News
True Sports (True Temper) acquires Canadian-based Accra Golf
Big equipment news in the world of custom fitting and golf shafts: True Temper (via parent company True Sports) is acquiring Canadian based Accra Golf and its parent company Premium Golf Management Co. (PGMC).
Accra joins True Temper and Project X in True Sports’ reorganized portfolio, which now consists of specific divisions for baseball, hockey, ice skating, and lacrosse.
For those less familiar with Accra, let’s quickly catch you up to speed. Accra Golf, based out of Kingston Ontario (also the birthplace of The Tragically Hip) designs and sells shafts exclusively for the aftermarket, which includes its large network of registered fitters.
It is the number one custom-fit only shaft on the PGA Tour. Accra offers products that work for players at EVERY end of the spectrum from recreational juniors and ladies, all the way to PGA Tour professionals. People in the custom fitting world should be familiar with PGMC since they operate the True Temper Plus network which helps deliver shaft orders to custom fitters around North America. This arrangement has been in place already for a few years now.
From Don Brown Sr. Director of Marketing and Innovation of True Temper
“We are thrilled to add ACCRA to our performance-enhancing line of shaft brands. The wide range of ACCRA products increases the options we make available within the custom club fitting environment”
This deal greatly benefits the Canadian-based Accra team thanks to greater access to R&D thanks to now being part of the team under the True Sports umbrella.
Gawain Robertson, co-founder of Accra said this
“Having access to TRUE Sports’ vast R&D capabilities, including their Center for Sports Testing and Research, will enhance the sophistication of our design and prototyping process. Being able to take advantage of TRUE’s global marketing, logistics and operations capabilities will strengthen the ACCRA product and brand.”
As someone that has worked with Gawain and the entire Accra team for many years as a custom fitter and builder, this is a big step for a company that started with a simple mission: Creating the best possible innovative products with the primary focus on custom club fitting. They have never wavered from that philosophy, they are 100 percent committed to sticking to that mission, and clearly it’s paying off.
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Tour Photo Galleries
Photos from the 2024 Zurich Classic of New Orleans
GolfWRX is live on site this week at the Zurich Classic of New Orleans for the PGA Tour’s one-and-only two-man team event.
As usual, general galleries, WITBs, and pullout albums — including some pretty spicy custom putters and headcovers — await your viewing.
Be sure to check back for more photos from the Big Easy, as we’ll continue to update this page with additional galleries throughout the week.
General Albums
- 2024 Zurich Classic – Monday #1
- 2024 Zurich Classic – Monday #2
- 2024 Zurich Classic – Tuesday #1
- 2024 Zurich Classic – Tuesday #2
WITB Albums
- Alex Fitzpatrick – WITB – 2024 Zurich Classic
- Austin Cook – WITB – 2024 Zurich Classic
- Alejandro Tosti – WITB – 2024 Zurich Classic
- Davis Riley – WITB – 2024 Zurich Classic
- MJ Daffue – WITB – 2024 Zurich Classic
- Nate Lashley – WITB – 2024 Zurich Classic
- James Nicholas – WITB – 2024 Zurich Classic
- Kevin Streelman – WITB – 2024 Zurich Classic
- Rasmus Hojgaard – WITB – 2024 Zurich Classic
- Tom Whitney – WITB – 2024 Zurich Classic
- SangMoon Bae – WITB – 2024 Zurich Classic
- Daniel Berger – WITB – 2024 Zurich Classic
- Rory McIlroy – WITB – 2024 Zurich Classic
- Russ Cochrane – WITB – 2024 Zurich Classic
- Aldrich Potgieter – WITB – 2024 Zurich Classic
- Steve Stricker WITB – 2024 Zurich Classic
- Drew Brees WITB (Legendary New Orleans Saints QB) – 2024 Zurich Classic
- Derek Carr (New Orleans Saints QB) – 2024 Zurich Classic
- Thriston Lawrence WITB – 2024 Zurich Classic
Pullout Albums
- MJ Daffue’s custom Cameron putter – 2024 Zurich Classic
- Cameron putters – 2024 Zurich Classic
- Swag covers ( a few custom for Nick Hardy) – 2024 Zurich Classic
- Custom Bettinardi covers for Matt and Alex Fitzpatrick – 2024 Zurich Classic
- Doug Ghim’s custom Cameron putter – 2024 Zurich Classic
- Patrick Cantlay spotted testing a Scotty Cameron blade putter – 2024 Zurich Classic
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Mitchell
Jul 25, 2019 at 2:33 pm
I think they’ll be a great addition for Accra’s iron shafts. They offer weights not traditionally matched in other companies’ line ups. As for their wood/hybrid shafts, they’re a fantastic addition. Yes pricier, but if you look at any aftermarket (or OEM offering, ex. small batch HZRDUS) shaft producer, you’ll find comparable pricing.
bob
Jul 25, 2019 at 11:58 am
sorry to hear that, accra was a quality shaft. true temper will end that.
matt
Jul 25, 2019 at 10:47 am
Curious to know if some of the Accra line will be made in Japan still or if TT will move production. If its the latter they’ll just be a hzrdus with new paint.
Michael
Jul 24, 2019 at 6:38 pm
Bet they bought them so they could bury the brand. Happens all the time. Buy your relatively small competitor and then kill the line. Too much R &D invested in HZRDUS brand
dat
Jul 24, 2019 at 3:03 pm
I think this will really bring TT up a notch in terms of their graphite offerings and overall tour presence.
Dave Bryce
Jul 24, 2019 at 8:43 pm
Great shafts but price point makes them not attractive for the average golfer!
tbowles411
Jul 24, 2019 at 12:45 pm
Accra shafts are the truth. In our shop, they’re the top selling shafts we sell out of all of the companies. Yonex is #2. I hope this can only mean good things for them. I have them in my woods and hybrids, and they’re outstanding.
DukeOfChinoHills
Jul 24, 2019 at 11:39 pm
Who buys Yonex anymore? People stuck in 1998?
tbowles411
Jul 25, 2019 at 10:27 am
Yonex is still around and pros are using their re-designed and tour shafts. They’d even tell you they lost their way for a while, but they have a PGA Tour presence.
P Triple
Jul 24, 2019 at 12:33 pm
I have ACCRA shafts in my woods and hybrid. They make EXCELLENT products. I moved to ACCRA from Project x so it is interesting to see them joining “the enemy” lol. I just hope being part of the TT machine doesn’t mean significant price increases on ACCRA products.
Carl
Jul 24, 2019 at 1:16 pm
Most Accra was already $300-500 per shaft, so I doubt they can get an pricier and expect to sell any.