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Study shows golf equipment sales boom driven by new, returning and casual players

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This week, Golf Datatech, LLC unveiled its 2020 shopping/purchasing study, finding that the surge in sales this year in golf equipment has been driven by new, returning and casual players.

The study found that though golf equipment sales for the third quarter in 2020 surpassed the $1 billion mark for the first time, serious golfers (those who play and spend the most) actually spent 6% less on equipment in 2020’s golf season, as compared to 2017.

Speaking on the data, John Krzynowek, Partner, Golf Datatech, LLC said

“This decline in Serious Golfer spending, while total equipment sales surge, is crucial to framing the future. The core consumer has always been the foundation of equipment sales, and likely always will be. However, in 2020, the industry received a lot of support from those who were new or recently returned to the game. They needed or wanted new equipment, and their impact helped drive overall sales to record levels. 

We would expect to see the serious player return and purchase at or above 2020 levels next year, assuming there is a return to some level of normalcy in dealing with the pandemic. Engaging the new/renewed golfers in 2021 will be critical to building upon this year’s results.”

The study also found that overall, golf specialty retailers remain the most popular channel for buying golf equipment, as they have been for over 20 years. At the same time, custom fitting specialists have also become a major force in golf equipment sales.

“We keep writing new chapters to the 2020 golf equipment story. This shopping/purchasing study adds a new dimension to analyzing where golfers are spending and why, as well as who is driving the growth. Most important, just as we always have, we continue to focus on the attitudes and perceptions of the Serious Golfer across all categories in golf, as this demographic often tells the story within the story.” – John Krzynowek

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito

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19th Hole

‘After that, nothing’s ever intimidated me. Ever.’ – The moment that Tiger Woods lost all fear

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Tiger Woods’ fearlessness on the course has always separated him from the rest, but when did Tiger ‘learn’ this trait? Well in a rare interview, Tiger revealed the exact moment.

At 17-years-old Tiger spoke in an ESPN feature, and was asked by an interviewer: “Does anything ever intimidate you?”

It was at this moment that Woods revealed that when he was 11, the now 15-time-major champion was competing in the 11-12 age division at the Junior Worlds for the first time when a competitor drove the opening green. 

“That intimidated the hell out of me” said Woods in the interview. 

In the end, however, Tiger beat the player who he was intimidated by, and it was to be at that point that Woods no longer feared anybody any more. Tiger discussed the incident at depth with father Earl, and revealed to the cameras: “My dad and I had a long talk about it. After that, nothing’s ever intimidated me. Ever.”

With 82 PGA Tour victories and 15 major championships at the age of 44, that fearlessness has been at the core of Woods’ incredible success.

Check out the segment below from the ESPN feature which lasts from 4:21-5:02.

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19th Hole

The Match 3 odds – Curry and Manning the surprise favorites

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The Match 3 gets underway this Friday, and despite Phil Mickelson being the only professional on show, it’s NBA star Steph Curry and former NFL great Peyton Manning that are favored by the bookies.

The lack of trust surrounding Charles Barkley’s game is undoubtedly the reason for that, and he alongside Mickelson will start as 6/5 (+120) underdogs, with the Curry/Manning team priced at 5/6 (-120).

SportsBettingDime.com has also provided a bunch of fun prop bets which you can get involved in for the occasion. Here’s some of the best (with Barkley featuring plenty!)

ODDS TO WIN “THE MATCH”

Mickelson/Barkley: 6/5 (+120)

Curry/Manning 5/6 (-120)

ODDS TO HIT THE LONGEST DRIVE (amateurs only)

Curry: 3/7 (-233)

Manning: 12/5 (+240)

Barkley: 200/1 (+20000)

ODDS ON CHARLES BARKLEY’S FIRST DRIVE

Rough: 2/1 (+200)

Rocks/Trees: 7/3 (+233)

Fairway: 5/2 (+250)

Sand Trap: 12/1 (+1200)

ODDS CHARLES BARKLEY SWINGS & MISSES A SHOT:

4/1 (+400)

ODDS CHARLES BARKLEY HITS A BALL IN THE WATER:

3/1 (+300)

ODDS TO MAKE A HOLE IN ONE

Mickelson: 750/1

Curry: 1800/1

Manning: 2500/1

Barkley: 10000/1

ODDS PLAYER CURSES ON CAMERA

Barkley: 1/2 (-200)

Mickelson: 6/1 (+500)

Curry: 8/1 (+600)

Manning: 15/1 (+1500)

ODDS TO WEAR LONG PANTS

Manning: 3/1 (+300)

Mickelson: 5/4 (+125)

Barkley: 2/3 (-150)

Curry: 1/2 (-200)

ODDS TO WIN HOUSE OF HIGHLIGHTS 10-SHOT INFLUENCER CHALLENGE

MMG 9/5 (+180)

Tristan Jass 2/1 (+200)

Kris London 9/2 (+450)

Jesser 7/1 (+700)

Check out all the markets from SportsBettingDime.com here and follow them on Twitter @SBD

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19th Hole

The DailyWRX: 11/24/2020

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The Shark is JACKED……

 

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A post shared by Greg Norman (@shark_gregnorman)

Prayers…Prayers….Prayers….

 

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A post shared by Golf Digest (@golfdigest)

Rocco doing Rocco……

 

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A post shared by GolfWRX (@golfwrx)

LOLOLOLOLOLOL…..

It would be the upsets of all upsets……

DM @johnny_wunder

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