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XXIO launches premium, lightweight 2021 Prime and Prime Royal lines

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XXIO and its Prime line of premium clubs are one of the leaders in the world of lightweight golf equipment. With the introduction of its newest 2021 Prime line, XXIO looks to continue to offer some of the fastest and most forgiving clubs on the market for those golfers in the moderate-to-slow speed category.

The biggest key to the XXIO Prime line of clubs is in strategic weighting and mass saving at every possible step without sacrificing forgiveness. From a practical and club fitting perspective, lighter weight clubs offer golfers the ability to stay in balance and route the club properly, which leads to more consistent results along with clubs that are just overall easier to swing and swing faster.

“From the exotic materials and construction to the ultra-lightweight shafts featuring our Weight Plus counter-weighting technology, every detail in the new XXIO Prime has been engineered to add distance and accuracy – specifically for players who have lost some yards over the years. XXIO Prime is truly different and special.”
– Jeff Brunski, Vice President of Research and Development.

A key component to the lightweight designs are the Prime SP-1100 shafts, which use T1100 carbon fiber and nanoalloy resin. T1100 is well known for being used in the ultra-stiff Project X HZRDUS T1100 shaft, but it can also be used to stabilize extremely lightweight designs to add strength and offer tip stability without losing feel.

2021 XXIO Prime driver

Since engineers are working with light target head weights, internal optimization is crucial in keeping MOI as high as possible. The 2021 XXIO Prime driver uses what they are calling the “Star Frame” rib structure to save every last gram around the head—specifically in the midsection of the sole to push more mass low and deep.

This works alongside the “Rebound Frame” to optimizes the stiff and flexible areas around the driver’s head to focus energy towards the face to create extra ball speed.

Another cool design feature found in the driver and the rest of the 2021 Prime metal woods and hybrids is a draw bias bulge to more efficiently promote a draw-biased ball flight thanks to gear-effect.

2021 XXIO Prime fairway woods and hybrids

Technology

The new XXIO Prime fairway woods and hybrids feature where their engineers have dubbed “Cannon Sole”, which is a floating sole weight positioned in the rear of the head and allows the cup face to more area to flex for additional ball speed and forgiveness—especially for shots hit lower on the face.

XXIO Prime hybrids

XXIO Prime irons

Behind the face of each iron, which is made of Super-Tix Plus titanium, is a structure intended to flex more to increase ball speed.

According to XXIO, the combination of technologies in the new iron offers a 110% larger sweet spot than the previous generation Prime irons.

XXIO Prime-exclusive shaft specs

XXIO Prime Royal edition

Along with the new 2021 XXIO Prime line, there will also be an additional Prime Royal series targeted exclusively towards female golfers. The series will be highlighted by it’s careful attention to detail and offer quality luxury performance according to XXIO.

Price and availability

The all-new 2021 XXIO Prime is now available for preorder and will be available starting February 12, 2021.

The XXIO Prime Royal line pre-order starts February 25 and will be available in golf shops starting March 12.

Prices of the XXIO line are:

$899.99 for XXIO Prime Driver

$599.99 for XXIO Prime Fairway Woods

$399.99 for XXIO Prime Hybrids

$274.99 for individual XXIO Prime Irons, $1,099.99 for 4-piece set of XXIO Prime Irons

$1,199.99 for XXIO Prime Royal Driver

$799.99 for XXIO Prime Royal Fairway Woods

$449.99 for XXIO Prime Royal Hybrids

$299.99 for individual XXIO Prime Royal Irons

$1,799.99 for 6-piece set of XXIO Prime Royal Irons

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

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Equipment

Pros are just like us: Putting practice at the 2021 Arnold Palmer Invitational

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The great equalizer in the game of golf is putting, and just like every other golfer that plays the game, PGA Tour players are always working to improve their work with the flatstick.

Much like the short game, putting does not require brute strength and generally comes down to simple technique and repeatability. This week at the Arnold Palmer Invitational, we spotted a lot of pros on the practice green working hard with all types of training aids trying to improve on just that.

Bryson’s GC Quad meases 400-yard drives and 3-foot putts.

Spieth is always grinding with his favorite Scotty Cameron.

You don’t get to be the 16th ranked player in the world like Matt Fitzpatrick without working hard on your putting.

Kevin Kisner spotted working on core stability

Shane Lowry using the popular “gate” drill

Ian Poulter has been recently searching for a putter—and that pile behind him indicates he’s still looking.

Poulter was even spotted checking in with others around the green

Jason Dufner using the “bellied wedge drill” to help level out his stroke and improve contact.

The Putting Arc is a classic training aid that we continue to see players utilize

The Pelz trainer continues to be one of the most popular tools on tour

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Equipment

Tiger’s 5 best shots at Bay Hill (and the clubs he used)

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Editor’s note: We filed this piece for PGATour.com’s Equipment Report

During his career, Woods has reigned supreme eight times as a professional at Arnold Palmer’s place, and before these wins, there was also the U.S. Junior Amateur title in 1991, where Tiger won for the first time at Bay Hill.

As the 45-year-old continues his recovery from his serious car accident suffered last week, here’s a look back at Woods’ five greatest shots at the Arnold Palmer Invitational and the clubs he used for each one.

5. 2012 (final round): Approach to No. 8

At the 2012 Arnold Palmer Invitational presented by Mastercard, Tiger was looking to end a two-and-a-half-year winless streak, on what was a windy Sunday with greens and pins that Woods would afterwards describe as the most difficult he had ever experienced at this event.

On the treacherous eighth hole, Woods held a two-stroke lead. Sitting in the middle of the fairway with the pin on the left side guarded by the pond in front of the green, Woods, who would often lean on his cut shot during his time working with Sean Foley, struck a high draw. The ball landed softly on the front portion of the green and rolled to within 5 feet of the cup.

The bold shot paid off and gave Woods a three-stroke advantage, and he would go on to secure his 72nd PGA TOUR win and begin his ascension back to World No. 1.

Club Used: Nike VR Pro Blade 8-iron with a True Temper Dynamic Gold X100 shaft.

Read the full piece here.

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Equipment

Callaway launches new Chrome Soft Truvis Shamrock golf balls

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Callaway has introduced its Chrome Soft Truvis Shamrock golf balls ahead of St. Patrick’s Day later this month.

The balls feature all the technology and performance benefits of the 2020 Chrome Soft golf ball and the brand’s hi-res Truvis pattern design with shamrock visuals.

As a recap, the 2020 Chrome Soft golf balls feature a high-speed mantle layer for added distance as well as an inner core that is 34 percent bigger than its predecessors for higher launch and spin.

The Chrome Soft Truvis Shamrock golf balls are available at retail and online starting today (Thursday, 3/4) at a price of $47.99.

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