Connect with us

Equipment

Acushnet launches Union Green golf ball brand

Published

on

You might expect the announcement of a new golf ball brand to fly under the radar. With the launch of Union Green from Acushnet, the parent company to entrenched golf brands Titleist and FootJoy among others, however, there’s no danger of that. This golf ball launch is different and signals a shift in consumer interaction for one of the largest companies in golf.

What is Union Green?

“Golf has the power to unite us all. With Union Green all are welcome.”

That single statement is the ethos of Union Green—to bring people together on the golf course, to be inclusive, inviting, and at the end of the day, to have fun.

Union Green seeks to represent the new age of the golfers that look to golf as a way to hang out with friends, relax, and have some fun along the way. From a branding standpoint, it’s the 9-hole muni down the street rather than the high initiation private club that you can’t see past the gate: both are great in their own way, but one is more relatable to the majority of the golf population than the other.

The new company will be largely direct-to-consumer, but considering Acushnet’s deep penetration in both on and off-course retail. you can expect to see the full lineup of lifestyle softgoods and accessories beyond the two new golf balls in shops around the country and beyond. Does that mean exclusive private clubs? Probably not. But at your local public course looking to offer a more value-priced golf ball, absolutely!

So, about the golf balls…

In the cluttered space that is direct-to-consumer golf ball brands, from a product standpoint alone, Union Green separates itself in a way that no other current company can. Its golf balls are made in the United States under the same strict quality control standards that other balls under the Acushnet brands are made, including Titleist TourSoft.

 

Union Green Pindrop

A three-piece ball built to offer greenside performance without giving up distance or trajectory—simple as that.

The tech details are light, but that’s OK. The golfers these are targeted at aren’t worried about the newest urethane mixtures being used to build the cover or some compound infused into the core to make them faster. It’s all about performance and value, and with Pindrop you get a three-piece (non-urethane covered ball) for $27.99 per dozen.

Union Green Teebird

A two-piece ball built for distance and designed to fly straighter. Once again simple and to the point. Plus, for only $19.99 per dozen, the Teebird offers great value for the golfer who might lose a few during a round. Not everyone can shrug off smashing a $6 ball into a pond, but at only $1.67 apiece, it’s an easier pill to swallow.

What does this mean for Acushnet?

This is the million-dollar question. Union Green is not Titleist Light or a Pinnacle replacement, it’s a totally new upstart to fill the void for golfers serious about having fun while playing golf—those who don’t relate to the stuffy atmosphere that is often associated with the sport.

Lifestyle brands in and out of golf tend to go in two directions: high-end and luxurious or more value and consumer-accessibility focused. The well-branded UnionGreen.com website, with long-haired, backward cap-wearing “dudes” and casually dressed legging-wearing women golfing, tells you everything you need to know about what they represent and who they are hoping to connect to.

Union Green has hit the nail on the head. As a millennial golfer myself who spends a lot of time playing public golf with people from all age demographics, this is a growing segment of the golfing population. Golfers, regardless of age or gender, who care less about what shaft is in their driver and more about making sure fun is had on the course with friends.

As an equipment-obsessed, fully tuned-in golfer, this might not relate to you, but I’m sure you know or play golf with someone that fits right into Union Green’s target market. Acushnet is hoping the brand messaging lands, like a high, soft wedge into three green.

It will be interesting to see if it does.

 

Your Reaction?
  • 131
  • LEGIT19
  • WOW7
  • LOL26
  • IDHT4
  • FLOP40
  • OB22
  • SHANK289

Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

33 Comments

33 Comments

  1. Mike

    Feb 15, 2020 at 6:01 pm

    Many of these ‘non-golfers’ now use range balls, which cost like 10 cents each when you pocket one. But I did hear you’ll get a free craft beer coupon w/ each dozen.

    Who on earth would order these balls when you can buy distance balls CHEAP at Walmart? And for ‘non-golfers’, DOES “DISTANCE” REALLY MATTER??? So, now, w/ this Union ‘distance’ ball, you’ll dribble your shot 18 yards off the tee instead of 15?

  2. ShortHitter

    Feb 13, 2020 at 7:42 am

    They’ll make good margins on the direct to consumer segment by cutting out retailers. If they charge for shipping, you could be paying $30+ for a surlyn cover ball. Makes complete sense for folks that pay $15 for a phone order $7 sandwich with delivery and service fees.

  3. Will Johnston

    Feb 12, 2020 at 11:25 am

    The ball will be a huge success if they denounce toxic masculinity and only use gender neutral pronouns.

  4. golfraven

    Feb 10, 2020 at 5:00 pm

    Some execs at Acushnet: so what are we doing about the Corona virus? Well, lets bring out a new ball brand and call it Union Green. Sounds Chinese to me and make us look like as we would care about next generation on this planet.

  5. Funkaholic

    Feb 10, 2020 at 4:12 pm

    This is “woke” capitalism in action, a bunch of old white haired guys sitting around the boardroom asking each other “how do we reach millennials?” Naturally the answer is to Bart Simpson up a brand of cheap balls. Everything about this is stupid. When will executive realize, you can’t brand “cool”. Most of the young people I see on the golf course are as serious as anybody. You aren’t going to win over the stoned Frisbee golfers and nobody wants them on the course anyway.

  6. jgpl001

    Feb 8, 2020 at 3:55 pm

    I have heard some nonsense in my time but this is total BS.
    What are they talking about with this inclusive, eco rubbish???
    And a few cheap, non descript golf balls – Give me a break
    Anybody who buys these needs serious treatment and antipsychotic medication

  7. Marty

    Feb 8, 2020 at 12:19 pm

    Completely incongruous. The logo doesn’t look like it belongs on a golf ball and the brand name sounds like some sort of house-brand one might find on sweatshirts and warmups at the GAP or some other big box store.

    Also, how people approach the game of golf is not a “Lifestyle” or a “Lifestyle Choice”.

  8. Chip2win

    Feb 8, 2020 at 6:23 am

    I’m going to make it my personal mission to avoid purchasing all Titleist/Footjoy products.

    • Brian

      Feb 8, 2020 at 2:57 pm

      Ditto. Why buy these when high-performing urethane balls are available for just a few $ more?

  9. Chip2win

    Feb 8, 2020 at 5:14 am

    I’m going to make it my personal mission to avoid ALL Titleist/Footjoy products in the future.

  10. Daniel Whitehurst

    Feb 8, 2020 at 4:35 am

    So this is introduced for the basic player that isn’t interested in the balls makeup or materials at a lower cost than the $47 prov1 at $27. You can get a great ball like Wilson DUO at $20 or Callaway supersoft at $22. What the point of this. I thought it was a eco friendly ball with GREEN in the name. Or maybe a non conforming ball for distance.

    • JThunder

      Feb 10, 2020 at 2:52 am

      Yes – Duo, Supersoft and several others compete with Tour Soft, but all at lower price than Tour Soft or Onion Green.

      • Danny Boy

        Feb 10, 2020 at 9:26 pm

        Onion Green – Now that’s something I can get behind

    • Steve Sanders

      Feb 10, 2020 at 3:21 pm

      Yeah Vice and Snell already offer high quality golf balls for less than this and even the big name brands already have plenty of products made of higher-quality materials in the $20-25 price point. Who in their right mind is looking for a “message” in their golf balls? I’ve never bought a 15-pack of cheap pinnacles at a course and thought to myself “But does pinnacle speak to my personal opinions on inclusivity and casual enjoyment of golf?”

  11. Rich Douglas

    Feb 8, 2020 at 1:10 am

    This is a press release, nothing more.

    How could these balls be any different from the rocks they sell under the Pinnacle line?

    How is it that these balls are some form of “lifestyle brand”? Seriously, what’s the lifestyle or the brand?

    If I’m running Callaway, I’m talking to the legal department about suing for infringement…on the TopFlite line!

    And if one of your selling points is that the ball is cheap to lose, well….

  12. MadMex

    Feb 8, 2020 at 12:55 am

    Good lord !!!!! All they needed was the race angle,,,,
    ” para todos ustedes que no pueden pagar el precio de las Pro-V1 les ofrecemos esta basura !!!”

    Translation: “For those of you who can’t afford the price of Pro-V1 balls, we offer you this garbage!”

    Yes, I am Mexican and do speak and write fluent Spanish,,,,,,,,,,

  13. hwt

    Feb 7, 2020 at 11:08 pm

    This is clearly an attempt to get into the vice/snell/tbc/sugarloaf sector. Too bad it looks like it was thought up by a heavy handed dumbo in the corporate office. Won’t be even testing these bc this is such a corporate facepalm moment.

    Also interesting they say that the ball get the same quality testing as…….the truesoft? Why in the hell would you promote that when you have the #1 ball in golf?

  14. JP

    Feb 7, 2020 at 10:35 pm

    Laughable

  15. 2putttom

    Feb 7, 2020 at 8:50 pm

    kewl, appealing to the millennial golfer.

  16. Michaele11111

    Feb 7, 2020 at 8:07 pm

    Was that an advertorial?

    No matter what dog patch you play at or how high your handicap is, I hope you are enough of a golfer that you wanted to vomit after reading that article.

    Whoever sold the Acushnet CEO on this one better have their resume up to date.

  17. Alexander Schilling

    Feb 7, 2020 at 6:05 pm

    This is dumb

  18. SV

    Feb 7, 2020 at 5:38 pm

    Bring back the Acushnet Club Special!!

    • Shallowface

      Feb 9, 2020 at 3:49 pm

      Nah. That name isn’t inclusive enough. “Club” implies exclusivity.

      Looking forward to the next decade when the children of these people turn on, tune in and drop out.

  19. James

    Feb 7, 2020 at 5:28 pm

    History has proven repeatedly that collectivist words like “inclusive” are dead ends and lead to complacency and laziness. Careful, Titleis… I mean Acushnet. The Ball is DOA.

    In other news, the Truvis already owns the cool-kid ball market.

  20. Moosejaw McWilligher

    Feb 7, 2020 at 5:18 pm

    By definition, something new from Acushnet – or sub-brand thereof – cannot be called an “upstart” (or startup).

    The “green” part of the name had me expecting something eco-friendly. That has been the near-exclusive connotation of “green” for decades now. Since that doesn’t seem to be the case, it feels like false advertising, which doesn’t endear Acushnet to me.

    • DL

      Feb 8, 2020 at 9:21 am

      Green means eco-friendly but it’s not so it’s false advertising hahhaha

      Maybe Union Green has to do with uniting people through golf which is played on a golf course that has greens… hence Union Green lol

      • Rascal

        Feb 8, 2020 at 11:42 am

        The green obviously relates to marijuana, come on guys.

        • Moosejaw McWilligher

          Feb 10, 2020 at 2:48 am

          In that case, $27.99 for a box that size is a good deal!

    • scooter

      Feb 8, 2020 at 11:44 am

      Yeah, probably the only way this ball has a chance in h*** is if Acushnet were to promise most of the profits go to true green (environmental) causes … ain’t gonna happen … just a $$$ marketing scheme

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Whats in the Bag

Rory McIlroy WITB 2021 (January)

Published

on

Driver: TaylorMade SIM2 (10.5 degrees @8.5)
Shaft: Fujikura Ventus Black 6 X (45.5 inches, 59.25 lie, D4)

3-wood: TaylorMade SIM2 (15 degrees @13.5)
Shaft: Mitsubishi Tensei CK Pro White 80 TX (43.25 inches, 58 lie, D4)

5-wood: TaylorMade SIM2 (19 degrees @ 18.25)
Shaft: Mitsubishi Tensei CK Pro White 90 TX

Irons: TaylorMade P7MB (4-PW)
Shaft: Project X Rifle 7.0 (6.5 in PW)

Wedges: TaylorMade MG2 (52-09SB, 56-12SB, 60-08LB)
Shaft: Project X Rifle 6.5

Putter: TaylorMade Spider X Copper (34.25 inches, 2.5 loft, 70 lie)

Ball: 2021 TaylorMade TP5x (#22)

Grips: Golf Pride Tour Velvet Cord (58R 1+1, logo down)

Your Reaction?
  • 5
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Whats in the Bag

Ryan Moore WITB: January 2021

Published

on

Thanks to Ryan Moore himself for this Ryan Moore what’s in the bag!

Driver: TaylorMade SIM (10.5 degrees @9)
Shaft: Aldila 2KXV Blue 60 TX

3-wood: Titleist TSi2 (15 degrees, A1 Setting)
Shaft: Graphite Design Tour AD “Engineered for Tour Spec” 75X

Hybrids: Srixon ZX (19, 22 degrees)
Shafts: Oban Revenge Hybrid 85X

Irons: Mizuno MP-18 (4-PW)
Shafts: True Temper Dynamic Gold Lite X100

Wedges: Cleveland RTX Zip Core Tour Rack (54/10MID, 58/06LOW)
Shafts: True Temper Dynamic Gold Tour Issue S300

Grips: Golf Pride Tour Velvet Align

Putter: Odyssey “O Works” V-Line Fang

Ball: Titleist Pro V1x

Your Reaction?
  • 30
  • LEGIT0
  • WOW2
  • LOL1
  • IDHT1
  • FLOP1
  • OB0
  • SHANK4

Continue Reading

Equipment

2021 Titleist Pro V1 and Pro V1x: Continuing the pursuit of the perfect ball

Published

on

The Titleist Pro V1 is far and away the best-selling ball in golf, and for 2021, the engineers have delivered on their promise to never stop trying to make the best better with the introduction of the all-new Pro V1 and Pro V1x golf balls.

How do you make the most trusted golf balls better?

When the designers and engineers at Titleist are looking for feedback, they go right to the top—that means the best players in the world. Engineers seek to find out not just what they like about their current golf ball, but what if anything can be improved upon.

After lengthy discussion and research with the best golfers in the world, improvement came down to three factors.

  • Greater spin and softer feel
  • More control with a higher apex
  • Distance, but not at the sacrifice of the other two factors

By combining these wants from golfers, together with new and proven technologies, Titleist is giving golfers what they believe to the very best golf balls the company has ever produced, and players agree. 

“When a golfer chooses Pro V1 or Pro V1x, they are choosing absolute performance. Our R&D and Operations teams have spent years engineering new technology into each and every component of 2021 Pro V1 and Pro V1x. When it comes to the performance and quality of these products, we will continue to go to every length possible to help golfers play their best and shoot their lowest scores.” – Jeremy Stone, Vice President, Titleist Golf Ball Marketing.

2021 Titleist Pro V1 technology inside and out

Just like with golf clubs, engineers don’t focus on just one performance factor when designing a golf ball. It’s about bringing each component together to have it perform at the highest level, and for a golf ball, that usually means designing from the inside out. However, with the 2021 Pro V1 and Pro V1x balls, it actually worked the other way around.

New Spherically-tiled Tetrahedral Dimple Designs – Let me start by saying I don’t come up with these names, this is all about engineering. The Pro V1 features a new 388 dimple layout, while the Pro V1x has 348. Both patterns have been optimized for each golf ball model’s specific characteristics to maximize distance and flight consistency.

To make it easy to remember, the Pro V1 is intended to provide a penetrating trajectory while Pro V1x will fly higher.

It’s important to note that this is the first totally new dimple redesign of the Titleist Pro V1 golf balls since 2011, and since that time the Titleist R&D team has gone through the painstaking process of designing, manufacturing, and tested more than 1,900 aerodynamic patterns—including no less than 60 different iterations of the new 2021 Pro V1’s 388 dimple layout and more than 30 versions of Pro V1x’s 348 dimple design as per Titleist.

“It takes years of work – we’ve been working on these new packages for almost a decade – but it is that commitment to research that ensures each golf ball is optimized to fly at its longest and most efficient trajectory.” – Mike Madson, Titleist R&D’s Director of Aerodynamics & Research Engineering

Reformulated 2.0 ZG Process Cores – As mentioned off the top, at the core of every golf ball is, well, a core (see what I did there?) and each core has to designed to deliver maximum ball speed and consistency shot after shot. The ZG process ensures that through production, each solid core Pro V1 and dual-core Pro V1x is going to deliver distance and soft feel.

Fast High-Flex Casing Layer – The casing layer between the core and the cover adds speed and lowers spin on long game shots. This casing layer is comprised of a highly-resilient, high-speed (another way of saying firm) ionomer which was originally developed for the Pro V1x Left Dash—and like with any piece of golf technology has trickled its way into other products in the line where it can be used to increase performance variables.

Softer Cast Urethane Cover – To complete the package and deliver on the number one thing players requested with the new golf balls, the new formula for the cast urethane cover is the softest formulation Titleist has ever used the Pro V1 and Pro V1x balls to increases spin around the green and offer players more control. 

Price and availability

The new 2021 Pro V1 and Pro V1x golf balls will be available in golf shops starting January 27.

Both the Pro V1 and Pro V1x will be priced at $49.99 and be available in white with play numbers 1-4 and  5-8 along with the same numbers (00-99) through custom. High optic yellow will also be an option but only with the play numbers 1-4.

Your Reaction?
  • 48
  • LEGIT4
  • WOW0
  • LOL2
  • IDHT1
  • FLOP1
  • OB1
  • SHANK6

Continue Reading

WITB

Facebook

Trending