Equipment
Ben Hogan launches Equalizer Black wedges featuring Diamond Black Metal finish, added loft options
One year after launching the Equalizer wedge line, Ben Hogan Golf Equipment Company has unveiled a full-line of Equalizer black wedges.
The equaliser black wedges feature a Diamond Black Metal finish which aims to reduce glare and provide for greater contrast with the golf ball. According to the company, the Diamond Black Metal finish is seven times more durable than nickel chrome.
Speaking on the addition of the Equalizer black wedges, Scott White, President and CEO, Ben Hogan Golf Equipment Company said
“Quite honestly, we were taken aback by the demand for the limited-edition Equalizer BLACK wedges we offered in 3-club sets last year. Serious, accomplished golfers were frustrated that we were only offering them in 52, 56 and 60-degree lofts.
“Given our factory-direct business model, we were able to receive and react to this feedback quickly. Now, golfers can choose from three different gap wedges, three different sand wedges, and two lob wedges with either our traditional nickel chrome or Diamond Black Metal finish.”
The loft options for the Equalizer black gap wedge are 48, 50 and 52 degrees, sand wedge 54, 56 and 58 degrees and Lob Wedge 60 and 62 degrees.
The new additions from Ben Hogan start at $105, and speaking on the price point, White stated
“To be able to offer a wedge of this quality at or around $100, thanks to our direct-to-consumer business model, allows us to provide golfers with the very best performing product at an extremely attractive price point.”
The Equalizer wedges are available for demo or purchase at www.BenHoganGolf.com exclusively.
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Whats in the Bag
Sam Burns WITB 2024 (April)
- Sam Burns’ what’s in the bag accurate as of the RBC Heritage.
Driver: Callaway Paradym Triple Diamond S (9 degrees @10)
Shaft: Fujikura Ventus Blue 7 TX
3-wood: Callaway Paradym Ai Smoke Triple Diamond T (15 degrees @16)
Shaft: Fujikura Ventus Blue 8 X
Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X
Irons: Callaway Apex TCB ’24 (4-AW)
Shafts: Project X 6.5 (4-PW), True Temper Dynamic Gold X100 Tour Issue (AW)
Wedges: Titleist Vokey Design SM10 (56-14F @55), WedgeWorks Proto (60-T)
Shafts: True Temper Dynamic Gold S400 Tour Issue (56, 60)
Putter: Odyssey Ai-One #7S
Grips: Golf Pride Tour Velvet Align
Ball: Callaway Chrome Tour X
Check out more in-hand photos of Sam Burns’ WITB in the forums.
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Whats in the Bag
Will Zalatoris WITB 2024 (April)
- Will Zalatoris’ what’s in the bag accurate as of the RBC Heritage.
Driver: Titleist TSR2 (9 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Black 7 X (44.5 inches)
3-wood: Titleist TSi2 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X
Irons: Titleist T350 (3), Titleist T150 (4-PW)
Shafts: Nippon N.S. Pro Prototype G.O.S.T. 10 ST X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)
Wedges: Titleist Vokey Design SM10 (50-08F, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: L.A.B. Golf Mezz.1 Max
Grips: Golf Pride Z-Grip Cord
See more photos of Will Zalatoris’ WITB in the forums.
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Equipment
New Level launches new 480-DB irons, blending performance and forgiveness
New Level has been making some really good golf equipment since the company started up in 2018. Offering irons that are more geared towards the better player, precision has been a fundamental philosophy for New Level in creating irons and wedges.
The 480 line of irons has been the flagship of the brand, and the newest member of that team is the 480-DB iron that is now open to pre-orders. A new cavity design is what the whole 480 line is about, and the 480-DB takes advantage of that with added ball speed and a larger sweet spot.
For players who require their irons to offer the best feel, rest assured the DB is a fully forged (from 1020 carbon steel) one-piece golf club. No multi-piece, hollow design with this iron.
While the 480-DB is the next generation of the popular 902-OS, New Level didn’t follow the current trend in golf by chasing distance with the new iron. They actually weakened the lofts on the 480-DB with the spec sheet showing a 33-degree 7-iron and 45-degree pitching wedge. These lofts allow the DB to have less offset while still offering consistent distance off the face.
A traditional design was also at the forefront of the new irons to make sure that golfers with an eye for detail can look down at them with confidence that they will perform under any condition.
A weight low in the back cavity will allow their master club builders to dial in the perfect weight for the golfer, no matter the length or shaft being used. New Level believes that the new 480-DB is one of the most forgiving one-piece forged irons on the market today. A pre-worn leading edge on the sole should get through the turf quickly and with reduced digging for better turf interaction.
You can pre-order the New Level 480-DB right now on the New Level website.
Pricing specs availability
- Irons: 4-PW
- Price: $149/oron
- Availability: Pre-order
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Steve Buchanan
Mar 6, 2019 at 2:19 pm
I played, in retro order, Mizuno, Taylor Made Blades, Callaway and Ping. These are all fine clubs. In fact, it is HARD to buy bad clubs today if you are buying one of the premium brands. My first set of matched irons as a teen was Hogan, 1958 model, which I bought used many years after they were made.
Last summer, I bought a set of PTX irons and the Equalizer wedges to complement the set. They are beautiful, and have the performance of any of my previous sets, from Eye 2 to Mizuno.
Hogan is for the player who has some knowledge of what he/she needs in a club, and one who knows their basic information such as swing speed, and what type of ball flight is preferred and can choose their own shaft.
But outside of that, quality is not an issue. They just cut out all the ancillary costs of retail, so they offer a premium brand at a reduced cost. If you fit the criteria above, then you can save at least a third of the cost that is offered at your superstore or club fitting.
Mike Cleland
Mar 6, 2019 at 12:11 pm
They look great!
Ray K
Mar 6, 2019 at 10:22 am
Doesn’t Callaway own Ben Hogan Golf Clubs and aren’t they the ones manufacturing and selling the current line of Ben Hogan golf clubs?
Jeff Martin
Mar 6, 2019 at 1:51 pm
Callaway bough Ben Hogan brand back in the early 2000’s. They continued making BH clubs until around 2006 (?) and then shelved the brand. They did continue to use the model names such as the APEX. Today’s Ben Hogan Golf bought the rights to the name from Callaway and now make BH branded clubs. (Note: This is just the quick and dirty on the BH story).
Tom
Mar 5, 2019 at 7:12 pm
Gianni is a brute!!!
Chris Walton
Mar 5, 2019 at 12:39 pm
Both the wedges and Ft. Worth irons are fantastic.
Great look and feel with exceptional quality.
I’ve played Mizuno and Ping primarily for the past 20 + years and the Hogan’s are equal or better in every aspect.
Some of the comments above are idiotic at best…however, they are entitled to their opinion.
Matt
Mar 5, 2019 at 11:54 am
I admit that the odd diamond pattern on the back makes them look cheaper, I’d rather have a clean finish on them. However, the Hogan products are premier products and DLC is one of the better black finishes.
I’ve tested out the original FTW 15 31° and 43° irons and they feel and fly great.
Disclosure – I’m an old Hogan fan and own, ’72, ’79, ’88 Apex models and ’81 Directors.
Fr
Mar 5, 2019 at 9:42 pm
You’re too fricking old to be here, haven’t you grown up yet sheesh man
FM
Mar 5, 2019 at 11:40 am
Gawd, their ugly.
Craigie73
Mar 5, 2019 at 3:30 pm
If all that stamping was taken off and all that was left was the Hogan signature they would look 100 times better. They’re just far too busy looking
Pf
Mar 5, 2019 at 9:23 am
$50 for the pair at your local Kmart
Travis
Mar 5, 2019 at 8:57 am
I know this is not their intent, but this company has made the Ben Hogan name synonymous with “cheap”. The Hogan name should be on premier products, not direct-to-consumer garbage. It’s a shame.
Justin
Mar 5, 2019 at 9:38 am
I don’t understand how direct to consumer makes a product cheap. The Ft Worth irons are some of the highest quality irons I have ever hit and I have played Mizuno blades for years. I am not sure you have any idea what you are talking about.
dr. bloor
Mar 5, 2019 at 5:06 pm
NARRATOR: He didn’t.