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What to look for in a golf instructor: The difference between transformative and transactional coaching

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Golf instruction comes in all different styles, methods, and formats. With that said, you would think this would be a good thing due to there being so many different types of people in the world. However, it is my opinion that the lack of standardization within the industry makes it confusing for the athlete to determine what kind of golf instruction they should seek out.

Before we can discuss what may or may not be the best type of instruction for yourself, first we need to know what our options are. Whether we are taking a “broad-spectrum approach” to learning or a more personalized approach, it is important to understand that there are differences to each, and some approaches are going to take longer than others to reach goals.

Broad-Spectrum Approach

Welcome to the world of digital golf instruction, where tips from the most famous coaches in the world are a click away. The great thing about the internet and social media for a golfer is there has never been more access to the top minds in the field—and tips and drills are plentiful. With that said, with there being so many choices and differing opinions, it can be very easy to become distracted with the latest tip and can lead to a feeling of being lost.

I would describe “internet coaching”—or YouTube and Instagram surfing—as transactional coaching. You agree to pay, either a monthly fee or provide likes or follows and the professional provides very generalized tips about the golf swing. For athletes that are new to golf or golf instruction, this tends to be the first part of their process.

There are people who prefer a more transactional approach, and there are a ton of people having success working together over the internet with their coach. With that said, for someone who is looking for more of a long-term individualized approach, this may not be the best approach. This broad-spectrum approach also tends to be the slowest in terms of development due to there being a lot of trial and error due to the generalized approach and people having different body types.

Individual Transactional Coaching

Most people who are new to golf instruction will normally seek out their local pro for help. Depending on where you live in the country, what your local pro provides will vary greatly. However, due to it being local and convenient, most golfers will accept this to be the standard golf lesson.

What makes this type of instruction transactional is that there tends to be less long-term planning and it is more of a sick patient-doctor relationship. Lessons are taken when needed and there isn’t any benchmarking or periodization being done. There also tends to be less of a relationship between the coach and player in this type of coaching and it is more of a take it or leave it style to the coaching.

For most recreational or club-level players, this type of coaching works well and is widely available. Assuming that the method or philosophies of the coach align with your body type and goals athletes can have great success with this approach. However, due to less of a relationship, this form of coaching can still take quite some time to reach its goals.

Individual Transformative Coaching

Some people are very lucky, and they live close to a transformative coach, and others, less lucky, have had to search and travel to find a coach that could help them reach their goals. Essentially, when you hire a transformative coach, you are being assigned a golf partner.

Transformative coaching begins with a solid rapport that develops into an all-encompassing relationship centered around helping you become your very best. Technology alone doesn’t make a coach transformative, but it can help when it comes to creating periodization of your development. Benchmarks and goals are agreed upon by both parties and both parties share the responsibility for putting in the work.

Due to transformative coaching tending to have larger goals, the development process tends to take some time, however, the process is more about attainment than achievement. While improved performance is the goal, the periods for both performance and development are defined.

Which One is Right for You?

It really depends on how much you are willing to invest in your development. If you are looking for a quick tip and are just out enjoying the weather with your friends, then maybe finding a drill or two on Instagram to add to your practice might be the ticket. If you are looking to really see some improvement and put together a plan for long-term development, then you are going to have to start looking into what is available in your area and beyond.

Some things to consider when selecting a coach

  • Do they use technology?
  • What are their qualifications when it comes to teaching?
  • Do they make you a priority?

As a golf coach who has access to the most state-of-the-art technology in the industry, I am always going to be biased towards a data-driven approach. That doesn’t mean that you should only consider a golf coach with technology, however, I believe that by having data present, you are able to have a better conversation about the facts with less importance placed on personal preference. Technology also tends to be quite expensive in golf, so be prepared if you go looking for a more high-tech coaching experience, as it is going to cost more than the low-tech alternative.

The general assumption is that if the person you are seeking advice from is a better player than you are, then they know more about the golf swing than you do. This is not always the case, while the better player may understand their swing better than you do yours, that does not make them an expert at your golf swing. That is why it is so important that you consider the qualifications of your coach. Where did they train to coach? Do they have success with all of their players? Do their players develop over a period of time? Do their players get injured? All things to consider.

The most important trait to look for in a transformative coach is that they make you a priority. That is the biggest difference between transactional and transformative coaches, they are with you during the good and bad, and always have your best interest top of mind. Bringing in other experts isn’t that uncommon and continuing education is paramount for the transformative coach, as it is their duty to be able to meet and exceed the needs of every athlete.

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Graduating from the Professional Golf Management program at Eastern Kentucky University, Michael started his professional career as an Assistant Golf Professional. After a brief hiatus from the industry, Michael began to teach golf part-time at the Kendall Academy where Dave Kendall helped Michael find his true calling and passion in life. In addition to being exposed to Trackman, Michael was also exposed to Scott Hayes and “The Golfing Machine”. Scott Hayes was paramount in exposing Michael to the “science of golf” which has consumed him ever since. Without knowing the difference between kinetics and kinematics, Michael knew that there was a piece to the puzzle that was missing and quickly added his first set of force plates to go along with his Trackman. The force plates immediately unlocked the world of ground reaction forces and Biomechanics which led Michael into the BioSwing Dynamics group including Mike Adams, E.A. Tischler, Terry Rowles, etc. Getting a crash course into how the anatomy affects the motion of the golf swing, as well as how the forces and torques are acting on the anatomy gave Michael the piece to the puzzle that he had been missing all along. Michael wanted to create a performance training environment where everything was measured and quantified, and opinions didn’t matter. In November of 2020, Measured Golf opened for business. In addition to coaching athletes of all skill levels, Michael also works with several tour players and serves as an Advisory Board member to Swing Catalyst. Michael also consults and works with several other industry leading technology companies and continues to attend and present at education events around the world.

2 Comments

2 Comments

  1. ChipNRun

    Mar 29, 2021 at 5:17 pm

    Transformational or transactional? A couple of factors to consider…

    Some beginning golfers just want the basics – get the ball in the fairway enough to stay in the Friday PM workplace nine-hole league.

    So, part of this depends on how dedicated the player is. A big complaint of teaching pros? Player X shows up every two months for a lesson, but has made no effort to practice in between. “I get tired of giving the same lesson over and over,” is a familiar refrain.

    I have worked with a couple of different pros the last few years. They are transformational, in that they remember where I was at last lesson. Also, I will tell them the progress on major points of previous lesson. I do my part, they do theirs.

    These pros would walk out on the practice range and ask me how I’m doing. I’ll say I’m pushing drives, and they’ll give me a five-minute tuneup to get things back on line.

    And, the “…used technology…” can be misleading. Some people learn well from seeing video replay – before and after. Others learn from feeling the swing at different points. Ask any teacher – most students have a preferred learning style that works better than others.

  2. Thunder Bear

    Mar 28, 2021 at 10:18 pm

    Nothing could be harder to find than a transformative coach. In addition, those coaches that are transformative are likely overly busy so the only way to get their time is to pay a lot or be exceptional.

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Instruction

The Wedge Guy: The easiest-to-learn golf basic

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My golf learning began with this simple fact – if you don’t have a fundamentally sound hold on the golf club, it is practically impossible for your body to execute a fundamentally sound golf swing. I’m still a big believer that the golf swing is much easier to execute if you begin with the proper hold on the club.

As you might imagine, I come into contact with hundreds of golfers of all skill levels. And it is very rare to see a good player with a bad hold on the golf club. There are some exceptions, for sure, but they are very few and very far between, and they typically have beat so many balls with their poor grip that they’ve found a way to work around it.

The reality of biophysics is that the body moves only in certain ways – and the particulars of the way you hold the golf club can totally prevent a sound swing motion that allows the club to release properly through the impact zone. The wonderful thing is that anyone can learn how to put a fundamentally sound hold on the golf club, and you can practice it anywhere your hands are not otherwise engaged, like watching TV or just sitting and relaxing.

Whether you prefer an overlap, interlock or full-finger (not baseball!) grip on the club, the same fundamentals apply.  Here are the major grip faults I see most often, in the order of the frequency:

Mis-aligned hands

By this I mean that the palms of the two hands are not parallel to each other. Too many golfers have a weak left hand and strong right, or vice versa. The easiest way to learn how to hold the club with your palms aligned properly is to grip a plain wooden ruler or yardstick. It forces the hands to align properly and shows you how that feels. If you grip and re-grip a yardstick several times, then grip a club, you’ll see that the learning curve is almost immediate.

The position of the grip in the upper/left hand

I also observe many golfers who have the butt of the grip too far into the heel pad of the upper hand (the left hand for right-handed players). It’s amazing how much easier it is to release the club through the ball if even 1/4-1/2″ of the butt is beyond the left heel pad. Try this yourself to see what I mean.  Swing the club freely with just your left hand and notice the difference in its release from when you hold it at the end of the grip, versus gripping down even a half inch.

To help you really understand how this works, go to the range and hit shots with your five-iron gripped down a full inch to make the club the same length as your seven-iron. You will probably see an amazing shot shape difference, and likely not see as much distance loss as you would expect.

Too much lower (right) hand on the club

It seems like almost all golfers of 8-10 handicap or higher have the club too far into the palm of the lower hand, because that feels “good” if you are trying to control the path of the clubhead to the ball. But the golf swing is not an effort to hit at the ball – it is a swing of the club. The proper hold on the club has the grip underneath the pad at the base of the fingers. This will likely feel “weak” to you — like you cannot control the club like that. EXACTLY. You should not be trying to control the club with your lower/master hand.

Gripping too tightly

Nearly all golfers hold the club too tightly, which tenses up the forearms and prevents a proper release of the club through impact. In order for the club to move back and through properly, you must feel that the club is controlled by the last three fingers of the upper hand, and the middle two fingers of the lower hand. If you engage your thumbs and forefingers in “holding” the club, the result will almost always be a grip that is too tight. Try this for yourself. Hold the club in your upper hand only, and squeeze firmly with just the last three fingers, with the forefinger and thumb off the club entirely. You have good control, but your forearms are not tense. Then begin to squeeze down with your thumb and forefinger and observe the tensing of the entire forearm. This is the way we are made, so the key to preventing tenseness in the arms is to hold the club very lightly with the “pinchers” — the thumbs and forefingers.

So, those are what I believe are the four fundamentals of a good grip. Anyone can learn them in their home or office very quickly. There is no easier way to improve your ball striking consistency and add distance than giving more attention to the way you hold the golf club.

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Clement: Stop ripping off your swing with this drill!

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Not the dreaded headcover under the armpit drill! As if your body is defective and can’t function by itself! Have you seen how incredible the human machine is with all the incredible feats of agility all kinds of athletes are accomplishing? You think your body is so defective (the good Lord is laughing his head off at you) that it needs a headcover tucked under the armpit so you can swing like T-Rex?

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How a towel can fix your golf swing

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This is a classic drill that has been used for decades. However, the world of marketed training aids has grown so much during that time that this simple practice has been virtually forgotten. Because why teach people how to play golf using everyday items when you can create and sell a product that reinforces the same thing? Nevertheless, I am here to give you helpful advice without running to the nearest Edwin Watts or adding something to your Amazon cart.

For the “scoring clubs,” having a solid connection between the arms and body during the swing, especially through impact, is paramount to creating long-lasting consistency. And keeping that connection throughout the swing helps rotate the shoulders more to generate more power to help you hit it farther. So, how does this drill work, and what will your game benefit from it? Well, let’s get into it.

Setup

You can use this for basic chip shots up to complete swings. I use this with every club in my bag, up to a 9 or 8-iron. It’s natural to create incrementally more separation between the arms and body as you progress up the set. So doing this with a high iron or a wood is not recommended.

While you set up to hit a ball, simply tuck the towel underneath both armpits. The length of the towel will determine how tight it will be across your chest but don’t make it so loose that it gets in the way of your vision. After both sides are tucked, make some focused swings, keeping both arms firmly connected to the body during the backswing and follow through. (Note: It’s normal to lose connection on your lead arm during your finishing pose.) When you’re ready, put a ball in the way of those swings and get to work.

Get a Better Shoulder Turn

Many of us struggle to have proper shoulder rotation in our golf swing, especially during long layoffs. Making a swing that is all arms and no shoulders is a surefire way to have less control with wedges and less distance with full swings. Notice how I can get in a similar-looking position in both 60° wedge photos. However, one is weak and uncontrollable, while the other is strong and connected. One allows me to use my larger muscles to create my swing, and one doesn’t. The follow-through is another critical point where having a good connection, as well as solid shoulder rotation, is a must. This drill is great for those who tend to have a “chicken wing” form in their lead arm, which happens when it becomes separated from the body through impact.

In full swings, getting your shoulders to rotate in your golf swing is a great way to reinforce proper weight distribution. If your swing is all arms, it’s much harder to get your weight to naturally shift to the inside part of your trail foot in the backswing. Sure, you could make the mistake of “sliding” to get weight on your back foot, but that doesn’t fix the issue. You must turn into your trial leg to generate power. Additionally, look at the difference in separation between my hands and my head in the 8-iron examples. The green picture has more separation and has my hands lower. This will help me lessen my angle of attack and make it easier to hit the inside part of the golf ball, rather than the over-the-top move that the other picture produces.

Stay Better Connected in the Backswing

When you don’t keep everything in your upper body working as one, getting to a good spot at the top of your swing is very hard to do. It would take impeccable timing along with great hand-eye coordination to hit quality shots with any sort of regularity if the arms are working separately from the body.

Notice in the red pictures of both my 60-degree wedge and 8-iron how high my hands are and the fact you can clearly see my shoulder through the gap in my arms. That has happened because the right arm, just above my elbow, has become totally disconnected from my body. That separation causes me to lift my hands as well as lose some of the extension in my left arm. This has been corrected in the green pictures by using this drill to reinforce that connection. It will also make you focus on keeping the lead arm close to your body as well. Because the moment either one loses that relationship, the towel falls.

Conclusion

I have been diligent this year in finding a few drills that target some of the issues that plague my golf game; either by simply forgetting fundamental things or by coming to terms with the faults that have bitten me my whole career. I have found that having a few drills to fall back on to reinforce certain feelings helps me find my game a little easier, and the “towel drill” is most definitely one of them.

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