It started in the late ’90s as a random thought by Ely Callaway: How can we make an insert that has the sound and feel of a golf ball? Seems like a logical pursuit, considering the sound of the strike has as much influence over a player liking or disliking of equipment as anything else. … Continue reading GolfWRX Insider: Odyssey White Hot OG – “A good idea then is still a good idea now”