in-hand photos of Jason Day’s WITB here.

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Whats in the Bag

Ludvig Åberg WITB 2024 (April)

Published

2 hours ago

Apr 16, 2024

GolfWRX Staff

Ludvig Åberg what’s in the bag accurate as of the RBC Heritage.

Driver: Titleist TSR2 (9 degrees, D4 SureFit setting)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Stealth 2 (15 degrees)
Shaft: Fujikura Ventus TR Blue 8 X

Check out more in-hand photos of Ludvig Aberg’s clubs in the forums.

5-wood: TaylorMade Stealth 2 (18 degrees)
Shaft: Fujikura Ventus TR Blue 8 X

7-wood: TaylorMade Stealth 2 (21 degrees)
Shaft: Fujikura Ventus TR Blue 9 X

Check out more in-hand photos of Ludvig Aberg’s clubs in the forums.

Irons: Titleist 718 TMB (2), Titleist T200 (2), Titleist T100 (4-PW)
Shafts: KBS Tour Hybrid 105 X (2), KBS Tour 130 X

Wedges: Titleist Vokey Design SM10 (50-08F, 54-10S, 60-08M, 60-04T), WedgeWorks Proto (60-10V)
Shafts: KBS Tour 130 X

Check out more in-hand photos of Ludvig Aberg’s clubs in the forums.

Putter: Odyssey White Hot Versa #1

Grips: Golf Pride MCC

Ball: Titleist Pro V1x

Check out more in-hand photos of Ludvig Aberg’s clubs in the forums.

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Equipment

Spotted: Callaway Paradym Ai Smoke Ti 340 mini driver, DUW fairway wood

Published

3 hours ago

Apr 16, 2024

Brian Knudson

We have seen a few new mini drivers from the likes of Titleist and TaylorMade being tested out on tour recently. Now, Callaway looks to be jumping into the mix at the RBC Heritage. We spotted Christian Bezuidenhout testing out a new Paradym Ai Smoke Ti 340 mini driver on the range. We don’t have any details yet but the club clearly states “mini driver” on it, and the “340” could easily refer to how many CCs the head is.

What we do know is that this mini driver has a very similar design to the current Paradym Ai Smoke Triple Diamond 3-wood. The sole looks to be made from steel or titanium, not forged carbon like the Paradym Ai Smoke drivers. It has weights up near the face and at the back of the club. Callaway’s OptiFit hosel is also present on this driver to allow loft and lie adjustments, and if you look closely on the face, you can make out the “Ai Smart Face” text at bottom center. The crown looks to have the familiar carbon fiber weave and Ai Smoke logos we have seen on the current clubs.

Callaway Paradym Ai Smoke DUW

The other Callaway prototype that was spotted looked to be a little more of a traditional fairway wood — but with non-traditional weight placements on it. Callaway’s Paradym Ai Smoke DUW looks to have four adjustable weights on it — two on the sole, one on the hosel, and one on the toe. This hosel isn’t adjustable, and I would assume that is to save some weight from creating spots for the movable weights.

It is hard to tell from the photos, but the face looks to be a touch deeper than the traditional Triple Diamond fairways. This deeper face could be where the “DUW” name comes from. With three weights all pushed forward near the face this DUW has to be a very low spinning and launching head. The sole is made from metal and similar in design to the current Paradym Ai Smoke Triple Diamond fairway woods as is the carbon crown.