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The Wedge Guy: How important is the fairway?

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I know you all expect me to always write about wedges and wedge play, but my lifetime in golf and 40 years in the industry has caused me to think deeply and investigate all areas of playing better golf. So, today I want to share some thinking about your tee shots that might be a bit different.

My premise is simple and verifiable–golfers of all skill levels are much better with their approach shots from the fairway than from the rough.

I know, “chicks dig the long ball”, but paychecks dig the straight ball. Let’s go to the PGA Tour stats to see just how much.

For this illustration, I picked Seamus Power, who is currently 50th in greens in regulation at 69.25 percent—one of the better iron players obviously. But he’s actually better than most from the rough, ranking 13th in proximity to the hole on those shots. But even so, let’s dig deeper to see just how important it is for him to hit the fairway.

Mr. Power’s average distance from the hole on all shots from 125-150 yards is 21.1 feet…but from the rough that average is twice as far–40.4 feet. To put that in perspective, he averages less than that–under 39 feet–on his approaches from 200-225. Let’s assume Mr. Power could hit every fairway if he would only back off on his drives by 25 yards. What would that mean to him?

Well, his fairways hit success is 59 percent, so that would mean he would have 20-25 birdie putts a tournament that are 15- 20-feet shorter than what he’s getting now. If you look at his putting and scrambling stats, that could translate to 4-5 more birdies per tournament and maybe 3 to 4 fewer bogeys–up to two strokes per round.

So, he’s made $209,000 this season, ranking him 181st. His scoring average of 71.264 ranks him 129th. That’s only four strokes per tournament behind Colin Morikawa, who’s made over $3 million this year.

So, back to what this could all mean to you.

We can talk about those few extra yards all we want, but statistics bear out that fairways hit is one of the more important stats, and that applies even more to recreational golfers. No matter where the course, a drive in the fairway lets you play the hole with an advantage. That goes for your second shot on par-5s as well. If you could hit more of your approach shots from the fairway, your scores will go down for sure.

There are a number of ways to prove this to yourself, but my favorite is to play a practice round and hit every approach shot from the fairway. If you hit a drive in the rough, walk it straight out to the fairway and even back 10-15 yards, and hit your approach shot from there. My own informal research is that it makes a huge impact for golfers of all skill levels.

So, now that you’ve learned that, how do you hit more fairways? That takes some time on the range and/or with your professional, but mostly it takes a huge mental adjustment. We all are coached and coerced into thinking that the purpose of the tee shot is to move the ball as far as humanly possible. We are pounded with millions of dollars of advertising and TV talk about the “long ball.” But statistics prove that a ball in the short grass makes any hole play easier.

To me, there are three keys to hitting straighter drives, and most of them will actually improve your average distance as well:

  • Grip the club lightly. If you have a light grip on the club, it prevents you from trying to muscle it too much.
  • Swing at 85-90%. Just back off a bit on your entire swing pace, from start to finish. Feel like you are hitting the driver like you would a controlled 7-iron shot into a green.
  • Aim small, miss small. That’s a favorite line of mine from Mel Gibson’s “The Patriot”, and it applies to golf. Pick out a specific tree, corner of a house, edge of a bunker, etc. and aim your tee shot precisely. Take time to get set up with a dead aim on where you want the ball to go. Too often, we just aim “at the fairway”, and that’s not good enough.

I hope this helps you hit more fairways as you get the most out of the last half of the 2020 golf season!

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Terry Koehler is a fourth generation Texan and a graduate of Texas A&M University. Over his 40-year career in the golf industry, he has created over 100 putter designs, sets of irons and drivers, and in 2014, he put together the team that reintroduced the Ben Hogan brand to the golf equipment industry. Since the early 2000s, Terry has been a prolific writer, sharing his knowledge as “The Wedge Guy”.   But his most compelling work is in the wedge category. Since he first patented his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” reflected in ‘tour design’ wedges. The performance of his wedge designs have stimulated other companies to move slightly more mass toward the top of the blade in their wedges, but none approach the dramatic design of his Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf – check it out at www.EdisonWedges.com.

8 Comments

8 Comments

  1. Bob Jones

    Aug 1, 2020 at 3:42 pm

    There was a time long ago when the driver was called the play club, because it is what you used to put the ball in play.

  2. Peter

    Aug 1, 2020 at 6:23 am

    Maybe the guy hitting more fairways will also hit more greens? Or the guy on his day of hitting more fairways will also hit more greens…?

  3. Osnola Kinnard

    Jul 30, 2020 at 10:45 am

    TK,

    I would add something that I have found to be true. I got ‘fitted’ on a Trackman that showed near perfect launch and spin rates and dispersion. I was dead on at the 14* launch and 2000-2400 RPM spin range. I think my driver was set up at 9*.

    I got to the course and hit the ball all over the place. I hit a couple of really big bombs…I mean BIG drives…but I lost balls, hit them OB, hit them behind trees, and missed fairways.

    I went to the driving range and pretty much did the same thing, hitting it all over the place. I started adding back loft .5* at a time and finally settled at 10* and my dispersion really tightened up as did my consistency. I was astounded at how much difference one additional degree meant.

    My point being, the ‘best’ numbers don’t always translate to the ‘best result’.

  4. drkviol801

    Jul 30, 2020 at 9:23 am

    Hey wedge guy, what are tomorrow’s lottery numbers? You seem so smart and knowledgeable.

  5. Shawn

    Jul 30, 2020 at 7:21 am

    Thank you for the tip I find my self not making contact with the ball is my undoing However look back at a set up when pros set up thire is a slight lean in the upper club ware grip the club and always faces the target

  6. Gunny

    Jul 29, 2020 at 5:13 pm

    This is 90% true.

    The courses that I and most of us on this site play do not have rough that resembles the PGA tour setups. Many times if I miss the fairway by a few yards it’s no difference because the rough isn’t too thick most days. During our club championship, member guest, etc the rough can get gnarly, but most days the rough isn’t too big of a deal.

    Being out of play or having an obstructed shot is a different deal. And that is where the advice in this article ring very true.

    • Jimmy

      Jul 29, 2020 at 9:18 pm

      I’ve done a lot of work on this with my own stat tracking (on my game). It’s more nuanced than this article & consistent with your comments. LANDING the ball in the fairway, regardless of whether it stays there, is the most important thing for my score. The reason is that you lose 10-30 yards of distance by landing it in the rough (depending on slope & how deep the rough is). And I’m way better with a 9-iron from the rough than a 6-iron from the fairway so backing off isn’t helpful.

      The reason these tour numbers don’t work for amateurs is that tour rough is a much worse penalty, and tour players are way better with a mid/long iron from the fairway than amateurs are.

      • karsten's ghost

        Jul 30, 2020 at 1:25 am

        Absolutely nailed it, Jimmy. Driver with rollout is the key. Guys trying to hit it super-high and plugging their drives are missing out on whatever perceived advantage there was about height.

        Hit the fairway on the fly, and everything’s gonna work out ok.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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