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XXIO launches premium, lightweight 2021 Prime and Prime Royal lines

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XXIO and its Prime line of premium clubs are one of the leaders in the world of lightweight golf equipment. With the introduction of its newest 2021 Prime line, XXIO looks to continue to offer some of the fastest and most forgiving clubs on the market for those golfers in the moderate-to-slow speed category.

The biggest key to the XXIO Prime line of clubs is in strategic weighting and mass saving at every possible step without sacrificing forgiveness. From a practical and club fitting perspective, lighter weight clubs offer golfers the ability to stay in balance and route the club properly, which leads to more consistent results along with clubs that are just overall easier to swing and swing faster.

“From the exotic materials and construction to the ultra-lightweight shafts featuring our Weight Plus counter-weighting technology, every detail in the new XXIO Prime has been engineered to add distance and accuracy – specifically for players who have lost some yards over the years. XXIO Prime is truly different and special.”
– Jeff Brunski, Vice President of Research and Development.

A key component to the lightweight designs are the Prime SP-1100 shafts, which use T1100 carbon fiber and nanoalloy resin. T1100 is well known for being used in the ultra-stiff Project X HZRDUS T1100 shaft, but it can also be used to stabilize extremely lightweight designs to add strength and offer tip stability without losing feel.

2021 XXIO Prime driver

Since engineers are working with light target head weights, internal optimization is crucial in keeping MOI as high as possible. The 2021 XXIO Prime driver uses what they are calling the “Star Frame” rib structure to save every last gram around the head—specifically in the midsection of the sole to push more mass low and deep.

This works alongside the “Rebound Frame” to optimizes the stiff and flexible areas around the driver’s head to focus energy towards the face to create extra ball speed.

Another cool design feature found in the driver and the rest of the 2021 Prime metal woods and hybrids is a draw bias bulge to more efficiently promote a draw-biased ball flight thanks to gear-effect.

2021 XXIO Prime fairway woods and hybrids

Technology

The new XXIO Prime fairway woods and hybrids feature where their engineers have dubbed “Cannon Sole”, which is a floating sole weight positioned in the rear of the head and allows the cup face to more area to flex for additional ball speed and forgiveness—especially for shots hit lower on the face.

XXIO Prime hybrids

XXIO Prime irons

Behind the face of each iron, which is made of Super-Tix Plus titanium, is a structure intended to flex more to increase ball speed.

According to XXIO, the combination of technologies in the new iron offers a 110% larger sweet spot than the previous generation Prime irons.

XXIO Prime-exclusive shaft specs

XXIO Prime Royal edition

Along with the new 2021 XXIO Prime line, there will also be an additional Prime Royal series targeted exclusively towards female golfers. The series will be highlighted by it’s careful attention to detail and offer quality luxury performance according to XXIO.

Price and availability

The all-new 2021 XXIO Prime is now available for preorder and will be available starting February 12, 2021.

The XXIO Prime Royal line pre-order starts February 25 and will be available in golf shops starting March 12.

Prices of the XXIO line are:

$899.99 for XXIO Prime Driver

$599.99 for XXIO Prime Fairway Woods

$399.99 for XXIO Prime Hybrids

$274.99 for individual XXIO Prime Irons, $1,099.99 for 4-piece set of XXIO Prime Irons

$1,199.99 for XXIO Prime Royal Driver

$799.99 for XXIO Prime Royal Fairway Woods

$449.99 for XXIO Prime Royal Hybrids

$299.99 for individual XXIO Prime Royal Irons

$1,799.99 for 6-piece set of XXIO Prime Royal Irons

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

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Equipment

What Adam Scott said about his new 681.AS irons

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Adam Scott has used the same irons — Titleist Forged 680 — for the better part of 10 years.

“When you’re old and stubborn, you like what you like,” the 41-year-old told PGATOUR.COM.

Indeed, as he has transitioned into Titleist’s latest woods and wedges, the 14-time PGA TOUR winner has remained steadfast in playing his 2003 680 irons with KBS Tour 130 X shafts.

It was interesting, then, to see Scott with a different — but very similar — set of irons in the bag ahead of THE CJ CUP @ SUMMIT.

Adam Scott’s trust Titleist 680 8-iron

Scott’s new 681.AS Forged 8-iron

At a glance, the visually stunning irons look identically shaped to the 680s we’re used to seeing in Scott’s bag — similar large muscle pad on the rear of the club, similar hosel transition, similar generous amount of offset, similar topline. However, the irons looked substantially less worn and were stamped with 681.AS on the hosel.

What’s going on here?

Titleist declined to comment, but PGATOUR.COM caught up with Scott, who shared some details. As it turns out the new irons are the same…sort of.

Before digging into the 681.AS, we asked Scott why he doesn’t simply continue playing 680 irons, and when a set wears out, replace them with another. The answer, he said, was simple. Titleist “just ran out of original sets,” which the company stopped producing in 2005.

What to do? Scour eBay and used club stores? Frequent garage sales?

Scott indicated Titleist engineers took a different tack: They made CAD (computer-aided design) copies of his beloved 680s and CNC-machined what he called, “basically the same clubs.”

“Thanks to technology,” he said, “they’re as exact a replica as you can get, but with the way they’ve been made, I could argue it’s a more solid head with a more solid strike.

“I’ve been stuck on the 680s for a long time now,” he added. “…We’ve tried some stuff here and there. We tried bending the 620 MBs earlier this year, which I actually used at the Masters. I’ve been looking for 12 months for that new fresh set with good feel in the hands and good vibes, and we just couldn’t get there, so they took this project on.”

He continued: “It’s very nice for me that Titleist was able to do that. I know what I know. I’ve played it so long, I’m at a point where I think it’s detrimental to go searching and trying to change. I know how I play, and I know what I need to play well.”

Read the full piece here. 

Check out Adam Scott’s full WITB here.

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Coolest thing for sale in the GolfWRX Classifieds (10/15/21): Tour Issue Rare Odyssey Stroke Lab Jailbird Mini

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At GolfWRX, we love golf, plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buy and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Tour Issue Rare Odyssey Stroke Lab Jailbird Mini

From the seller (@Hunter01): “Rare Tour Issue Odyssey Stroke Lab mini putter. From the tour van with tour crimp on hosel. 35” long with grip options available. This putter never came to retail but we’re made available to the tour in limited quantities. 329 firm.”

To check out the full listing in our BST forum, head through the link: Tour Issue Rare Odyssey Stroke Lab Jailbird Mini 

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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L.A.B Golf unveils new MEZZ.1 Proto putter

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L.A.B Golf has soft-launched its new MEZZ.1. Proto, which is currently limited to just 1,000 individually numbered putters.

The new mid-mallet putter is fully CNC machined from a billet of 6061 aircraft aluminum (body) and 303 stainless steel (midsection) for what L.A.B are calling their “best-feeling putter to date”.

The new addition includes 10 weights (eight on the bottom, two on the sides) that allow the company to individually build each putter to a golfer’s exact specifications.

Golfers can also choose their preferred alignment aid, with blank (no marking), line, and dot all offered with the new MEZZ.1 Proto.

The putter comes equipped with a headcover and is available to purchase now at LabGolf.com for $600.00.

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