Three new Tour Edge Hot Launch iron sets are hitting the market: Tour Edge’s HL4 Iron set, the HL4 Iron-Wood set and the HL4 Triple Combo set. This is the fourth edition of the Hot Launch series from Tour Edge founder and master club designer, David Glod.

Tour Edge promises “the best technology and performance at a mid-tier price point,” per a release, with national availability of the irons beginning August 1. Also notable: the company promises all custom fit orders will ship within an incredible 48 hours.

Tour Edge HL4 Iron Set

Tour Edge crafts HL4 irons from 431 stainless steel, and all irons feature an expanded undercut cavity for maximum forgiveness. The cavity allows engineers to position more weight away from the club face, thus elevating both MOI and CT. The company also credits the cavity with elevating launches and ball speeds, in combination with a shallower face and wider sole. In brief: easier to hit and hit high.

“The HL4 Irons are traditional in looks only,” said David Glod. “Their advanced game improvement tech and design techniques make them beautiful performers at a price well below the majority of irons available on the market.”

Additional HL4 features include advanced toe weighting technology for enhanced stability and Variable Face Thickness for better performance on off-center strikes.

The HL4 Iron set is a 7-piece set with options from 4-iron to 9-iron, as well as a pitching wedge, approach wedge, sand wedge and lob wedge. Right- and left-handed availability.

Tour Edge HL4 Iron-Wood Set

“The iron-wood is a best-seller for Tour Edge and this revolutionary set has become famous for vastly improving countless numbers of golf games,” said Executive Vice President of Tour Edge John Craig. “We were one of the first to ever make a hollow body iron and we have been able to perfect it over the years to the point where this set provides the very best in launch, distance and forgiveness. Every golfer can benefit greatly from this club and from this set.”

The seven-piece set is available in 12 different individual lofts and is designed to fill the space between 2-iron and lob wedge in a set.

• Read more about Tour Edge Iron-Woods in Ryan Barath’s launch piece.

Tour Edge HL4 Triple Combo Set

“The Triple Combo set combines three different HL4 models in a perfect seven-club blend,” according to Tour Edge. “The set earns classification as a maximum game improvement set due to the ease of use and added distance it provides, but it really stands out as a set that will bring added distance, efficiency and control to your golf game.”

The HL4 Triple Combo includes two HL4 hybrids (22 and 25 degrees), two HL4 Iron-Woods (29 and 32 degrees) and three HL4 Irons (35, 40 and 44 degrees.)

HL4 Custom Fitting

“We see HL4 as being the best value available in the custom fitting market,” said Glod. “That is why we created our 48-hour custom fitting delivery guarantee and why we are making a significant commitment to advertise HL4 heavily on the Golf Channel and elsewhere with the message of Get Fit. Spend Less. Play Better. We want to open up custom fitting to thousands of new golfers who are looking for innovation and performance at logical prices.”

“We are aggressively marketing the message that every golfer should be getting custom fit, and that it is especially mid to high handicap players who have the most to gain by getting fit,” “Our goal is to open the flood gates on custom fitting and HL4 has proven to be the perfect product to accomplish this goal with its advanced technology, top-tier performance and amazing price structure.” —Tour Edge Vice President of Marketing Jon Claffey.

The company plans to have 750-plus custom fitting centers across the country. All custom fit orders received by Tour Edge by 2:30 PM Central standard time will be built at Tour Edge headquarters in Batavia, IL and shipped to any continental U.S. state in 48-hours (either back to the Tour Edge fitting location or directly to the end consumer).

HL4 Iron Specs

The HL4 Iron set: $419.99 in steel. $489.99 in graphite. The entire set will be available in right and left-handed models.

7-piece HL4 Iron-Wood set: $529.99 in steel. $599.99 in graphite. The entire set will be available in right and left-handed models.

HL4 Triple Combo set: $569.99 in steel. $599.99 in graphite. The entire set will be available in right and left-handed models.

Stock shafts: UST Mamiya. Also available: KBS Tour 90 steel shafts.