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Ben Hogan launches Equalizer Black wedges featuring Diamond Black Metal finish, added loft options

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One year after launching the Equalizer wedge line,  Ben Hogan Golf Equipment Company has unveiled a full-line of Equalizer black wedges.

The equaliser black wedges feature a Diamond Black Metal finish which aims to reduce glare and provide for greater contrast with the golf ball. According to the company, the Diamond Black Metal finish is seven times more durable than nickel chrome.

Speaking on the addition of the Equalizer black wedges,  Scott White, President and CEO, Ben Hogan Golf Equipment Company said

“Quite honestly, we were taken aback by the demand for the limited-edition Equalizer BLACK wedges we offered in 3-club sets last year. Serious, accomplished golfers were frustrated that we were only offering them in 52, 56 and 60-degree lofts. 

“Given our factory-direct business model, we were able to receive and react to this feedback quickly. Now, golfers can choose from three different gap wedges, three different sand wedges, and two lob wedges with either our traditional nickel chrome or Diamond Black Metal finish.”

The loft options for the Equalizer black gap wedge are 48, 50 and 52 degrees, sand wedge 54, 56 and 58 degrees and Lob Wedge 60 and 62 degrees.

The new additions from Ben Hogan start at $105, and speaking on the price point, White stated

“To be able to offer a wedge of this quality at or around $100, thanks to our direct-to-consumer business model, allows us to provide golfers with the very best performing product at an extremely attractive price point.”

The Equalizer wedges are available for demo or purchase at www.BenHoganGolf.com exclusively.

 

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito

14 Comments

14 Comments

  1. Steve Buchanan

    Mar 6, 2019 at 2:19 pm

    I played, in retro order, Mizuno, Taylor Made Blades, Callaway and Ping. These are all fine clubs. In fact, it is HARD to buy bad clubs today if you are buying one of the premium brands. My first set of matched irons as a teen was Hogan, 1958 model, which I bought used many years after they were made.

    Last summer, I bought a set of PTX irons and the Equalizer wedges to complement the set. They are beautiful, and have the performance of any of my previous sets, from Eye 2 to Mizuno.

    Hogan is for the player who has some knowledge of what he/she needs in a club, and one who knows their basic information such as swing speed, and what type of ball flight is preferred and can choose their own shaft.

    But outside of that, quality is not an issue. They just cut out all the ancillary costs of retail, so they offer a premium brand at a reduced cost. If you fit the criteria above, then you can save at least a third of the cost that is offered at your superstore or club fitting.

  2. Mike Cleland

    Mar 6, 2019 at 12:11 pm

    They look great!

  3. Ray K

    Mar 6, 2019 at 10:22 am

    Doesn’t Callaway own Ben Hogan Golf Clubs and aren’t they the ones manufacturing and selling the current line of Ben Hogan golf clubs?

    • Jeff Martin

      Mar 6, 2019 at 1:51 pm

      Callaway bough Ben Hogan brand back in the early 2000’s. They continued making BH clubs until around 2006 (?) and then shelved the brand. They did continue to use the model names such as the APEX. Today’s Ben Hogan Golf bought the rights to the name from Callaway and now make BH branded clubs. (Note: This is just the quick and dirty on the BH story).

  4. Tom

    Mar 5, 2019 at 7:12 pm

    Gianni is a brute!!!

  5. Chris Walton

    Mar 5, 2019 at 12:39 pm

    Both the wedges and Ft. Worth irons are fantastic.
    Great look and feel with exceptional quality.
    I’ve played Mizuno and Ping primarily for the past 20 + years and the Hogan’s are equal or better in every aspect.
    Some of the comments above are idiotic at best…however, they are entitled to their opinion.

  6. Matt

    Mar 5, 2019 at 11:54 am

    I admit that the odd diamond pattern on the back makes them look cheaper, I’d rather have a clean finish on them. However, the Hogan products are premier products and DLC is one of the better black finishes.

    I’ve tested out the original FTW 15 31° and 43° irons and they feel and fly great.

    Disclosure – I’m an old Hogan fan and own, ’72, ’79, ’88 Apex models and ’81 Directors.

    • Fr

      Mar 5, 2019 at 9:42 pm

      You’re too fricking old to be here, haven’t you grown up yet sheesh man

  7. FM

    Mar 5, 2019 at 11:40 am

    Gawd, their ugly.

    • Craigie73

      Mar 5, 2019 at 3:30 pm

      If all that stamping was taken off and all that was left was the Hogan signature they would look 100 times better. They’re just far too busy looking

  8. Pf

    Mar 5, 2019 at 9:23 am

    $50 for the pair at your local Kmart

  9. Travis

    Mar 5, 2019 at 8:57 am

    I know this is not their intent, but this company has made the Ben Hogan name synonymous with “cheap”. The Hogan name should be on premier products, not direct-to-consumer garbage. It’s a shame.

    • Justin

      Mar 5, 2019 at 9:38 am

      I don’t understand how direct to consumer makes a product cheap. The Ft Worth irons are some of the highest quality irons I have ever hit and I have played Mizuno blades for years. I am not sure you have any idea what you are talking about.

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Equipment

2021 TaylorMade SIM2 Launch Day Report: Everything you need to know about the new equipment from TaylorMade

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Today was the official launch day of the all-new 2021 TaylorMade SIM2 line of clubs, which includes drivers, fairways woods, hybrids, and irons. To summarize the newest release from the Carlsbad-based golf equipment company, for TaylorMade and the SIM2 line of clubs, it’s all about refining great products to increase speed and stability without sacrificing any of the distance golfers achieved from the original line.

If are looking for in-depth information, on the ins and outs of the new designs and the technology that makes them possible be sure to check out our full launch pieces below.

2021 TaylorMade SIM2 drivers: Better performance, piece by piece

TaylorMade SIM2 driver line

  1. Designers have taken every step to look at different materials and configurations to add forgiveness while maintaining the low spin characteristics of the original 2020 SIM design.
  2. No more sliding weight track. The sliding weight on the standard model has been removed to save mass and increase MOI (a measurement of forgiveness).
  3. Three different models to choose from with greater differentiation to help golfers get dialed in more effectively and find the design that is the best fit.
  4. More precision built into every part of the driver. The only way to make a golf club, especially a driver, better is to maximize the weight properties and geometry, and by painstakingly looking at every single component and manufacturing process, that’s exactly what TaylorMade has done.

2021 TaylorMade SIM2 fairway woods and hybrids: Building on a winning platform

Fairway woods

For 2021, TaylorMade engineers are upping their game and the SIM fairway wood platform with the launch of the TaylorMade SIM2, SIM2 Max, and SIM2 Max D (for draw) fairway woods. Each is designed to improve consistency, turf interaction, forgiveness, and reshape what is possible with each model in the line.

  • The SIM2 Titanium has a reconfigured heavy steel soleplate to go along with its 10cc smaller size to move the center of gravity farther back in the head to increase MOI. The Max and Max D models have also gotten larger to improve forgiveness.
  • Unlike the SIM2 Titanium, the SIM2 Max fairway has gotten bigger and now comes in at 190cc head in the 3-wood (compared to 185 in the 2020 version) to increase forgiveness, and although the head has gotten larger, it is still easy to elevate from tighter lies with the help of the newly redesigned two-step V Steel sole.
  • The unofficial motto of the SIM2 Max D should be “go big or go home.” It offers the largest head size at 195cc (in the 3-wood) and also has the largest face area to help those golfers who miss a bit more than they would like to admit.

Hybrids

To build on the success of the SIM Max rescue, TaylorMade has improved the original Max rescue and are also introducing an all-new model geared towards higher swing speed players looking for a hybrid that offers adjustability and workability with the 2021 (non-MAX) SIM Rescue, thanks to input from its tour staff, including Rory McIlroy and Dustin Johnson.

  • The SIM2 Rescue draws a lot of inspiration from previous TaylorMade and (some Adams) generation hybrids, including the popular ’09 Rescue TP—except with a whole lot more technology! The profile is compact with a higher squared-off toe to have a more “iron-like” appearance from address to help golfers find the perfect transition club from long irons to fairway woods.
  • The new SIM2 Max hybrid brings everything golfer loved from the previous version and added a newly refined sole geometry to increase forgiveness and deliver more consistent results. The SIM2 Max Rescue has a C300 maraging steel face and comes with the now-familiar Twist Face, which only became a feature in the Rescue line last year.

2021 TaylorMade SIM2 Max and SIM2 Max OS irons

The new Cap Back is a full cavity encasing polymer cap that connects and supports the topline without touching the face. It helps produce a higher MOI since the polymer material is seven-times lighter than the steel counterpart per g/cm3 and frees up more mass to be moved low in the head to raise stability—especially for shots missed around the face, which for golfers that fit into this iron category and going to do.

Beneath the Cap Back and behind the face on the new SIM2 Max and SIM2 Max OS irons, you will find an improved Echo Damping System which features a more concentrated HYBRAR material. The damping system stretches across the entire face (from heel to toe) using multiple contact points and also utilizes a softer polymer blend to channel away more unwanted vibrations.

Perspectives from the GolfWRX forums

mycowdog: Hit the 9* sim2, about a dozen swings. Easy to hit, nice launch and spin for me. I haven’t played a TM driver. Many more to test, but I was impressed.

Stanks: Will it get the M6 outta the bag?! Looks promising!

J-Zone: Spent time with both heads today, I think people will be thoroughly impressed once they have them in hand. They look much better than the pictures, and is a very premium looking driver. Did not have time to compare to SIM1.0, but they feel a bit more firm (subjective) with a muted thwack vs a longer ringing or ting sensation.The Max will be the home run for TM people who have a very neutral delivery or want consistent spin, and the Standard is going to fit anyone who wants to cut spin but not in a super alarming way.Max launched super easy, but I can see guys needing to go up in loft if they were in standard 1.0 and went standard 2.0.

More from the GolfWRX forums

GolfWRX’s resident equipment tester, Brian Knudson of the Club Junkie podcast, had this to say

SIM2: TaylorMade kept the sound and feel great, muted and very responsive. Offers a really neutral ball flight and skilled players will love to be able to work the ball with ease and precision. Misses of the toe still keep a decent amount of trajectory, but still lose some distance. The most penetrating flight of the 3 SIM2 drivers.

SIM2 Max: Very stable head and little higher ball flight than the SIM2. Little more spin than SIM2, can see a little rise with shots into the wind. Shots hit off the low heal carry straighter and farther than last year’s SIM Max. Straighter misses for me on all shots that I was hitting.

SIM2 Ti fairway: The sound and feel are really good and love the smaller profile from address. Slightly more of a “crack” sound at impact. Could really feel the ball compress off the face and it seemed to really come off hot. Ball launches higher than last year, even on miss hits. Toe and heel mishits stay on line really well, would easily keep those shots in the fairway. Fairway just wants to get straight, little harder to work the ball and flight shots down. Pretty neutral ball flight with maybe just a touch of natural draw.

SIM 2 Max fairway: Good sound, little more metallic and higher pitched than its titanium sibling. Head is very stable and might have offered a little more forgiveness than the Ti. Higher ball flight and little more spin, but well struck shots carry a long well. Slices and hooks tend to have a little less curvature to those shots.

SIM2 Max Hybrid: High ball flight that carries a good distance. Easy to square up the club and find the center of the face repeatedly. Shots hit low on the face still get way up in the air and carry really well. Harder to hit fades since there is some draw built into the head, but overall the ball wants to go straight.

SIM2 Rescue: Sound and feel are very muted, heavy “crack” at impact. Penetrating ball flight that is flat, but you can still get the ball off the turf without too much effort. Pretty straight ball flight with more emphasis on the ball wanting to fall right. Easy to work the ball and flight it down as low as you would like. Shots even struck on the toe didn’t draw much and still stayed on a better line that I expected from a smaller club head.

Here’s what the biggest YouTube testers and reviews have to say on the newest Ping G425 line

From the Twitterverse

 

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Equipment

GolfWRX Classifieds (01/19/21): PXG driver, Toulon Portland, TaylorMade Spider

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At GolfWRX, we love golf equipment plain and simple

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member 03trdblack – PXG 0811 XF Gen 2 Head

The MOI is high and the price is low on this 0811 XF driver head. Get it while the getting’s good!

To see the full listing and additional pictures check out the link here: PXG Driver head

Member endy – Toulon Portland

Whether it’s Portland, Maine, Portland, Oregon, or Portland by Toulon—all are great, but only one is a putter.

To see the full listing and additional pictures check out the link here: Toulon Portland 

Member brushie – TaylorMade MySpider

Does winter have you feeling a little blue? Well, cheer up because now you can get a putter that just so happens to match that particular hue.

To see the full listing and additional pictures check out the link here: TaylorMade Spider

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

You can also follow along on Instagram: GolfWRX Classifieds

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Equipment

2021 TaylorMade SIM2 Max and SIM2 Max OS irons

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The 2021 SIM2 Max and SIM2 Max OS irons from TaylorMade are about bringing together key technologies from the previous generation and combining it with their all-new Cap Back cavity design to increase distance with more face flex and improve sound by completely changing the cavity design.

What’s new in the SIM2 Max irons

2021 TaylorMade SIM2 Irons

What started out as SpeedBridge, which we should note would make a great title for a Keanu Reeves action thriller/car movie that somehow has its culminating scene take place on a bridge, in the SIM Max and SIM Max OS irons has evolved to something bigger—dare we call it a sequel—with the all-new Cap Back.

What is Cap Back?

SIM2 Max iron Capback

The Cap Back design of the new 2021 SIM2 Max irons replaces the metal speed bridge that ran from the rear of the sole to the top line of the 2020 models. This little strip of metal created tension to help support the topline and allowed engineers to bring more weight from the top of the iron low to lower the center of gravity and increase launch.

2020 SIM2 iron with SpeedBridge

It also allowed the face to flex like a big oversized tennis racket to create more ball speed around a larger area.

The new Cap Back is a full cavity encasing polymer cap that connects and supports the topline without touching the face. It helps produce a higher MOI since the polymer material is seven-times lighter than the steel counterpart per g/cm3 and frees up more mass to be moved low in the head to raise stability—especially for shots missed around the face, which for golfers that fit into this iron category and going to do.

Faster Sim2 Max face

“We set out to take game improvement irons to the next level with SIM2 Max and SIM2 Max OS. To create Cap Back Design, we utilized multi-material advancements learned from our metalwoods to unlock forgiveness and distance with forged iron like feel. We leveraged a completely new construction to achieve the performance that golfers in this category both need and want.”

– Matt Bovee, Product Creation | Irons Category

SIM2 Max and Max OS iron technology

2021 TaylorMade SIM2 Max OS irons cavity

All-new Echo Damping System

Beneath the Cap Back and behind the face on the new SIM2 Max and SIM2 Max OS irons, you will find an improved Echo Damping System which features a more concentrated HYBRAR material. The damping system stretches across the entire face (from heel to toe) using multiple contact points and also utilizes a softer polymer blend to channel away more unwanted vibrations.

SIM2 Max OS vs. SIM2 Max sole profile

This vibration channeling helps contribute to what TaylorMade likes to call a forged-like feel while still promoting maximum face flex.

Progressive Inverted Cone Technology

TaylorMade’s Inverted Cone Technology (ICT) is strategically positioned into each SIM2 Max and SIM2 Max OS iron as a way to help increase the sweet spot and minimize mis-hits.

The reason for this is shots hit on the toe of longer irons generally result in a miss to the right, TaylorMade engineers have positioned the ICT towards the toe in both SIM2 Max and SIMs Max OS irons to counteract this. Through this move, the engineers have created a draw bias in the longer irons to minimize this common miss without resorting to adding additional offset typically found in larger game improvement designs.

Other technology carryovers from the previous generations that can be found in the SIM2 Max irons include the fluted hosel, 360° undercut cavity -now positioned under the polymer cap back, and an ultra-thin face.

What makes the Max OS irons different?

Sim2 Max OS vs Sim2 Max from address

The SIM2 Max OS irons are everything the SIM Max irons are and more, including everything you would expect from a maximum game improvement irons are packed with all the same technology of the SIM2 Max irons but put together in a wider-soled, lower CG, stronger lofted, more draw-biased package to help golfers that are looking for every advantage.

Specs, pricing, and availability

The SIM2 Max and Max OS irons will be available for preorder starting January 19 and will be in retail locations beginning February 10.

Both sets will be priced at $799 steel (KBS Max MT 85 steel ) and $899 graphite (Fujikura’s Ventus Blue graphite, 7S, 6R & 5A) in 7 piece set configurations 4-pitching wedge – which is a departure from the way TaylorMade has assembled stock sets in the past. This allows golfers to choose whether they would prefer to order the matching wedges for the set – which include a gap wedge, sand wedge, and lob wedge, or go with something else to find proper gapping.

The SIM2 Max and SIM2 Max OS irons will also be available for women and come outfitted with the Aldila NV Ladies iron shaft and the Lamkin Ladies Sonar grip.

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