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Acushnet launches Union Green golf ball brand

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You might expect the announcement of a new golf ball brand to fly under the radar. With the launch of Union Green from Acushnet, the parent company to entrenched golf brands Titleist and FootJoy among others, however, there’s no danger of that. This golf ball launch is different and signals a shift in consumer interaction for one of the largest companies in golf.

What is Union Green?

“Golf has the power to unite us all. With Union Green all are welcome.”

That single statement is the ethos of Union Green—to bring people together on the golf course, to be inclusive, inviting, and at the end of the day, to have fun.

Union Green seeks to represent the new age of the golfers that look to golf as a way to hang out with friends, relax, and have some fun along the way. From a branding standpoint, it’s the 9-hole muni down the street rather than the high initiation private club that you can’t see past the gate: both are great in their own way, but one is more relatable to the majority of the golf population than the other.

The new company will be largely direct-to-consumer, but considering Acushnet’s deep penetration in both on and off-course retail. you can expect to see the full lineup of lifestyle softgoods and accessories beyond the two new golf balls in shops around the country and beyond. Does that mean exclusive private clubs? Probably not. But at your local public course looking to offer a more value-priced golf ball, absolutely!

So, about the golf balls…

In the cluttered space that is direct-to-consumer golf ball brands, from a product standpoint alone, Union Green separates itself in a way that no other current company can. Its golf balls are made in the United States under the same strict quality control standards that other balls under the Acushnet brands are made, including Titleist TourSoft.

 

Union Green Pindrop

A three-piece ball built to offer greenside performance without giving up distance or trajectory—simple as that.

The tech details are light, but that’s OK. The golfers these are targeted at aren’t worried about the newest urethane mixtures being used to build the cover or some compound infused into the core to make them faster. It’s all about performance and value, and with Pindrop you get a three-piece (non-urethane covered ball) for $27.99 per dozen.

Union Green Teebird

A two-piece ball built for distance and designed to fly straighter. Once again simple and to the point. Plus, for only $19.99 per dozen, the Teebird offers great value for the golfer who might lose a few during a round. Not everyone can shrug off smashing a $6 ball into a pond, but at only $1.67 apiece, it’s an easier pill to swallow.

What does this mean for Acushnet?

This is the million-dollar question. Union Green is not Titleist Light or a Pinnacle replacement, it’s a totally new upstart to fill the void for golfers serious about having fun while playing golf—those who don’t relate to the stuffy atmosphere that is often associated with the sport.

Lifestyle brands in and out of golf tend to go in two directions: high-end and luxurious or more value and consumer-accessibility focused. The well-branded UnionGreen.com website, with long-haired, backward cap-wearing “dudes” and casually dressed legging-wearing women golfing, tells you everything you need to know about what they represent and who they are hoping to connect to.

Union Green has hit the nail on the head. As a millennial golfer myself who spends a lot of time playing public golf with people from all age demographics, this is a growing segment of the golfing population. Golfers, regardless of age or gender, who care less about what shaft is in their driver and more about making sure fun is had on the course with friends.

As an equipment-obsessed, fully tuned-in golfer, this might not relate to you, but I’m sure you know or play golf with someone that fits right into Union Green’s target market. Acushnet is hoping the brand messaging lands, like a high, soft wedge into three green.

It will be interesting to see if it does.

 

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

33 Comments

33 Comments

  1. Mike

    Feb 15, 2020 at 6:01 pm

    Many of these ‘non-golfers’ now use range balls, which cost like 10 cents each when you pocket one. But I did hear you’ll get a free craft beer coupon w/ each dozen.

    Who on earth would order these balls when you can buy distance balls CHEAP at Walmart? And for ‘non-golfers’, DOES “DISTANCE” REALLY MATTER??? So, now, w/ this Union ‘distance’ ball, you’ll dribble your shot 18 yards off the tee instead of 15?

  2. ShortHitter

    Feb 13, 2020 at 7:42 am

    They’ll make good margins on the direct to consumer segment by cutting out retailers. If they charge for shipping, you could be paying $30+ for a surlyn cover ball. Makes complete sense for folks that pay $15 for a phone order $7 sandwich with delivery and service fees.

  3. Will Johnston

    Feb 12, 2020 at 11:25 am

    The ball will be a huge success if they denounce toxic masculinity and only use gender neutral pronouns.

  4. golfraven

    Feb 10, 2020 at 5:00 pm

    Some execs at Acushnet: so what are we doing about the Corona virus? Well, lets bring out a new ball brand and call it Union Green. Sounds Chinese to me and make us look like as we would care about next generation on this planet.

  5. Funkaholic

    Feb 10, 2020 at 4:12 pm

    This is “woke” capitalism in action, a bunch of old white haired guys sitting around the boardroom asking each other “how do we reach millennials?” Naturally the answer is to Bart Simpson up a brand of cheap balls. Everything about this is stupid. When will executive realize, you can’t brand “cool”. Most of the young people I see on the golf course are as serious as anybody. You aren’t going to win over the stoned Frisbee golfers and nobody wants them on the course anyway.

  6. jgpl001

    Feb 8, 2020 at 3:55 pm

    I have heard some nonsense in my time but this is total BS.
    What are they talking about with this inclusive, eco rubbish???
    And a few cheap, non descript golf balls – Give me a break
    Anybody who buys these needs serious treatment and antipsychotic medication

  7. Marty

    Feb 8, 2020 at 12:19 pm

    Completely incongruous. The logo doesn’t look like it belongs on a golf ball and the brand name sounds like some sort of house-brand one might find on sweatshirts and warmups at the GAP or some other big box store.

    Also, how people approach the game of golf is not a “Lifestyle” or a “Lifestyle Choice”.

  8. Chip2win

    Feb 8, 2020 at 6:23 am

    I’m going to make it my personal mission to avoid purchasing all Titleist/Footjoy products.

    • Brian

      Feb 8, 2020 at 2:57 pm

      Ditto. Why buy these when high-performing urethane balls are available for just a few $ more?

  9. Chip2win

    Feb 8, 2020 at 5:14 am

    I’m going to make it my personal mission to avoid ALL Titleist/Footjoy products in the future.

  10. Daniel Whitehurst

    Feb 8, 2020 at 4:35 am

    So this is introduced for the basic player that isn’t interested in the balls makeup or materials at a lower cost than the $47 prov1 at $27. You can get a great ball like Wilson DUO at $20 or Callaway supersoft at $22. What the point of this. I thought it was a eco friendly ball with GREEN in the name. Or maybe a non conforming ball for distance.

    • JThunder

      Feb 10, 2020 at 2:52 am

      Yes – Duo, Supersoft and several others compete with Tour Soft, but all at lower price than Tour Soft or Onion Green.

      • Danny Boy

        Feb 10, 2020 at 9:26 pm

        Onion Green – Now that’s something I can get behind

    • Steve Sanders

      Feb 10, 2020 at 3:21 pm

      Yeah Vice and Snell already offer high quality golf balls for less than this and even the big name brands already have plenty of products made of higher-quality materials in the $20-25 price point. Who in their right mind is looking for a “message” in their golf balls? I’ve never bought a 15-pack of cheap pinnacles at a course and thought to myself “But does pinnacle speak to my personal opinions on inclusivity and casual enjoyment of golf?”

  11. Rich Douglas

    Feb 8, 2020 at 1:10 am

    This is a press release, nothing more.

    How could these balls be any different from the rocks they sell under the Pinnacle line?

    How is it that these balls are some form of “lifestyle brand”? Seriously, what’s the lifestyle or the brand?

    If I’m running Callaway, I’m talking to the legal department about suing for infringement…on the TopFlite line!

    And if one of your selling points is that the ball is cheap to lose, well….

  12. MadMex

    Feb 8, 2020 at 12:55 am

    Good lord !!!!! All they needed was the race angle,,,,
    ” para todos ustedes que no pueden pagar el precio de las Pro-V1 les ofrecemos esta basura !!!”

    Translation: “For those of you who can’t afford the price of Pro-V1 balls, we offer you this garbage!”

    Yes, I am Mexican and do speak and write fluent Spanish,,,,,,,,,,

  13. hwt

    Feb 7, 2020 at 11:08 pm

    This is clearly an attempt to get into the vice/snell/tbc/sugarloaf sector. Too bad it looks like it was thought up by a heavy handed dumbo in the corporate office. Won’t be even testing these bc this is such a corporate facepalm moment.

    Also interesting they say that the ball get the same quality testing as…….the truesoft? Why in the hell would you promote that when you have the #1 ball in golf?

  14. JP

    Feb 7, 2020 at 10:35 pm

    Laughable

  15. 2putttom

    Feb 7, 2020 at 8:50 pm

    kewl, appealing to the millennial golfer.

  16. Michaele11111

    Feb 7, 2020 at 8:07 pm

    Was that an advertorial?

    No matter what dog patch you play at or how high your handicap is, I hope you are enough of a golfer that you wanted to vomit after reading that article.

    Whoever sold the Acushnet CEO on this one better have their resume up to date.

  17. Alexander Schilling

    Feb 7, 2020 at 6:05 pm

    This is dumb

  18. SV

    Feb 7, 2020 at 5:38 pm

    Bring back the Acushnet Club Special!!

    • Shallowface

      Feb 9, 2020 at 3:49 pm

      Nah. That name isn’t inclusive enough. “Club” implies exclusivity.

      Looking forward to the next decade when the children of these people turn on, tune in and drop out.

  19. James

    Feb 7, 2020 at 5:28 pm

    History has proven repeatedly that collectivist words like “inclusive” are dead ends and lead to complacency and laziness. Careful, Titleis… I mean Acushnet. The Ball is DOA.

    In other news, the Truvis already owns the cool-kid ball market.

  20. Moosejaw McWilligher

    Feb 7, 2020 at 5:18 pm

    By definition, something new from Acushnet – or sub-brand thereof – cannot be called an “upstart” (or startup).

    The “green” part of the name had me expecting something eco-friendly. That has been the near-exclusive connotation of “green” for decades now. Since that doesn’t seem to be the case, it feels like false advertising, which doesn’t endear Acushnet to me.

    • DL

      Feb 8, 2020 at 9:21 am

      Green means eco-friendly but it’s not so it’s false advertising hahhaha

      Maybe Union Green has to do with uniting people through golf which is played on a golf course that has greens… hence Union Green lol

      • Rascal

        Feb 8, 2020 at 11:42 am

        The green obviously relates to marijuana, come on guys.

        • Moosejaw McWilligher

          Feb 10, 2020 at 2:48 am

          In that case, $27.99 for a box that size is a good deal!

    • scooter

      Feb 8, 2020 at 11:44 am

      Yeah, probably the only way this ball has a chance in h*** is if Acushnet were to promise most of the profits go to true green (environmental) causes … ain’t gonna happen … just a $$$ marketing scheme

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (03/03/21): Scotty Cameron Circle T

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At GolfWRX, we love golf equipment plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

F3400DE2-1606-4AB8-AB8B-3C23F421F7E6.jpeg

When it comes to Scotty Cameron gear, “if you know, you know,” and this Circle T Concept 2 is an exceptional putter with all kinds of cool details all the way down to the grip and headcover. You can check out the whole listing here: Tour Proven Circle T Concept 2 PRICED TO MOVE which also features the price.

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

You can also follow along on Instagram: GolfWRX Classifieds

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Cobra releasing new Copper Series irons and RF Forged MB

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If you loved the look of the Cobra limited edition RF Proto Rev33 irons but were looking for an iron more forgiving to your golf game—or more friendly on your wallet—you’re in luck. The new Copper Series features some of the most popular irons in the company’s lineup, along with a new version of the King RF blades in a stunning copper finish.

King RF Forged MB Copper

The new Cobra RF MB blades share all the same features as the limited edition Rev33, except for the one key difference being the new RF MB’s are forged to final shape through a precise five-time forging process with the face and grooves being CNC milled—versus the Rev33 irons being 100 percent CNC milled to spec.

This change in the process produces an equally precise iron but at a friendlier price compared to the limited edition set.

Just like Rickie’s gamers, the RF MBs have a tungsten weight positioned in the toe to locate the CG directly behind the middle of the iron’s face to enhance stability and feel.

The King RF Forged MB irons will be available in right-handed only and come 4-iron through pitching wedge with KBS C-Taper 120 steel shafts, along with Lamkin Crossline Connect grips in the stock configuration. They are priced at $1,399.

King Tour & Forged Tec Copper irons

For the golfer looking for a compact cavity back, Cobra is also offering the recently released King Tour irons produced using MIM in copper.  Here’s a refresher on Metal Injection Molding:

It’s a process using a mixture of 304 stainless steel metal powder, which is heated and injected into a mold. Using a sintering process, the metal is heated to a higher temperature than forging (1340°C vs. 1200°C), which provides a smoother grain flow structure versus forged and cast to maximize soft feel.

Much like the RF MB, the multi-material King Tour irons have a tungsten weight inserted into the toe section to precisely locate the CG to the middle of the face.

The King Tour irons will be available in right and left-handed and come 4-iron through pitching wedge with KBS $-Taper 120 steel shafts, along with Lamkin Crossline Connect grips in the stock configuration. A 3-iron and gap wedge are also available through custom orders. They are priced at $1,399. 

(The King Tour irons will continue to be available in the standard chrome finish in right and left-handed)

Now, for those golfers who put a premium on distance, Cobra is also offering the King Forged Tec in copper with all the same technology you know and love from this compact hollow design.

The hollow iron heads are filled with foam microspheres to produce a soft and solid feel at impact and the face features what Cobra calls a forged PWRSHELL insert to maximizes ball speed and launch across the entire face.

The King Forged Tec irons will be available in right and left-handed (variable length only) and come 4-iron through pitching wedge, with a 3-iron and gap wedge available through custom orders. The stock configurations include KBS $-Taper lite in steel and Project X Catalyst 80 (x and s flex) and 60 in R-flex along with Lamkin Crossline Connect grips. The irons are priced at $1,199.  

(The chrome version of the irons will continue to be available in right and left-handed, in both variable and One Length, right and left-handed)

Final details

All three of the copper iron sets will be available at retail and through cobragolf.com starting March 12.

They will also include Cobra Connect powered by Arccos and come with a free 90-day trial of Arccos Caddie.

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Jason Dufner testing a new Cobra 3D printed putter at the 2021 API

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Ahead of this week’s 2021 Arnold Palmer Invitational, Jason Dufner has been spotted with a new Cobra 3D printed putter. The 43-year-old has been testing the flat-stick on Bay Hill’s grounds ahead of this week’s event, and our members have been discussing the putter in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • ChxDigLongBall: “Dig the name. Looks pretty good. I’d give it a roll. Interested to see what it feels like.”
  • av1084: “Weird all around, in a good way.”
  • KAndyMan: “Can’t wait to see what the putter line up will consist of! Definitely a cool idea using 3d printing. The possibilities are endless with it. Would/will be a strange day in the future when you can get online, design your own one-off putter in the morning and have it at your door before your league tee time that afternoon.”

Entire Thread: “Jason Dufner testing a new Cobra 3D printed putter at the 2021 API”

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