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Golf industry sees equipment sales boom; Rounds played numbers continue to surge

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You may have thought the COVID-19 pandemic had brought equipment sales to a standstill this summer. 

However, according to Golf Datatech, the opposite is the case, with the golf industry seeing a considerable boom in items sold across the board.

The National Golf Foundation recently published that 98 percent of golf courses are now open nationwide (compared to just 44 percent of courses open in April), and golf lovers have been taking advantage in high numbers of the opportunity to get out onto the course.

Per Golf Datatech’s June report, rounds played for the month rose 13.9 percent nationally. That equates to a whopping 7 to 8 million more rounds played than June of 2019.

Equipment sales are also through the roof, with the company calculating historical rises in units sold for every type of club on the market.

That includes irons, which according to the company’s numbers, recently set an all-time high for any month since the company started tracking the industry sales numbers over twenty years ago.

Here’s a look at the historic boom courtesy of Golf Datatech’s calculations:

  • Irons: +83% (units), +93% (dollars)
  • Woods: +74%, +68% 
  • Wedges: +64%, +74%
  • Putters: +32%, +36%
  • Balls: +27 %, +28%

The total numbers are still down on 2019’s numbers due to the inactivity in sales over Spring, but it will be fascinating to see if the boom continues as we progress in 2020.

Per Golf Datatech’s June report for rounds played:

“If play in the remaining months is up an average of +5%, there would be an estimated 1.7% increase over the 441 million rounds played nationally in 2019.”

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

19th Hole

“Is it a Titleist?” – Jerry Seinfeld shares never-before-heard details of iconic scene

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On Thursday, legendary comedian Jerry Seinfeld joined the Rich Eisen Show and shared an awesome story from a “Seinfeld” episode titled “The Marine Biologist.”

In the episode, a golf ball goes into the blow hole of a whale. According to Seinfeld, that was never in the episode’s script.

Seinfeld recalls saying the night before the filming of the episode, “What if what puts the whale in distress is Kramer’s golf ball?”

“He’s hitting golf balls at the beach. George is at the beach with a girl, we haven’t connected them!”

“We write that speech the night before at two o’clock in the morning…The sea was angry that day my friend.”

 

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A post shared by Rich Eisen (@richeisen)


Kramer finishes the iconic scene by asking “Is it a Titleist?” Seinfeld told Eisen the show sought Titleist’s permission to mention its name, saying the ball had to be a Titleist. Fortunately for lovers of the iconic show, the company agreed.

If (somehow) you’re unfamiliar with the scene, check it out below.

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Phil Mickelson drops big retirement hint; Says LIV will grow the game ‘on a much more global basis’

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While speaking with Bloomberg, golf legend Phil Mickelson acknowledged that he is inching close towards retirement.

“I’m 53 now,” Phil said, “and my career, you know, it’s — if I’m being truthful, it’s on — it’s — it’s — I’m a — it’s towards its end.”

Mickelson added that one of his focuses now is helping other young players.

“Now, I would like to help others find the same enjoyment and fulfillment that the game has provided me. I’d like them to experience that as well.”

The six-time major champion credited LIV with reaching new markets in golf to help it grow.

“I think that’s exciting for everyone involved in the game because we are going to reach markets that we didn’t reach before. I think it’s going to inspire more golf courses, inspire more manufacturers selling clubs and equipment, but also inspiring young kids to try to play golf professionally. I just see that the game of golf is going to grow on a much more global basis because of the excitement and the presence that LIV Golf has.”

Mickelson is playing at this week’s LIV Singapore and shot a first round 72 (+1).

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Tiger explains why golf has ‘negative connotations’ for daughter Sam

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While Tiger Woods’ son, Charlie, has certainly inherited his father’s love for golf, his daughter, Sam, has not.

On Wednesday, Tiger made an appearance on The Today Show with Carson Daly and explained his daughter’s relationship with golf.

“Golf has negative connotations for her. When she was growing up, golf took daddy away from her. I had to pack, I had to leave, and I was gone for weeks. So, there were negative connotations to it.

“We developed our own relationship and our own rapport outside of golf. We do things that doesn’t involve golf. Meanwhile, my son and I, everything we do is golf related.”

The nine-minute interview touches on plenty of other subjects, such as Tiger’s relationship with his late father, Earl.

It’s arguably the most open we’ve seen the 15-time major champion in an interview and is most definitely worth watching.

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