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Ben Hogan launches Equalizer Black wedges featuring Diamond Black Metal finish, added loft options

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One year after launching the Equalizer wedge line,  Ben Hogan Golf Equipment Company has unveiled a full-line of Equalizer black wedges.

The equaliser black wedges feature a Diamond Black Metal finish which aims to reduce glare and provide for greater contrast with the golf ball. According to the company, the Diamond Black Metal finish is seven times more durable than nickel chrome.

Speaking on the addition of the Equalizer black wedges,  Scott White, President and CEO, Ben Hogan Golf Equipment Company said

“Quite honestly, we were taken aback by the demand for the limited-edition Equalizer BLACK wedges we offered in 3-club sets last year. Serious, accomplished golfers were frustrated that we were only offering them in 52, 56 and 60-degree lofts. 

“Given our factory-direct business model, we were able to receive and react to this feedback quickly. Now, golfers can choose from three different gap wedges, three different sand wedges, and two lob wedges with either our traditional nickel chrome or Diamond Black Metal finish.”

The loft options for the Equalizer black gap wedge are 48, 50 and 52 degrees, sand wedge 54, 56 and 58 degrees and Lob Wedge 60 and 62 degrees.

The new additions from Ben Hogan start at $105, and speaking on the price point, White stated

“To be able to offer a wedge of this quality at or around $100, thanks to our direct-to-consumer business model, allows us to provide golfers with the very best performing product at an extremely attractive price point.”

The Equalizer wedges are available for demo or purchase at www.BenHoganGolf.com exclusively.

 

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito

14 Comments

14 Comments

  1. Steve Buchanan

    Mar 6, 2019 at 2:19 pm

    I played, in retro order, Mizuno, Taylor Made Blades, Callaway and Ping. These are all fine clubs. In fact, it is HARD to buy bad clubs today if you are buying one of the premium brands. My first set of matched irons as a teen was Hogan, 1958 model, which I bought used many years after they were made.

    Last summer, I bought a set of PTX irons and the Equalizer wedges to complement the set. They are beautiful, and have the performance of any of my previous sets, from Eye 2 to Mizuno.

    Hogan is for the player who has some knowledge of what he/she needs in a club, and one who knows their basic information such as swing speed, and what type of ball flight is preferred and can choose their own shaft.

    But outside of that, quality is not an issue. They just cut out all the ancillary costs of retail, so they offer a premium brand at a reduced cost. If you fit the criteria above, then you can save at least a third of the cost that is offered at your superstore or club fitting.

  2. Mike Cleland

    Mar 6, 2019 at 12:11 pm

    They look great!

  3. Ray K

    Mar 6, 2019 at 10:22 am

    Doesn’t Callaway own Ben Hogan Golf Clubs and aren’t they the ones manufacturing and selling the current line of Ben Hogan golf clubs?

    • Jeff Martin

      Mar 6, 2019 at 1:51 pm

      Callaway bough Ben Hogan brand back in the early 2000’s. They continued making BH clubs until around 2006 (?) and then shelved the brand. They did continue to use the model names such as the APEX. Today’s Ben Hogan Golf bought the rights to the name from Callaway and now make BH branded clubs. (Note: This is just the quick and dirty on the BH story).

  4. Tom

    Mar 5, 2019 at 7:12 pm

    Gianni is a brute!!!

  5. Chris Walton

    Mar 5, 2019 at 12:39 pm

    Both the wedges and Ft. Worth irons are fantastic.
    Great look and feel with exceptional quality.
    I’ve played Mizuno and Ping primarily for the past 20 + years and the Hogan’s are equal or better in every aspect.
    Some of the comments above are idiotic at best…however, they are entitled to their opinion.

  6. Matt

    Mar 5, 2019 at 11:54 am

    I admit that the odd diamond pattern on the back makes them look cheaper, I’d rather have a clean finish on them. However, the Hogan products are premier products and DLC is one of the better black finishes.

    I’ve tested out the original FTW 15 31° and 43° irons and they feel and fly great.

    Disclosure – I’m an old Hogan fan and own, ’72, ’79, ’88 Apex models and ’81 Directors.

    • Fr

      Mar 5, 2019 at 9:42 pm

      You’re too fricking old to be here, haven’t you grown up yet sheesh man

  7. FM

    Mar 5, 2019 at 11:40 am

    Gawd, their ugly.

    • Craigie73

      Mar 5, 2019 at 3:30 pm

      If all that stamping was taken off and all that was left was the Hogan signature they would look 100 times better. They’re just far too busy looking

  8. Pf

    Mar 5, 2019 at 9:23 am

    $50 for the pair at your local Kmart

  9. Travis

    Mar 5, 2019 at 8:57 am

    I know this is not their intent, but this company has made the Ben Hogan name synonymous with “cheap”. The Hogan name should be on premier products, not direct-to-consumer garbage. It’s a shame.

    • Justin

      Mar 5, 2019 at 9:38 am

      I don’t understand how direct to consumer makes a product cheap. The Ft Worth irons are some of the highest quality irons I have ever hit and I have played Mizuno blades for years. I am not sure you have any idea what you are talking about.

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Equipment

Precision Pro Golf launches new R1 Smart Rangefinder

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Precision Pro Golf has launched its new R1 Smart Rangefinder, which is available for pre-order today at www.precisionprogolf.com.

Billed as the company’s most-advanced model to date, the R1 Smart Rangefinder features MYSLOPE technology, which is the first-ever personalized slope calculation that creates an adjusted distance specific to a player and their environment.

The patented MYSLOPE algorithm is designed to combine a player’s unique ball data (launch angle, ball speed, spin rate) with environmental variables (temperature, altitude, humidity, etc.) for ultimate accuracy over each shot.

The R1 ($319.99) does not require players to look at or use their phones during a round of golf. Instead, data is seamlessly relayed via Bluetooth from the Precision Pro Golf app (available for iOS and Android) to the unit, where all figures and measurements are displayed through the viewfinder.

Beyond providing actual and MYSLOPE adjusted distances, with a push of a button, the R1 will display yardages to the front, middle and back of the green, with the functions able to quickly disengage for USGA-conforming play via a toggle on the side of the rangefinder.

Speaking on the new addition, Clay Hood, CEO of Precision Pro Golf, said

“Just over seven years ago we started Precision Pro with the goal of bringing budget-friendly rangefinders to the masses; now we are helping golfers in new, innovative ways. The R1 Smart Rangefinder doesn’t just provide distances, it changes the definition of accuracy. It brings a level of insight the everyday golfer has never before had access to.”

As with Precision Pro Golf’s other rangefinders, clarity is achieved through the enhanced LCD display, which provides 6x magnification to help golfers always find their target. Additional features of the R1 rangefinder include:

  • Wind Assist – Lets the golfer know how wind might potentially impact the distance of each shot.
  • Find My Precision Pro – Notifies the golfer when their rangefinder is missing and reminds them to secure it when the round is over.
  • GPS Distances – Slope-adjusted distances to the front, center, and back of the green
  • Target Acquisition Technology – Makes it simple to lock on a target, even with shaky hands.
  • Pulse Vibration – Delivers a short burst to ensure players are shooting the flag and not at another target.
  • Magnetic Cart Grip – Easily sticks to the cart, clubs or any other metal object.

The new R1 Rangefinder costs $319.99 and is available for pre-order now through www.precisonprogolf.com.

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Sergio Garcia re-joins TaylorMade; 2021 PGA Championship WITB

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Two days before the year’s second major, Sergio Garcia has announced that he is re-joining TaylorMade four years after the Spaniard parted ways with the company.

Garcia left TaylorMade for Callaway in a partnership that lasted two years before becoming a free agent until this week.

The new multi-year agreement with TaylorMade will see the 41-year-old use the brand’s clubs, golf ball, staff bag and represent the company with a logo on the side of his hat.

On his social media accounts, Garcia announced the news by saying:

“Excited to re-join TaylorMade Golf. I’ve always been comfortable with their team, their approach to the game and their equipment, especially their TP5X golf ball. Happy to be back.”

 

View this post on Instagram

 

A post shared by Sergio Garcia (@thesergiogarcia)

Though he is reportedly testing TaylorMade’s SIM2 Max driver and a new Spider Ex putter, Garcia will play the original SIM and a Scotty Cameron flat-stick at Kiawah Island.

Sergio Garcia 2021 PGA Championship WITB

Driver: TaylorMade SIM (9.0 degrees)
Shaft: Fujikura Ventus Black 7 X

3-wood: TaylorMade SIM Rocket 3 (14.5 degrees)
Shaft: Fujikura Ventus Black 7 X

5-wood: TaylorMade SIM (19 degrees)
Shaft: Fujikura Ventus Black 8 X

Irons: TaylorMade P750 (3-PW)
Shaft: Nippon NS Pro Modus 3 Tour 130 X

Wedges: Titleist Vokey SM8 (52), Vokey Wedge Works BV Proto 2020 (58-T)
Shafts: Nippon NS Pro Modus 3 Tour 130 X

Putter: Scotty Cameron Phantom X 11.5

Ball: TaylorMade 2021 TP5x (#85)

 

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‘What club/loft do you use inside 100 yards?’ – GolfWRXers discuss

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In our forums, our members have been discussing their choice of club from 100 yards and in. WRXer ‘JCray33’ kicks off the thread, saying:

“I’ve usually used my 60 degree, which is my 100 yard on full swing but doing some research, I’ve heard 60 degree can be inconsistent on the half and 3/4 shots, and I’ve definitely found that to be true! So now I’m hitting my 56 degree (110-115 full) on everything inside of 100…what do y’all play for the feel, inside 100 yard shots??”

And our members have been discussing their strategy in the forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Chadwickog: “56 degree from 100 and in typically. All other clubs are full swing clubs unless it’s a specific situation.”
  • Shipwreck: “I practice hitting a variety of distances with each of my wedges. I feel comfortable hitting a variety of shots with each of my clubs based off of either going waist-high, shaft vertical, 3/4 swing and full. I can cover anything from 40 yards to 135 yards with this.”
  • lefthack: “PW from 100 yards to about 50. 52/8 or 56/12 based on lie. Really don’t full swing my wedges.”
  • KevCannon: “Have been using my 54 degree more often for partial swings inside 100yds. It would depend on conditions and pin placement if I need to use 58 degree.”

Entire Thread: “What club/loft do you use inside 100 yards?”

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