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Only 24 percent of golfers are women. 18Birdies, LPGA Tour partner to do something about it.

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Women make up 50 percent of the population but only 24 percent of golfers. Why is this? A joint effort between the LPGA and 18Birdies attempts to understand what limits women’s participation in the game and how to do something about it.

Announced today, the 18Birdies-LPGA partnership seeks to leverage the two organizations’ resources to boost the number of female players.

18Birdies and research firm, Fusion Hill, conducted a joint ethnographic research study, “It’s His Game, Not Her Game,” that underpins the partnership. The study looks at barriers to women’s golf participation and motivations among women who do play.

Among the study’s findings…

  • Many women golf under the guidance of someone more experienced and thus don’t have a passionate sense of “ownership” of their games.
  • Many women often lack the social network that’s key to enjoying golf for many men.
  • Many women feel guilty prioritizing golf over traditional family needs.
  • Women often enter the game knowing less about golf and sports in general, making them less confident.
  • Most women learn golf from a significant other who is relatively advanced, thus from the start, golf is “his thing.”
  • Many women say golf is an expensive sport in terms of greens fees and investing in equipment/clothes for infrequent play is a barrier to entry.

Based on these data points, 18Birdies and Fusion Hill put together the following recommendations to engage and retain the female golfer.

Even ardent skeptics who would suggest the company is merely trying to find a way to get more women to download its app have to acknowledge the value of the heavy lifting 18Birdies has done for the golf industry.

Heck, even if you disagree with the specific recommendations (which I think are on point), at worst, industry organizations, club manufacturers, courses, and pretty much everyone under the “golf biz” umbrella now has a heap of actionable data at their disposal for dealing with something few would say isn’t a big problem.

What do you think, GolfWRX members?

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19th Hole

Butch Harmon reveals what he worked on with Rory McIlroy during visit earlier this year

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While speaking on the “Son of a Butch” Podcast, legendary swing coach Butch Harmon revealed what he worked on with Rory McIlroy when the four-time major champion went to visit him after the Players Championship this season.

“The work I did with him wasn’t a tremendous amount of changing what he did, it was his attitude and the way he played certain shots. From 150 yards and in he made a full swing like he was hitting a driver and I wanted him to make more 3 quarter swings and chop the follow through off a little. He’s a very high ball hitter, but with short irons high balls aren’t good, it’s hard to control, we wanted to bring the ball flight down.”

The work certainly seemed to help McIlroy, as he went on to win the Zurich Classic alongside Shane Lowry and the Wells Fargo Championship at Quail Hollow in back-to-back starts.

Rory will now tee it up at Valhalla for the PGA Championship, which is the site of his most recent major victory in 2014.

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19th Hole

Brandel Chamblee says this technological development was key to Phil Mickelson winning major championships

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While speaking with GolfWRX, Golf Channel’s Brandel Chamblee shared that he believes the solid core golf ball helped Phil Mickelson win major championships.

“One of the consequences of the solid core golf ball coming around was it put the straightest of hitters in the rough.

“Phil started winning majors in 2004, I don’t think that’s any coincidence. I think he started winning majors after the solid core golf ball came along and put everybody in the rough.

“And so [Phil] is like ‘I got you in the rough, I’m going to kick your a**. This is my game. I’ve been in the rough my whole career. I can go over trees, through trees, around trees.’

“Because he’s got that amazing creativity and Phil is an underrated iron player, phenomenal iron player. Great, great great out of the trouble. If you put the top-40 players on a list and ranked them in terms of accuracy, he would be 40th.

“So, I think that was one of the consequences of the solid core golf balls was it allowed Phil to win major championships.”

Mickelson went on to win the Masters in 2004 as well as five additional majors from 2004-2021 including three total Masters, two PGA Championships, and an Open Championship.

Check out the full interview with Chamblee below:

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19th Hole

Former Augusta National employee pleads guilty to transporting stolen Masters memorabilia; Arnold Palmer’s green jacket among stolen items

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According to a report from the Chicago Tribune, a man was charged in Chicago with stealing millions of dollars’ worth of memorabilia from Augusta National last month.

The man, Robert Globensky, was charged with transporting the memorabilia across state lines.

The report states that between 2009 and 2022, Globensky allegedly transported “millions of dollars’ worth of Masters golf tournament merchandise and historical memorabilia” from Augusta National “and transported to Tampa, Florida, knowing the same had been stolen, converted and taken by fraud.”

The document was filed in the U.S. District Court for the Northern District of Illinois.

Since then, more details have emerged about the case.

According to Darren Rovell of Cllct, one of the items that was stolen was Arnold Palmer’s green jacket.

The Chicago Tribune also reported that Globensky was able to steal the merchandise due to his role as a former warehouse coordinator at Augusta National who oversaw the Masters merchandise that was sold.

Rovell states that “A source with intimate knowledge of the case said an Augusta National member, who knew the jacket was missing, contacted a well-known collector who had gained a reputation for tracking down rare items. The member’s goal was to return the jacket to Augusta under the guise of purchasing it in a private sale.”

The plan worked, and the man agreed to sell the jacket for an agreed upon price of $3.6 million. After the sale was complete, the FBI swarmed the house of the thief.

Cllct also reported that Globensky pled guilty in a federal court in Chicago on Wednesday and now faces up to 10 years in prison.

The Chicago Tribune adds that Globensky’s plea deal includes an agreement to provide the government a cashier’s check for $1.5 million in the next few days.

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