Equipment
Updated – Is Adams Golf coming back?
It was only a week ago that we reported on Adams Golf coming out of nowhere and publishing new posts new to their previously dormant social media channels, and as of yesterday, they did it again on both twitter and Instagram with the following post
The hybrids featured in the post come from the “Pro” series, which were the second-to-last line of hybrids ever produced by Adams and were their last true hybrid series targeted towards better players. They were only followed by the stand-alone Red hybrid and Blue series of clubs which were largely produced to be an easy to hit package set.
As we previously touched on, Adams was highly regarded in the hybrid category both on tour and with regular golfers alike, and this feels like Adams and its owners TaylorMade Golf, are really starting to stir the pot when it comes to a potential resurrection of the popular brand—either that or its a well played out troll job, in which case, bravo to the social media team for having some fun.
Now, speaking of TaylorMade, there would be difficulties with bringing back Adams as a direct competitor. We have to consider it was a big part of the reason they purchased them in the first place, and some of the previous Adams nomenclatures including “DHY” has made its way into part of TaylorMade’s product line.
Whether or not this is going anywhere is yet to be seen, and we have reached out to TaylorMade for comment, but one way or another, it appears quite a few golfers have fond memories of the “until further notice” mothballed brand.
Original Post from August 19th
If you happen to have “Adams Golf is resurrected” on your 2020 golf equipment bingo card—congratulations because it appears that after a total social media and club release blackout which started in May of 2016, something has awoken this OEM (or at least the social media manager) from a deep sleep.
The first sign of life was on their Twitter page, followed by an identical post on their Instagram page towards the end of last week referring to Pinehurst and the limited edition headcovers they produced for the 2014 major championships.
Then yesterday afternoon, there was a followup post on Instagram showcasing their XTD Forged irons backdropped by a links course. If Adams is looking to drum up interest based on nostalgia, so far they are doing a great job because the XTD Forged irons are still considered to be one of the best they ever produced. In fact, we should probably give more credit to Adams for introducing the world to a better player’s floating face iron.
What does it really mean for Adams?
Is this someone in TaylorMade’s marketing department having a bit of fun? Remember TaylorMade back when it was still TaylorMade/Adidas bought Adams and all of its IP in the spring of 2012 for around $70 million. I recounted why that may have occurred here: Remembering the greatest club launches of 2011, which went into a deep history on slotted wood technology and the end of Adams.
From what I have experienced, Adams still has a deep cult following with better players thanks to the hybrids they produced as well as their forged irons, which flew well under the radar for a long time but were among the best in the business. Even their final line of XTD woods pushed the boundary of technology and offered amazing performance.
In the end, this could be just a few people having some fun with an old social media account to judge interest and get some feedback—which I should note is clearly working, because I sat down to write this. The other more plausible explanation is TaylorMade is actually looking to bring Adams back as a more price-conscious option, which makes some sense since considering the recent influx of new golfers in 2020 and the massive popularity of package sets—something Adams was well known for.
Whatever is happening we will continue to ask questions until we get to the bottom of this Adams mystery.
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- Kris Kim what’s in the bag accurate as of the CJ Cup Byron Nelson. More photos from the event here.
Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX
3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Mitsubishi Diamana WB 73 TX
Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
Shafts: Mitsubishi Tensei 1K White 80 TX (2), Nippon N.S. Pro Modus3 Tour 120 X
Wedges: TaylorMade MG4 (50-09SB, 56-12SB, 60-11TW)
Shafts: Nippon N.S. Pro Modus3 WV 125
Putter: TaylorMade Spider Tour
Grips: Golf Pride Tour Velvet Cord
Check out more in-hand photos of Kris Kim’s equipment here.
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TaylorMade is continuing its UDI/DHY series with the successor to the Stealth UDI and DHY utility irons: PUDI and PDHY (which the company styles as P·UDI and P·DHY). TaylorMade is folding the designs in with its P Series of irons.
TaylorMade outlined the process of developing its new utilities this way. The company started with the data on utility iron usage. Not surprisingly, better players — i.e. those who generate more clubhead speed and strike the ball more precisely — were found to gravitate toward the UDI model. DHY usage, however, covered a wider swath than the company might have expected with six-to-18 handicappers found to be bagging the club.
TaylorMade also found that the majority of golfers playing UDI or DHY utilities were playing P Series irons at the top of their iron configurations.
Can you see where this is going?
Matt Bovee, Director of Product Creation, Iron and Wedge at TaylorMade: “As we look to the future, beyond the tech and the design language, we are excited about repositioning our utility irons into the P·Series family. P·UDI is an easy pair for players that currently play P·Series product and P·DHY is an extremely forgiving option for players of all skill levels. It is a natural fit to give these players the performance in this category that they are looking for.”
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TaylorMade PUDI
TaylorMade PUDI technology cutaway (via TaylorMade)
Crafted with tour player input, TaylorMade sought to develop a confidence-inspiring utility iron that blends with the rest of the P Series irons. Also of note: Interestingly, the PUDI has a more compact head than the P790.
In comparison to past UDI products, the PUDI has a more traditional iron shape, slimmer toplines, and less offset with a little of the backbar visible at address.
TaylorMade PDHY
TaylorMade PDHY tech cutaway (via TaylorMade).
Larger in profile than the PUDI, the PDHY seeks to position center of gravity (CG) lower in the club for ease of launch. The toe height is larger and the profile is larger at address — roughly five millimeters longer than PUDI — the sole of the club is wider for improved forgiveness.
Club Junkie’s take
Golfers who feel like they are missing something at the top of the bag could find the PUDI or PDHY a great option. The look of the PUDI should fit the most discerning eye with a more compact look, less offset, and a thinner topline. If you want a little more confidence looking down the P-DHY will be slightly larger while still being a good-looking utility iron.
For being small packages both models pack a pretty good punch with fast ball speeds, even off-center. The feel is soft and you get a solid feel of the ball compressing off the face when you strike it well. Your ears are greeted with a nice heavy thud as the ball and club come together. The PDHY will launch a little higher for players who need it while the PUDI offers a more penetrating ball flight. Both utility irons could be the cure for an open spot in the top end of the bag.
PUDI, PDHY, or Rescue?
TaylorMade offers the following notes to assist golfers in filling out their bags:
- PUDI has mid-CG right behind the center face to create a more penetrating mid-to-low ball flight
- PDHY has a lower center of gravity to produce an easier-to-launch mid-to-high ball flight.
- Both PUDI and PDHY are lower-flying than the company’s hybrid/Rescue clubs.
- PUDI is more forgiving than P790.
- PDHY is the most forgiving iron in the entire TaylorMade iron family
Pricing, specs, and availability
Price: $249.99
At retail: Now
Stock shafts: UST Mamiya’s Recoil DART (105 X, 90 S and 75 R – only in PDHY)
Stock grip: Golf Pride’s ZGrip (black/grey)
PUDI lofts: 2-17°, 3-20°, 4-22° in both left and right-handed
PDHY lofts: 2-18°, 3-20° and 4-22° in both left and right-handed
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Equipment
Coolest thing for sale in the GolfWRX Classifieds (5/3/24): Scotty Cameron Champions Choice 2.5+ putter
At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Scotty Cameron Champions Choice 2.5+ putter
From the seller: (@wwcl): “Has been gamed as pics show. 33.5 includes original h/c and grip. $575 includes shipping and PP fees.”
To check out the full listing in our BST forum, head through the link: Scotty Cameron Champions Choice 2.5+ putter
This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules
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Wipo
Aug 29, 2020 at 12:09 am
“Is Adams Golf coming back?” I could care less as the days go by. Thanks!
Joe Blow
Aug 28, 2020 at 8:15 pm
love my 24* dhy. it’s my 200 yd go to.
JP
Aug 28, 2020 at 5:14 pm
Let Adams die with dignity. If TM brings them back, they will turn them into a boxed set name. Let them be remembered for high quality equipment and being the leader in hybrid innovation. Don’t bring them back and ruin the name.
Gerry T
May 1, 2023 at 12:05 pm
How would bringing Adams Golf back ruin the game? I still have some Redlines irons and a Super S pitching wedge. Not sure how bringing Adams Golf back would be a bad thing.