19th Hole
Golf industry sees equipment sales boom; Rounds played numbers continue to surge
You may have thought the COVID-19 pandemic had brought equipment sales to a standstill this summer.
However, according to Golf Datatech, the opposite is the case, with the golf industry seeing a considerable boom in items sold across the board.
The National Golf Foundation recently published that 98 percent of golf courses are now open nationwide (compared to just 44 percent of courses open in April), and golf lovers have been taking advantage in high numbers of the opportunity to get out onto the course.
Per Golf Datatech’s June report, rounds played for the month rose 13.9 percent nationally. That equates to a whopping 7 to 8 million more rounds played than June of 2019.
Equipment sales are also through the roof, with the company calculating historical rises in units sold for every type of club on the market.
That includes irons, which according to the company’s numbers, recently set an all-time high for any month since the company started tracking the industry sales numbers over twenty years ago.
Here’s a look at the historic boom courtesy of Golf Datatech’s calculations:
- Irons: +83% (units), +93% (dollars)
- Woods: +74%, +68%
- Wedges: +64%, +74%
- Putters: +32%, +36%
- Balls: +27 %, +28%
The total numbers are still down on 2019’s numbers due to the inactivity in sales over Spring, but it will be fascinating to see if the boom continues as we progress in 2020.
Per Golf Datatech’s June report for rounds played:
“If play in the remaining months is up an average of +5%, there would be an estimated 1.7% increase over the 441 million rounds played nationally in 2019.”
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19th Hole
Butch Harmon reveals what he worked on with Rory McIlroy during visit earlier this year
While speaking on the “Son of a Butch” Podcast, legendary swing coach Butch Harmon revealed what he worked on with Rory McIlroy when the four-time major champion went to visit him after the Players Championship this season.
Butch Harmon on what he worked on with Rory:
“The work I did with him wasn’t a tremendous amount of changing what he did, it was his attitude and the way he played certain shots. From 150 yards and in he made a full swing like he was hitting a driver and I wanted him to make…
— Matt Vincenzi (@MattVincenziPGA) May 15, 2024
“The work I did with him wasn’t a tremendous amount of changing what he did, it was his attitude and the way he played certain shots. From 150 yards and in he made a full swing like he was hitting a driver and I wanted him to make more 3 quarter swings and chop the follow through off a little. He’s a very high ball hitter, but with short irons high balls aren’t good, it’s hard to control, we wanted to bring the ball flight down.”
The work certainly seemed to help McIlroy, as he went on to win the Zurich Classic alongside Shane Lowry and the Wells Fargo Championship at Quail Hollow in back-to-back starts.
Rory will now tee it up at Valhalla for the PGA Championship, which is the site of his most recent major victory in 2014.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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Brandel Chamblee says this technological development was key to Phil Mickelson winning major championships
While speaking with GolfWRX, Golf Channel’s Brandel Chamblee shared that he believes the solid core golf ball helped Phil Mickelson win major championships.
“One of the consequences of the solid core golf ball coming around was it put the straightest of hitters in the rough.
“Phil started winning majors in 2004, I don’t think that’s any coincidence. I think he started winning majors after the solid core golf ball came along and put everybody in the rough.
“And so [Phil] is like ‘I got you in the rough, I’m going to kick your a**. This is my game. I’ve been in the rough my whole career. I can go over trees, through trees, around trees.’
“Because he’s got that amazing creativity and Phil is an underrated iron player, phenomenal iron player. Great, great great out of the trouble. If you put the top-40 players on a list and ranked them in terms of accuracy, he would be 40th.
“So, I think that was one of the consequences of the solid core golf balls was it allowed Phil to win major championships.”
Mickelson went on to win the Masters in 2004 as well as five additional majors from 2004-2021 including three total Masters, two PGA Championships, and an Open Championship.
Check out the full interview with Chamblee below:
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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Former Augusta National employee pleads guilty to transporting stolen Masters memorabilia; Arnold Palmer’s green jacket among stolen items
The document was filed in the U.S. District Court for the Northern District of Illinois.
Since then, more details have emerged about the case.
According to Darren Rovell of Cllct, one of the items that was stolen was Arnold Palmer’s green jacket.
The Chicago Tribune also reported that Globensky was able to steal the merchandise due to his role as a former warehouse coordinator at Augusta National who oversaw the Masters merchandise that was sold.
Rovell states that “A source with intimate knowledge of the case said an Augusta National member, who knew the jacket was missing, contacted a well-known collector who had gained a reputation for tracking down rare items. The member’s goal was to return the jacket to Augusta under the guise of purchasing it in a private sale.”
The plan worked, and the man agreed to sell the jacket for an agreed upon price of $3.6 million. After the sale was complete, the FBI swarmed the house of the thief.
Cllct also reported that Globensky pled guilty in a federal court in Chicago on Wednesday and now faces up to 10 years in prison.
The Chicago Tribune adds that Globensky’s plea deal includes an agreement to provide the government a cashier’s check for $1.5 million in the next few days.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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