Equipment
The inside story of the surprise popularity of the TaylorMade SIM Max Rescue on tour
“Let’s build ’em hybrids. What the hell.”
The TaylorMade tour staff photoshoot has become an early November tradition that is well known to the golf junkies of the world. For civilians, it’s when Tiger, Rory, DJ, Rahmbo, and the rest of the staff will get their first look at the new TM equipment.
Fun for us onlookers, but extremely stressful for TM marketing, R&D, and tour departments.
“First impressions are everything. If we don’t get ’em excited right away, it could go the other way fast.” – Chandler Carr, TaylorMade Product Creation
The task of prepping the new clubs falls on the shoulders of TaylorMade’s Product Creation Team—Chandler Carr and Patrick Baxter. Every year, they get staff specs, pillage the stock for the right components, and assemble the full gamut of what each player typically games. One thing that is never in the conversation is hybrids, however—nobody on staff hits ’em so why build ’em?
This is where this story gets fun.
Either as a joke or out of general curiosity, Chandler had the thought to build up hybrids for the entire staff. Obviously, team TaylorMade has all players specs dialed in but hybrids? Without knowing the exact hybrid specs there was a good amount of guesswork involved as well as some healthy debate between those in the room (including Baxter) on the practicality of building a hybrid for Tiger Woods, Rory, or any of the staff that has never even sniffed a hybrid.
I know Chandler well, and he is a gearhead of the highest caliber as well as a person who will take a risk just to see the outcome. What’s the worst that could happen? Nobody hits ’em and they end up back at HQ in a pile of “I told you so?”
So, after finally convincing Patrick Baxter to go along, the Rescues were built to spec and shipped off to sit in the bags of the highest-ranked tour staff in the world.
Now, there are hybrids on tour—lots of them. But they are not the most desired choice for multiple reasons the main one being a left-miss tendency. And frankly, most players would rather look at a 5-wood or 2-iron. In relation to TaylorMade, they don’t really make hybrids for the tour: they are for the higher handicap player.
Rory McIlroy was testing a SIM Rescue ahead of the Farmers Insurance Open.
The story continues…
The TaylorMade staff shows up at the Floridian in West Palm Beach, Florida, for a day of content with people like Me and My Golf, for testing with Tomo Bystedt, Bazz, and Keith, interviews with selected press, and the fun of all being in one place at one time on a day off.
When each player approached the new bags of goodies, Rory was the first to comment
“There is a hybrid in my bag, is someone trying to tell me I need help with my long irons?”
He was kidding, obviously, but it was a weird thing for a player like that to see in his bag. However, during a break, Rory decides to kill some time and starts hitting the 19-degree Sim Max Rescue. He put on a ballstriking clinic that had the whole place in awe.
“The flag was 260 out and he was peppering this thing with draws, fades, stingers on command.” – Chris Trott, TaylorMade Sports Marketing
Low and behold DJ gets wind of the action, hits a few, loves it and puts it in the bag.
This is a unicorn situation for TaylorMade…sort of. A few weeks later, the buzz around Rory and DJ putting Sim Max Rescues in the bag hit Instagram during the Tournament of Champions at Kapalua, and it was a big deal. That buzz created curiosity that trickled down the world rankings, and within days the TaylorMade tour crew had orders coming from some of the best players on the planet, staff and non-staff.
Looks good for marketing, but for Wade and the boys in the truck, it’s been a club building calculus problem.
Heres the thing, Sim Max Rescues are production-only heads…not tour spec heads. They’re built for big box retail and online buyers. When a product goes to Tour, it’s built for the tour, which in this case means it would have a longer hosel for manipulation, center of gravity would be different, and there would be a hot melt port for sound and swing weight, etc.
The issue is the heads that went out to the truck for the first event stateside were retail production heads. So, if a guy wants to try one and give it a fair shot, the TM tour trailer has a component that is damn near impossible to bend (due to the short hosel), tricky to weight with no hot melt alleyway, and also it’s a head built specifically for a 65-gram 40-plus inch regular flex graphite shaft. For the club builders out there, you can see the dilemma.
In a one-off situation, it’s not a huge issue, but due to the volume of players wanting to test, TaylorMade literally ran out of Rescue heads this week in Phoenix. Wade and crew are in full grind mode on the truck. This is the “influencer” thing working. Situations like this where the world No. 2 gets excited, puts it in play and boom, instant curiosity from his peers.
I’m assuming the plan is to create a tour head to allow for an easier build, but that could take weeks. (I’ll keep you posted on that)
So it goes like this: TaylorMade owes Chandler and Patrick a thank-you for the bold idea, and Chandler and Patrick owe the boys on the truck a case of apology beer for the chaos created. And if sometime in April Rory flings his Sim Max Rescue into the eighth green at Augusta and has a four-footer for eagle to take the lead, Chandler and Patrick can say “I told you so.”
Not all heroes wear capes.
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Equipment
A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic
Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.
Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.
We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.
Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).
See all of our photos from the Zurich Classic here
Rory’s on-and-off lob wedge
Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.
View this post on Instagram
A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.
See Rory McIlroy’s full 2024 WITB from the Zurich here
Turning Back the clock
Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.
But then, when you least expect it, Russ Cochran shows up.
For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.
Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.
The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.
The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.
Drew Brees with a Super Bowl winning Scotty Cameron putter
Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.
Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.
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It should also be noted that Brees has his Venmo QR code as a bag tag.
If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.
Brilliant.
See Drew Brees’ full WITB from the Zurich here
Stricker’s unrecognizable putter
Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.
Here’s a better look at Stricker’s flatstick, which he started using back in 2007.
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Patrick Cantlay has opened the equipment-switching floodgates
Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.
Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.
It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.
Daniel Berger’s custom Jailbird site lines
Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.
Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.
FitzMagic teams back up
Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.
See what else is in Alex Fitzpatrick’s WITB here
And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.
We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!
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- Alejandro Tosti what’s in the bag accurate as of the Zurich Classic.
Driver: Srixon ZX5 Mk II LS (9.5 degrees @10.5)
Shaft: Project X HZRDUS T1100 75 6.5
3-wood: TaylorMade Qi10 Tour
Shaft: Project X HZRDUS Black 80 TX
Hybrid: TaylorMade Qi10 Tour Rescue (22 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 6.5 100
Irons: Srixon ZX7 Mk II (4-PW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100
Wedges: Cleveland RTX6 ZipCore Tour Rack (50-10 MID, 54-10 MID, 58-10 MID, 60-06 LOW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100, S400
Putter: Scotty Cameron
Grips: Golf Pride MCC Plus4
Check out more in-hand photos of Alejandro Tosti’s WITB in the forums.
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Driver: TaylorMade Stealth 2 Plus (10.5 degrees)
Mini driver: TaylorMade BRNR Mini Copper (13.5 degrees)
5-wood: TaylorMade Stealth Plus (19 degrees)
Irons: TaylorMade P790 (4-8, PW), TaylorMade P760 (9)
Wedges: TaylorMade MG Hi-Toe (52-09, 56-10, 60)
Putter: Scotty Cameron Select Newport 2 Prototype
Check out more in-hand photos of Drew Brees’ clubs here.
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TMProphet
Jul 16, 2020 at 3:11 pm
UPDATE:
And…DJ wins a couple of weeks ago with TWO of these SIM hybrids in his bag. Who would’ve thunk it?
Ben
Mar 11, 2020 at 7:54 pm
I hit the 4h 22* looking to replace my 4 iron using the stock shaft. Stupid long, launches high and is as long as my R15 3h. Now looking for a 5h in xstiff. Will need to custom order. Sound was fantastic too. I might look for a low lofted one to replace my 3w
Martin
Feb 20, 2020 at 6:07 pm
This just shows us how reluctant the guys on tour really are to try new stuff. Unless another player use it, they wont use it. They just follow the pack. So there is nothing special with this hybrid, its just another hybrid on the market.
derek gzaskow
Feb 15, 2020 at 2:49 pm
anyone seen it in their bags at Riviera?
Juanny
Feb 17, 2020 at 9:57 am
Nope. All out of the TM guys bags now. Every hybrid they’ve come up with since the Aeroburners in 2014 have the same identical shape.
Jim
Feb 5, 2020 at 11:41 pm
Great article Johnny. It was hilarious hearing Chandler and Tomo tell the story. I liked the feel of the SIM Max Rescue. The trajectory was great. I just need a flatter lie to work for me.
Mamba
Feb 17, 2020 at 4:53 am
No doubt. I bet all the hybrids, woods and drivers on tour have a flatter lie than what the manufacturers make for us. They always seem too upright.
Alex
Feb 5, 2020 at 10:44 am
I completely get it. The way these guys hammer driver their 3 wood is too long for approach into a par 5. So you either bag a one trick pony 5 wood for 2 shots a round or…bag this hybrid for the 250/260 shot and it also serves the purpose of a long iron to hit off the tee on a short par 4. These guys are long enough with 4 iron for all par 3s they’ll see so it’s actually the perfect fit. Also let’s you carry 4 wedges and have the gaps all covered. I bet we’ll see more of this come back into the tour bags unless you are Cam Champ long or Jim Furyk short. I can’t figure out guys that carry nothing between 3 wood and 3 iron, seems like a gigantic gap in a range that these guys have to be good from to make birdies on par 5s.
MadMex
Feb 2, 2020 at 4:35 am
Looks like a V-Steel remake,,,, old is new?
geohogan
Feb 5, 2020 at 11:06 pm
My TM 5 W has always been easiest to hit.
if the SIM Max rescue hybrid improved upon the V steel, they may a winner.
geohogan
Feb 5, 2020 at 11:10 pm
The perfect shaft for the Sim Max Rescue is the Nunchuk Hybrid shaft.
No stiffer without being boardy, and no straighter shaft on tour.
derek gzaskow
Feb 15, 2020 at 2:18 pm
I’ve never seen the Nunchuk compared to any other shaft on trackman tests on you tube. its about time someone does it.
Ben Hogan
Feb 1, 2020 at 8:06 am
Rory and DJ aren’t putting these in their bags as part of a marketing ploy. The best players in the world are trying to win. TM isn’t going to force them to do this at the price or their careers. They may have 14 club deals but not deals that say you must play our newest equipment. That’s just silly.
Joe
Feb 1, 2020 at 10:54 am
YET THE HYBRID NEVER MADE IT IN THE BAG. All marketing. Neither player has a hybrid in the bag for actual play.
Ben Hogan
Feb 2, 2020 at 8:24 am
Pretty sure Rory and DJ did last week.
MCoz
Feb 1, 2020 at 4:36 am
Sometimes I wonder why I read comments from golf sites. There is a lot of stupid people here who have no clue. I am sorry but the “haters” have no idea what they are talking about. I have commented here on GolfWRX in the Forum discussion on this new SIM Max Rescue. I was asked to try this club out the first week in January, as I received the other SIM clubs. I really wasn’t interested in a new Rescue. The oldest clubs in my bag are such. One from 2005 (Cleveland Hi Bore 16* #1 that really plays like a 2i and a 2013 RBZ Stage 3 that plays like a 3.5i. I have had great success with these two and wasn’t looking for anything else. But I said I would look at it. Fujikura sent me a couple of shaft options to put in it. (Thanks Chad) I received two Atmos HY shafts. The first one I tried was a Blue 8S Tour Spec. Magic!! This is a real revelation. While in Orlando at the PGA Show I got 4 rounds of golf in with real players and this was the club that just shocked everyone I played with during the week. I can say it was the best club in the bag the whole week. My friends have already ordered the club for themselves, some even ordered two lofts. So while “haters” want to hate, I hope you don’t mind losing to those who want to win. This is a remarkable club and while it may not look a lot different that the previous models (M6 and earlier), it definitely plays different. This is a players utility. Don’t let the “boneheads” expound on things for which they have no clue!
Guanto
Jan 31, 2020 at 11:19 pm
Still have a couple aeroburner tp hybrids which are the best hybrids to date.
TomStanford
Feb 25, 2020 at 9:42 am
Nope — RBZ Stage 2 Tour Hybrids are some of the best ever made by anyone. Most perfect look at address of any hybrid (slight toe open — unique to the Tour as I recall).
The Aeroburners were good but had to much of a draw bias built in (the TP version less so).
Just my .02.
Larry Y
Jan 31, 2020 at 10:18 pm
Does anybody else think the SIM hybrid looks a lot like the Adams Super LS?
dave hollander
Feb 5, 2020 at 2:43 am
ding
MBU
Feb 19, 2020 at 5:23 am
Exactly! I just bought a new 17 degree Adams LS 17 hybrid last week and you can easily see where the similarities are. And of course they bought up Adams..
Travis Boerner
Jan 31, 2020 at 9:20 pm
Chandler and the product creation team are genius for this. Pin seekers from 260, are you kidding me!? Did you see Rory’s bunker shot at Torrey with that hybrid? A classic case of not judging a book by its cover. Get the product in their hands and let it speak for itself. Well done.
Steve Wilkins
Jan 31, 2020 at 8:46 pm
Great read! So cool that we can dig a little deeper and hear from the people who make all these things happen.
JohnK
Jan 31, 2020 at 8:25 pm
I’m just glad to finally have a left handed 5 hybrid option. I can finally retire my TM burner 5 hybrid from the mid to late 2000’s.
Charles
Jan 31, 2020 at 8:17 pm
I love all the hate towards Taylormade, this is a story more about a few guys changing the game more then most people will ever take the initiative to do so. Hybrids have become a staple in recreational golfers bags for a quite a few years and good by them to go out and take a risk and bridge the gap between common folk and the greatest players on the planet.All the industry animosity is quite redundant if you have no allegiance play the clubs that fit your game! Props to the team guys like Patrick and Chandler are the reason you have the ability to play the latest and greatest Taylormade product. And I am sure that if it were another companies tales you haters would be all about it….. GROW THE GAME!
Sevestyle
Jan 31, 2020 at 7:27 pm
Finally… a fresh 585 . H
Max
Jan 31, 2020 at 7:21 pm
Cool story, but I agree with the skeptics that this is totally just a clever marketing story from Taylormade. The SIM hybrid is literally just a re-skinned M6 hybrid, which was literally just a re-skinned M4 hybrid, which was literally just a re-skinned M2 hybrid. There is literally nothing new with the SIM hybrid over the pat 4-5 iterations of the same club to warrant a sudden interest by the pros. Literally.
M Coz
Feb 4, 2020 at 1:48 am
Before you make wild comments, maybe you should try things out before you spew knowledge-less hate. Read my comments from Feb 1. Also While I have tested the previous hybrids you mention none of them even had a chance to get into my club mix. This club may not look that much different on the outside but it is clearly superior to the M6 which tended to be a “hook” club.
TM didn’t expect this club to be this well received by the Tour Staff, that’s why they only had one club at the photo and filming at the Floridian. It is also why they only made one design for all players.
Max
Feb 5, 2020 at 5:37 pm
Lol, how do you know I haven’t tried it? In fact, I have tried it. The clubs have been available to try for some time now, you’re not special in getting it early and your free shafts and name dropping the guy from Fuji doesn’t make your opinion or experience any more or less more authoritative than mine. It was fine, just like every other iteration of Taylormade hybrid before it. Great clubs all. Still just a cool marketing story. Just my non-hateful BUT knowledgable opinion.
Shawn
Feb 17, 2020 at 10:21 am
Dead on Max. It’s just marketing fluff. They both did not play it this week and it’s over. Buddy above thinks he’s on tour but, likely just another name dropping know it all.
roho99
Jan 31, 2020 at 6:29 pm
hard to believe tm designed a head for a regular flex shaft only.
Rusty Cockering
Jan 31, 2020 at 4:41 pm
I’ve been playing Taylor Made hybrids for years. Its just a smaller-headed, shorter fairway wood, really.
Mehas Tinecock
Jan 31, 2020 at 4:02 pm
I use hybrids after my 7 wood. A lot of hybrids. I’m so cool.
Joey5Picks
Jan 31, 2020 at 3:59 pm
Taylormade hate is strong with this crowd.
Cody Reeder
Jan 31, 2020 at 2:55 pm
Nice article. Thanks.
Benny
Jan 31, 2020 at 2:53 pm
Love it JW & Golfwrx. I know its not easy to find great stories in the golf world. But appreciate you always trying to entertain. Awesome!
Ty Webb
Jan 31, 2020 at 2:52 pm
I got one of these with some points I had. 19 with a project x hzrdus smoke 90 hybrid in 6.5. I must say this thing is pretty solid. High tight draws.
NoHolesParred
Jan 31, 2020 at 2:37 pm
This is the kind of content we need. Like the other guy said, most of these articles are reworked PR fluff with no actual insight. Hopefully you guys do the work to make this a trend going forward.
Blubber Watson
Jan 31, 2020 at 2:36 pm
Cool story bro!
Fj27
Jan 31, 2020 at 2:31 pm
This is a marketing move, plain and simple. What’s the easiest way to sell hybrids? Have Rory put one in the bag and, oh, also let’s grant some interviews to golf media so they can write fluff pieces about how impressed our staffers were.
Call me a cynic, but I’d be shocked if Rory has a hybrid in his bag come The Players.
ht
Jan 31, 2020 at 2:51 pm
Exactly my thoughts. And better yet, claim there was a mixup and the pros were putting THE SAME CLUB YOU CAN PURCHASE AT A RETAIL STORE in play! How convenient
dat
Jan 31, 2020 at 3:58 pm
Where’s Tiger’s hybrid? Oh, right… Nowhere.
BigFoot
Jan 31, 2020 at 7:00 pm
The nail on the head, you have hit!! The whole situation was awful convenient for TM wasnt it?
I know donkeys
Jan 31, 2020 at 2:31 pm
What about Matt Kouchar? Kduoooooooooooooooche, Kduooooooooooooooooche, Kduoooooooooooooche, Kduooooooooooooche….
Barney Adams
Jan 31, 2020 at 2:30 pm
Sell that snake oil taylormade, sell it!!!
Rich Douglas
Jan 31, 2020 at 12:42 pm
A lot of the time, these articles are just re-warmed press releases. But not this one. I really appreciated the candid admission that what you can buy is not what these pros get to work with. Most of us know that, which is why some of us buy from club-fitters instead of off-the-rack.
Just like the ball. Bridgestone made golf balls for Nike in general, but one specifically geared for Tiger alone. You couldn’t buy it. (Nor should you, necessarily.) But the golf equipment industry has held tightly to the illusion that you’re buying the same gear and, thus, the same results. (You would NOT get the same results with their gear.) But this article tells the real truth, and it’s a good one.
JP
Jan 31, 2020 at 12:26 pm
Reading ability is not a gift everyone was born with.
Funkaholic
Jan 31, 2020 at 4:31 pm
It is literally something nobody is “born with”. Reading is a learned skill ,common sense on the other hand……….
19_Majors
Jan 31, 2020 at 12:03 pm
First impressions are everything? If we don’t get them excited? What are they going to do, leave their contracts?! Taylormade pays these guys huge amounts of money to play their gear. They are going to play the new stuff regardless of if they are completely thrilled about it or not. The people who work at Taylormade sound incredibly insecure and really put these Tour guys on a god-like pedestal…
Prime21
Jan 31, 2020 at 12:16 pm
That’s what you got from that article? Tough crowd.
Funkaholic
Jan 31, 2020 at 4:35 pm
They only have the best staff players on tour. Do you think these players beg to be with Taylormade? Just because they are aggressive in the marketing department doesn’t mean they make bad gear. They have a lot of equipment being bagged by non-staffers on tour.
Hype
Jan 31, 2020 at 7:07 pm
Dont they get paid to have one or two clubs from a different manufacturer in their bags so a manufacturer can say they are first in hybrids or fairway woods.