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Only 24 percent of golfers are women. 18Birdies, LPGA Tour partner to do something about it.

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Women make up 50 percent of the population but only 24 percent of golfers. Why is this? A joint effort between the LPGA and 18Birdies attempts to understand what limits women’s participation in the game and how to do something about it.

Announced today, the 18Birdies-LPGA partnership seeks to leverage the two organizations’ resources to boost the number of female players.

18Birdies and research firm, Fusion Hill, conducted a joint ethnographic research study, “It’s His Game, Not Her Game,” that underpins the partnership. The study looks at barriers to women’s golf participation and motivations among women who do play.

Among the study’s findings…

  • Many women golf under the guidance of someone more experienced and thus don’t have a passionate sense of “ownership” of their games.
  • Many women often lack the social network that’s key to enjoying golf for many men.
  • Many women feel guilty prioritizing golf over traditional family needs.
  • Women often enter the game knowing less about golf and sports in general, making them less confident.
  • Most women learn golf from a significant other who is relatively advanced, thus from the start, golf is “his thing.”
  • Many women say golf is an expensive sport in terms of greens fees and investing in equipment/clothes for infrequent play is a barrier to entry.

Based on these data points, 18Birdies and Fusion Hill put together the following recommendations to engage and retain the female golfer.

Even ardent skeptics who would suggest the company is merely trying to find a way to get more women to download its app have to acknowledge the value of the heavy lifting 18Birdies has done for the golf industry.

Heck, even if you disagree with the specific recommendations (which I think are on point), at worst, industry organizations, club manufacturers, courses, and pretty much everyone under the “golf biz” umbrella now has a heap of actionable data at their disposal for dealing with something few would say isn’t a big problem.

What do you think, GolfWRX members?

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19th Hole

Brandel Chamblee has a surprising new take on the PGA Tour-LIV stand-off

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One of the more outspoken analysts throughout the LIV Golf vs. PGA Tour saga has been Golf Channel’s Brandel Chamblee.

This week, Chamblee reversed course, saying he believes the PGA Tour should strike a deal with Saudi Arabia’s Private Investment Fund (PIF).

“The PGA Tour is in this pickle like it or not, but, do you want to compete with someone who’s not going to go away, who can outspend you”.

“Every move they make that makes their tour better deletes your tour and causes more division within the tour. So the time is now, to Rory’s point about making a deal, I wouldn’t have said that a year ago… but it is the better end of the bargain.”

Chamblee’s new stance seems to be in line with that of Rory McIlroy, who reportedly wanted to rejoin the PGA Tour board with hopes of pushing a deal with the PIF closer to the finish line.

Chamblee will be in the booth for next week’s PGA Championship which has 16 LIV players in the field.

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19th Hole

Xander Schauffele explains free drop ruling during round one of Wells Fargo Championship

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During Thursday’s opening round of the Wells Fargo Championship, Xander Schauffele blasted his tee shot in the woods to the right of the fairway on the par-4 8th hole.

The ball was almost not found, but Xander’s group managed to track it down just before the three-minute time limit was reached.

When the ball was found, it was just beyond the penalty area close to a fence. In the moment, it seemed incredibly unlikely that Schauffele would be able to hit the ball through the trees towards the green.

However, through the woods and above the fairway, there was a hanging wire from a ShotLink tower that Xander claimed was in his way. He was then granted relief, and two club lengths from the spot positioned him all the way out of trouble. He played his ball onto the front of the green and two-putted for par.

Here is the full video of the interaction between Schauffele and the rules official.

After the round, Xander said he “got really lucky.”

“Got really lucky multiple times, on 1 with Wyndham finding it, 2, being able to move the rocks, and 3, the ShotLink tower being in like my only shot line possible. To walk out there with sort of a no breeze 4 with what I thought was almost out was a really good break.”

“Yeah, I hit it in the trees. My ball was probably like a foot, two feet from the fence. If I — ball was here, fence was kind of here, hitting back this direction.

“If I went towards the green, the fence kind of worked this way so I had what I could hit, a 4-iron or something low and just kind of run it through. If it gets stuck, I’ll just kind of hit my next one out. But I brought the rules official in there with me because I was like, you’ve got to be OK with this because this is literally the only shot I can hit.”

“So Austin [Kaiser] and I moved two massive rocks that weren’t embedded and then I got relief out of the junk and then hit a pretty good shot on the green from there. What was a very stressful moment turned into a pretty stressless par.”

Schauffele finished the round at seven under, which gives him a three-shot lead going into Friday’s second round.

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19th Hole

Report: Tiger Woods voted against Rory McIlroy returning to policy board; Will be the only player negotiating directly with Saudis

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According to a report from The Telegraph, the relationship between Tiger Woods and Rory McIlroy has soured.

Last week, reports surfaced that McIlroy, who was a member of the PGA Tour policy board during most of the past few years, was looking to rejoin the board, presumably taking Webb Simpson’s seat.

However, on Wednesday, McIlroy revealed that he will not be rejoining the policy board, due to people on the board being “uncomfortable” with that “for some reason.”

The Telegraph has reported that Tiger Woods was among the players who voted against McIlroy returning to the policy board.

The divide is apparently due to McIlroy pushing for the game of golf to unify, whereas Woods, reportedly, believes the PGA Tour is in a fine position where it currently stands.

The Associated Press added another wrinkle to the situation, reporting that Woods is the only player who will be negotiating directly with the Saudis.

The other members of the committee are PGA Tour commissioner Jay Monahan, board chairman Joe Gorder, John W. Henry of Fenway Sports Group, and Joe Ogilvie, who was a former PGA Tour player.

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