Equipment
Cleveland extending Frontline putter series with new models for 2021
Last year, Cleveland introduced the Frontline series of putters, which feature a modern weighting system that brings the center of gravity more forward in the head in order to increase stability and create a better role.
Based on the success of the line, Cleveland is expanding the series in 2021 to include six new models, which brings the total number of options to 13, making it one of the most comprehensive putter lines in golf.
The new putters are designed to expand the fitting options and give golfers a better opportunity to find a putter that will best fit their stroke. From strong arching to straight-back straight-through, the Frontline putter series offers something for everyone.
“Having weight as close to the face surface as possible while maximizing MOI provides the straightest putts on miss-hits ever measured. Frontline technology has eliminated the miss-hits. No matter where you hit on the insert, the ball will go straight and the same distance.
“This line-up, with additional models and builds, provides all options for players to uniquely align at impact. Delivering the face on the target line, while making the sweet spot ridiculously large, means more made putts.”
– Dustin Brekke, Director of Engineering at Cleveland Golf.
Frontline technology recap
The putters feature two Metal Injection Molded (MIM) tungsten weights in the extreme heel and toe face of the face. According to the company, the design places the center of gravity forward in the new putter for maximum accuracy on the greens.
The new additions feature the brand’s Speed Optimized Face Technology (SOFT) which is designed to normalize ball speed across the face for consistent distance performance on each putt.
Every model in the Frontline series also includes an individualized SOFT pattern which aims to prevent speed and distance loss, particularly on off-center strikes.
To improve alignment, the mid-mallet putters in the series continues to include Cleveland’s 2135 technology, which is designed to provide an excellent alignment regardless of where a golfer’s eyes sit at address.
Price, specs, and availability
The new Cleveland Frontline putters will be priced at $199.99 and will be available in golf shops and online starting today February 12.
Models
**New Models** – Frontline 2.0 Flow Neck, Frontline 8.0 Slant Neck/Single Bend, Frontline 10.5 Slant Neck/Single Bend, Frontline Elevado Plumber’s Neck.
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- Kevin Chappell what’s in the bag accurate as of the Valero Texas Open. More photos from the event here.
Driver: TaylorMade Qi10 (10.5 degrees)
Shaft: Project X Denali Black 60 TX
3-wood: TaylorMade Stealth 2 HL (16.5 degrees)
Shaft: Fujikura Ventus TR Blue 7 X
7-wood: Cobra King LTDx Prototype (21.5 degrees @20.5 degrees)
Shaft: Fujikura Ventus Black 9 X
Irons: Srixon ZX (3), Cobra King CB (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue S400
Wedges: Titleist Vokey Design SM6 (52-08F, 56-10S), Cobra Snakebite (60)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Scotty Cameron SB-2, Scotty Cameron TourType TG6.2
Grip: SuperStroke Traxion Flatso 1.0
Ball: Titleist Pro V1x
Grips: Golf Pride MCC
Check out more in-hand photos of Kevin Chappell’s clubs here.
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We have seen an uptick in longer putters out on the professional tours with players gravitating toward either counterbalanced or broomstick styles. As a refresher, A “broomstick” putter is a long putter that is usually built to a length that goes up to your chest. If you have seen Adam Scott putt in a tournament recently, he uses what is classified as a broomstick putter.
Axis1 might not be the most common brand in the world of putters but they have been around a while, most notably in Justin Rose’s bag.
Axis1 is known for a putter that doesn’t look traditional but a design is used to get the center of gravity to the center of the club face, aligned with the shaft. This technology keeps the face aligned with the ball throughout the stroke. More traditional putters rotate around the shaft axis, which doesn’t align with the center of the putter, making it easier for the putter face to not be square to the target at impact.
This week at the Valero Texas Open, we spotted a prototype Axis1 putter in a long broomstick version. The head shape looks very similar to the current Axis1 Tour-HM putter that the company currently makes, which is a more squared-off mid-mallet. The prototype looks to have a similar multi-material head with a 304 stainless steel face mated to a composite back. Twin site lines run together, on the topline and on the flange, to create a longer line for aligning the putter. The steel face has a fairly shallow milling to it, and the flowing heel hosel connects to the aggressive shaft bend.
A matching black shaft is installed, and at the grip end is Super Stroke’s Zenergy Tour 1.0 two-piece in white and black. No word on if or when this will come to retail yet.
- Check out the rest of our photos from the 2024 Valero Texas Open
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Equipment
Coolest thing for sale in the GolfWRX Classifieds (4/4/24): Mint set of TaylorMade Qi 10 irons
At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Mint set of TaylorMade Qi 10 irons.
From the seller: (@ch1985): “Mint set of TaylorMade qi 10 irons 5-PW, AW (used 1 round and some range balls) with factory stiff steel shaft – $925 shipped.”
To check out the full listing in our BST forum, head through the link: Mint set of TaylorMade Qi 10 irons
This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules
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Rob
Feb 14, 2021 at 11:01 am
I look at this very different. Today’s putters are really expensive. These are premium putters, with tech at $199.99. What’s the AVERAGE price putter now a days? $275?
Robin
Feb 13, 2021 at 6:25 pm
13 models, 2 left handed options. That’s a joke.
Benny
Feb 13, 2021 at 10:14 am
Hahaha, love the comments. But seriously you guys are all up in arms as if this is the first time you have seen marketing. Look at the new drivers out every year. All marketing that makes us want them.
Tank
Feb 12, 2021 at 9:07 pm
Their frontline technology is nothing new. There have been many putters with the weights on the face, like the Ping Bruzer.
Paul Runyan
Feb 12, 2021 at 2:41 pm
Correction: Toe Hang.
Paul Runyan
Feb 12, 2021 at 2:38 pm
Excellent post Jordan! You know putting.
The best putter I have a ever met was all about set up, alignment, grip, line, pace, roll, hand and arm position, and it keeps going.
It was like taking a physics course in college.
I first saw him hit a putt and I have never seen a ball roll like that since.
I brought a few putters with me. He took all of them and made unbelievable putts with all of them. Face balanced, tie hang, mallet blade and a putter from 1898!
It also helps to have perfect binocular vision, too!
Jordan
Feb 12, 2021 at 2:03 pm
That whole eye alignment thing is hilarious. If you don’t have some resemblance of consistency with eye alignment, you’re going to be pulling puts, pushing putts… etc. According to their marketing, “as long as your aim is right” – is so incredibly subjective. You may think you’re aiming right, but your eyes are a foot over the ball lol you’re going left all day.
Night putter
Feb 12, 2021 at 1:07 pm
Cleveland putters quality stuff but the only interesting putter they have made in ages was the Smart Square. I would like that head with this technology. That was the only head remotely signature and should keep offering it with updates
Paul Runyan
Feb 12, 2021 at 10:35 am
Wow, if you’re striking a putter 1 inch off the heel, you need Professional help!
So, is it 1inch off the heel or 1 inch off center??
kevin
Feb 12, 2021 at 10:29 am
These look better than PXG