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WOTW Special Edition: Masters champion Dustin Johnson’s partnership with Hublot Watches

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This past Sunday, Dustin Johnson won the Masters in historic fashion, setting the tournament scoring record with an impressive 20 under par final tally. As is the tradition at the Masters, Dustin received his green jacket from the previous year’s winner, Tiger Woods, and on DJ’s wrist was his usual timepiece, a Hublot Big Bang Chronograph “Beverly Hills.”

Dustin and Hublot formed their partnership back in 2017, but it wasn’t as simple as just shaking hands, signing a check, and putting DJ’s face in some ads. While doing research to find information on Dustin’s very rare Hublot watch—one of only 25 pieces in the world—I was fortunate enough to get in contact with his long-time manager, David Winkle. Being a fellow fan of watches, David was kind enough to put me in touch with a contact at Hublot who identified the limited edition piece on Dustin’s wrist. 

David also kindly offered to give me some details and peek behind the curtain of how the partnership between Dustin and Hublot came to be. As a fan of both golf and watches, you can imagine that it took me less than a second to say “Yes!”

But before we get to that, here are the specs of DJ’s favorite piece.

WOTW Specs

Watch: Hublot Big Bang Chronograph “Beverly Hills”
Reference: 301.KX.1779.LR.BHB17
Limited: Yes, 25 Pieces
Date: 2017
Case:  Tungsten
Bezel: Tungsten
Dial: Blue Carbon Fiber
Size: 44mm
Movement: HUB4100
Power Reserve: 42 Hours
Glass: Anti-reflective Sapphire Crystal
Water Resistance: 100 Meters
Bracelet: Black Alligator and Blue Rubber
Price: Unknown

David Winkle, CEO of Hambric Sports and Dustin’s manager, has had the fortune of watching DJ grow up in golf, following him since he was a promising college player. From early on, he knew that Dustin was going to be a superstar on the PGA Tour, not only because he had incredible talent on the golf course, but because of the way he was always true to himself. 

Early on, Dustin showed that he was a little different than other golfers around him, having fantastic taste and a more advanced understanding of fashion and style at such a young age. But watch partnerships are very coveted and actually harder to put in place than one might think. Partnerships between companies have to be the right fit, and that doesn’t mean just the monetary amounts—style and being part of the athletes expression of themselves are major factors. Equally, brands are looking for partners that they can try new advertising ideas with and who are open to being a part of their culture. 

The “holy grail” of partnerships is one where you have a great, established brand that the athlete loves and the brand really loves the athlete. Dustin and Hublot found that perfect match, and from what David told me, Dustin has even become friends with Hublot CEO Ricardo Guadalupe. 

Talks with Hublot started in 2014 as Dustin was a fan of their brand and loved the unique style that Hublot was offering in its watches. Nothing materialized from the initial discussion—and that frequently happens in these deals. Timing is such a big part of a watch partnership, and for the next two years, it just wasn’t right and no deal was signed. David told me that the issues in timing usually consist of brand initiatives, finances, and athlete status in their sport. 

Fast forward to 2016, and Dustin starts off the year playing very well and wins his first major championship, the U.S. Open at Oakmont. At the same time a good friend of David’s started working as a consultant for Hublot, so the two started talking again about a partnership. Dustin finally signed a deal with Hublot in 2017 to become an ambassador for the brand. Dustin loved that he got along so well with the executives and was open to being a part of the company’s advertising plan—when Hublot introduced the Big Bang UNICO Golf watch in Shanghai, Dustin was a huge part of the product launch.

Dustin and Hublot have found that perfect, “holy grail” partnership that so many athletes hope to land. It has to help to have a match-maker like David Winkle, who has been in the sports management world for 34 years, helping guide Dustin to these opportunities.

Now, how about that Hublot Spirit of Big Bang King Pave that he was wearing at the pre-Masters interview!

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I have been an employee at GolfWRX since 2016. In that time I have been helping create content on GolfWRX Radio, GolfWRX YouTube, as well as writing for the front page. Self-proclaimed gear junkie who loves all sorts of golf equipment as well as building golf clubs!

3 Comments

3 Comments

  1. Wm.

    Nov 20, 2020 at 11:34 am

    Thanks for doing this, it’s a really fun article series.
    I was wondering if you could sleuth the watch Justin Leonard wears on the Live From set, it has a white face, metal band, and looks to be a chronograph, but I can make out the brand. It has nice presence!

    • Brian Knudson

      Nov 20, 2020 at 12:57 pm

      I thought he was wearing a Rolex Explorer II with a white dial. I have seen images of him from the Presidents Cup wearing that Explorer II as well.

      • Wm.

        Nov 20, 2020 at 1:56 pm

        That very well could be the case. I thought I saw a non-moving second hand (chronograph seconds) but it was very hard to see and I was confused because I did catch a side-on glance and didn’t see any pushers. Thanks for the response!

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WOTW Time Machine: Jon Rahm’s Rolex Sky-Dweller trom the 2020 Memorial Tournament

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The 2020 Memorial was a much better one for Jon Rahm as he won Jack’s event by three strokes over Ryan Palmer. Let’s take a look at Jon’s watch from the 2020 Memorial since the 2021 champion, Patrick Cantlay no longer wears a watch after his partnership with Audemars Piguet ended. Rahm was wearing what looked like his traditional Rolex Sky-Dweller with Bright Blue dial when he accepted the trophy from Jack.

WOTW specs

Watch: Rolex Oyster Perpetual Sky-Dweller
Reference: 326934-0003
Limited: No
Date: 2017 – Present
Case: Oystersteel 904L Stainless Steel
Bezel: White Gold Fluted Ring Command
Dial: Bright Blue
Size: 42mm
Movement: Rolex 9001, 40 Jewels
Power Reserve: 72 hours
Glass: Saphire Crystal (Cyclops lens over date)
Water Resistance: 100 Meters
Bracelet: Oystersteel 904L Stainless Steel Oyster
Price: $14,400 ($14,800 Currently)

The Rolex Sky-Dweller is a watch aimed at travelers and first introduced in 2012. The Sky-Dweller stands out from other watches with its revolutionary dual time zone display. This off-center disk rotates to show the home time zone in a 24hr format while the hands show the current time zone. The Sky-Dweller also offers a unique integrated calendar. The day of the month is shown at 3 o’clock like most watches, but the month is marked in a contrasting rectangle above the hour numerals on the face. The Sky-Dweller is a perpetual calendar, meaning you don’t have to reset the date for months that are 28 or 30 days. The date system only requires one adjustment a year on the first of March. The date functions on the Sky-Dweller are very simple to adjust, just rotating the fluted Ring Command bezel counter-clockwise allows the date, local time, or reference time to be changed. This Sky-Dweller and Yacht-Master are the only Rolex watches to incorporate the bezel with the movement.

To handle all the time zones and dates, Rolex created the 9001 movement with 40 jewels and extra gears for those functions. The 9001 is a COSC certified movement with a 72-hour power reserve and is one of the most complicated movements Rolex has ever created. Rahm’s model has the Bright Blue dial that is protected by a sapphire crystal that is extremely scratch resistant. That crystal also has a cyclops lens over the date that magnifies the date window, making it easier to read. The Sky-Dweller case and bracelet are made from Rolex’s Oystersteel, a 904L stainless steel that offers superior corrosion resistance. Oystersteel is harder to machine than other stainless steel alloys but offers a much more durable and consistent polish. Rolex’s Oyster bracelet is made from 3 flat links of solid Oystersteel. The center links are polished while the outside links are brushed for a classic 2-tone look. The Oysterclasp brings the bracelet together and contains the Easylink adjustment system to adjust the bracelet by 5mm for added comfort. The Sky-Dweller is water-resistant to 100 meters and offered in many variations including Stainless Steel, Yellow Gold, and Everose Gold. Currently, the Bright Blue dial is one of the most coveted and trades on the secondary market for about double the retail price.

Most golf fans are still stunned by what happened at this weekend’s Memorial Tournament. Jon Rahm’s withdrawal was a shocking reminder that we are not out of the pandemic just yet. Hopefully he will recover and be back in the winner’s circle again soon and wearing another hard-to-get Rolex!

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WOTW: Bernd Wiesberger’s Audemars Piguet Royal Oak Double Balance Wheel Openworked

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Bernd Wiesberger defended his title at the Made in HimmerLand presented by FREJA on the European Tour this weekend. Bernd cruised to a 5 stroke win to capture his 8th European Tour win. The proud Austrian held up that distressed silver trophy and on his wrist was a very special Audemars Piguet Royal Oak Openworked shining in the Denmark sun!

WOTW Specs:
Audemars Piguet Royal Oak Double Balance Wheel Openworked
Reference: 15416CE.OO.1225CE.01
Limited: Limited Production
Date: 2020 – Present
Case: Black Ceramic
Bezel: Black Ceramic
Dial: Openworked Slate Grey
Size: 41mm
Movement: Calibre 3132, 38 Jewels
Power Reserve: 45 Hours
Glass: Saphire Crystal
Waterproof: 50 Meters
Bracelet: Black Ceramic
Price: $80,300

Since 1972 the Royal Oak has been one of the most iconic and collectible sport watches in the world. Many special and limited editions have been created, but the Openworked models seem to stand out even more. Personally, I am a huge fan of the Openworked dials and think that few do them as well as AP. Introduced in 2016, this line of ‘Double Balancier’ Royal Oaks was originally offered in stainless steel or pink gold. Bernd’s black ceramic model was announced, somewhat quietly, in the fall of 2020. This new version features a 41mm case made out of black ceramic. Ceramic has been used more and more in watches since it offers extreme scratch-resistance while being very lightweight. Containing a combination of zirconium oxide and yttrium oxide, this modern ceramic is very durable and far from the brittleness of your favorite coffee mug. The black ceramic has a vertical brushed finish while the sides of the case are polished give it some texture and a unique shine. Creating these details with ceramic is extremely difficult and is part of the reason you pay a hefty premium over a steel model.

The famous octagon Royal Oak bezel is crafted from matching black ceramic and is held down with 8 hex screws. The dial is a window that allows you to view the Calibre 3132 movement’s mechanisms in all of their glory. Slate grey and pink gold parts mix perfectly with the fuchsia jewels. The polished hour markers and hands are crafted from pink gold and contain luminescent material for low-light viewing. The movement inside this piece is a Calibre 3132 that is self-winding, contains 38 jewels, and offers the wearer 45 hours of power reserve. Built entirely in-house, each piece of the 3132 has had nonstructural material removed from it in order to view as much of the movement as possible. This means that every piece takes even more time to hand finish with perfect bevels. Twin balance wheels and balance-springs on the same axis help with stability and precision in using that stored energy to tell accurate time. A solid 22ct pink gold rotor is viewable through the sapphire crystal caseback window.

The legendary Royal Oak bracelet is crafted from black ceramic and the attention to detail with the finishing is astonishing. AP matched the case with a vertical brushed finish on the links and then polished the sides. The bracelet comes together with a folding clasp that contains the AP logo. This special piece is VERY hard to come by and if you have an amazingly good relationship with your local Audemars Piguet dealer it will set you back $80,300. If you don’t have that relationship and need this Royal Oak on your wrist immediately, be ready to spend about $400,000 on the secondary market.

Bernd is a great international player who is seen routinely at the top of the leaderboard. He is also great Audemars Piguet ambassador and has quite a collection, I hope to see more of them in the very near future!

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WOTW: Phil Mickelson’s Rolex Cellini Danaos

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Phil Mickelson just won the 2021 PGA Championship at 50 years old. To be the oldest major championship in the history of golf is such an amazing accomplishment. Throughout the tough conditions at Kiawah Island, he and his trusty Rolex Cellini Danaos held off younger challengers to hoist another Wanamaker Trophy!

WOTW Specs

Watch: Rolex Cellini Danaos
Reference: 4233
Limited: No
Date: 2000-2009
Case: 18ct White Gold
Bezel: 18ct White Gold
Dial: White
Size: 33mm
Movement: Calibre 1602, 20 Jewels
Power Reserve: 46 Hours
Glass: Saphire Crystal
Waterproof: 30 Meters
Bracelet: Brown Crocodile Leather
Price: ~$4,900


I don’t think I need to tell you that Rolex is the largest and most recognized brand in all of the watch world. They have been creating high-end precision timepieces since 1905. When you think of a Rolex you typically think of a sport dive watch like the iconic Submariner, but Rolex also makes a lesser-known dress watch for formal occasions.

The Rolex Cellini was born in the 1960s by then-director Rene-Paul Jeanneret to be stylish and fashionable. The watches were named after Benvenuto Cellini, an Italian goldsmith, and marketed as being fashion accessories. They carried a lot of retro styling cues from past Rolex watches of the ’20s and ’30s.

Phil owns a handful of Cellini Danaos models and it was the watch he wore during play for most of his previous major championships. Phil has been seen wearing one with a black dial, a black and white dial, and even a square Cellini called the Prince.

This Cellini looks to be reference 4233 and is made from solid 18ct white gold. The case is a much smaller 33mm, and I would suspect less in the way when swinging a golf club. The bezel on this watch is large, made from matching white gold, and integrated into the case very smoothly. It almost looks as if the case is just 2 pieces that come together in the middle of the watch.

A scratch-resistant sapphire crystal protects the hand-finished white dial from the outside world. The white dial contains printed Arabic numeral hour markers, but the 6 and Rolex crown at 12 o’clock at pieces done in white gold. The minute and hour hands are made from white gold as well but there is no luminescent material in them for a clean, classic look.

Inside the Cellini Danaos is a manual winding 1602 mechanical movement. This watch requires the wearer to wind the watch before the 46 hours of power reserve is depleted. The 1602 movement is rhodium-plated, contains 20 jewels, and contains a very effective shock-absorbing system.

The Cellini line comes with beautiful leather straps instead of metal bracelets for that classic look. Phil has a brown crocodile leather strap with white contrast stitching. The strap comes together with a white gold tang buckle that matches the case.

Is congratulations even a big enough word for what we watched Phil accomplish over the weekend? Players like Phil come around so rarely that it is an honor that we get to watch him do what he does live. Hope to see a few more victories, and watches, before he gives us his last “thumbs up”!

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