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The Launcher is back! Cleveland’s new, full line of golf clubs

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What’s the first word that comes to your mind when I say “Cleveland?” For millennials who grew up with golf, it’s probably “Launcher.”

The Launcher name is synonymous with Cleveland Golf, and it still carries a cult-like enthusiasm despite the company not releasing a “Launcher” product in five years. This time around, golfers won’t find Launcher clubs in the bags of Tour pros as in year’s past. That’s because the new Cleveland Launcher line — which includes Launcher HB (HiBore) woods, CBX irons and Launcher HB (HiBore) — is filled with game-improvement clubs made for amateur golfers who need the ultimate in distance and forgiveness by offering the highest-launching clubs possible.

Here’s a brief gallery of popular Cleveland Launcher and HiBore designs from the company’s past.

We break down each of the new offerings below, which are each available starting September 15.

Launcher HB (HiBore) Woods

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Cleveland’s line of HiBore golf clubs have always been identified by a bowl-like, or concave construction on their crowns — at least on the drivers — that’s designed to launch the golf ball as high as possible. The idea behind HiBore has always been that golf clubs that produce higher-launch will be more forgiving, and ultimately help golfers hit longer and straighter shots.

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Cleveland is chasing even higher launch and more forgiveness with the new line of Launcher HiBore drivers, fairway woods and hybrids, as well as greater ball speeds. To achieve this, there are four key technologies in the new Launcher HB golf clubs:

  1. New Crown: While not the same cup-like design as HiBore drivers in the past, the new Launcher HB drivers have a HiBore crown designed to flex at impact to produce a high launch and low spin by lowering CG (center of gravity) in the club head.
  2. Flex Fin: Fin-like designs on the sole compress at impact to help transfer energy from the club head to the golf ball at impact for faster ball speeds, especially on mishits.
  3. Cup Face: Cleveland says the Cup Face is designed to produce a higher COR (coefficient of restitution, a measure of energy transfer), thus making the clubs produce more distance and forgiveness.
  4. Ultra-lightweight hosel: Cleveland designed the hosels to be lighter, therefore lowering overall CG in the club head, helping to make them higher launching and more forgiving.

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The Cleveland Launcher HB clubs will come stock with Miyazaki C. Kua shafts in the following lofts; Driver ($299.99): 9, 10.5 and 12 degrees, Fairway Woods ($219.99): 15 and 18 degrees, Hybrids ($199.99): 19, 22 and 25 degrees.

Full Specs (click to zoom)

ClevelandLauncherFullSpecs

CBX Irons

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While donning the Launcher name, Cleveland’s new CBX irons also use designs that you may recognize from its new CBX wedges.

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In order to create more spin, and therefore more control, Cleveland’s CBX irons have the company’s Tour Zip Grooves with double-laser milling between the grooves, just like you see on its CBX wedges. The irons also have a V-Sole that helps them more easily glide through the turf. The V-Sole is progressive throughout the set to optimize the turf interaction of each individual iron. Like the CBX wedges, the CBX irons have feel balancing technology, too, which means weight is moved toward the toe to center CG in the head for better distance control and feel, according to Cleveland.

ClevelandLauncherCBXirons

As you’d expect from an iron with the Launcher name, the irons are also built for distance. This is attributable to their cavity-back construction and a cup face that’s designed to increase ball speeds across the face.

Cleveland’s CBX irons come stock with True Temper Dynamic Gold DST 98 shafts, and will sell for $699.99 (4-PW).

Full Specs (Click to enlarge)

CBXironSpecsWRX

Launcher HB Irons

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Take one look at Cleveland’s new Launcher HB irons, and you can see why they have that name They have obvious influence from HiBore driver designs of the past, equipped with the concave, bowl-like shape on their cavities.

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The sets are progressively designed so the short irons look like traditional irons with the mid and long irons progressing to look more like hybrids. The hollow irons are said to provide “drastically more forgiveness,” according to Cleveland, and the HiBore crowns are designed to keep weight low and rearward in the clubhead for more forgiveness and higher launch. They’re also built with high-strength, HT1770 steel faces to raise COR and boost distance.

 

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Cleveland’s Launcher HB irons will come stock with either Miyazaki C. Kua graphite shafts ($799.99: 4-PW) or True Temper Dynamic Gold 98 steel shafts ($699.99: 4-PW).

Discussion: See what GolfWRX members are saying about the return of the Launcher in our forums.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

7 Comments

7 Comments

  1. UnclePhil

    Nov 19, 2017 at 6:57 am

    What’s with the 50 gram plywood shafts? Come on guys, give us something in the 60gram neighborhood.

  2. tlmck

    Aug 7, 2017 at 9:15 pm

    Again with the stupid lofts on irons.

    • Ude

      Aug 8, 2017 at 2:32 am

      5 iron loft = 3 iron loft
      look my 5 iron goes farther than your 5 iron

  3. Robert Parsons

    Aug 7, 2017 at 2:15 pm

    I’m in board.

    Glued hosel. No adjustable gimmicks. Looks good. What’s not to like?

    If it performs well for my swing, I might pick one up.

  4. Dave R

    Aug 7, 2017 at 9:55 am

    Had a set of the older models . Perfect if your going fishing they dig up worms real easy. Probably their worst design to date. They look and are ugly. I like Cleveland clubs but these are not what will help anybody,just one person opinion . Good luck in selling them though and at least the price does reflect what they are worth.

  5. BallBuster

    Aug 7, 2017 at 9:45 am

    I’ve always like Cleveland clubs and think they’re highly underrated. I just bought a used Launcher driver with that little red and white logo by the R for $25 at Golf Galaxy and I’ve been blasting it such that I’ve benched a reliable Titleist 910 I’ve hit for years. Very straight and longer for me. Love the feel and that red shaft fits my swing. Still enjoy my DST hybrids, CG7 black pearl irons too and VP3 mallet putter as well.

  6. AceW7Iron

    Aug 7, 2017 at 7:35 am

    Looks like they took a big ol page out of Callaway’s book but who can blame them?
    Callaway has it going on and its no secret in 2017

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (06/11/21): The Buck Club paint splash scorecard holder

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At GolfWRX, we love golf, plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buy and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a The Buck Club paint splash scorecard holder ($125).

From the seller (@taylorhat): “The Buck Club paint splash scorecard holder from the valspar. This is a really neat piece, though I just don’t use it to justify keeping it.  $125”

To check out the full listing in our BST forum, head through the link: The Buck Club paint splash scorecard holder.

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Equipment

Reason not to play multiple hybrids? – GolfWRXers discuss

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In our forums, our members have been discussing whether players should have a variety of hybrids in the bag. WRXer ‘Jetandollie’ kicks off the thread asking is there a reason not to play multiple hybrids and wonders whether we’ll get to a point where a 6-iron is the shortest iron in the bag for a player:

“Now that companies (Ping, PXG, Mizuno, Titleist) are making hybrids up to 28-34* with several shaft options is there a reason that the majority of us should not be playing them to as high a loft as we can find? 

All of the review videos and numbers always show that they go higher, land at a steeper descent angle and are significantly more forgiving and consistent than irons. 

I get that the main point of rebuttal is too high of a ball flight and playing in a windy location, but over the course of 60-80 rounds per year (1500-2000 long/midiron shots) will the shots saved from the forgiveness and higher launch/steeper decent not outweigh the iron mishits or shots lost in the wind? 

Will we get to the point with the way tech in clubs is progressing that the norm will be hybrids to the 6 or 7 iron in most bags?”

And our members have been weighing in on the topic in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • MPAndreassi: “Cleveland has been trying to do this for at least a decade now. I don’t think it’ll ever catch on.”
  • cpang05: “Price. For the average guy I see at the muni, starting with a 4H, 5H, then 6i seems really popular. But those hybrids are half the cost of a full set of irons.”
  • Clubhoe: “Workability. Will continue for as long as I’m able to hit them. Will go to utilities next, then hybrids after that.”
  • Mattm97: “I hit my irons better than hybrid. I think it depends on the person, their game and usage. I have a 3H, and I honestly don’t use it a ton except for certain situations.”

Entire Thread: “Reason not to play multiple hybrids?”

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Whats in the Bag

Annika Sorenstam WITB 2021 (June)

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Driver: Callaway Epic Speed (9 degrees @10)
Shaft: Fujikura Ventus Red 5 R

3-wood: Callaway Epic Speed (15 degrees)
Shaft: Fujikura Ventus Red 6 R

5-wood: Callaway Epic Speed (18 degrees)
Shaft: Fujikura Ventus Red 7 R

Hybrid: Callaway Mavrik (20 degrees)
Shaft: Project X Catalyst 5.5 65

Irons: Callaway Apex ’21 (5-PW)
Shafts: Nippon NS Pro 950GH R

Wedges: Callaway Jaws MD5 Chrome (48-10S, 54-10S, 60-08C)
Shafts: Nippon NS Pro 950GH R

Putter: Odyssey Rossie White Hot OG (double-bend shaft)

Grips: Lamkin Crossline

Ball: Callaway Chrome Soft X (2020)

 Thanks to SMS_on_Tour for the photos!

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