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19th Hole

18Birdies’ new commercial tries to broaden the traditional notion of a “golfer.” What do you think?

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As you may know, social golf app, 18Birdies, allows users to track rounds, utilize GPS, and connect with friends.

Such was the messaging in 18Birdies Masters week commercial last year, as the challenger golf brand sought to establish footing–which it has done, with more than 800,000 users and as the No. 1-rated golf app.

This year, with company golf spikes gaining traction in the fairway, product and features take a back seat to another message in 18Birdies’ ad: Golf is game for everyone, regardless of age, race, gender, skill, or experience.

You can check out the spot, which features trick shot artist Tania Tare, Paige Spiranac, Carlos Brown (award-winning amputee golfer), and Chase Holzhauer (whom the movie Hurt Locker was based on), below.

So, GolfWRX members, are you keen to see advertisers expand the definition of what constitutes golf or what a “golfer” looks like? Or should OEMs and golf technology companies continue to focus on the avid 18-hole golfer, as s/he sits at the financial heart of the $70 billion industry?

Let us know what you think!

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19th Hole

LET pro gives detailed financial breakdown of first week on tour…and the net result may shock you

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On Friday morning, Ladies European Tour player, Hannah Gregg, took to social media to share her weekly expenses playing on the LET.

“Expenses of my first week on Ladies European Tour: Flights: $2600 Work Visa: $350 

  • Food: $377 
  • Caddie: $0 because I have an amazing Fiancé 
  • Hotel: $0 because  @GregChalmersPGA sorted me host housing for the week!  
  • Rental Car: +0 because the Tour Tee guys GAVE me their car  
  • Gas: $165 
  • Entry Fee: $130 
  • Lounge Pass for caddie: $50 
  • Gym: $0 
  • Yardage book: $0 
  • Total expenses: $3672 

Made cut, finished 54th, total earned: $1244 Factor in 35% tax on earnings. To break even, needed to finish 24th. To make money, 21st. Guess we have our goals laid out for next event!”

When factoring in Gregg’s free housing, free caddie and free rental car, it’s evident that most LET players would have to finish well inside of the top-20 to make any money.

With ridiculous amounts of money being thrown around in professional golf these days, it’s important to remember the other side of the coin as well. There are countless professionals out there who struggle to get by on their golf salary.

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19th Hole

54-hole golf tour deemed eligible for OWGR points…but it’s not LIV

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After a seventeen-month application process, a 54-hole golf tour was deemed eligible for OWGR points.

Unfortunately, for LIV Golf and their fans, it was the Clutch Pro Tour.

After the decision, which is effective immediately, OWGR chairman Peter Dawson issued a statement.

“This is a significant milestone for golf, and OWGR is deeply encouraged by the achievement and the continued efforts in developing the sport of golf in the United Kingdom.”

“We look forward to watching the progress of the Clutch Pro Tour as it continues to play a key role in the development of players from the region,” Dawson added.

The Clutch Pro Tour operates in the United Kingdom and features a 36-hole cut. It also has an open qualifying school.

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19th Hole

Charlie Woods attempting to qualify for spot at 2024 U.S. Open

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As first reported by Bob Harig of Sports Illustrated, Charlie Woods will be attempting to qualify for this year’s U.S. Open at Pinehurst No. 2.

The first stage of qualifying for this year’s tournament will be an 18-hole local event on Thursday, April 25th, in Port St. Lucie, Florida.

There will be 84 players in the field, five of which will reach the 36-hole qualifier that will take place in June.

Earlier this season, Charlie attempted to qualify for the Cognizant Classic, and struggled, shooting an 86.

If the younger Woods is able to qualify, he will tee it up in the same field as his father in a few months at one of the more historic U.S. Open venues.

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