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Study shows golf equipment sales boom driven by new, returning and casual players

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This week, Golf Datatech, LLC unveiled its 2020 shopping/purchasing study, finding that the surge in sales this year in golf equipment has been driven by new, returning and casual players.

The study found that though golf equipment sales for the third quarter in 2020 surpassed the $1 billion mark for the first time, serious golfers (those who play and spend the most) actually spent 6% less on equipment in 2020’s golf season, as compared to 2017.

Speaking on the data, John Krzynowek, Partner, Golf Datatech, LLC said

“This decline in Serious Golfer spending, while total equipment sales surge, is crucial to framing the future. The core consumer has always been the foundation of equipment sales, and likely always will be. However, in 2020, the industry received a lot of support from those who were new or recently returned to the game. They needed or wanted new equipment, and their impact helped drive overall sales to record levels. 

We would expect to see the serious player return and purchase at or above 2020 levels next year, assuming there is a return to some level of normalcy in dealing with the pandemic. Engaging the new/renewed golfers in 2021 will be critical to building upon this year’s results.”

The study also found that overall, golf specialty retailers remain the most popular channel for buying golf equipment, as they have been for over 20 years. At the same time, custom fitting specialists have also become a major force in golf equipment sales.

“We keep writing new chapters to the 2020 golf equipment story. This shopping/purchasing study adds a new dimension to analyzing where golfers are spending and why, as well as who is driving the growth. Most important, just as we always have, we continue to focus on the attitudes and perceptions of the Serious Golfer across all categories in golf, as this demographic often tells the story within the story.” – John Krzynowek

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito

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19th Hole

Tiger set to attend Hero Challenge in person; Spot left open for potential PNC appearance

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In what is typically a down month in the golf world, December may be getting a bit more interesting in 2021.

The PNC Championship is a golf tournament that pairs former major championship winners with a family member and it will be held On December 18th and 19th at the Ritz-Carlton Grande Lakes in Orlando, Florida.

In last year’s event, Tiger Woods and his son Charlie held the golf world captive with their appearance in the event. The pair finished in 7th place but what was even more notable was how similar Charlie was to his dad:

Despite Tiger’s lengthy rehabilitation from his serious ankle injury, there seems to be a growing speculation that he and Charlie may compete in the PNC Championship once again this year.

According to Golfweek,  the PNC Championship is keeping a place open for Woods in the limited-field event. Last year’s edition of the PNC Championship was the last time Tiger has played in a competitive event.

Woods was recently seen hitting golf balls on the range, adding fuel to the speculation that we could see him with Charlie in three weeks.

Woods also looks set to make an appearance at this week’s Hero World Challenge in Albany. According to Marine Traffic, the yacht, named Privacy, reportedly left Florida at the start of the November and is currently moored in Albany.

 

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It seems likely that Woods will make his first public appearance since the car crash on February 23rd of 2021.

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‘You don’t know, but I love you’ – Coach K reveals his huge respect for Brooks Koepka

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After his utter dominance of bitter rival, Bryson DeChambeau in “The Match” on Friday November 26th, Brooks Koepka was spotted sitting courtside at the Duke vs Gonzaga basketball game. The game ended with an 86-81 Blue Devils victory in front of a crowd of 20,000 fans in Las Vegas.

In a video shared by the Duke Men’s Basketball’s Twitter account, Krzyzewski met with Koepka after the game. Coach K made it clear how much he admires Koepka in the clip: “You don’t know, but I love you,” Krzyzewski said, admitting to rooting for him over DeChambeau: “No, I do, and I was cheering for you, and I thought you handled yourself well”. 

Brooks also met with the Duke basketball team after the game, asking “what’s up boys?” as he entered the locker room. He introduced himself to the players and Sophomore, Jeremy Roach asked Koepka for swing advice to which he replied that Roach had to figure it out for himself first.

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Lee Westwood rules himself out of captaining Europe at 2023 Ryder Cup

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From Sam Torrance in 2002 to Padraig Harrington just a few months ago, all of the ten European Ryder Cup captains this century have been faring on the ‘obvious’ side of the shock value range.

Experienced in the event, it’s as if players have been groomed to be future leaders and very rarely do they seem to baulk at the chance to lead a star-studded team in the bi-annual highlight.

Until LJW.

Lee John Westwood, the 48-year-old winner of 25 European Tour events and stalwart of 11 Ryder Cups, recently told the Daily Telegraph that whilst “it would be an honour to captain Europe”, it “is something I can’t commit to while I’m in the (OWGR) top 50 and still competing.”

Favourite and almost handed the role before the reported conversation, we should be reminded that Westwood most recently won the 2020 race To Dubai with a win in Abu Dhabi, a runner-up in Dubai and a top-15 at the U.S Open.

2021 saw him finish runner-up at The Players and at Bay Hill, hardly efforts to think he should be hanging up the sticks quite yet.

“Whoever gets the role for Rome will obviously have my full backing and I’ll continue to do all I can for the Europe cause, as I’ve always tried to since my debut 24 years ago.”

Clearly still enjoying being part of the traveling playing contingent, he confirms that the Ryder Cup is something “close to my heart” though captaincy is “almost a full-time job” and that he could only take the role if able to “give it 100 percent”.

Vice-captains for the European loss at Whistling Straits must now come into contention, though with Henrik Stenson and Martin Kaymer still playing at the top level, perhaps Luke Donald and Robert Karlsson are now favourites.

With the final vice-captain, Graeme McDowell, making it clear he would be very interested in being considered leader for the 2027 running at Adare Manor, Westwood would now seem a ‘knock’ for 2025 at Bethpage, a venue at which he finished 23rd in the 2009 U.S Open.

However, golf tends not to work in such an obvious way.

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