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Ben Hogan launches Equalizer Black wedges featuring Diamond Black Metal finish, added loft options

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One year after launching the Equalizer wedge line,  Ben Hogan Golf Equipment Company has unveiled a full-line of Equalizer black wedges.

The equaliser black wedges feature a Diamond Black Metal finish which aims to reduce glare and provide for greater contrast with the golf ball. According to the company, the Diamond Black Metal finish is seven times more durable than nickel chrome.

Speaking on the addition of the Equalizer black wedges,  Scott White, President and CEO, Ben Hogan Golf Equipment Company said

“Quite honestly, we were taken aback by the demand for the limited-edition Equalizer BLACK wedges we offered in 3-club sets last year. Serious, accomplished golfers were frustrated that we were only offering them in 52, 56 and 60-degree lofts. 

“Given our factory-direct business model, we were able to receive and react to this feedback quickly. Now, golfers can choose from three different gap wedges, three different sand wedges, and two lob wedges with either our traditional nickel chrome or Diamond Black Metal finish.”

The loft options for the Equalizer black gap wedge are 48, 50 and 52 degrees, sand wedge 54, 56 and 58 degrees and Lob Wedge 60 and 62 degrees.

The new additions from Ben Hogan start at $105, and speaking on the price point, White stated

“To be able to offer a wedge of this quality at or around $100, thanks to our direct-to-consumer business model, allows us to provide golfers with the very best performing product at an extremely attractive price point.”

The Equalizer wedges are available for demo or purchase at www.BenHoganGolf.com exclusively.

 

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito

14 Comments

14 Comments

  1. Steve Buchanan

    Mar 6, 2019 at 2:19 pm

    I played, in retro order, Mizuno, Taylor Made Blades, Callaway and Ping. These are all fine clubs. In fact, it is HARD to buy bad clubs today if you are buying one of the premium brands. My first set of matched irons as a teen was Hogan, 1958 model, which I bought used many years after they were made.

    Last summer, I bought a set of PTX irons and the Equalizer wedges to complement the set. They are beautiful, and have the performance of any of my previous sets, from Eye 2 to Mizuno.

    Hogan is for the player who has some knowledge of what he/she needs in a club, and one who knows their basic information such as swing speed, and what type of ball flight is preferred and can choose their own shaft.

    But outside of that, quality is not an issue. They just cut out all the ancillary costs of retail, so they offer a premium brand at a reduced cost. If you fit the criteria above, then you can save at least a third of the cost that is offered at your superstore or club fitting.

  2. Mike Cleland

    Mar 6, 2019 at 12:11 pm

    They look great!

  3. Ray K

    Mar 6, 2019 at 10:22 am

    Doesn’t Callaway own Ben Hogan Golf Clubs and aren’t they the ones manufacturing and selling the current line of Ben Hogan golf clubs?

    • Jeff Martin

      Mar 6, 2019 at 1:51 pm

      Callaway bough Ben Hogan brand back in the early 2000’s. They continued making BH clubs until around 2006 (?) and then shelved the brand. They did continue to use the model names such as the APEX. Today’s Ben Hogan Golf bought the rights to the name from Callaway and now make BH branded clubs. (Note: This is just the quick and dirty on the BH story).

  4. Tom

    Mar 5, 2019 at 7:12 pm

    Gianni is a brute!!!

  5. Chris Walton

    Mar 5, 2019 at 12:39 pm

    Both the wedges and Ft. Worth irons are fantastic.
    Great look and feel with exceptional quality.
    I’ve played Mizuno and Ping primarily for the past 20 + years and the Hogan’s are equal or better in every aspect.
    Some of the comments above are idiotic at best…however, they are entitled to their opinion.

  6. Matt

    Mar 5, 2019 at 11:54 am

    I admit that the odd diamond pattern on the back makes them look cheaper, I’d rather have a clean finish on them. However, the Hogan products are premier products and DLC is one of the better black finishes.

    I’ve tested out the original FTW 15 31° and 43° irons and they feel and fly great.

    Disclosure – I’m an old Hogan fan and own, ’72, ’79, ’88 Apex models and ’81 Directors.

    • Fr

      Mar 5, 2019 at 9:42 pm

      You’re too fricking old to be here, haven’t you grown up yet sheesh man

  7. FM

    Mar 5, 2019 at 11:40 am

    Gawd, their ugly.

    • Craigie73

      Mar 5, 2019 at 3:30 pm

      If all that stamping was taken off and all that was left was the Hogan signature they would look 100 times better. They’re just far too busy looking

  8. Pf

    Mar 5, 2019 at 9:23 am

    $50 for the pair at your local Kmart

  9. Travis

    Mar 5, 2019 at 8:57 am

    I know this is not their intent, but this company has made the Ben Hogan name synonymous with “cheap”. The Hogan name should be on premier products, not direct-to-consumer garbage. It’s a shame.

    • Justin

      Mar 5, 2019 at 9:38 am

      I don’t understand how direct to consumer makes a product cheap. The Ft Worth irons are some of the highest quality irons I have ever hit and I have played Mizuno blades for years. I am not sure you have any idea what you are talking about.

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Whats in the Bag

Darius Rucker WITB 2022

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PGA Tour WITBs are great and all, but what about multi-Platinum Grammy winners? The Hootie & the Blowfish lead singer is a well-known lover of and ambassador for the game. He is also the originator of Monday After the Masters, a Hootie & the Blowfish Foundation charity pro-am started by the band in 1994 and recently signed on with PXG as a brand ambassador.

Let’s check out what the four handicap is playing.

Driver: PXG 0811 X GEN4 (10.5 degrees)
Shaft: Fujikura Speeder Evo V 569 R

3-wood: PXG 0341 X GEN4
Shaft: Aldila NV2KXV Blue 70 R

Hybrid: PXG 0317 X GEN4 Hybrid (19 degrees)
Shaft: Accra iSeries 80i

Hybrid: PXG 0317 X GEN4 Hybrid (22 degrees)
Shaft: Accra iSeries 80i

Irons: PXG 0311 P GEN4 (5-PW)
Shafts: AeroTech SteelFiber 110cw

Wedges: PXG 0311T Milled Sugar Daddy (52, 56), PXG 0311T Milled Romeo (60)
Shafts: AeroTech SteelFiber 110cw S

Putter: PXG Battle Ready Blackjack

What other celebrity WITBs would you like to see, GolfWRXers?

 

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Giveaway, member testing roundup: Cleveland CBX ZipCore wedge giveaway + much more!

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Our forum faithful are well acquainted with the incredible giveaways going on in the realm of threads and comments, but we want to make sure front page readers are able to get in on these unique opportunities.

Check out a roundup of our current giveaways and review opportunities below!

GIVEAWAY: Cleveland CBX ZipCore Wedge

Cleveland Golf and GolfWRX are very excited to bring you this amazing giveaway! We are giving one lucky winner the chance to win a brand new Cleveland CBX ZipCore wedge of their choice! Enter now for your chance to win and put a brand new wedge in your bag!

Enter here. 


GIVEAWAY: Precision Pro ACE Smart Speaker

Precision Pro now has the ability to help your golf game and keep you entertained on the course, at the same time! The new ACE Smart Speaker is not only a speaker that can crank out your favorite tunes, but can also help you lower your scores and improve your course management! This customizable speaker is the latest piece of technology from Precision Pro that offers you amazing performance at a great price! Enter now because we are giving 3 lucky GolfWRX members the chance to win an ACE Smart Speaker of their own!

Enter here. 


GIVEAWAY: Rapsodo Mobile Launch Monitor

Rapsodo and GolfWRX are very excited to bring you this awesome Mobile Launch Monitor giveaway! The Rapsodo Mobile Launch Monitor (MLM) not only offers excellent accuracy, but it also offers exciting features to help you analyze every part of your game! The MLM features indoor and outdoor modes so you can improve your game during the regular season or offseason! We are giving 1 lucky member the chance to win a Rapsodo MLM of their own! Enter now for your chance to win!

Enter here.


GIVEAWAY: StrackaLine Yardage and Green Reading Books

GolfWRX is once again teaming up with StrackaLine to give five of our members a chance to get their hands on StrackaLine’s yardage and green reading books! With their precision guides, StrackaLine will help you achieve better course management and green reading.

Enter here.


The reviews are coming in…

10 GolfWRXers received early access and are testing L.A.B. Golf’s new MEZZ.1 Putter.

Three GolfWRX members are testing Callaway’s Apex UW Fairway Wood.

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Equipment

Mizuno unveils new ST-Z 220 and ST-X 220 drivers

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Mizuno Golf has today introduced its latest ST Series of drivers: the ST-Z 220 driver and ST-X 220 driver, which will both arrive at retail on February 3rd. 

The ST-Z and ST-X drivers both feature a 40% expansion of the carbon-sole area and thinning out the Titanium portion, alongside a doubling of the stabilizing back weight in design to provide excellent stability and consistency from off-center strikes.

“Any twisting or deflecting at impact due to an off-center hit is an energy loss and varies launch conditions. By working with the prior ST driver platform and familiar materials, we were able to find several adaptations to impact the internal weighting. Creating far more stable tendencies in both the ST-Z and ST-X.” – Mizuno’s Director of R&D David Llewellyn

Mizuno ST-Z 220 driver

The Mizuno ST-Z 220 driver features a balanced toe/heel carbon construction and central back weight designed to encourage a low spinning, efficient, straight ball flight.

The 460cc head aims to offer players a confidence-inspiring profile at address for elite players, while a heavier, 20g back weight creates a deeper center of gravity in design for more efficient performance, more often.

The ST-Z driver features Mizuno’s Z-Axis design with weight evenly distributed across toe and heel in design to provide a low spinning stable straight flight, while a highly resilient forged SAT2041 Beta Ti face and multi-thickness CorTech design aims to produce increased ball speeds.

In addition, an optimized Wave Sole is included in a bid to further increase ball speeds, particularly from low on the clubface, while 4 degrees of loft adjustability allows for fine-tuning of launch and trajectory.

“The ST-Z is the most played of all our drivers. It’s a modern driver for players who have grown up hitting long straight bombs rather than shaping the ball. The addition of a 20g back weight also makes it an exceptionally forgiving option,” says Chris Voshall.

Specs & Pricing

  • Lofts: Right hand – 9.5 and 10.5 degrees. Left hand – 9.5 degrees only.
  • Price: $449.95

Mizuno ST-X 220 driver

The ST-X 220 driver is a draw-biased driver with heel focused weight location aimed at players with moderate swing speeds who need help producing a more extended ball flight.

The new driver features a 20-gram heel biased back weight that creates a deeper center of gravity in design for more efficient, longer drives. The ST-X is also available as a J-Spec option with an ultra-lightweight HeLIUM NanoCore shaft for seniors and those with slower swing speeds.

The ST-X aims to deliver exceptional stability from off-center strikes via an expansion of the carbon sole area by 40% and thinning out the Titanium portion, alongside a near doubling of the stabilizing heel/back weight.

Featuring Mizuno’s X-Axis design, weight is focused deep in the heel, encouraging a higher draw bias flight, while a rounded 460cc profile seeks to offer a higher launch and mid spin performance.

A highly resilient forged SAT2041 Beta Ti face and multi-thickness CorTech design are also designed to produce increased ball speeds and the driver also includes an optimized Wave Sole, while 4 degrees of loft adjustability allows for fine-tuning of launch and trajectory.

“For a lot of golfers, the modern low spinning driver design preferred by tour players is a serious distance killer. The ST-X’s extra spin, slight draw bias and a higher flight will add driving distance for a surprising number of players.” – Mizuno’s Director of Product Chris Voshall

Specs & Price

  • Lofts: Right hand – 10.5 and 12 degrees.
  • Price: $449.95
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