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GolfWRX exclusive: The story behind the new Costco KS1 putter

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Costco, together with its Kirkland Signature brand, is one of the biggest forces in retail. Once again, it is disrupting the golf equipment space with the introduction of the company’s very first original golf club: the KS1 putter.

In an exclusive interview with GolfWRX, Tim Farmer, Costco vice president and general merchandise manager, dug into the details behind the putter. Farmer also spoke at great length about Costco’s other golf products, including the wildly popular Kirkland Signature four-piece golf ball and the current Kirkland three-piece urethane ball, which upon the time of publication has over 17,000 reviews and a 4.5/5 star rating.

The Costco Golf story

“The approach to creating the KS1 putter was no different than creating any other Kirkland Signature product – to work with a manufacturer to create something that offers exceptional value to our customers”

-Tim Farmer

First, some background on the Kirkland Signature brand, from Costco 

“By taking the lead in sourcing and formulating new products, co-branding with premium national and international brands, and partnering with top manufacturers around the world, we’ve created an exclusive range of (Kirkland Signature) products that reflect our members’ tastes and exceed their expectations.”

The approach, from a Costco’s perspective, is to capitalize within a market where they believe an opportunity exists to be a price disruptor to other products currently available. The research includes talking with venders, working with Costco’s long list of approved suppliers, and visiting trade shows—including the PGA Merchandise Show.

The $1.25 Golf Ball That Flew Off Costco's Shelves Is Only Growing ...

The original golf breakthrough came with the introduction of the Kirkland Signature Tour Performance four-piece ball in late 2016. The story goes, Costco was approached by a manufacturer with its own IP on a golf ball design and the opportunity to produce a ball under the Kirkland brand. Independent testing conducted by a third party and Costco’s own internal testing proved the four-piece ball offered exceptional performance. The ball was then approved and shortly after arrived in warehouses. “That’s when things went a little crazy,” says Farmer.

The price of $29.99 for two dozen four-piece urethane balls seemed too good to be true, but in the age of social media and launch monitors, golfers were buzzing, and the balls sold out almost immediately company-wide. Demand and buzz even created a secondary market where the golf balls were selling for 4-5 times their initial price including on eBay. Costco was both shocked and excited, and the ball became the proof of concept that its own line of golf products could be in high demand by members.

The Costco KS1 putter story

Considering the number of options Costco had for potentially producing a golf club, a putter was selected for its relative simplicity and the knowledge that of all the clubs in the bag, golfers love to experiment and test putters the most.

Farmer admitted that he, (a 9 handicap) along with a lot of other employees and members of the board of directors at Costco, are golf nuts themselves, and the putter was an exciting product to develop. It was an attractive product because the company knew it was a category where it could offer the best value and performance comparable to other products on the market.

The Costco buyers approached a well-respected manufacturer in China that also produces putters for a number of well-known OEMs to help develop the KS1. After working through initial prototypes and multiple designs, the wide-body plumbers neck was the final choice based on its popularity and mass appeal.

Farmer made the point that mass appeal is a huge part of the Costco merchandising philosophy because the average Costco Warehouse is 160,000 square feet, and at most, merchandises only 3,700 items per store. When you compare that to other big box stores of similar size, they could carry upwards of 120,000 different items. Fewer products create more value, which at the end of the day, is Costco’s biggest goal.

Costco KS1 putter specs

The specs of the putter clearly reflect the greatest opportunity to offer a club to the largest part of the bell curve for the best possible value.

  • Construction: 100% milled from 303 stainless steel. Also has a 303 insert.
  • Length: 34.5″
  • Loft: 3 degrees
  • Lie: 71 degrees
  • Head weight:  340g with stock 10g adjustable weights. A separate weight kit will be available for 34.99 (online only) and will come with a wrench and adjustable 5g (x2) and 15g (x2) weights.
  • Grip:  Superstroke Countercore
  • Head cover included
  • Right-hand only 

One of the interesting details from my conversation with Farmer concerned the reason the weight kit is being sold separately: “Research shows the majority of golfers don’t tinker with weights and settings of their clubs,” he said. “So to offer the best value, we are making it available online.”

It’s a smart decision that falls right in line with Costco’s directive to offer the greatest value while still creating options for members who are looking for something extra.

Availability & price

According to Farmer, the putter should become available online within the next couple of weeks. They don’t have an exact in-store date yet since pallets (how everything at Costco is moved around, stored, and merchandised) are currently in the process of being built and delivered—but expect to see them around three weeks from now.

The current plan is to have the putters in a select 80 stores to start with the potential to have them expand once the initial volume and sales data is analyzed. Like all things Costco, from mayonnaise to socks, every item has to earn its floor space. But if the putter sells anything like the golf ball, you can expect to see a potential second and third run.

The KS1 putter will be sold for $139.99 USD and the weight kit (available online only) will be a separate $34.99

The putter might just be the beginning…

Toward the end of my conversation with Farmer, the one question I had to ask is if other clubs and balls are on the horizon for Costco and the Kirkland Signature brand. I asked specifically about a rumored three-wedge set, and if they planned to update the current three-piece urethane ball.

Although Farmer was unable to provide specific details about any clubs beyond saying, “we are always working on new products that offer value to our members,” he was willing to say they are excited to see the reaction to the KS1 Putter. As for the three-piece golf ball, Costco is currently going through the testing phase for a potential replacement possibly by the end of the year.

When it comes to offering value, quality, and trust, there really is no other company in the entire consumer goods space that has the ability to deliver on a grand scale like Costco, and the Costco KS1 putter could be another game-changer for this constantly innovating retail giant.

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

44 Comments

44 Comments

  1. stanley

    May 24, 2020 at 2:53 pm

    rick shiels put up a video review of this putter. i guess it is what you expected.

    • John Reich

      Apr 13, 2022 at 6:22 pm

      Costco now has the left-handed version of the KS1

  2. uhgolfguy1

    May 18, 2020 at 1:02 am

    You’d think quality control could be an issue but given the nature of the milling process, the putters should have good quality.

    303 SS is a great material for putters… just ask Scotty Cameron.

    Me personally, I think the KS1 is a bit chunky for my taste, but I’m sure it feels great.

    • Simms

      May 23, 2020 at 2:18 pm

      Very much a Odyssey looking putter, I ordered one first thing on line and 8 days latter still waiting, but I went into a COSTCO yesterday and they had a pallet full of them…so I got a hands on look….will be sending mine back when it comes without even opening, not anything special until they drop the price to say $79…

  3. stanley

    May 13, 2020 at 11:58 pm

    can’t lie. i am excited to see some reviews for these putters. but lets keep in mind that we have some amazing american milled putters here.

  4. Cody Reeder

    May 13, 2020 at 1:36 pm

    I just want to know where it is made… and by who.. Sean Toulon says it is not made or has anything to do with Odyssey soo… Who??

    • Spitfisher

      May 26, 2020 at 2:25 pm

      Do you really honestly believe any manufacturer would come clean with a ” yeah, we make it” statement?

      Besides there is no Odyssey, toulon etc factory anywhere in the world. A factory is tooled for product, proto types and QC samples are produced, vendor writes a PO ahead of time, production starts, product and marketing material is produced and a way it goes.

  5. Jimmy Ray

    May 8, 2020 at 10:59 am

    Right Hand only…nuf said.

    • curt j benjamins

      May 9, 2020 at 5:22 pm

      Damn it we lefties always get shafted, no pun intended

  6. Bill

    May 7, 2020 at 11:38 pm

    Does this look like an Odyssey O-Works #1 with a different insert and color scheme?

    • Duke

      May 8, 2020 at 10:54 am

      It is just that. I listened to a podcast the other day and it revolved around this putter. It is constructed by same plant with very similar characteristics.

      • Mike

        May 8, 2020 at 2:03 pm

        I believe it’s technically the exact same putter that comes with the Callaway Edge set that they sell, but gets branded as Odyssey with their license agreement.

  7. stanley

    May 7, 2020 at 11:16 pm

    i thought about this….. and it’s a no go. but we will see. kirkland sells everything.

  8. Jack

    May 7, 2020 at 10:10 pm

    Thing is, the design is just atrocious. Did they do any consumer forums before finalizing on the design?

    • Michaele

      May 8, 2020 at 9:30 am

      One picture shooting primarily the bottom of the putter is your basis for your comment?

      Your comment is atrocious too.

      • Duke

        May 8, 2020 at 10:56 am

        It is constructed by same plant with very similar characteristics as the Odyssey line.

  9. Bob

    May 7, 2020 at 8:36 pm

    You can buy a full set of 10 Callaway Edge clubs from Costco and that includes an Odyssey putter. These must be made for Costco as they are not available anywhere else. A review of them made them sound like a good deal for an average golfer. I hope that I survive this Covid and get a chance to play them. B.

  10. Duh!

    May 7, 2020 at 7:13 pm

    Made in a Wuhan lab to destroy American golfers everywhere.

    • Gary Mohlenkamp

      May 8, 2020 at 12:35 pm

      I agree! I will never purchase anything made in China if I have a choice.

      • Delbert

        May 8, 2020 at 3:46 pm

        Why do companies continue to do business with a country that steals IP like they do? Their government and economy are set up in such a way to prevent creativity. Do not buy this putter. It will give you the YIPS! There, I said it. But I didn’t say shank.

        • Jbone

          May 19, 2020 at 8:37 pm

          Agreed. The one positive of this virus is China getting exposed. Hopefully people speak with their wallets

  11. Martin

    May 7, 2020 at 6:52 pm

    Time will tell if it will sell, but i have a feeling it well.

  12. Calvin

    May 7, 2020 at 6:41 pm

    I don’t understand why you would do a CNC machined 303SS putter and just to put in a machined 303SS face insert. Doesn’t it just defeats the purpose of the CNC precision and you are not trying to affect the impact feel with different material anyways?

    • Homer Simpson

      May 8, 2020 at 10:42 am

      You’re a club homer. Only you would would dissect the club like this. Calvin, tell me, what’s your favorite hole on your golf bag?

  13. Joe McManuis

    May 7, 2020 at 5:20 pm

    Any indication whether it will be available in Canada this summer and whether weight kit will also be available?

  14. Al

    May 7, 2020 at 4:31 pm

    Lot of occasional golf dads will see this come June.

  15. Chris

    May 7, 2020 at 2:13 pm

    So why did conversation on 4 piece ball stop? They should have talked about why they stopped making the 4 piece ball and why they won’t have the same problem with the putter…or will they?

  16. BingHogan

    May 7, 2020 at 11:09 am

    They only want to sell you chicken.! And a $65.00 “club” fee.

    Not sure how many members they have now but I have heard they make about $70 million per year.

    The Costco Country Club. Has a nice ring to it…

  17. Paulo

    May 7, 2020 at 10:59 am

    Is this Piece an advert for Costco ? Maybe state that st the top like they used to in magazines

  18. Vanilla Ice

    May 7, 2020 at 10:57 am

    Balls – Hero
    Putter – Zero

  19. steve

    May 7, 2020 at 10:21 am

    $150 OTD for this club seems more in line with buying a club from a traditional gilf retailer. Why would someone make this purchase versus numerous other options from other well known manufacturers? This example of value in no way it compares to that of the original four piece ball that they sold. Thanks Costco but I think you’re whiffing on this one

  20. John

    May 7, 2020 at 9:26 am

    I don’t know about you folks… but sure reminds me of a Scotty Cameron Newport 2

  21. Stanley

    May 7, 2020 at 9:04 am

    No pics from address?

    • Paulo

      May 8, 2020 at 1:06 am

      The Costco marketing dept didn’t send any…

  22. DB

    May 7, 2020 at 8:42 am

    Sorry, not interested in another putter coming from some cheap Chinese factory when there are so many great putter makers milling their putters right here in the USA.

  23. jim

    May 7, 2020 at 8:05 am

    139.99 in my opinion is not a “real Value”. plus another $35 for weight kit (for those who want it) puts it very in-line with other putters in the big box stores.

    • Homer Simpson

      May 8, 2020 at 10:46 am

      It is a value. Not everyone buys used golf clubs on wrx for a value. I like this site but there are too many club homers and poors trying To flip and make money.

  24. MJ 23

    May 7, 2020 at 5:01 am

    Now THAT is funny! Does it come with a corn dog?

    • brian

      May 7, 2020 at 8:43 am

      The only putter line that really puts it in line with are the cheaper Cleveland putters and low-end Odyssey White Hot line, none of which have adjustability features.

      • Brandon

        May 7, 2020 at 9:48 am

        You can find plenty of new past model year higher end Odyssey putters for right around 130 bucks. Got by eye on a stroke lab double wide right now.

        • brian

          May 7, 2020 at 1:22 pm

          I’m only seeing used Stroke Lab putters for under $150 doing a search.

        • Guy

          May 8, 2020 at 7:24 pm

          I just bought a brand new O-works #2 for $70. There’s deals to be found if you strike at the right times.

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Equipment

Q&A: Martin Trainer on his Bobby Grace “Greg Chalmers” putter, 6.5-degree driver, and “butter knife” 2-iron

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As unbiasedly as I can put it, Martin Trainer has one of the coolest club setups in professional golf. (At some point soon, I’ll put together a top-10 list of “coolest club setups on Tour,” but I know that Trainer will be in the top-10)

What a lineup. He plays a 6.5-degree Wilson prototype driver, a 13-degree Wilson prototype 3-wood, a true blade Wilson Staff Model 2-iron, and a Bobby Grace “Greg Chalmers Commemorative” putter!

 

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A post shared by GolfWRX (@golfwrx)

I mean, look at this 2-iron from address…

To quote the great author R.L. Stine: “Goosebumps.”

On Wednesday at the 2024 Texas Children’s Houston Open, I caught up with Trainer to learn more about his bag setup.

Here’s what he had to say:

You have the Internet going crazy over your bag setup, and your putter. Where’d you pick the Bobby Grace-Greg Chalmers putter up? How long have you had it?

MT: This was from when Bobby Grace came to my course in California: Cal Club. And for whatever reason, they just started having them in the shop. So then I took my buddy’s, started using it, and made, like, a million putts in a row, which is how every putter story begins, I guess.

And then, I bought a couple of my own, used it for years, got to the Tour with it, won on Tour with it (the 2019 Puerto Rico Open). Then, about a year later, started using another putter, did that for a couple years, but now it’s back in the bag.

When did it come back in the bag?

MT: December of this past year. So a few months ago.

What year would you say was the first time you threw that in the bag, or, like, when you bought it?

MT: God…Probably, 2016, maybe? 2018?

Do you remember how much you paid for it?

MT: I don’t know, actually. Maybe $100-150 bucks or something. I think that’s the only golf club I’ve bought between high school and now. Well, two, since I bought two of them.

The driver is interesting, too. What went into the prototyping process?

MT: That was a version of the current driver, but it was the prototype that they first came out with for Tour guys to try. And for whatever reason, I just never switched out to the new one.

It’s just 6.5 degrees, right?

MT: Yeah. Very low loft, yeah.

What kind of ball speed do you have with that these days?

MT: Like high 170’s.

Yeah, that’ll work. And then a 2-iron blade? We’re seeing fewer and fewer of those out here.

MT: Yeah. The butter knife.

Very cool thing to have in the bag. Have you done any testing with driving irons? 

MT: Yeah, I used to have a thicker one, but it was a little offset, and I never hit it that well. And then finally, I started messing around with the butter knife. And I remember the first time I looked down at it, I was terrified. And then I ended up getting used to it, putting it in play, and it’s been in place since. It’s a pretty good club for me.

How far do you carry that? 

MT: Like 235.

A good little wind club, I’m sure.

MTL Yeah, exactly. I can hit it very low. It’s great.

I love it. You have people shook looking at that. Thanks for the time, man. 

MT: Absolutely.

To see more photos and discussion of Trainer’s bag, click here.

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Coolest thing for sale in the GolfWRX Classifieds (3/28/24): L.A.B. Golf Mezz.1 Max Broomstick with LA Golf Paige Spiranac shaft

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a L.A.B. Golf Mezz.1 Max Broomstick putter with LA Golf Paige Spiranac shaft.

From the seller: (@hibcam): “L.A.B. GOLF Mezz.1 Max Broomstick- LA Golf Paige Spiranac Shaft- 44″/79.5. Brand new, never used brown leather cover. The head was professionally anodized from Orange to Blue (Orange looked bad with the Pink shaft so I had it changed). Only a few rounds on this combo. Please see last pic- slight ding on back corner. 8.5-10 condition. THE SHAFT COST $475/ THE PUTTER $625. $799 shipped in the US. ONLY $699 SHIPPED.”

To check out the full listing in our BST forum, head through the link: L.A.B. Golf Mezz.1 Max Broomstick with LA Golf Paige Spiranac shaft

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Spotted: Tony Finau’s driver shaft change at the 2024 Texas Children’s Houston Open

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Tony Finau has always been known as one of the longest players on the PGA Tour, but he has recently been working on adding a little more distance. Last year, Finau averaged 118.3 mph club head speed and 178.08 mph ball speed, all while playing a Mitsubishi Diamana D+ Limited 70 TX driver shaft. This year, he has increased his club head speed to 123.93 mph and his ball speed to 183.32 mph.

However, Finau’s overall distance has decreased by two yards in that time. From a fitting perspective, something was amiss. We asked Tony about the shaft change at the Texas Children’s Hospital Open.

“[I’m seeing] better numbers with the spin. My driver’s been a little high spin for me over the last month or so, and so I just figured it was time to probably check out the equipment,” Finau said. “And it definitely showed me that I was using a shaft that’s maybe a little too tip-stiff for me, the way I load the club now. [I’m seeing] better numbers with the spin.”

Finau switched from the Mitsubishi Diamana D+ Limited 70 TX into the Diamana GT 70 TX. The newer Diamana GT has a slightly different profile than the D+ Limited with the stiffest handle section in the Diamana lineup. The mid sections between the two are similar stiffness but the tip is just slightly stiffer in the Diamana GT. Both shafts are within one gram of each other in the 70 TX. The torque rating on the GT is 0.1 higher than the D+Limited’s 2.7 measurement.

Mitsubishi lists the Diamana GT as a shaft between the mid-launching Diamana TB and the new low-launch Diamana WB shafts. For most players, it would be considered a mid/low launch and low-spin shaft option. Mitsubishi’s Xlink Tech Resin System makes sure the maximum carbon fiber content is there for smooth feel without reducing the strength of the shaft. MR70 carbon fiber is used for reinforcing the shaft and boron is used in the tip for its high strength and compression properties.

Finau is still using his trusty Ping G430 LST driver in 9 degrees and has the adjustable hosel set to -1 degree of loft (standard lie angle). Finau’s long-time favorite Lamkin UTX Green grip is installed. He definitely has a few extra wraps of tape under that grip as you can see the bulge down where the grip meets the shaft.

One final note: Per Ping’s PGA Tour rep Kenton Oates, Finau’s driver is also adjusted to play with an additional degree of loft to help dial in his desired launch.

We’ll see how he fares with the new setup this week in Houston!

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