Equipment
Patrick Reed’s irons and playing golf club detective
As golf writers with a specialty in golf club technology and an understanding of how the industry and supply chains work, it’s usually not overly difficult for us to draw some conclusions as to where particular clubs might come from. The reason being that as far as top-end quality components go, there are only so many places that have the capability to produce them—especially when it comes to creating thin cast/forged titanium woods or forged irons.
When a new club shows up, this puts us in the position of reading between the lines, closely comparing pictures, club designs, and even fonts, in an attempt to connect the dots.
One of the first examples of this in 2019 was Francesco Molinari’s custom Callaway irons—obviously different from the standard Apex MB model. Francesco even divulged some information about their Japanese roots in an interview with Golf.com’s Jonathan Wall “These [Apex MB] forged blades are made, I think, in Japan, so they’re slightly different from the standard muscle back.” I took a deep dive on these in a piece that can be found here.
OEM Oversight
Don’t think for a second it’s only equipment junkies on the outside doing research to learn more about their favorite clubs or trying to track down prototype information—OEMs and equipment manufacturers do it too; they even have teams dedicated to the task.
One of the best examples of this is a group of engineers located in Titleist HQ in Fairhaven Massachusetts. Their primary role is to monitor their supply chain, but the other key part of their role is to keep up to date on what other overseas manufacturers are doing with their balls, including the “white label” balls being sold under various brands—a hot topic that has been discussed many times over. The reason this is key for Titleist/Acushnet is they are both designers and patent holders when it comes to golf ball IP (intellectual property), and Acushnet also owns its manufacturing, something only the largest companies can afford to do.
The “Patrick Reed Signature” Irons
Photo By: Royce Thompson (PGA Tour)
This brings us to Patrick Reed’s new “signature” irons, spotted earlier this week at the Hero World Challenge in the Bahamas. Patrick has been quiet on the subject beyond a few details including that he’s been working on them for over a year with a small Japanese company, and we would be hearing more at the beginning of January. First reported by PGA Tour’s Andrew Tursky, thanks to some digging on the USGA Conforming List, the irons are Manufactured by Emery JPN Co.
Here’s where the detective work kicks in: I went beyond the USGA’s list and starting searching for Emery JPN Co. online and came back mostly empty-handed until I had an idea. The USGA isn’t the only governing body to have conforming lists so I went to the R&A, and BINGO!
A quick search for Emery resulted in them being the parent company for a number of quality component OEMs including GrindWorks.jp , SAQRA , and Patrick Reed.
Just like with golf balls, phones or computers, smaller companies don’t own their manufacturing and instead rely on creating a design to then be built by a much large facility. With phones, that means Foxconn, with golf balls that means a few large companies in Taiwan and China, and for forged irons, that generally leads to Endo—one of the largest forging companies in the world—they even have they own in house brand, Epon. Considering that GrindWorks irons are known to be forged at Endo, I would be happy to draw a straight line to the Patrick Reed irons also being forged there too.
Until we have further details this is still speculation, but to see what other are saying in the GolfWRX forums check out the discussion here: GolfWRX Forums: Patrick Reed with new Irons
- LIKE184
- LEGIT31
- WOW15
- LOL6
- IDHT3
- FLOP8
- OB6
- SHANK50
- Sam Burns’ what’s in the bag accurate as of the RBC Heritage.
Driver: Callaway Paradym Triple Diamond S (9 degrees @10)
Shaft: Fujikura Ventus Blue 7 TX
3-wood: Callaway Paradym Ai Smoke Triple Diamond T (15 degrees @16)
Shaft: Fujikura Ventus Blue 8 X
Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X
Irons: Callaway Apex TCB ’24 (4-AW)
Shafts: Project X 6.5 (4-PW), True Temper Dynamic Gold X100 Tour Issue (AW)
Wedges: Titleist Vokey Design SM10 (56-14F @55), WedgeWorks Proto (60-T)
Shafts: True Temper Dynamic Gold S400 Tour Issue (56, 60)
Putter: Odyssey Ai-One #7S
Grips: Golf Pride Tour Velvet Align
Ball: Callaway Chrome Tour X
Check out more in-hand photos of Sam Burns’ WITB in the forums.
- LIKE1
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
- Will Zalatoris’ what’s in the bag accurate as of the RBC Heritage.
Driver: Titleist TSR2 (9 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Black 7 X (44.5 inches)
3-wood: Titleist TSi2 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X
Irons: Titleist T350 (3), Titleist T150 (4-PW)
Shafts: Nippon N.S. Pro Prototype G.O.S.T. 10 ST X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)
Wedges: Titleist Vokey Design SM10 (50-08F, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: L.A.B. Golf Mezz.1 Max
Grips: Golf Pride Z-Grip Cord
See more photos of Will Zalatoris’ WITB in the forums.
- LIKE1
- LEGIT1
- WOW1
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
New Level has been making some really good golf equipment since the company started up in 2018. Offering irons that are more geared towards the better player, precision has been a fundamental philosophy for New Level in creating irons and wedges.
The 480 line of irons has been the flagship of the brand, and the newest member of that team is the 480-DB iron that is now open to pre-orders. A new cavity design is what the whole 480 line is about, and the 480-DB takes advantage of that with added ball speed and a larger sweet spot.
For players who require their irons to offer the best feel, rest assured the DB is a fully forged (from 1020 carbon steel) one-piece golf club. No multi-piece, hollow design with this iron.
While the 480-DB is the next generation of the popular 902-OS, New Level didn’t follow the current trend in golf by chasing distance with the new iron. They actually weakened the lofts on the 480-DB with the spec sheet showing a 33-degree 7-iron and 45-degree pitching wedge. These lofts allow the DB to have less offset while still offering consistent distance off the face.
A traditional design was also at the forefront of the new irons to make sure that golfers with an eye for detail can look down at them with confidence that they will perform under any condition.
A weight low in the back cavity will allow their master club builders to dial in the perfect weight for the golfer, no matter the length or shaft being used. New Level believes that the new 480-DB is one of the most forgiving one-piece forged irons on the market today. A pre-worn leading edge on the sole should get through the turf quickly and with reduced digging for better turf interaction.
You can pre-order the New Level 480-DB right now on the New Level website.
Pricing specs availability
- Irons: 4-PW
- Price: $149/oron
- Availability: Pre-order
- LIKE19
- LEGIT3
- WOW2
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
Dave Portnoy places monstrous outright bet for the 2024 Masters
John Daly stuns fans into silence with brutal opening tee shot on PGA Tour Champions
Things got heated at the Houston Open between Tony Finau and Alejandro Tosti. Here’s why
Tiger Woods arrives at 2024 Masters equipped with a putter that may surprise you
‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
Report: Tiger Woods has ‘eliminated sex’ in preparation for the 2024 Masters
Two star names reportedly blanked Jon Rahm all week at the Masters
2-time major champ announces shock retirement from the sport at age of 33
Report: LIV Golf identifies latest star name they hope to sign to breakaway tour
Neal Shipley presser ends in awkward fashion after reporter claims Tiger handed him note on 8th fairway
Sam Burns WITB 2024 (April)
Sam Burns’ what’s in the bag accurate as of the RBC Heritage. Driver: Callaway Paradym Triple Diamond S (9 degrees...
Will Zalatoris WITB 2024 (April)
Will Zalatoris’ what’s in the bag accurate as of the RBC Heritage. Driver: Titleist TSR2 (9 degrees, A1 SureFit setting)...
Scottie Scheffler’s winning WITB: 2024 RBC Heritage
Driver: TaylorMade Qi10 (8 degrees @8.25) Buy here. Shaft: Fujikura Ventus Black 7 X (45 inches) 3-wood: TaylorMade Qi10 (15 degrees) Buy...
Nelly Korda’s winning WITB: 2024 Chevron Championship
Driver: TaylorMade Qi10 Max (10.5 degrees) Buy here. Shaft: Mitsubishi Diamana GT 60 S 3-wood: TaylorMade Stealth 2 (15 degrees)...
-
19th Hole2 weeks agoDave Portnoy places monstrous outright bet for the 2024 Masters
-
19th Hole2 weeks agoTiger Woods arrives at 2024 Masters equipped with a putter that may surprise you
-
19th Hole17 hours ago‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
-
19th Hole3 weeks agoReport: Tiger Woods has ‘eliminated sex’ in preparation for the 2024 Masters
-
19th Hole1 week agoTwo star names reportedly blanked Jon Rahm all week at the Masters
-
19th Hole7 days agoReport: LIV Golf identifies latest star name they hope to sign to breakaway tour
-
19th Hole1 week agoNeal Shipley presser ends in awkward fashion after reporter claims Tiger handed him note on 8th fairway
-
19th Hole6 days agoBrandel Chamblee has ‘no doubt’ who started the McIlroy/LIV rumor and why
Pingback: TOUR REPORT: John Daly’s bizarre irons, Tiger’s surprising equipment changes – GolfWRX
john
Dec 24, 2019 at 7:36 am
Like the man himself, they should probably be a lot chunkier.
jgpl001
Dec 16, 2019 at 4:10 pm
These look a little cheap and 1970’s to me
No drooling here..
Randy Copeland
Dec 12, 2019 at 7:43 pm
Muira’s made for Nike with Far Par stamped on them for sure no doubt.
lance
Dec 10, 2019 at 2:13 pm
Shovel back > muscle back
Tyler Durden
Dec 9, 2019 at 12:48 pm
This iron is specially ground in the back to make scooping sand or other impediments easier to sweep away
Caroline
Dec 7, 2019 at 8:44 pm
all the big OEM golf companies are in the business to make money and many to satisfy stock holders…it is very simple you make the best equipment you can with the highest margin you can. And when you sit down with that pencil to figure out how to make a good margin finding someone to make your product is always a consideration…
ewfnick
Dec 7, 2019 at 4:50 am
Wondered what the fuss was about and just seen what he did, nothing worse than a cheat, if he was playing in any of the groups I play with he would have caught a smack in the gob
Elvis Pwessley
Dec 7, 2019 at 12:34 am
Awww….my whittle comment got deweated!
Pricilla Presley
Dec 7, 2019 at 12:19 am
Uh oh, can he be the new douche Kooch replacement? I never liked his rolled shoulders and that smug look on his mug or that silly skip step as he pulls his ball out of the cup. Just an all around douche!
Dyson Bochambeau
Dec 6, 2019 at 8:51 pm
I hear his clubs give you improved lies
Brandon
Dec 6, 2019 at 7:36 pm
Fake news. Patrick Reed forged these himself using nothing but the finest American carbon steel and good old fashioned determination. He just had to move a little sand first in his backyard foundry so he could swing his sledge hammer better.
Clint
Dec 6, 2019 at 4:43 pm
These look like they have just enough sole to push some sand away from your ball in the bunker.
Rory
Dec 6, 2019 at 7:08 pm
No such thing as bad publicity, but I’m betting that’s not the first close up they wanted…..
Hdtvman
Dec 6, 2019 at 2:49 pm
Nice work, Lt. Columbia. What I like about Reed, like Tiger, he’s there to win, not chasing the money from major manufacturer’s. I’m sure he could name his price with any of them, but he plays what he likes and what works best for him.
jr
Dec 26, 2019 at 5:50 pm
Or maybe no sponsor wants him.
Hoganben
Dec 6, 2019 at 1:59 pm
Almost all forged irons look the same so may as well have one or two companies make them and they all look the same because one or two companies make them. Ps….I could design Tiger’s new irons…his irons are always the same with just a different brand name on them!!
Geoffrey Holland
Dec 6, 2019 at 1:48 pm
The loost art of proofreading strikes again.
“the irons are Manufactured by Emory JPN Co.
Here’s where the detective work kicks in: I went beyond the USGA’s list and starting searching for Emery JPN Co.”
Paul
Dec 6, 2019 at 2:27 pm
Who cares, get a life.
Jethro
Dec 6, 2019 at 3:28 pm
Your name is misspelled. It should be Jeffrey. Lol!
Waka waka
Dec 6, 2019 at 4:26 pm
Preach!!!!
Geoffery The Girraffe
Dec 6, 2019 at 4:21 pm
ironic typo in his own comment then!
Rory
Dec 6, 2019 at 7:06 pm
I think he has looooost his mind
Tim
Dec 7, 2019 at 8:18 am
Loost..Proof..???
Gary
Dec 6, 2019 at 11:51 am
As soon as I saw them I thought Epon. The shape and finishing just looks like what I’m used to seeing from Epon.
Also if you connect the dots you’ll probably find that Endo forges the blanks that Artisan uses. That’s probably where the connection started.