Opinion & Analysis
The looming “Fiscal Cliff” of golf clubs

I had this article about 90 percent completed when Tom Wishon posted his article: The way golf clubs are being sold has hurt golf. Since his post and mine are both discussing the retail business, I felt it appropriate to add his link for another viewpoint. While we are looking at different parts of the industry, there are some parallels.
The recent announcement on “anchoring” has made me reflect on some of the bonehead equipment decisions made by golf’s ruling bodies in the last 30 years, going back to the Ping Eye 2 fiasco. Each time, a “wait and see” attitude has eventually resulted in a massive reversal or rollback in the equipment section. The USGA’s decision on grooves allowed engineers to maximize widths through CNC milling and tight tolerances until the ruling bodies chose to make 30 years of clubs obsolete with “Conditions of Competition.”
In 2003, the COR ruling was announced with a ruling to be made in 2007. While the manufacturers pushed face technology to produce a reliable 0.860 COR driver, the ruling bodies did an about-face and capped COR at 0.830. Unlike wedges, the OEMs had to suck it up and offer conforming replacement drivers for those golfers that had purchased equipment in good faith that it was within the tolerance of the current rules. The quest of the ruling bodies to reduce driver distance also resulted in a club length maximum of 48 inches. Sure, Wedgy Winchester had learned how to accurately swing a 60-inch driver on the long drive circuit. But how many other golfers could keep a driver that long in the fairway? Finally, clubhead size was capped at 460cc to minimize the ability to create a forgiving driver through size.
Essentially, you cannot build a longer driver than anything that has been made in the last 10 years that met the COR/CT max. A center strike “on the screws” cannot travel farther. The only variable to the golfer now is to optimize launch and spin through a fitting on a launch monitor. This has led the OEMs to try and maximize distance in fairways, hybrids and even irons by creating hot-faced clubs. Despite the fact that these clubs should fly precise distances for scoring, the selling point of distance trumps all.
Suppose that you have already gotten the hottest-faced clubs, conforming grooves, fitted lengths/lofts/lies/grips and your launch conditions are proper. What will now make you buy a new club? This is the nightmare that has to be keeping sales managers up at night. Sure, you have the GolfWRX crowd that always wants the latest and greatest. But how do you convince a recreational golfer or serious player to buy a new club when it isn’t much longer or more accurate, and offers little or no performance advantage over their current clubs?
This is the “fiscal cliff” that looms in the golf world. By 2014, it is expected that an overwhelming majority of golfers will have converted to conforming grooves. That sales hike in irons and wedges will recede back to normal levels. With no ability to create better launch conditions, what will be the selling point on the next generation of drivers? Right now, it’s graphics and all the colors of the rainbow. Why buy the newest equipment when top quality clubs with premium shafts are available for a song in the used market?
So what’s left?
Ironically, service, which has been driven to near extinction by the big box stores, will be the key ingredient to their survival. Similar to the tailor in a fine suit store, the need for fitting of clubs will be the last variable that the manufacturers will be able to offer for improving scores. The need to adjust length, loft, lie and grips gives each golfer the fit and comfort of a well tailored suit.
The advent of launch monitors, high speed cameras and elaborate shaft software have made it easy to get the player “in the ballpark” of a club that fits their swing. But it always comes to the assessment and final tweaks of the clubfitter to make sure everything is optimized. Are the yardage gaps between clubs consistent? Is the golfer increasing their center-face contact? Will the launch and spin give the golfer the best chance of hitting and holding the green? Do the clubs allow the golfer to execute the shot that is visualized in the mind?
More and more clubs are being purchased off the rack. Even Ping, whose green grass model for years forced you to order your clubs, has 6 to 8 sets on the wall of my local big box, ready for sale. The “right now” mentality of our society wants to take their clubs immediately to the range or the first tee instead of ordering to spec or having them fitted after the sale. Would it make sense to put a cushion in the price of a set of irons to allow the retailer to fit and set the lofts/lies of the clubs for the customer?
Perhaps partnering with teaching professionals to have them observe their student’s patterns on the lie board after they purchase new clubs would be an option. The teacher can recommend the dynamic adjustments and the golfer can now bring his clubs back for the correct loft/lie settings as part of the initial purchase. The same can be done with the adjustable drivers.
Have your teaching pro look at your flight patterns to determine optimal adjustments. Then return to the store and confirm your numbers on the launch monitor. There is revenue to be made in service and fitting if the industry embraces the concept. With the number of golfers staying static or declining in the US, and the need for publicly traded companies to increase sales and profits quarterly, the American retailers will have to adapt or share the same fate the electronics stores have: extinction by plummeting off the cliff.
Click here for more discussion in the “Equipment” forum.
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19th Hole
5 examples of how Lexi Thompson has been treated harsher than any of her peers

Following Lexi Thompson’s Solheim Cup post-round presser on Friday evening, the 28-year-old has been the topic of much discussion.
Golf pundits and fans alike have been weighing in with their takes after this exchange with a reporter surrounding an untimely shank on Friday afternoon went viral:
Confounding answer from Lexi and subsequent reaction from the US side. It was one of the pivotal moments of the entire day and somehow that's off limits? pic.twitter.com/9std3LFlmN
— Tron Carter (@TronCarterNLU) September 23, 2023
After the incident, LPGA Hall of Famer Nancy Lopez said that Lexi has “been picked on and drug through negative comments. She is tired of it”
So has the criticism of Lexi Thompson been justified, or is this yet another example of her being unfairly treated?
Well, here are five times, in my opinion, that Lexi has been scrutinized far differently over the years than her peers.
2022 KPMG PGA Championship
At the 2022 KPMG PGA Championship, Lexi Thompson held a two-stroke lead with three holes to play. She couldn’t close the deal and lost the tournament.
Afterwards, she was fined $2k (as were the rest of the group) for slow play.
Lexi declined to speak to the media and got hammered on social media for doing so…
Lexi Thompson has declined to speak with the media here at Congressional.
Not a great look?
— Zephyr Melton (@zephyrmelton) June 26, 2022
Almost every golfer at some point has skipped a media session following disappointment on the course, and nobody has really batted an eyelid.
Tiger skipped back-to-back post-round media briefings at the 2019 WGC Mexico after being frustrated with his putting. Remember the backlash over that? Nah, me neither.
Donald Trump

@TheWhiteHouse
Every (or nearly every) big-name golfer under the sun has played golf with Donald Trump. Tiger Woods, Brooks Koepka, Dustin Johnson, Rory McIlroy etc. Nobody really cared.
For whatever reason, when Lexi Thompson did, it was a story, and she took herself off social media soon after the photo was posted.
View this post on Instagram
2021 U.S. Women’s Open
In the final round of the 2021 U.S. Women’s Open, Lexi Thompson had a 6-foot eagle on her opening hole. She missed and made birdie to lead by five.
She then lost the tournament.
Following the round, Brandel Chamblee said on ‘Live From’:
“She’s got 6 feet away. Now professional golfers don’t miss the center of the face by a pinhead. Look where she hits this putt on the very 1st hole. Look where this putt comes off the face. She would have missed the center of the putter there by a half an inch. I have never — I have never — seen a professional golfer miss the center of the putter by a wider margin than that. That was at the 1st hole. “
Honest? Absolutely. Correct? Brandel usually is. Has any other LPGA golfer been handed the full-on Chamblee treatment? Not to my knowledge.
2023 Solheim Cup
Lexi Thompson spoke the words, “I don’t need to comment on that” when a reporter asked her about a failed shot, and the golf community collectively lost their minds.
Lost on many people is the fact that she literally answered the question instantly after.
Jessica Korda described the reporting of the awkward exchange with the media member as yet another example of the golf media shredding Lexi, but in reality, it was really just golf media covering the furore created by golf fans reacting to the viral clip.
So sad seeing golf media , yet again, shred Lexi. It’s easy writing about other people’s mistakes. It’s
Golf, bad shots happen- give the girl a break. She grows the game more than anyone on tour… And she’s a great player!!— Jessica Korda (@Thejessicakorda) September 23, 2023
Lexi then won her next two matches, collecting 3 points from 4 for the U.S. team. But nobody seems to care about that.
‘yOu ShoUlD PrAcTIce puTTinG’
There’s very few golfers that have been plagued with such inane posts on their Instagram page as Lexi Thompson has.
I’ve tracked golfer’s social media accounts over the past few years (job requirement, sort of?). I can categorically say that Lexi gets some of the angriest and most aggressive responses to her posts of any golfer. Male or female. (She also gets some very nice ones too).
Despite countless posts of Thompson relentlessly practising her putting, the number of comments from dummies accusing her of neglecting that area of her game is both bizarre and alarming. Notice how the comments have been disabled on the post below? Probably not a coincidence.
View this post on Instagram
Go on any other golfer’s social account, and it will be hard to find the same dynamic.
Throw in the scandalous rules decision at the 2017 ANA Inspiration that cost her a second major title and spawned the “Lexi rule,” and it’s hard not to think Lexi has had a bit of a raw deal at times.
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Instruction
The Wedge Guy: My top 5 practice tips

While there are many golfers who barely know where the practice (I don’t like calling it a “driving”) range is located, there are many who find it a place of adventure, discovery and fun. I’m in the latter group, which could be accented by the fact that I make my living in this industry. But then, I’ve always been a “ball beater,” since I was a kid, but now I approach my practice sessions with more purpose and excitement. There’s no question that practice is the key to improvement in anything, so today’s topic is on making practice as much fun as playing.
As long as I can remember, I’ve loved the range, and always embrace the challenge of learning new ways to make a golf ball do what I would like it to do. So, today I’m sharing my “top 5” tips for making practice fun and productive.
- Have a mission/goal/objective. Whether it is a practice range session or practice time on the course, make sure you have a clearly defined objective…how else will you know how you’re doing? It might be to work on iron trajectory, or finding out why you’ve developed a push with your driver. Could be to learn how to hit a little softer lob shot or a knockdown pitch. But practice with a purpose …always.
- Don’t just “do”…observe. There are two elements of learning something new. The first is to figure out what it is you need to change. Then you work toward that solution. If your practice session is to address that push with the driver, hit a few shots to start out, and rather than try to fix it, make those first few your “lab rats”. Focus on what your swing is doing. Do you feel anything different? Check your alignment carefully, and your ball position. After each shot, step away and process what you think you felt during the swing.
- Make it real. To just rake ball after ball in front of you and pound away is marginally valuable at best. To make practice productive, step away from your hitting station after each shot, rake another ball to the hitting area, then approach the shot as if it was a real one on the course. Pick a target line from behind the ball, meticulously step into your set-up position, take your grip, process your one swing thought and hit it. Then evaluate how you did, based on the shot result and how it felt.
- Challenge yourself. One of my favorite on-course practice games is to spend a few minutes around each green after I’ve played the hole, tossing three balls into various positions in an area off the green. I don’t let myself go to the next tee until I put all three within three feet of the hole. If I don’t, I toss them to another area and do it again. You can do the same thing on the range. Define a challenge and a limited number of shots to achieve it.
- Don’t get in a groove. I was privileged enough to watch Harvey Penick give Tom Kite a golf lesson one day, and was struck by the fact that he would not let Tom hit more than five to six shots in a row with the same club. Tom would hit a few 5-irons, and Mr. Penick would say, “hit the 8”, then “hit the driver.” He changed it up so that Tom would not just find a groove. That paved the way for real learning, Mr. Penick told me.
My “bonus” tip addresses the difference between practicing on the course and keeping a real score. Don’t do both. A practice session is just that. On-course practice is hugely beneficial, and it’s best done by yourself, and at a casual pace. Playing three or four holes in an hour or so, taking time to hit real shots into and around the greens, will do more for your scoring skills than the same amount of range time.
So there you have my five practice tips. I’m sure I could come up with more, but then we always have more time, right?
More from the Wedge Guy
- The Wedge Guy: Anyone can be a better wedge player by doing these simple things
- Wedge Guy: There’s no logic to iron fitting
- The Wedge Guy: Mind the gap
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19th Hole
Vincenzi: Fortinet Championship First Round Leader picks

The PGA Tour begins its fall season with a trip to Wine Country as the world of golf patiently awaits the 2023 Ryder Cup which is just a few weeks away. Silverado is a course where plenty of players with varying skill sets can compete, but strong West Coast history tends to be a major factor.
In the past four editions of the Fortinet Championship, there have been six first-round leaders or co-leaders. Of the six, three have started their rounds in the morning wave, and three started in the afternoon. The leading scores have all been between 63 and 65.
As of now, the winds look to be very docile, with speeds of 4-7 MPH throughout the day. I don’t see either the AM or PM wave as having a major advantage.
2023 Fortinet Championship First-Round Leader Picks
Zac Blair +9000 (FanDuel)
First-Round Tee Time: 1.22 p.m PT
A big theme for me this week is targeting players who have had success at both Silverado and the West Coast in general. Blair finished 22nd here last year, and also finished 4th back in 2019. That year, he shot 66 in rounds two and three, showing his ability to go low on this track.
In 2022, Blair gained 3.8 strokes putting and in 2019, he gained 8.6. The 33-year-old seemingly has these greens figured out.
C.T. Pan +9000 (FanDuel)
First-Round Tee Time: 8.23 a.m PT
At the end of the 2023 season, C.T. Pan showed flashes of what made him a good player prior to his injury struggles early in the year. He finished 4th at the AT&T Byron Nelson in May, and 3rd at the RBC Canadian Open in June. He also finished 6th at Silverado back in 2021, gaining 4.5 strokes on approach and 6.6 strokes putting.
A few weeks off may have given Pan a chance to reset and focus on the upcoming fall swing, where I believe he’ll play some good golf.
Joel Dahmen +110000 (FanDuel)
First-Round Tee Time: 7:28 a.m PT
After becoming a well-known name in golf due to his affable presence in Netflix’ “Full Swing” documentary, Dahmen had what can only be considered a disappointment of a 2023 season. I believe he’s a better player than he showed last year and is a good candidate for a bounce back fall and 2024.
Dahmen finished in a tie for 10th at the Barracuda Championship in late July, and the course is similar in agronomy and location to what he’ll see this week in Napa. He has some strong history on the West Coast including top-ten finishes at Riviera (5th, 2020), Pebble Beach (6th, 2022), Sherwood (8th, 2020), TPC Summerlin (9th, 2019) and Torrey Pines (9th, 2019).
James Hahn +125000 (Caesars)
First-Round Tee Time: 1:55 p.m PT
James Hahn absolutely loves golf on the West Coast. He’s won at Riviera and has also shown some course form with a 9th place finish at Silverado back in 2020. That week, Hahn gained 4.7 strokes putting, demonstrating his comfort level on these POA putting surfaces.
He finished T6 at the Barracuda back in July, and there’s no doubt that a return to California will be welcome for the 41-year-old.
Peter Malnati +125000 (BetRivers)
First-Round Tee Time: 12.27 p.m PT
Peter Malnati excels at putting on the West Coast. He ranks 3rd in the field in Strokes Gained: Putting on POA and has shown in the past he’s capable of going extremely low on any given round due to his ability to catch a hot putter.
His course history isn’t spectacular, but he’s played well enough at Silverado. In his past seven trips to the course, he’s finished in the top-35 four times.
Harry Higgs +150000 (BetRivers)
First-Round Tee Time: 1.55 p.m PT
In what is seemingly becoming a theme in this week’s First-Round Leader column, Harry Higgs is a player that really fell out of form in 2023, but a reset and a trip to a course he’s had success at in the past may spark a resurgence.
Higgs finished 2nd at Silverado in 2020 and wasn’t in particularly great form then either. Success hasn’t come in abundance for the 31-year-old, but three of his top-10 finishes on Tour have come in this area of the country.
Higgs shot an impressive 62 here in round two in 2020, which would certainly be enough to capture the first-round lead this year.
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The Wedge Guy: Anyone can be a better wedge player by doing these simple things
Square
Jan 5, 2013 at 5:16 am
I hit the ball 280-300 off the tee, play the bag tees and really have a love affair with the game. For 30 years I’ve never taken a break. Hooked the first time I played the game. I hit the ball far enough. It’s probably impossible, but I would have loved for the USGA to provide a higher COR for the average to below average player who wants to hit it farther. Interesting article….