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What is Artisan Golf? GolfWRX goes behind the scenes

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With video cameras and questions, GolfWRX goes into the heart of Artisan Golf headquarters to speak with the legendary wedge grinder Mike Taylor and putter maker John Hatfield. In part 1 of this 7-part series, Mike and John explain what Artisan is all about, what makes it different, and where it’s going in the future.

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13 Comments

13 Comments

  1. Wes

    Jun 6, 2018 at 1:15 am

    I swear those Artisan Putters are the most beautiful putters I have ever seen. I like how he has all the different finishes and the way he mills the face. I love my Scotty but would drop that thing in a second to put an Artisan in the bag.

  2. JE

    Jun 5, 2018 at 6:49 am

    Beautiful products. I hope these guys do well and are able to build that brand.

  3. sid

    Jun 5, 2018 at 12:07 am

    If your fancy off-the-shelf major brand clubs are not custom-built and fitted, your homemade WITB is krapola.

  4. The dude

    Jun 4, 2018 at 9:16 pm

    How much?

  5. ogo

    Jun 4, 2018 at 4:08 pm

    If your fancy off-the-shelf major OEM brand clubs are not custom-built and fitted your homemade WITB assortment is second rate.

  6. ogo

    Jun 4, 2018 at 4:03 pm

    If your fancy off-the-shelf major OEM brand clubs are not custom-built and fitted you might as well be swinging clubs from Walmart … your homemade WITB assortment of love clubs are third rate… ya can’t be proud of that.. 😀

  7. Blake

    Jun 4, 2018 at 3:11 pm

    Anyone else amazed a how bad that tape/grip job was? 4:15

    • ogo

      Jun 4, 2018 at 4:04 pm

      😀

    • Brian

      Jun 5, 2018 at 11:46 am

      Well Blake that tape job has worked for Tiger for well over a decade so I would say its pretty damn good. Where is a video of your work I would like to see how you think is should be done!

    • Joey5Picks

      Jun 5, 2018 at 4:36 pm

      what’s the problem with it?

    • larrybud

      Jun 9, 2018 at 1:07 pm

      I don’t see the problem with it. Tape went full length of grip, then they trimmed it off.

  8. koober

    Jun 4, 2018 at 2:17 pm

    I’m not really familiar with the company, but they seem like great folks, people that are committed to excellence and see something bigger than themselves. I’d love to give their wedges a go.

    • ogo

      Jun 4, 2018 at 5:48 pm

      You would love to have their wedges fitted to your exact specs… they would be beauties.

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Equipment

Spotted: Tony Finau’s driver shaft change at the 2024 Texas Children’s Houston Open

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Tony Finau has always been known as one of the longest players on the PGA Tour, but he has recently been working on adding a little more distance. Last year, Finau averaged 118.3 mph club head speed and 178.08 mph ball speed, all while playing a Mitsubishi Diamana D+ Limited 70 TX driver shaft. This year, he has increased his club head speed to 123.93 mph and his ball speed to 183.32 mph.

However, Finau’s overall distance has decreased by two yards in that time. From a fitting perspective, something was amiss. We asked Tony about the shaft change at the Texas Children’s Hospital Open.

“[I’m seeing] better numbers with the spin. My driver’s been a little high spin for me over the last month or so, and so I just figured it was time to probably check out the equipment,” Finau said. “And it definitely showed me that I was using a shaft that’s maybe a little too tip-stiff for me, the way I load the club now. [I’m seeing] better numbers with the spin.”

Finau switched from the Mitsubishi Diamana D+ Limited 70 TX into the Diamana GT 70 TX. The newer Diamana GT has a slightly different profile than the D+ Limited with the stiffest handle section in the Diamana lineup. The mid sections between the two are similar stiffness but the tip is just slightly stiffer in the Diamana GT. Both shafts are within one gram of each other in the 70 TX. The torque rating on the GT is 0.1 higher than the D+Limited’s 2.7 measurement.

Mitsubishi lists the Diamana GT as a shaft between the mid-launching Diamana TB and the new low-launch Diamana WB shafts. For most players, it would be considered a mid/low launch and low-spin shaft option. Mitsubishi’s Xlink Tech Resin System makes sure the maximum carbon fiber content is there for smooth feel without reducing the strength of the shaft. MR70 carbon fiber is used for reinforcing the shaft and boron is used in the tip for its high strength and compression properties.

Finau is still using his trusty Ping G430 LST driver in 9 degrees and has the adjustable hosel set to -1 degree of loft (standard lie angle). Finau’s long-time favorite Lamkin UTX Green grip is installed. He definitely has a few extra wraps of tape under that grip as you can see the bulge down where the grip meets the shaft.

One final note: Per Ping’s PGA Tour rep Kenton Oates, Finau’s driver is also adjusted to play one degree upright to help dial in his desired launch.

We’ll see how he fares with the new setup this week in Houston!

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Whats in the Bag

Zac Blair WITB 2024 (March)

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Driver: Titleist TSR2 (10 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Red 6 X

3-wood: TaylorMade M5 Rocket 3 (14 degrees)
Shaft: Fujikura Speeder 757 Evolution V1 X

Utility: Titleist U510 (3)
Shaft: Aldila Tour Blue 85 X

Irons: Ping i210 (4-6), Miura MB-001 (7-9)
Shafts: Nippon N.S. Pro Modus3

Wedges: Titleist Vokey Design SM10 (46-10F, 58-08M @57, 60 @61), Vokey Design WedgeWorks (52-M)
Shafts: Nippon N.S. Pro Modus3 Tour 105 X

Putter: Scotty Cameron prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1

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Whats in the Bag

Martin Trainer WITB 2024 (March)

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Driver: Wilson Staff Staff Model (6.5 degrees)
Shaft: Mitsubishi Kai’li Blue 70 TX

3-wood: Wilson Staff WLabs Prototype (13 degrees)
Shaft: Mitsubishi Tensei CK Orange 80 TX

Irons: Wilson Staff Staff Model (2, 4-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Wilson Staff Staff Model (52, 56, 60)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: Bobby Grace Greg Chalmers Prototype

Grips: Golf Pride Tour Velvet

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