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Bridgestone Golf joins Tiger Woods and PopStroke in family-oriented putting venues with new e6 as official golf ball

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Bridgestone Golf has today announced that the new e6 golf ball will be the official choice of PopStroke.

A partnership between TGR, Tiger Woods Ventures and PopStroke Entertainment Group, PopStroke is a family-oriented, hi-tech putting entertainment business. With the new partnership, all PopStroke customers will play and then take home Bridgestone’s new e6, which features a lower compression core and maximum soft feel.

Tiger himself fits into Bridgestone’s TOUR B XS model, which will be available for purchase at all PopStroke locations, including three new spots scheduled to open in 2021 in Orlando, Palm Beach, and Scottsdale, Arizona.

On Bridgestone’s e6 ball being the choice for this venture, Tiger Woods said

“I’ve trusted Bridgestone to manufacture my golf ball for the better part of 20 years. I place an extremely high value on quality and consistency in my equipment so the new e6 is a natural choice for this venture.” 

The putting entertainment company currently has two venues – one in Port St. Lucie and one in Fort Myers, Florida, with many more to come. Each new PopStroke location will feature putting courses designed by Tiger Woods’ TGR Design.

Speaking on the new partnership, Dan Murphy, President and CEO of Bridgestone Golf, stated

“This is an exciting initiative to be a part of for Bridgestone. Tiger has had a positive effect on the game of golf in so many ways and his ability to attract new players to the sport is incomparable. We’re very pleased that our new e6 golf ball will be enjoyed by every PopStroke customer.”

PopStroke aims to offer more than an entertainment venue that combines golf with premium food and drink; this premium experience is also designed to offer an opportunity to introduce new players to the game in a fun and welcoming environment.

“Some of my happiest memories are spending time with my pops on the golf course having putting contests, and now I do the same with my kids. I look forward to others enjoying time with their families at PopStroke. This is a new way for individuals to experience the game of golf. It’s about bringing people together.” – Tiger Woods

To find out more on PopStroke, visit Popstroke.com.

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito

1 Comment

1 Comment

  1. MBA-J

    Jan 12, 2021 at 8:44 am

    I really read this as “Bridgestone Golf joins Tiger Woods and ‘Pop Smoke’…” LOL

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Equipment

Best utility iron of 2021 – GolfWRXers discuss

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In our forums, our members have been discussing 2021 utility irons. WRXer ‘Krod10359’ kicks off the thread, saying:

“Just want to know your opinion on what new utility iron you have hit this year. Looks like a lot of solid offerings out right now from Ping, Srixon and Callaway. Let me hear what you have to say about these clubs.”

And our members have been sharing their thoughts in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • hypergolf: “This…(photo above)”
  • TigerInTheWoods: “Sim Udi is a beauty. Launches a bit higher and is a bit more forgiving than the P790 UDI which was really the benchmark for this kind of club.”
  • craz-e: “Hard to go past the Srixon for performance and value. The current offerings from Titleist (u500 & u501) and Mizuno (HMB) are also great options and worth trying.”
  • Golfingfanatic: “The new Callaway one is pretty good.”

Entire Thread: “Best utility iron of 2021”

Not yet a GolfWRX member? Sign up for FREE here.

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2021 Callaway Epic driver: Epic Speed, Epic Max & Epic LS drivers

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Callaway Golf introduces new Epic driver lineup for 2021—Epic Speed, Epic Max, and Epic Max LS drivers—giving us the best of everything.

When it comes to a hot face, Callaway Golf has been at the top of the heap since its introduction of Jailbreak Technology back in 2017. In simplest terms, Jailbreak allowed Callaway to vertically stiffen the face, which allows the face to absorb a ton of energy and release it right back into the golf ball.

When Epic hit the market, it was instantly the driver of that year due to its ball speeds and forgiveness across the face, but most importantly for Callaway, it gave the company a strong foundation to build from for models to come.

In 2020, with the help of artificial intelligence, Callaway engineers were able push that idea a bit further with the successful Mavrik line. This time, artificial intelligence took Jailbreak and found ways to make it even more efficient with the addition of the Flash Face.

Now, in 2021, using every piece of tech at its disposal, Callaway officially launches the new 2021 Epic Speed, Epic Max, and Epic Max LS drivers.

The new AI-designed, carbon-loaded, MOI machines are the culmination of now four iterations of Jailbreak technology, and in my opinion, Callaway has its fastest but more importantly—most golf-course friendly—driver ever.

Let’s dive in…

The new 2021 Callaway Epic Speed driver

New 2021 Callaway Epic Speed driver

The Epic Speed is the fastest swinging driver Callaway has ever made. The elevated Cyclone Aero Design gives players a clubhead that gets through the air and down into impact faster creating even more ball speed opportunities.

New 2021 Callaway Epic Speed Driver, Cyclone Aero Shaping

In addition, the AI-designed Flash Face SS21 and the new look Jailbreak Speed Frame create stiffness not only vertically across the face but east and west as well. The result? Speed, stability, and a ton of forgiveness.

The new 2021 Callaway driver, face on

“Spin robustness” is another key term in the 2021 Callaway campaign. What this means for us is giving players spin where we need it (i.e. off the heel spin stays down, off the toe spin stays up, out of the middle the ball goes forever).

Another key aspect to notice across the line is the enhanced composite crown. The new 2021 Callaway Epic Speed driver has a triaxial carbon crown that covers even more real estate allowing Callaway to redistribute 16 grams of discretionary weight. The larger carbon surface area also innately created a way for Callaway R&D to make the Epic Speed a bit more draw friendly without having to add external weight to the heel.

Callaway Epic Speed driver, address

2021 Callaway Epic Max driver

Sole view of the new Callaway Epic Max driver

Yes, the new 2021 Callaway Epic Max driver is a heater, but more than anything, it’s forgiving. Using all the tech bells and whistles from Epic Speed (AI-designed Jailbreak and Flash Face), Callaway made the Epic Max crown with even more triaxial carbon, saving 19 grams of discretionary weight, which allows them to create an even deeper CG and higher MOI. A rear sliding 17-gram weight in the trunk to tune in launch and shape and the OptiFit hosel provides up to 20 yards of shot shape correction.

The New 2021 Callaway Epic Max Driver, Sliding weight

The New 2021 Callaway Epic Max Driver, Address

2021 Callaway Epic Max LS

Incorporating the AI-designed Flash Face SS21 and Jailbreak technology, Callaway has created a new more forgiving profile in a players driver.

Out with the Sub Zero and in with the most playable players driver Callaway has created. With a neutral shape and weight configuration that is the more fade bias of the Callaway family, the new LS has a very high MOI (8,400+) for a tour-inspired driver. The idea was to give high speed players something fast all while mitigating the big miss better players fear. Yes, we all fear a big miss, but at high speeds, the foul ball is, well, a bit more foul. The new triaxial carbon crown saves 13 grams of weight, which was redistributed to increase MOI and lower CG.
Like Epic Max, LS also has a sliding weight to tune in adjustability.
Inspired by the Triple Diamond tour heads of the past, Callaway decided to go away from cranking spin down to oblivion and offer a driver that was actually closer to what the tour leans towards. Yes, they love a low spin head, but not too low spin. The Triple Diamond heads were basically a Sub Zero shape in a higher MOI profile. If you go through our tour photos, you will see more Triple Diamonds than anything. Obliterating launch and spin sounds good for Trackman, but it’s hard to play that way on the golf course all the time.

Initial Tour Reaction

I had a chance to chat with  Callaway’s PGA Tour Manager Jacob Davidson on the early response and this is what he had to say.

JW: In early testing, what is the first thing players are seeing with Speed and LS?

JD: Early feedback from the tour guys has been a noticeable difference in an increase in ball speed across the face but more importantly the dispersion has tightened down range. Many guys have also quickly fallen in love with the sound of the new metal woods.

JW: What most excited you with the new line?

JD: We knew early on with this product launch that we had an exceptional driver. To start- the look of the heads and the shaping allows the clubs to sit beautifully at the address position. From there the overall feel and sound matches exactly what tour guys prefer. The guys we have worked with have converted into the new woods extremely quickly with very positive feedback. For us, we are excited to have some great starting lines, a competitive ball speed advantage, and an increase in forgiveness.

We are constantly studying what makes world class drivers of the golf ball world class. After much research, we determined the ideal spin/ degree of launch and worked closely with our R&D team to reach these numbers. We were absolutely amazed to see what they came back to us with. Using AI they were able to figure out how to increase the MOI in this line of drivers while also focusing on more ball speed. It truly is remarkable the new frontier of technology we are using in our drivers to help our players play their best golf.

Overall Thoughts

I’ll be honest, I wasn’t a huge fan of Epic Flash (acoustics), and Mavrik was solid but didn’t blow me away. This new 2021 Callaway Epic line of drivers is exactly what players want: a golf club that is playable all while providing the distance and performance we have gotten used to over the past few years. It’s a new trend in the market that I’m loving. Drivers are becoming golf course friendly again. We tried to kill spin—when ultimately it was our best friend in the long run.

Specs

At Retail: 2/18

Lofts: 9, 10.5, 12 degrees (Epic Speed) 9, 10.5 degrees(Epic Max & Epic Max LS)

Price: $529.99

Stock Shaft Offerings

  • Epic Speed Driver: Project X Cypher 40g (WMS, L). Smoke IM 10 (50g – R,S. 60g – S)
  • Epic MAX Driver: Project X Cypher 40g (WMS, L). Smoke IM 10 (50g – R,S. 60g -S)
  • Epic MAX LS: Mitsubishi MMT (60g – S,X. 70g – S,X)
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Callaway unveils new 2021 Epic Speed and Epic Max fairway woods

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Callaway Golf has introduced its all-new Epic Speed and Epic Max fairway woods that contain the brand’s Jailbreak A.I. Velocity Blades.

2021 Callaway Epic Speed Fairway Woods

The 2021 Epic Speed fairway woods feature the brand’s new Jailbreak A.I. Velocity Blades. Callaway engineers used A.I. to design a completely new Jailbreak system which spreads and angles the Jailbreak blades. The result? Along with stiffening the body, the new design allows the forged face cup to flex more in design to provide exceptional ball speeds all across the face.

The A.I. Designed Flash Face SS21 across the brand’s Epic Speed fairway woods are uniquely designed using advanced A.I and are designed to put an even greater emphasis on center and off-center ball speeds. 

The Epic Speed fairway woods contain a forward center of gravity (CG) combined with a new leading-edge. This pairing aims to provide a strong ball flight, spin robustness, and consistent shot shape dispersion.

In addition, the new fairway woods from Callaway feature a forged C300 maraging steel face cup. The C300 maraging steel is engineered to offer maximum strength and flexibility, while the steel face cup is designed to provide speed and spin consistency across the clubface.

Specs, Pricing & Availability

Lofts: 3+, 3, 4, 5, 7

Price: $299.99

Availability: February 18

2021 Callaway Epic Max Fairway Woods

Just like the brand’s new Epic Speed woods, the Epic Max line also features the company’s new Jailbreak A.I. Velocity Blades in design to provide increased ball speeds as well as a club that is easy to launch.

As well as containing an A.I. Designed flash face SS21, the Epic Max fairway woods are engineered with a forged face cup to give golfers increased speed and spin consistency across the face.

The oversized head on the new Epic Max woods combines with a shallow face to make the clubs extremely easy to launch from the fairway while also offering added forgiveness.

The Epic Max line also offers adjustable weighting allowing golfers to adjust launch and spin using two and 14-gram weights. The added weight in the rear provides more forgiveness while more weight in the front offers lower launch and spin.

Specs, Pricing & Availability

Lofts: 3+, 3, 5, Heavenwood, 7, 9, 11

Price: $299.99

Availability: February 18

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