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WRX Spotted: Matthew Fitzpatrick’s custom Bettinardi

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For many professionals, the putter is the one club they keep through thick and thin, whether it be the same model putter or general design, some players can go entire careers without switching.

In what appears to be a very unique case this week, Matthew Fitzpatrick looks to have put into play a brand new putter from Bettinardi Golf that is almost an exact match down to the face grooves to his previous Yes! Golf Tracy II.

To give you some history on the now-defunct Yes! brand, Yes! Golf and its patents/IP were included in the deal when TaylorMade purchased Adams in 2012. It was after that point no new Yes! products were ever sent to retail and the company has sat idle to this day.

We reached out to Sam Bettinardi, EVP of Bettinardi Golf, to get the inside scoop on the origin and the process of making this putter for the Englishman.

Here’s what Bettinari said

“When we work with PGA Tour players, who are the most discriminate minds in the game of golf, they have extremely specific requests. Due to our ability to craft everything in house with exacting tolerances/specifications, we honored Matt Fitzpatrick’s request by duplicating his current gamer.”

“Matt was struggling to find backups for his putter he has been using since high school because his old company is not in business anymore. He wanted to work with us, because he knew we could make this request happen. To have a player like Matt, 24th in the world and a very solid putter overall, feel comfortable to switch from a putter he’s used since he’s been 16, is a testament to our craft and we feel privileged to have his trust to get it done.”

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For more pictures and see what others are saying about this unique Bettinardi Putter, head to the GolfWRX Forums to join the conversation: Matthew Fitzpatrick’s custom Bettinardi putter – 2020 API

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

3 Comments

3 Comments

  1. Bj

    Mar 4, 2020 at 6:11 pm

    That’s a yes putter lol

    • Paul Azinger

      Mar 5, 2020 at 1:39 pm

      Thats the point… nothing gets by you buddy

      • Imafitter

        Mar 6, 2020 at 9:23 am

        I’m surprised more Pro’s are not gaming Bettinardi putters. They are milling experts, probably the best in the industry. Their products prove that fact.

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Equipment

Ben Hogan adds GS53 MAX driver to lineup

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Ben Hogan golf is throwing its Hogan flat cap into the ring and entering the MAX driver-category with the introduction of the all-new 460cc GS53 MAX driver.

The GS53 MAX creates extra forgiveness, thanks in part to its multi-material construction and a 22-percent larger and 11-percent taller face than the current GS53. For those that love the original GS53, don’t worry it will continue to remain in the line, with the new MAX being a line extension for those looking to get extra help on shots missed around the face.

The driver is constructed from 4 distinct pieces

  • Carbon composite crown to reduce mass around the top of the driver’s head and to push more mass low to increase MOI.
  • Forged face for precision, and ball speed
  • Titanium soleplate with perimeter mass
  • Tungsten weight at the rear of the sole to further increase MOI and help increase launch while reducing spin.

Thanks in part to the weight savings from the crown, the titanium soleplate has more mass positioned away from the face and around the edges to increase the stability of the head, and to acoustically tune the driver for a solid sound at impact.

“The combination of the lightweight composite crown and tungsten sole weight allows us to position the Center of Mass so that we maximize launch while decreasing the amount of ball spin. This provides a higher ball flight, especially for players who don’t have Tour-caliber clubhead speeds for increased carry and roll out. “
– Scott White, CEO, Ben Hogan Golf Company.

The GS53 MAX driver will initially be available right-handed and come in lofts of 9° and 10.5°. It will be adjustable using their proprietary hosel adjustment system known as “flight control”, which offers the ability to add or decrease loft by 1° and lie angle all while never having to worry about realigning the shaft/grip.

The last part of the driver puzzle is the shafts options and to increase the value to consumers the GS53 MAX comes with the choice of three premium aftermarket shafts including:

  • Project X HZRDUS Smoke Black for golfers seeking a lower trajectory
  • Mitsubishi Chemical Tensei CK Blue for golfers seeking a mid trajectory
  • UST Mamiya Helium for those seeking a higher trajectory

Price, specs, and availability 

Thanks to Ben Hogan Golf’s direct-to-consumer model, the new 460cc GS53 MAX, is available starting today fior $355.00 with the choice of the 3 premium shaft options.

For more information on other Ben Hogan clubs including fairway woods, hybrids, irons, wedges, and putters or to purchase the GS53 MAX Driver visit www.benhogangolf.com.

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Equipment

U.S. retail golf equipment sales exceed record $1 billion mark

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This summer, golf saw a surge in business as states emerged from COVID lockdown and equipment sales is one of the areas that has been booming.

On Wednesday, Golf Datatech, an industry research firm, announced that U.S. retail golf equipment sales surpassed the $1 billion mark for the third quarter – which is the first time sales have reached $1 billion for July, August and September.

That figure also represents the second-highest quarter ($1.013 billion in Q2, 2008) of all-time, and per Golf Datatech, golf equipment sales for 2020 are up a whopping 42% over the same period in 2019.

Speaking on the incredible surge in equipment sales, John Krzynowek, Partner, Golf Datatech, LLC, said

“The story keeps getting better as golf continues to surge coming out of the shutdown, and Q3 equipment sales suggests that 2020 will likely end up positive for the entire year. Year-to-date sales for total equipment are now up 0.2% compared to 2019, and considering the size of the hole created by the shutdown in April and May this recovery has been nothing short of remarkable. While the US economy will not enjoy a ‘V Shaped Recovery’ in 2020, if golf continues on this trajectory we will be there soon.”

Per the company, the best selling items for September were golf bags at +19% and wedges at +18%, while golf shoes were +2%.

Overall, the golf club category was +0.9% for the month, with balls and gloves trending slightly lower at -2.7%. Krzynowek also revealed that rounds played was another area with surging numbers:

“These month-over-month sales records are unlike anything we’ve ever seen since Golf Datatech started tracking performance data in 1997. Our Rounds Played data also shows similar record-breaking growth over the past several months, which is a strong indication that avid golfers and newcomers alike are driving the sport to new levels right now.”

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Equipment

‘Play a big driver. Why not big irons?’ – GolfWRXers discuss

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In our forums, our members have been discussing the case for big irons. WRXer ‘2Down’ plays a Ping G410+ driver and has recently put Ping’s G710 irons in the bag, saying:

“Wondered how many play a large headed driver and play a draw or fade off the tee but when they pull an iron it’s some blade size thing so they can “work” the ball.

Recently I put G710 in the bag and answered my question for myself. They feel different for sure, but I am quickly adapting to only bringing the putter with me to the green.”

Our members have been discussing the combination in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Itsjustagame: “Personal preference but big irons tend to have more bounce, more offset and wider soles some or all of which may not suit a particular player.”
  • Fairway14: “Driver is played from a lie with the ball sitting on a tee, irons are played from a variety of lie types.”
  • J13: “They don’t really make “big” irons for players. Most have offset low CG for high launch, and super strong lofts.”
  • LeoLeo99: “I love my big irons. G400. Best I’ve ever used.”

Entire Thread: “Play a big driver. Why not big irons?”

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