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Tour Edge Hot Launch C521 iron, E521 Iron-Woods, wedges

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Tour Edge’s new Hot Launch 521 line of clubs gives golfers two distinct options when it comes to game improvement technologies. The C521 series designed to “Competition Spec” to offer more traditional-looking clubs packed with technology and the E521 series packed with “Extreme forgiveness” to help golfers looking for maximum game improvement.

Along with the drivers, fairway woods, and hybrids, the lines are rounded out with the C521 irons along with the E521 IronWoods and wedges. When you put it all together, the entire line offers 46 different lofts of clubs in right-handed and 20 lofts in left-handed, making it the single biggest launch of clubs it Tour Edge’s history.

“We see these two series as being the best value available in the custom fitting market and that’s exactly why we created our 48-hour custom fitting delivery guarantee. We want to open up the flood gates to custom fitting to golfers who are looking for the latest in innovation and extremely high performance at logical prices.” – David Glod, founder of Tour Edge

Tour Edge C521 Irons

The Hot Launch C521 irons come packed with everything you would expect from a game-improvement set of irons along with a few extras. They are made from extremely soft 431 stainless steel to provide tour-level feel as well as the ability to be adjusted for lie and loft easily. This means greater opportunity for custom fitting.

Now speaking to custom fitting and additional options, the C521 irons will also be available in a stock combo set configuration that includes two Hot Launch C521 hybrids.

Technology and design characteristics

Undercut Cavity: Undercut cavities are a staple in the game improvement iron category and the C Series expanded undercut design helps generate better ball speeds around the face, especially on mishits. The deep undercut cavity also allows for the face to be made thinner which gives designers the ability to move more weight to the sole and help boost the MOI. According to Tour Edge, the MOI of the C521 irons has increased 10 percent compared to the previous model resulting in better dispersion.

Wide Sole Design: The sole is 15-percent wider than the previous Hot Launch irons for a lower center of gravity. The wide yet newly cambered sole offers improved turf interaction for more consistent shot-making from good lies and bad.

Chamfered Face: Don’t feel bad, I had to look this up too. To “chamfer” is to ease/reduce sharp edges—in other words, it’s a different way of saying bevel or rounding, which are more common terms in golf club design. The chamfered face around the topline and leading edge give designers the ability to create a bigger clubface for added forgiveness without compromising the looks of the irons.

Power Lofts: To help golfers gain extra distance and achieve a more desirable trajectory, the C Series irons have been power-lofted, but thanks to the lower center of gravity afforded by the wide soles, the C521’s still maintain higher launch angles. These higher-launching, lower-spinning shots result in steeper angles of descent to help hold greens from longer distances.

Specs, price, and availability

Stock Shafts: Graphite – Aldila Rogue 55g L-Flex, A-Flex, and 65g regular, stiff, and x-Flex. Steel – KBS Max 80 regular and stiff

Stock Grip: Lamkin Z5 Rubber in undersize, Standard, and Midsize.

The C521 irons will retail for $69.99 each and will be available November 1, 2020.

E521 Iron-woods

For those not familiar, Tour Edge and its hollow body iron-woods have been helping golfers get the most out of their game since 1999. They combine fairway wood and hybrid technology into a controllable and forgiving iron design.

By using the same strong 17-4 stainless steel as the Hot Launch E521 fairway woods and hybrids, designers are able to achieve extremely low centers of gravity to make them some of the most forgiving clubs on the market—and compete with clubs more than twice their price.

Technology and design

Houdini Sole Technology: The Hot Launch E521 Iron-Woods offer the same Houdini Sole design as the driver, fairway metals, and hybrids to improve turf interaction by 35 percent and boost forgiveness. According to Tour Edge, the center of gravity is 10-percent lower and 15-percent further back compared to the previous HL4 iron-woods, which makes the E521’s the highest launching and easiest-to-hit Iron-Woods they have ever made.

The key element of the Houdini design is its sharply curved leading edge which has proven to be extremely effective in helping get shots into the air, even from the toughest lies.

“The Houdini Sole becomes a complete life-saver from tight and tough lies,”- David Glod, Tour Edge founder and lead designer

Hollow-Body: The hollow-body design brings with it the ability to create metal wood properties in a small and more compact iron shape. The achieved perimeter weighting creates an extremely low center of gravity and really helps golfers on the medium to lower end of the speed spectrum the opportunity to achieve a powerful ball flight.

Cup Forged Face: The super-thin forged face helps increase overall ball speed around the clubface resulting in higher peak heights, and distance to make it easy to hold greens from longer distances.

Slice-Fighting Offset: When it works it works and offset is a proven way to help golfers reduce or eliminate the dreaded slice. When paired with the heel bias weighting of the head, you can expect to see less of the right side of the course—or the left side for you lefties out there.

Specs, price, and availability

Stock Shafts: Graphite – Fubuki HD 50g L-Flex, 55g A-Flex, and regular flex, 60g stiff. Steel – KBS Max 80 regular and stiff

Stock Grip: Lamkin Z5 Rubber in undersize, Standard, and Midsize.

The E521 irons will retail for $89.99 each and will be available November 1, 2020.

E521 Wedges

The Hot Launch E521 Wedge features a super-wide sole that pushes as much weight low in the head as possible to make it easy to get the ball up in the air and stop shots faster around the greens.

The dual-flange Houdini sole offers an abundance of bounce (14 degrees) to allow the wedge to get through almost any lie without the fear of digging or chunking shots. The E521 wedges are available individually or as part of the Hot Launch E521 Iron-Wood set and come in a gap, sand, and lob wedge.

Technology and design characteristics

Houdini Sole: The Houdini Sole with its aggressively curved leading edge reduces turf interaction by 35 percent. This helps the wedges glide through even the toughest lies and significantly reduces “duffs and chunks,” per Tour Edge.

Extra Large Face Design: Thanks to a deep undercut cavity that increases forgiveness, the wedge faces are able to be made oversized to create an overall larger striking area. This means that shots missed further around the face maintain more ball speed and end up on the green instead of coming up short.

Maximized Grooves: The grooves of the E521 wedges are maximized to USGA depth and sharpness to provide maximum spin and control.

Specs, price, and availability

Stock Shafts: Graphite – Fubuki HD 50g L-Flex, 55g A-Flex and regular flex, 60g stiff. Steel – KBS Max 80 regular and stiff

Stock Grip: Lamkin Z5 rubber in undersize, standard, and midsize.

The E521 wedge will retail for $89.99 each and will be available November 1, 2020.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

1 Comment

1 Comment

  1. Phil B

    Oct 16, 2020 at 8:51 pm

    Just ordered the irons 7- SW. looking forward to hitting them.

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Equipment

Ben Hogan adds GS53 MAX driver to lineup

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Ben Hogan golf is throwing its Hogan flat cap into the ring and entering the MAX driver-category with the introduction of the all-new 460cc GS53 MAX driver.

The GS53 MAX creates extra forgiveness, thanks in part to its multi-material construction and a 22-percent larger and 11-percent taller face than the current GS53. For those that love the original GS53, don’t worry it will continue to remain in the line, with the new MAX being a line extension for those looking to get extra help on shots missed around the face.

The driver is constructed from 4 distinct pieces

  • Carbon composite crown to reduce mass around the top of the driver’s head and to push more mass low to increase MOI.
  • Forged face for precision, and ball speed
  • Titanium soleplate with perimeter mass
  • Tungsten weight at the rear of the sole to further increase MOI and help increase launch while reducing spin.

Thanks in part to the weight savings from the crown, the titanium soleplate has more mass positioned away from the face and around the edges to increase the stability of the head, and to acoustically tune the driver for a solid sound at impact.

“The combination of the lightweight composite crown and tungsten sole weight allows us to position the Center of Mass so that we maximize launch while decreasing the amount of ball spin. This provides a higher ball flight, especially for players who don’t have Tour-caliber clubhead speeds for increased carry and roll out. “
– Scott White, CEO, Ben Hogan Golf Company.

The GS53 MAX driver will initially be available right-handed and come in lofts of 9° and 10.5°. It will be adjustable using their proprietary hosel adjustment system known as “flight control”, which offers the ability to add or decrease loft by 1° and lie angle all while never having to worry about realigning the shaft/grip.

The last part of the driver puzzle is the shafts options and to increase the value to consumers the GS53 MAX comes with the choice of three premium aftermarket shafts including:

  • Project X HZRDUS Smoke Black for golfers seeking a lower trajectory
  • Mitsubishi Chemical Tensei CK Blue for golfers seeking a mid trajectory
  • UST Mamiya Helium for those seeking a higher trajectory

Price, specs, and availability 

Thanks to Ben Hogan Golf’s direct-to-consumer model, the new 460cc GS53 MAX, is available starting today fior $355.00 with the choice of the 3 premium shaft options.

For more information on other Ben Hogan clubs including fairway woods, hybrids, irons, wedges, and putters or to purchase the GS53 MAX Driver visit www.benhogangolf.com.

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Equipment

U.S. retail golf equipment sales exceed record $1 billion mark

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This summer, golf saw a surge in business as states emerged from COVID lockdown and equipment sales is one of the areas that has been booming.

On Wednesday, Golf Datatech, an industry research firm, announced that U.S. retail golf equipment sales surpassed the $1 billion mark for the third quarter – which is the first time sales have reached $1 billion for July, August and September.

That figure also represents the second-highest quarter ($1.013 billion in Q2, 2008) of all-time, and per Golf Datatech, golf equipment sales for 2020 are up a whopping 42% over the same period in 2019.

Speaking on the incredible surge in equipment sales, John Krzynowek, Partner, Golf Datatech, LLC, said

“The story keeps getting better as golf continues to surge coming out of the shutdown, and Q3 equipment sales suggests that 2020 will likely end up positive for the entire year. Year-to-date sales for total equipment are now up 0.2% compared to 2019, and considering the size of the hole created by the shutdown in April and May this recovery has been nothing short of remarkable. While the US economy will not enjoy a ‘V Shaped Recovery’ in 2020, if golf continues on this trajectory we will be there soon.”

Per the company, the best selling items for September were golf bags at +19% and wedges at +18%, while golf shoes were +2%.

Overall, the golf club category was +0.9% for the month, with balls and gloves trending slightly lower at -2.7%. Krzynowek also revealed that rounds played was another area with surging numbers:

“These month-over-month sales records are unlike anything we’ve ever seen since Golf Datatech started tracking performance data in 1997. Our Rounds Played data also shows similar record-breaking growth over the past several months, which is a strong indication that avid golfers and newcomers alike are driving the sport to new levels right now.”

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Equipment

‘Play a big driver. Why not big irons?’ – GolfWRXers discuss

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In our forums, our members have been discussing the case for big irons. WRXer ‘2Down’ plays a Ping G410+ driver and has recently put Ping’s G710 irons in the bag, saying:

“Wondered how many play a large headed driver and play a draw or fade off the tee but when they pull an iron it’s some blade size thing so they can “work” the ball.

Recently I put G710 in the bag and answered my question for myself. They feel different for sure, but I am quickly adapting to only bringing the putter with me to the green.”

Our members have been discussing the combination in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Itsjustagame: “Personal preference but big irons tend to have more bounce, more offset and wider soles some or all of which may not suit a particular player.”
  • Fairway14: “Driver is played from a lie with the ball sitting on a tee, irons are played from a variety of lie types.”
  • J13: “They don’t really make “big” irons for players. Most have offset low CG for high launch, and super strong lofts.”
  • LeoLeo99: “I love my big irons. G400. Best I’ve ever used.”

Entire Thread: “Play a big driver. Why not big irons?”

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