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Talking with Cut Golf, purveyors of the “best damn golf balls” under 20 bucks

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“The best damn golf balls under 20 bucks.” That’s the tagline that accompanies direct-to-consumer upstart Cut Golf’s wares.

What seems at first like an extremely bold claim really isn’t, as co-founder and CEO, Sam Uisprapassorn explains, the company produces the only 4-piece urethane ball that retails for under $20/dozen–in addition to three-piece and two-piece offerings, which technically fall under the “best damn” umbrella.

Thus, in bringing to market a four-piece urethane ball for markedly less than competitors, they are assuredly selling the highest quality and most sophisticated golf ball for under 20 bucks per dozen.

Founded out of Uisprapassorn’s frustration at losing pricey golf balls, Cut Golf is built on the principle that top-quality golf balls don’t have to be expensive.

I spoke with Uisprapassorn and Dennis Chang (co-founder and COO) about the company’s journey, unique value proposition, product offerings, and what’s ahead.

Uisprapassorn and Chang (Photo: JROJAS MEDIA)

BA: So take me back to the beginning. What’s inspired you to get into the golf ball business?

SU: Well. we’re avid golfers, so golf was a passion first. Other manufacturers have done a great job marketing their great products, but I thought there was room to do something different…to take a simpler approach to how we message our product benefits. But we got started right about the time Nike was exiting the golf equipment market. I was very loyal to Nike golf equipment, maybe to a fault, but I had to start looking for another golf ball. I eventually started looking at the folks in the direct-to-consumer space, and I didn’t see a value proposition in their pricing.

I was actually in the process of learning to hit a cut, and I was losing so many golf balls, that I thought, “There’s no point in this, there has to be a more cost efficient way to get the ball to the consumer.” So we started looking around for the right manufacturing partner, we found one, and then our business was born.

BA: Tell me about R&D and getting from concept to reality…

SU: To start with, we looked at multiple manufacturing options. And it was a process of looking at what the product was…understanding how the product would perform on the course and for a variety of different players.

There were a lot of designs we threw out and a lot of factories that didn’t work for us. We developed a ball that performed very well against “the other guys.” We got a baseline of what it was doing on the TrackMan and what it was doing on the course, so it was something we were confident in taking to market.

BA: Can you talk a little at selling your four-piece ball at the $19.99/dozen price point and how you’re able to do that…

Dennis Chang: Sam and I scrubbed the business model of everything we could in getting the ball from Point A to Point B. We don’t do big dollar spend at the PGA Show or pay tour pros. Ultimately the consumer pays for all of that. We manage our overhead efficiently, and we’ve grown a lot faster than expected.

(Photo: JROJAS MEDIA)

BA: Can you talk about demand and what the response has been like?

DC: I think the biggest way we’ve been able to drive sustainable growth without spending more money is awesome customer service and a great product. Word of mouth is obviously big for us. We get a lot of referrals. So we think that means that golfers are looking for a high-quality product at a very good value.

BA: How does your value proposition relate to competitors in the direct-to-consumer space?

SU: You can lump all of the competitors together. We have a four-piece urethane ball for $19.95 per dozen. The closest competitor offers a four-piece ball for $24.95, and I think that’s only with a bulk order of five dozen. With us, you don’t need to do a bulk buy to feel the savings.

BA: OK. Run through the golf ball lineup for us.

SU: We have Cut Blue and Cut Gray, which are both on the premium, urethane ball side. Cut Blue is a 90 compression 4-piece construction performance ball. Cut Grey is the softer compression performance ball with a 3-piece construction. Cut White is a 3-piece ball with a Surlyn cover ($14.95/dozen). 2-piece Cut Red is the lowest-compression ball. You can call it a “distance ball.” We’ve been asked to release some matte colors like you’re seeing in the market right now, so we’re deciding on colors. That’ll be $14.95/dozen with a 3-piece Surlyn cover. We’re leaning toward yellow and orange, and those will be out end of spring.

But we stay away from a lot of the golfballspeak. Look at how golf balls are communicated, everyone has some sort of value proposition. We have a no-nonsense approach: It’s core, mantle, urethane cover. If you want to get into dimple counts, we can get into dimple counts…but we don’t claim our golf ball is more dynamic than anyone else’s or that it’s going to fly farther than anyone else’s.

DC: Because there are so many options right now, golf ball preferences are pretty subjective among consumers. And one of the reason we’ve had such great adoption rates is we push for trial sleeves with our sample packs. So at a very low barrier to entry, without making a $20 or $40 investment, you can try our product.

(Photo: JROJAS MEDIA)

BA: Cool. Anything in the immediate future you’d like the readership to know about?

SU: We have the Cut Golf Club, which will be a middle-spring to end-of-spring launch. Back when we launched, we thought this would be a subscription service, but I knew that we needed some adoption before we could gain traction with any subscription service. We made that decision early on, but we never lost sight of the idea. So, April-or-May timeframe, folks will be able to set up a subscription/auto-ship to say, “I need golf balls every month,” or “I need them every other month.”

BA: So that’ll all be based on customer preference, not on tiers or plans?

SU: Right. We want to make sure we’re still offering top-notch service. We don’t want to be sending a monthly golf ball order to a guy in Fargo, North Dakota, in the middle of winter.

 

Check out Cut Golf on the web at cutgolf.co.

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9 Comments

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  1. Charlie

    Mar 14, 2018 at 11:23 am

    These balls are no where near as good as the Kirkland Signature golf balls. The cut 4-piece ball is extremely high spinning. Which is great around the green. These things check up and spin back better than most tour balls, BUT they are also extremely high spinning off the tee. They are good feeling, and they are not terrible, but they are not the “tour ball hack” or whatever you want to call my ever-going search for the best 3 or 4 piece ball for the cheapest $$$.

  2. Dougie Mann

    Mar 10, 2018 at 4:20 pm

    Once you go Cut, you’ll never go back.

  3. Ell

    Mar 10, 2018 at 7:55 am

    Sure beats the come on from Kickx-z. They’ll let you try them for 3 months at $9.95/dozen. After that if you don’t return them, you have to come up with the difference to make up for the $59.95 they really cost.

  4. Charlie

    Mar 9, 2018 at 4:39 pm

    Wonder how the CUT ball compares to the COSTCO Kirkland urethane ball that’s $39 for 2 dozen. But the Kirkland is only available in white, I think.

  5. peter collins

    Mar 9, 2018 at 3:02 pm

    Great you can’t buy them in the UK

  6. That 1 Guy

    Mar 9, 2018 at 10:16 am

    The price is way too high, you need to Cut it!

  7. Rich

    Mar 8, 2018 at 8:02 pm

    Interesting , it’s worth a try at 20 bucks !!!!

  8. Gaspard

    Mar 8, 2018 at 1:28 pm

    Hmmmm… I think I will start a golf ball company and I will call it “Draw Golf” with three models… Red, White and Blue… and each will have different compressions and dimple counts.
    And I will promise improved performance after you optimize the ball model to your golf swing.

    • Jon

      Mar 9, 2018 at 11:05 am

      All the while making golf great again. I’m in.

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Equipment

Callaway announces huge all-stock merger deal with Topgolf

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Callaway Golf has announced an all-stock merger agreement with TopGolf with the number of shares to be issued based upon an implied equity value of Topgolf of approximately $2 billion – including the 14% already owned by Callaway.

Callaway first invested in the golf entertainment company, Topgolf, back in 2006 entering an exclusive golf partnership agreement at all Topgolf venues.

 

On the new deal expected to be completed in early 2021, Chip Brewer, President and Chief Executive Officer of Callaway said that the all-stock merger between the two can create “an unrivaled golf and entertainment business”.

“Together, Callaway and Topgolf create an unrivaled golf and entertainment business. This combination unites proven leaders with a shared passion for delivering exceptional golf experiences for all from elite touring professionals to new and aspiring entrants to the game. We’ve long seen the value in Topgolf and we are confident that together, we can create a larger, higher growth, technology-enabled global golf and entertainment leader.”

Under the terms of the merger agreement, Callaway will issue approximately 90 million shares of its common stock to the shareholders of Topgolf, excluding Callaway, which currently holds approximately 14% of Topgolf’s outstanding shares. Upon completion of the merger, Callaway shareholders will own approximately 51.5%, and Topgolf shareholders (excluding Callaway) will own about 48.5% of the combined company on a fully diluted basis.

Topgolf’s revenue for 2019 was approximately $1.1 billion, and the company currently has 63 locations worldwide, including 58 in the U.S., and has more than 23 million customers. Find out all about Topgolf here.

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What irons are left-handers playing? – GolfWRXers discuss

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In our forums, our lefty members have been dishing on the irons currently in their bag. WRXer ‘1221’ is in the market for a new set and wants to see what other left-handers have been finding success with, and our members have been sharing their clubs in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • dclccoritti: “Titleist…all blades. Love the look of the new TM P7-CB’s.”
  • LeftyMatt24: “I’m in T100s bent weak. They are an awesome middle ground between blades and players. Titleist offers their full line in left and right-handed. The new SEL from Mizuno is a good option. Can’t go wrong with Srixon z785 either.”
  • The_Champ: “Ping Blueprint.”
  • Llefty: “Srixon 585 3-PW and Bridgestone JGR Tour B HF2 5-AW.”

Entire Thread: “What irons are left-handers playing?

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Whats in the Bag

Ryan Palmer WITB (October 2020)

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  • Thanks to Ryan Palmer for the photos!

Driver: TaylorMade SIM (9 degrees, upright setting)
Shaft: Project X HZURDUS Smoke RDX USA Limited Edition 60 6.5

3-wood: TaylorMade Sim MAX (@15.5 degrees)
Shaft: Project X HZURDUS Smoke Green “Hulk” 70 6.5

5-wood: TaylorMade SIM Max (19 degrees)
Shaft: Project X HZURDUS Smoke RDX 80 6.5

Irons: Srixon U85 (23), Srixon Z 785 (5-PW)
Shafts: True Temper Elevate VSS Pro X (4), KBS Tour 130 X (5-PW)

Wedges: Titleist Vokey Design SM8 (50-08F, 56-10S, 60-04L)
Shafts: KBS Tour 130 X (50) KBS Tour 120 S (56,60)

Putter: Odyssey Rossie II
Grip: Flat Cat

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x (‘21)

 

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