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New XXIO Prime woods, hybrids, and irons aim for lightweight power

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XXIO’s latest club offerings, XXIO Prime, looks to offer easy distance and easy accuracy for the moderate swing speed golfer, according to the company.

XXIO Prime woods

xxio-prime

XXIO Prime Woods feature a new re-designed hosel structure, and reduced stiffness at the tip of the driver shaft, which is designed to help moderate swing speed golfers to close the clubface through impact.

Forged from Super-TIX PLUS Titanium, the new cup face includes a sweet spot that is noticeably larger than previous designs, which aims to increase distance performance significantly. The Super-TIX PLUS Titanium Cup Face is thinner, lighter and stronger than previous additions, creating a maximum COR across the face, which aims to increase ball speed and distance.

According to Chuck Thiry, Vice President of XXIO USA

“The speed increases, higher launch angles, and draw bias of the new Prime will show immediate results from swing one. It’s legit lightweight power for the players that absolutely need it the most.”

Featured in the XXIO prime woods is the SP-1000 shaft, with TORAYCA T1100G carbon fiber and NANOALLOY resin, which creates a strong but lightweight club. Along with the lightness in the shaft, XXIO has made weight savings in the grip and club head, which aims to produce woods that are both fast and easy to swing.

The XXIO Prime woods feature an expanded toe and narrowed heel, a tungsten-nickel inner weight that is low and deep, a lighter hosel repositioned closer to the center of the face, and reduced stiffness at the tip of the shaft, all with the aim of offering golfers with maximum forgiveness from their woods.

The XXIO Prime woods will be available from March 1 and will cost $579,99.

XXIO Prime hybrids and irons

The new XXIO Prime hybrids feature an expanded COR and a lower center of gravity, which is designed to increase distance and ball speed while delivering a straighter ball flight.

The hybrids from XXIO contain a Forged Maraging Steel Cup Face which includes a large sweet spot which aims to increase distance performance.

Just as with the woods, the XXIO irons also feature the Super-TIX PLUS Titanium Cup Face, though along with this, they also contain a CNC milled speed groove, which significantly increases the COR, creating a larger sweet spot, designed to provide greater distance, ball speed and accuracy.

Both the hybrids and irons include the SP-1000 Shaft, with TORAYCA T1100G carbon fiber and NANOALLOY resin. The hybrids and irons also feature weight savings in the grip and club head, with the aim of increasing swing speed.

With an expanded toe and narrowed heel, plus a crown step that moves weight low and deep, XXIO claim that this is their most forgiving suite of Prime hybrids. While with two high-density tungsten nickel sole weights and an overall profile that is 3mm shorter than the previous model, the company also claims to have created their most forgiving irons yet.

Speaking on the new XXIO Prime series, Chuck Thiry stated

“XXIO Prime is, quite frankly, the most unique and beneficial product ever available to moderate swing speed players. Period. People might think that is marketing hype, but they simply haven’t hit Prime yet.”

Both the XXIO Prime hybrids and irons will hit retail stores on March 1. The Prime hybrids will cost $379.99, while a single graphite iron will be available for $259.99.

 

 

 

 

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11 Comments

11 Comments

  1. Superswing

    Jan 19, 2019 at 3:24 am

    Tienen buena pinta. Como mejoren los prime antiguos…..

  2. Chong

    Jan 19, 2019 at 3:05 am

    C7 swing weight make ball go further

  3. Christian Larsson

    Jan 18, 2019 at 11:53 pm

    Anybody saying these look like knock off have never held a XXIO club, the finish and detail work is always crazy good, so is the tolerances. Also, knock off of what? Are you saying these look identical to some other brands clubs?

  4. Tom

    Jan 18, 2019 at 1:27 pm

    They target slow swing speed players who need distance with lighter more flexible shafts….those are much cheaper to make than high performance shafts…..and the price is $580 for this? sounds like they are trying to shaft consumers who can’t see through this sham.

    • Christian Larsson

      Jan 18, 2019 at 10:52 pm

      Hu? Lighter weight with needed strength retained = much MUCH more expensive. Goes for almost any product, from rocket ships to cars to tennis racquets to golf shafts.

      • JB

        Jan 19, 2019 at 7:07 am

        Christian nailed it! XXIO products are a game changer for many of the moderate swing speed players that I fit on a daily basis. They are lighter than most others on the market, but still stable. I have seen players pick up 6-8 MPH swing speed with a 7 iron. They are expensive to produce(and purchase) given their lightweight construction, but if your swing speed is slowing down you have to give them a try.

  5. Steve Lillico

    Jan 18, 2019 at 12:59 pm

    I have seen those on wish, with a different badge.

  6. Nack Jicklaus

    Jan 18, 2019 at 12:38 pm

    Yep these look like the knock-offs you used to be able to buy at Wal-Mart.

  7. Dave r

    Jan 18, 2019 at 12:09 pm

    Yikes like the look but $600.00 us for a driver ! No thanks.

  8. 2putttom

    Jan 18, 2019 at 11:10 am

    Wonderful !

  9. XO

    Jan 18, 2019 at 10:42 am

    They tried so hard to make it look expensive but it ended up looking like a cheap knock off brand.

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Whats in the Bag

Adam Scott WITB 2024 (May)

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  • Adam Scott what’s in the bag accurate as of the 2024 CJ Cup Byron Nelson. 

Driver: TaylorMade Qi10 (10.5 degrees)
Shaft: Fujikura Ventus Blue 6 TX

 

Driver: TaylorMade BRNR (13.5 degrees)
Shaft: Fujikura Ventus TR Blue 7 TX

5-wood: TaylorMade Qi10 (18 degrees), TaylorMade Stealth 2 (18 degrees
Shaft: Fujikura Ventus TR Blue 9 X, Fujikura Ventus TR Blue 9 X

7-wood: TaylorMade Stealth (21 degrees)
Shaft: Graphite Design Tour AD DI Black 9 X

Irons: Srixon ZX Mk II (3), Srixon ZX5 Mk II (4), Srixon ZX7 Mk II (5), Srixon Z-Forged II (6-9)
Shafts: Graphite Design Tour AD DI Hybrid 105 X (3), True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM10 (50-12F, 54-08M), SM9 (LW), WedgeWorks (LW)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-54), S400 (LW)

Putter: L.A.B. Golf Mezz.1 Proto

Ball: Titleist Pro V1

Grips: Golf Pride Tour Velvet

See the rest of Adam Scott’s WITB in the forums.

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Whats in the Bag

Pierceson Coody WITB 2024 (April)

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Driver: TaylorMade Qi 10 (9 degrees)
Shaft: Mitsubishi Tensei 1K White 70 TX

3-wood: TaylorMade Qi 10 Tour (15 degrees)
Shaft: Project X HZRDUS Black 80 TX

Irons: TaylorMade P790 (3), TaylorMade P7MC (4-6), and TaylorMade P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: TaylorMade MG4 (50-09SB, 54-11SB, 58-08LB)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade TP Reserve Juno

Grips: Golf Pride Tour Velvet

Ball: TaylorMade TP5x

Check out more in-hand photos of Pierceson Coody’s WITB here.

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Equipment

Why Ben Griffin is making the surprising switch to a Maxfli golf ball

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Ben Griffin might be a little too young to remember some of the iconic Maxfli golf balls that won on tour, but that isn’t stopping him from putting the newest Tour X ball from the brand in play. Today, Maxfli and Griffin announced an exclusive partnership that will see the PGA Tour player using the company’s four-piece golf ball.

While Griffin might be the first PGA Tour player to put a new Maxfli golf ball in play, he isn’t the first profesional golfer to do so. Lexi Thompson has been playing the Maxfli Tour golf ball on the LPGA Tour since the beginning of the 2024.

 

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We caught up with Ben at the CJ Cup Byron Nelson in Texas this week to ask him about the new ball switch.

“I was able to finally get my hands on some and try it and immediately I saw faster ball speed with the driver, which is always something every golfer wants to see.

“Then I had to test a lot around the greens and test irons, test spins, test everything like that. Basically, I came to the conclusion that I thought this was probably one of the best golf balls for my game.

“And so I decided to make it official and partner with them and very excited to help kind of launch this golf ball and see where it takes us.”

Griffin’s ball of choice is the Maxfli Tour X, a four-piece golf ball that is made for highly skilled players that want consistent distance off the driver and spin around the green. An updated core design helps add the ball speed that Griffin mentioned and two ionomer mantle layers separate low spin driver shots from higher spin iron and wedge shots. Maxfli uses Center Of center-of-gravity balancing to ensure each ball has consistent flight in the air and roll on the green. Like all golf balls on tour, the Tour X features a cast urethane cover for maximum performance, and it has a tetrahedron dimple pattern to enhance aerodynamics.

It is exciting to see a golf ball at a lower price point — $39.99 at Golf Galaxy — being used by a top 100 ranked player in the world like Ben Griffin, and equipment junkies will be keenly watching his performance with the new ball.

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