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Online golf equipment shopping is up 50 percent year-over-year, says Golf Datatech

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Golf Datatech’s Serious Golfer Shopping & Purchasing Habits Study, published roughly every two years, is one of the industry’s most significant indicators of what’s going on at the heart of golf retail.

“Like most consumer shopping preferences in the United States, serious golfers’ choices about shopping for golf equipment or apparel have changed significantly over the past few years,” says John Krzynowek, a Partner in Golf Datatech LLC.

“The retail environment is rapidly evolving across all consumer products in the USA, and the purchasing of golf products is no exception. In fact, shopping for, and buying golf products is frequently a multi-step process. Gone are the days when golfers would buy without shopping for product features, as well as comparing prices. Today’s golfer is savvier about product life cycles and price/value relationships.”

Golf Datatech tapped over 2,500 golfers from its database, surveying multiple demographics, including: golf handicap, gender, facility played, geographic region, alpha consumers (those that buy products most frequently) and price points, along with a special investigation of online shopping habits.

The survey found online shopping for golf equipment is up more than 50 percent year-over-year. Just last year, a GPAU study found participants were most likely to make their next equipment purchase online just 13 percent of the time.

Interestingly, buying more equipment online hasn’t made consumers more impulsive: The average respondent said it takes him/her three months to pull the trigger on a new piece of equipment.

Also worth remembering in evaluating the increase in online sales: More than 100 brick and mortar golf shops have closed in the U.S. in the past year.

Krzynowek also says, “Purchase cycles in clubs have shortened slightly over the past few years, but still remain elongated from an historical point of view.”

Another tidbit: Here’s what Golf Datatech found with respect to average equipment purchase cycles.

  • Drivers: 4 years
  • Irons: 5 years
  • Wedges: 4 years
  • Putters: 6 years
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35 Comments

35 Comments

  1. SEO

    Nov 3, 2017 at 10:06 am

    I blog quite often and I truly thank you for your content.
    The article has truly peaked my interest. I will book mark your site
    and keep checking for new details about once
    a week. I opted in for your RSS feed as well.

  2. Mad-Mex

    Oct 29, 2017 at 10:14 pm

    Yet on another article online shopping and K-Sigs get bashed,,,,

  3. Tamanna khan

    Oct 11, 2017 at 1:09 am

    Thanks a lot for this best idea about golf. this is a very effective post

  4. Maxtest Xtreme

    Oct 6, 2017 at 7:09 am

    Quality articles is the main to attrqct the viewers to visit the web site, that’s what this ssite is providing.

  5. moses

    Sep 22, 2017 at 12:03 pm

    Buying last year’s model or buying used = big’money savings.
    I got a used 917D2 from Globalgolf for $230. No way in heck I’m paying $450 for a new club that’s worth $250 after I play a few rounds.

  6. Justin

    Sep 20, 2017 at 6:12 pm

    M2 driver AND 3 wood, new in plastic, globalgolf.com for $299… what would that retail for? $649!!! you tell me who’s the asinine one

    • JCC

      Sep 20, 2017 at 7:40 pm

      Um no – not the 2017 model you moron. It’s $650 at global. My local shop sells that for $600. If you’re talking about the 2016 model then you’re trying to deceive people.

      • Justin

        Sep 20, 2017 at 8:19 pm

        I’m deceiving people or the manufacturers are deceiving people?????

        • JCC

          Sep 20, 2017 at 11:01 pm

          Show us where globalgolf is selling the 2017 M2 driver and fairway for $299. Prove it.

          • Justin

            Sep 21, 2017 at 5:07 pm

            ok i’m sorry i combined two arguments and you didn’t comprehend, 1. shop online 2. buy previous year models 3. SAVE MONEY

        • birdie

          Sep 21, 2017 at 3:04 pm

          lol blaming the manufacturer for you stupidity it seems

  7. Mark

    Sep 20, 2017 at 12:09 pm

    Ok, with a sampling of 2500 from a population of 26,000,000 what is the confidece level and margin of error in the statistics?

  8. Johnnythunders

    Sep 19, 2017 at 8:50 pm

    For all of you uniformed people saying all golf equipment sold on EBay is fake, get real. You have no idea the current state of how a very large portion of golf clubs are sold in the United States. And by the very manufacturers that also sell to brick and mortar. Callaway has a great preowned site, best trade-in prices, authentic certificates and there “like new clubs” are in a large number of cases, new. They have the number one selling driver now on there, Epic. And the prices are good but get really great when they have sales like ever other week. And guest were Callaway also sells clubs, right now they have 66,667 clubs listed on EBAY.. Mizuno is different they don’t have a preowned site but they sell clubs to lots of small internet dealers or brick and morter who sell on eBay, you place your order, it’s built by Mizuno and shipp d by them to you at a lower cost.

    Now if you play Pings or Titelest they are still trying to control pricing especially Ping. So you have to pay way more to get your shiny new clubs.

    And that’s the key lower cost, authentic clubs, faster. Retail stores are dead. The golf store is dead.

    Internet has enabled a new retail model. Get on board.

    • SoloGolfer

      Sep 20, 2017 at 6:08 pm

      Only idjits buy a set of clubs online and just to brag about WITB. That’s why golf is the game for goofballs and gearheads.

    • JCC

      Sep 20, 2017 at 7:46 pm

      how do you know what lie angle you need? what shaft you need? what loft you need on drivers? keep acting in ways that will result in not being able to test clubs out. “the internet” isn’t selling clubs at 1/2 the price of a brick and mortar. that’s just not logical. most brick and mortars will price match if you give them the chance.

      • birdie

        Sep 21, 2017 at 3:07 pm

        anyone can go to a reputable fitter, get fit, and then buy the clubs online new or used.

        no, we don’t need to go beat balls with random clubs at the closet golf galaxy to figure out what to buy. this is actually probably more detrimental as their launch monitors aren’t all that accurate to begin with.

  9. Bert

    Sep 19, 2017 at 7:39 pm

    Why is it when eBay is mentioned I immediately think counterfeit? Maybe it’s because when the price of a set of irons is $1300 and you can get a new set on eBay for $600, something doesn’t seem correct. Some mfr’s are listing their authorized eBay Sellers. That’s a good thing for the buyer.

    • birdie

      Sep 20, 2017 at 9:09 am

      can’t help but laugh at those who think everything on ebay is fake. the joke is on you for paying retail prices when same clubs can be bought at a steep discount. your example is an exaggeration of course.

  10. Boobsy McKiss

    Sep 19, 2017 at 6:50 pm

    Seems some people here are still in denial about the future of brick and mortar stores. Do we really need stats to tell us this? Amazon and other online retailers are growing quickly and so are the number of people buying from them. Sure it’s nice to support local from buying local, but it’s dumb to believe this is somehow going to stem the tide permanently. And a lot of people seem to believe they can stop the train.

    Like it or not, the future is a lot of empty retail stores (not just in golf) and almost everything you buy will be from online retailers. Toys R Us just became the next victim of Amazon. Who is next? Best Buy is on the brink. And it will take some time (10-15yrs) but eventually the sporting goods stores will go too and that will be that for the in-store golf buying experience. Send all thank you cards to Amazon and Walmart.

  11. Justin

    Sep 19, 2017 at 4:25 pm

    If you don’t buy online, you probably enjoy wasting money

    • JCC

      Sep 19, 2017 at 7:26 pm

      asinine comment

      • birdie

        Sep 20, 2017 at 9:11 am

        sorry, but he’s right. if you walk into a store and pay retail you are over paying. its that simple

  12. surewin73

    Sep 19, 2017 at 3:59 pm

    If I know my specs I would be comfortable purchasing equipment at one of the larger sites (TGW, PGA Superstore, etc.). But I rather purchase from a local shop.

  13. Thomas A

    Sep 19, 2017 at 2:50 pm

    I bought a set of brand new Wilson Staff v4 irons 4-GW on ebay for $330. Brand new, in the Wilson box with all the plastic head wrap and everything. Why the heck would I pay $900 in a store? Or even $650 when they get marked down after a product cycle?

    • JCC

      Sep 19, 2017 at 8:09 pm

      because they are probably fake or stolen. how do you logic out that you can buy clubs for 1/3 or even 1/2 the price online? do you honestly think there is that much margin in golf clubs? if you do then you’re a moron.

      • birdie

        Sep 20, 2017 at 9:13 am

        you couldn’t be more wrong. hope you enjoy wasting your money. yes, for a set of clubs that are one to two years old, the margin between online discounts and retail prices is huge. sometimes more than half.

        I can walk into a retail store today, see the 716 ap2 irons still near their original price. online, i’d pay hundreds less for the same set.

        continue assuming anything online is fake. its your money your wasting

      • birdie

        Sep 20, 2017 at 9:15 am

        lol you couldn’t be more wrong. enjoy wasting your money

      • BIG STU

        Sep 21, 2017 at 3:23 am

        SERIOUSLY??? Just had to say that and who in the hell would want to counterfit Wilson clubs to begin with?

  14. RonMcD

    Sep 19, 2017 at 2:25 pm

    I suspect a majority of the online purchases is for balls and other such golf accessories. Buying club equipment online is moronic.

    • LaBraeGolfer

      Sep 19, 2017 at 7:12 pm

      This could very well be possible. I have made over 100 online purchases in the last 3 years buying used clubs, through various sites. I have been a club fitter so I know what my specs are and it is fun to try new equipment just to have something new in the bag. It doesn’t effect my scoring at all and I still go to lessons like any serious golfer.

  15. Mark

    Sep 19, 2017 at 2:21 pm

    This is based off a sampling of 2,500 golfers from over 26 million golfers in the US. Real convincing.

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Whats in the Bag

Christian Bezuidenhout’s winning WITB: 2020 Alfred Dunhill Championship

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Driver: Callaway Epic Flash Sub Zero (8.5 degrees)
Shaft: Mitsubishi Diamana DF 60 TX

3-wood: Callaway Epic Flash Sub Zero (15 degrees)
Shaft: Mitsubishi Diamana DF 70 TX

Hybrid: Callaway Mavrik Pro (19 degrees)

Irons: Callaway X Forged ’18 (4-PW)
Shaft: KBS Tour 125 S+

Wedges: Callaway Mack Daddy Forged Wedges (50, 54, 60 degrees)
Shafts: True Temper Dynamic Gold S400

Putter: Odyssey Works Big T #5

Ball: Titleist Pro V1

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GolfWRX x TRENDYGOLF USA: Fall must-haves – Mid layers & hoodies

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Recently, we at GolfWRX have been showcasing the hottest golf shoes in different categories with the good folks at TRENDYGOLF USA.

For your reference, you can check out those selections here:

Now it’s time to venture into the must-have apparel, which you can get your hands on as the weather begins to turn.

First we took a look at some of the most stylish jackets and pants on the market, and then we covered the sweater and vest category. Now we’ll highlight what we feel are some of the best mid-layers and hoodies available from a bunch of different brands. So let’s get to it!

Fall must-haves – Mid layers & hoodies

G/FORE

1 x 1 Striped Mid – $165

Color Codes: Heather Grey, Mid Cobalt

“The 1 x 1 Striped Mid is brand new this season from G/FORE. Made from a technical poly/spandex blend interlocked with a mossed interior for ultimate comfort. Heathered striping details offers a classic look that pairs with anything.”

Greyson

Den Of Thieves Tate Mockneck – $150

Color Code: Mockneck Bluejay

“The Tate is back this season from Greyson. Constructed with the finest technical yarn sourced from Italy, the blended Nylon / Elastine brushback knit fabric was developed with serious function and a luxury feel. The Tate is decorated with a perforated camo interior neck and flat lock seems. The quarter top is slightly elongated access and function. The Tate bears the iconic reflective Wolf at the wearer’s back neck.”

Linksoul

Dry-Tek Quarter Zip – $101

Color Codes: Heather Grey, Midnight

“The Dry-Tek Quarter Zip is brand new this season from Linksoul. This cotton/poly midlayer is perfect for those transitional autumn days. It’s lightweight and features moisture wicking properties as well as plenty of natural stretch. Features a Linksoul detailed zipper as well as patch detailing on the left hip.”

Peter Millar

Drirelease Natural Touch Quarter Zip – $138

Color Code: Melange Stripe Cape Blue

Polo Golf Ralph Lauren

Fine Gauge Terry Half Zip – $125

Color Code: Royal Navy, Grey Heather

“The Fine Gauge Terry Half Zip is back this season from Polo Golf Ralph Lauren. Built from a technical stretchy blend of fabric, this mid layer features a contrast zipper and embroidered Polo horse logo on the left chest.”

RLX Ralph Lauren

Brushback Tech Jersey – $138

Color Codes: Pajama Blue Heather, Light Grey Heather, Cruise Royal, Tiki Green Heather, True Orange, Lime Quartz, Pure White, Dark Sport Heather

“Here for the 2020 season a revamped version of a golfer’s favorite performance piece that both could be worn as a midlayer, on top of a polo, or as mock neck shirt itself. Perfect to carry in the back when the weather turns. Features a right chest pocket, as well as signature RLX logo on the back neck and wearer’s right sleeve.”

Cashmere Hoodie – $298

Color Codes: Royal Blue, Polo Black, Dark Sport Heather

“The Cashmere Hoodie is brand new this season from RLX Ralph Lauren. Perfect for range days or relaxing in off course, this hoodie is super soft and comfortable. The cashmere fabrication makes it super luxurious and lightweight. The cuffs and drawstring hood have contrast tipping with the signature RLX logo on the lower right arm.”

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Best golf gifts on Amazon

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To supplement our holiday gift guides, we thought we’d give our readers some of our best picks for best golf gifts on Amazon. We’ve included 12 items to help you in your holiday gift selections, with a bonus extra for our friends in the UK!

So whether you’re looking for ideas for gifts you want to give, or even better receive, we have you covered!

Best golf gifts on Amazon

The Golf Father Gift Ceramic Coffee Mug

From the listing: “Do you need a gift idea for Christmas, Valentine’s day, anniversary, birthday, family occasion, or father’s day? This novelty mug will make a great gift for your husband, boyfriend, brother, uncle, grandparents, co-worker or friend.”

Price: $8.45

Buy here.

Titleist Pro V1 Christmas Golf Balls – 3 Pack (Amazon UK)

From the listing:Titleist Pro V1 Golf Balls – 3 Pack – Printed with christmas motifs. Total performance for all golfers with the combination of exceptional distance, the best short game spin and control, and very soft feel. Exceptional Distance | Drop-and-Stop Short Game Control. Very Soft Feel.”

Price: $22.50

Buy here.

Nike Men’s Academy 18 Drill Top

From the listing:Sweat-wicking Nike Dry-FIT Technology. Half-zip design. 100% Polyester. Machine Wash. Fastening: Zipper. Academy 18 Drill.”

Price: $49

Buy here.

GoSports CHIPSTER Range

From the listing:Includes 3 Chipping Targets (12 inches, 18 inches, 24 inches) for practicing at varying distances and directions. Targets setup in seconds and neatly store in the included carrying case. Use outdoors with real golf balls or indoor with foam balls.”

Price: $29.99

Buy here. 

Titleist Players Men’s Golf Glove

From the listing:Ultra-thin, for maximum feel and lasting performance. Premium, quality fit means a seamless connection to your club. Utilizes proprietary breathable fabric for comfort and support. Satin reinforcement at cuff and thumb for strength and durability.”

Price: $30

Buy here.

2020 Callaway Chrome Soft Golf Balls

From the listing:Chrome Soft takes Tour performance to another level; We’ve reengineered every aspect and element in the ball for more speed off the tee, and longer distance off of every club in the bag. A faster, larger Graphene-infused Dual SoftFast Core is designed for increased distance; The significantly larger inner core creates higher launch and lower spin. And the thinner, firmer outer core is reinforced with Graphene for better durability.”

Price: $39.99 (down from $47.99)

Buy here.

TaylorMade TP5 Pix 2.0 Golf Ball

From the listing:Better visibility: Multi-Color, high contrast graphics. Better alignment: Unique clear path alignments.”

Price: $39.99 (down from $44.99)

Buy here.

Titleist Golf Warmer 

From the listing:Mitten style with micro fleece lining and cinch opening for comfort. Water resistant shell for performance in all weather conditions. Internal hand warmer compartment.”

Price: $44.99

Buy here.

TaylorMade Pro Stand 6.0 Golf Bag

From the listing:9″ Top stand bag. 7-Way top with a front integrated grab handle and two side grab handles with color co-ordinated air mesh. Light weight high-mount automatic stand system. 4-Point adjustable backpack strap for maximum balance and comfort. Towel loop and umbrella holder.”

Price: $79.99 (down from $129.99)

Buy here.

Garmin Approach S10

From the listing:Simple, easy-to-use golf watch. Sleek, lightweight and comfortable with a high-resolution, Sunlight-readable display. Provides yardages to the front, back and middle of the Green -as well as Hazards and doglegs -on more than 41, 000 preloaded courses worldwide. Keep Score on the watch for a summary of your round, total distance played and total time.”

Price: $99 (down from $149.99)

Buy here.

Under Armour Men’s Spieth 3 Golf Shoe

From the listing:Textile and Synthetic. Imported. Synthetic sole. Shaft measures approximately low-top from arch. Breathable, Clarino microfiber upper & a lightweight waterproof membrane keep you cool & dry. Smart woven forefoot panel & heel counter for biomechanically correct foot support & lightweight comfort. Integrated lacing system for a locked in fit.”

Price: $117.21 (down from $200)

Buy here.

Puma Men’s Ignite Pwradapt Caged Stars and Stripes Golf Shoe

From the listing: 100% Synthetic. Synthetic sole. Adaptive Fit System. Ignite Foam. Power cage. Power frame. Power adapt.”

Price: $169.99

Buy here.

Callaway Golf 2020 Mavrik Fairway Wood

From the listing:MAVRIK is the longest fairway wood that Callaway has ever made. The new A. I. -optimized Flash Face SS20 is forged from exotic materials, which are uniquely designed for each model and loft to maximize ball speed and performance. We’ve combined our industry-leading technologies to deliver distance, forgiveness and performance from every club.”

Price: $249.99 (down from $299.99)

Buy here.

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