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Honma introduces new club fitting experiences: ‘Honma Experience’ and ‘Honma Mobile Experience’

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Honma has launched new club fitting experiences across North America –  ‘Honma Experience’ and ‘Honma Mobile Experience’.

The Honma Mobile Experience is equipped with creatively-designed custom Honma vans and delivers personalized fitting experiences and custom events to private clubs, public properties and driving ranges.

The all-new experience is set to hit 13 new markets including Southern California, Northern California, Arizona, Colorado, Nevada, Texas, New York, New Jersey, North Carolina, South Carolina, Tennessee, Georgia and South Florida. Additional mobile markets will be announced in the coming months. 

“Making Honma more accessible to discerning golfers throughout North America with our mobile experience continues to fulfill our mission of bringing premium, unsurpassed equipment to the golfers who value quality and craftsmanship.” – Brad Holder, Honma Vice President, Marketing,

Additionally, Honma Experience fitting destinations have opened recently at Reunion Resort & Golf Club in Orlando, Florida, Ko Olina Golf Club in Oahu, Hawaii; and The Golf Performance Project, Victoria in Victoria, British Columbia, Canada.

At a Honma Experience, golfers can test a full array of Honma’s hand-crafted heads and shafts, as well as leading third-party OEM shafts during the one-on-one personalized fitting session.

The experience will also include a private hitting space and data from the Foresight GC Quad launch monitor designed to optimize Honma equipment performance. Each fitting will consist of a follow-up email with launch data and equipment recommendations.

Speaking on the new club fitting experiences, Brad Holder, Honma Vice President, Marketing, stated

“We are excited to partner with these premium golf destinations and introduce more golfers to the Honma Way of beautifully-crafted performance. 

Honma is a special brand with a unique story of traditional craftsmanship meeting modern style and performance. Partnering with luxury golf destinations like Reunion, Ko Olina and The Golf Performance Project, Victoria aligns perfectly with our vision of Honma reaching more equipment-savvy golfers.”

Honma Experience and Honma Mobile Experience fittings are available by reservation and range from $150 to $350. Fittings are available to reserve online, through email [email protected] or telephone 877-476-4653.

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

2 Comments

2 Comments

  1. TM

    Feb 25, 2020 at 10:56 pm

    I wonder where Brad Holder came up with this concept…..

  2. K

    Feb 25, 2020 at 1:12 pm

    Great idea on Honmas part! One of the best examples of “knowing your target” and customer cultivation ive seen in a long time.
    This will work better than they probably imagine. Might take a couple years to see the fruits of their labor. But if they do it right and have the right kind of people in those trucks they will in turn create a strong following of raving customers. Nothing better than having people out there bragging/validating to their friends they like and trust “how awesome Honma is”.
    When you are serving a customer who isnt shopping on price alone you need to have a strong focus on quality and/or convenience.

    My prediction is if they execute this properly, Honma will become one of the top brands stateside in 3-5 years.

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Whats in the Bag

Taylor Pendrith’s winning WITB: 2024 CJ Cup Byron Nelson

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Driver: Ping G430 LST (9 degrees) Buy here.
Shaft: Accra TZ Six ST

3-wood: Ping G430 Max (15 degrees) Buy here.
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7-wood: Ping G425 Max (20.5 degrees) Buy here.
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Shafts: Project X HZRDUS Smoke Black 6.5 90, 6.5 100 (2-3), True Temper Dynamic Gold Tour Issue X100

Wedges: Cleveland RTX 6 Tour Rack (46-10 Mid, 52-10 Mid, 56-10 Mid, 60-9 Full) Buy here.
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: Odyssey Jailbird Versa Buy here.
Grip: SuperStroke Zenergy Flatso 1.0

Grips: Golf Pride MCC

The winning WITB is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.

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Shaft: Fujikura Ventus Blue 6 X

3-wood: TaylorMade Stealth Plus (15 degrees)
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Hybrid: Titleist TSR3 (19 degrees, D1 SureFit setting)
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Irons: Titleist T200 (4, 5), Titleist 620 CB (6-9)
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Wedges: Titleist Vokey Design SM10 (46-10F, 50-12F, 54-12D, 60)
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Putter: Scotty Cameron P5 prototype

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Check out more in-hand photos of Ben Kohles’ clubs in the forums.

 

 

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Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX

3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
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Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
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Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Kris Kim’s equipment here.

 

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