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The Launcher is back! Cleveland’s new, full line of golf clubs

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What’s the first word that comes to your mind when I say “Cleveland?” For millennials who grew up with golf, it’s probably “Launcher.”

The Launcher name is synonymous with Cleveland Golf, and it still carries a cult-like enthusiasm despite the company not releasing a “Launcher” product in five years. This time around, golfers won’t find Launcher clubs in the bags of Tour pros as in year’s past. That’s because the new Cleveland Launcher line — which includes Launcher HB (HiBore) woods, CBX irons and Launcher HB (HiBore) — is filled with game-improvement clubs made for amateur golfers who need the ultimate in distance and forgiveness by offering the highest-launching clubs possible.

Here’s a brief gallery of popular Cleveland Launcher and HiBore designs from the company’s past.

We break down each of the new offerings below, which are each available starting September 15.

Launcher HB (HiBore) Woods

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Cleveland’s line of HiBore golf clubs have always been identified by a bowl-like, or concave construction on their crowns — at least on the drivers — that’s designed to launch the golf ball as high as possible. The idea behind HiBore has always been that golf clubs that produce higher-launch will be more forgiving, and ultimately help golfers hit longer and straighter shots.

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Cleveland is chasing even higher launch and more forgiveness with the new line of Launcher HiBore drivers, fairway woods and hybrids, as well as greater ball speeds. To achieve this, there are four key technologies in the new Launcher HB golf clubs:

  1. New Crown: While not the same cup-like design as HiBore drivers in the past, the new Launcher HB drivers have a HiBore crown designed to flex at impact to produce a high launch and low spin by lowering CG (center of gravity) in the club head.
  2. Flex Fin: Fin-like designs on the sole compress at impact to help transfer energy from the club head to the golf ball at impact for faster ball speeds, especially on mishits.
  3. Cup Face: Cleveland says the Cup Face is designed to produce a higher COR (coefficient of restitution, a measure of energy transfer), thus making the clubs produce more distance and forgiveness.
  4. Ultra-lightweight hosel: Cleveland designed the hosels to be lighter, therefore lowering overall CG in the club head, helping to make them higher launching and more forgiving.

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The Cleveland Launcher HB clubs will come stock with Miyazaki C. Kua shafts in the following lofts; Driver ($299.99): 9, 10.5 and 12 degrees, Fairway Woods ($219.99): 15 and 18 degrees, Hybrids ($199.99): 19, 22 and 25 degrees.

Full Specs (click to zoom)

ClevelandLauncherFullSpecs

CBX Irons

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While donning the Launcher name, Cleveland’s new CBX irons also use designs that you may recognize from its new CBX wedges.

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In order to create more spin, and therefore more control, Cleveland’s CBX irons have the company’s Tour Zip Grooves with double-laser milling between the grooves, just like you see on its CBX wedges. The irons also have a V-Sole that helps them more easily glide through the turf. The V-Sole is progressive throughout the set to optimize the turf interaction of each individual iron. Like the CBX wedges, the CBX irons have feel balancing technology, too, which means weight is moved toward the toe to center CG in the head for better distance control and feel, according to Cleveland.

ClevelandLauncherCBXirons

As you’d expect from an iron with the Launcher name, the irons are also built for distance. This is attributable to their cavity-back construction and a cup face that’s designed to increase ball speeds across the face.

Cleveland’s CBX irons come stock with True Temper Dynamic Gold DST 98 shafts, and will sell for $699.99 (4-PW).

Full Specs (Click to enlarge)

CBXironSpecsWRX

Launcher HB Irons

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Take one look at Cleveland’s new Launcher HB irons, and you can see why they have that name They have obvious influence from HiBore driver designs of the past, equipped with the concave, bowl-like shape on their cavities.

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The sets are progressively designed so the short irons look like traditional irons with the mid and long irons progressing to look more like hybrids. The hollow irons are said to provide “drastically more forgiveness,” according to Cleveland, and the HiBore crowns are designed to keep weight low and rearward in the clubhead for more forgiveness and higher launch. They’re also built with high-strength, HT1770 steel faces to raise COR and boost distance.

 

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Cleveland’s Launcher HB irons will come stock with either Miyazaki C. Kua graphite shafts ($799.99: 4-PW) or True Temper Dynamic Gold 98 steel shafts ($699.99: 4-PW).

Discussion: See what GolfWRX members are saying about the return of the Launcher in our forums.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

7 Comments

7 Comments

  1. UnclePhil

    Nov 19, 2017 at 6:57 am

    What’s with the 50 gram plywood shafts? Come on guys, give us something in the 60gram neighborhood.

  2. tlmck

    Aug 7, 2017 at 9:15 pm

    Again with the stupid lofts on irons.

    • Ude

      Aug 8, 2017 at 2:32 am

      5 iron loft = 3 iron loft
      look my 5 iron goes farther than your 5 iron

  3. Robert Parsons

    Aug 7, 2017 at 2:15 pm

    I’m in board.

    Glued hosel. No adjustable gimmicks. Looks good. What’s not to like?

    If it performs well for my swing, I might pick one up.

  4. Dave R

    Aug 7, 2017 at 9:55 am

    Had a set of the older models . Perfect if your going fishing they dig up worms real easy. Probably their worst design to date. They look and are ugly. I like Cleveland clubs but these are not what will help anybody,just one person opinion . Good luck in selling them though and at least the price does reflect what they are worth.

  5. BallBuster

    Aug 7, 2017 at 9:45 am

    I’ve always like Cleveland clubs and think they’re highly underrated. I just bought a used Launcher driver with that little red and white logo by the R for $25 at Golf Galaxy and I’ve been blasting it such that I’ve benched a reliable Titleist 910 I’ve hit for years. Very straight and longer for me. Love the feel and that red shaft fits my swing. Still enjoy my DST hybrids, CG7 black pearl irons too and VP3 mallet putter as well.

  6. AceW7Iron

    Aug 7, 2017 at 7:35 am

    Looks like they took a big ol page out of Callaway’s book but who can blame them?
    Callaway has it going on and its no secret in 2017

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Equipment

TaylorMade unveils all-new P770, P7MC, and P7MB irons

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TaylorMade Golf has today announced the latest evolution of its acclaimed P700 Series with the all-new P770, P7MC, and P7MB irons.

TaylorMade P770 Irons

The all-new P770 irons feature a thinner top line, less offset in long irons, and a shorter blade length when compared to the P790. With its hollow body construction and forged L-Face, the 2022 P770 is designed to provide elevated distance, forgiveness, and excellent feel in a smaller sized head.

The P770 features FLTD CG, a strategic design that positions the center of gravity (CG) lowest in long irons and progressively shifts it higher throughout the set to the shorter, weaker lofted irons. The tungsten weighting scheme in the long and middle irons has been redesigned, shifting more weight to the longer irons’ low tungsten mass and a reduction in the middle irons’ tungsten, resulting in an ascending CG through the set.

The aim behind the FLTD CG strategic design is to create easier launch and playability in the long irons while optimizing trajectory and spin in the scoring clubs. 

The P770 irons feature SpeedFoam Air, a technology introduced in 2021 with the launch of the P790. SpeedFoam Air dampens sound and strategically supports the face with a material 69 percent less dense than SpeedFoam, which was seen in the prior generation of the P770.

In addition to the added speed made possible by the thinnest P770 face TaylorMade has produced, the Thru-SlotSpeed Pocket and Inverted Cone Technology aim to help unlock increased ball speed across the face and forgiveness low in the face, where mis-hits happen most commonly.

“P700 Series irons need to be technical, elegant and timeless and the new P·770 design has all of that in spades. We wanted to take as much performance and hide it on the inside of the iron to where you look at it and it looks like a clean and classic iron with the pearl satin chrome finish and hint of mirror on the toe. On the inside, the technology we have poured in to this iron creates a product that we believe is truly one of one in this space.” – Matt Bovee, Director, Irons Product Creation

Specs, Availability & Pricing

  • Specs: P770 is offered in3-PW/AW and comes equipped with KBS Tour Steel shafts (X130g, S 120g) as well as Golf PrideZ-Grip 360 in Grey/Black
  • Availability: Pre-order on December 6 at TaylorMadeGolf.com and at retail beginning January 20, 2023
  • Pricing: $1299 USD (steel) and $1499 USD (graphite)

TaylorMade P7MC Irons

The tour-inspired P7MC iron features minimal offset and perimeter weighting.

A narrow sole and tight leading edge aims to ensure consistency through the turf, while TaylorMade’s Compact Grain Forging process uses 2,000 tons of pressure, more than double the industry standard, with the additional force giving TaylorMade engineers precision control at a micro level, producing a tighter grain structure for the best possible feel and strength properties.

Compact Grain Forging seeks to deliver a refined composition inside and out, with the sophisticated craftsmanship coming to life with a satin finish and forged “Metal-T” within the cavity back.

Per TaylorMade, precision in P7MC is paramount, which is why the face of this iron is continued to be machined. Machining the face aims to ensure precision and quality with TaylorMade’s most aggressive score line geometry for exacting shot making.

“There’s no better feeling than a solidly hit forged iron.For pure ball strikers, the consistency of P7MC rivals anything in the marketplace today and has been a favorite among skilled golfers.For players who chose to combo, our cohesive design language allows you to seamlessly pair it with either P770 or P7MB. No two golfers play the game exactly alike, and one of the things I love about ourP·700 Series family is the ability for golfers to personalize a set to match their needs and maintain aesthetic unity.” – Matt Bovee, TaylorMade Golf, Irons Product Creation

Specs, Availability & Pricing

  • Specs: P7MC is offered in 3-PW and come equipped with KBS Tour Steel shafts (X130g, S 120g) as well as Golf Pride Z-Grip 360 in Grey/Black
  • Availability: Pre-order on December 6 at TaylorMade Golf.com and at retail beginning January 20, 2023
  • Pricing: $1299 USD (steel) and $1499 USD (graphite) as seven-piece sets

TaylorMade P7MB Irons

As a result of detailed feedback from testing with Rory McIlroy and Collin Morikawa, the P7MB features a shorter blade length, brand new sole geometry, and progressive offset to create a minimalist profile that’s designed to control shot shape and trajectory.

The sole of P7MB is one millimeter narrower than previous, meaning TaylorMade engineers had to add slightly more bounce to the leading edge which creates a completely different sensation through the turf. Total effective bounce is a combination of sole width and bounce angle, which engineers were able to perfect by increasing the bounce angle to keep the sole from getting caught in the turf.

The shorter blade length of P·7MB allowed TaylorMade engineers to create an updated backbar using symmetrical geometry. This allows for more mass to be positioned directly behind the face to support the point of impact and elevate feel.

In addition, the P7MB also features the Compact Grain Forging and machined face and grooves that are also seen in the P7MC irons.

“The narrower sole width of P7MB is a direct result of testing and feedback from Rory McIlroy, Collin Morikawa and our TaylorMade Tour pros.Rory and Collin worked with us to identify the right sole geometry and bounce to match what they were looking for and we perfected that with P7MB. Having two of the best players in the world being a driving force behind the design of this iron have us extremely excited to bring it to the marketplace.” – Matt Bovee, Director, Irons Product Creation

Specs, Availability & Pricing

  • Specs: P7MB is offered in 3-PW and come equipped with KBS Tour Steel shafts (X130g, S 120g) as well as Golf Pride Z-Grip 360 in Grey/Black
  • Availability: Pre-order on December 6 at TaylorMade Golf.com and at retail beginning January 20, 2023
  • Pricing: $1299 USD (steel) and $1499 USD (graphite) as seven-piece sets
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Coolest thing for sale in the GolfWRX Classifieds (12/6/22): Mint JDM Toulon San Diego putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a mint JDM Toulon San Diego putter

From the seller (@wam78): “JDM Toulon San Diego  $325 OBRO shipped. Rare satin finish only a small amount released. 34” length standard loft and lie. KBS matte black shaft professionally built by local builder. Original grip and headcover. Mint shape!. s/20 weight plate.”

To check out the full listing in our BST forum, head through the link: Mint JDM Toulon San Diego putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Coolest thing for sale in the GolfWRX Classifieds (12/5/22): ‘Greatest Personal Golf Cart EVER!’

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for the “Greatest Personal Golf Cart EVER!”

From the seller (@hibcam): “”This is probably the best value for a fully functional Golf Cart that you can find!!! This SoverSky 3 wheel Golf Cart has been FULLY UPGRADED and is an AMAZING Golf Cart! The Cart comes with an upgraded Golf bag holder- this has been strengthened with newly welded rods for more support. This comes with a perfectly fitting Cooler and a holder for your bluetooth speaker. This also comes with an easy to grab Rangefinder holder on the handlebars. The rear axle has been replaced with a faster rear differential and has speeds up to 29 mph. This also comes with a Lithium 60v/ 20ah battery that will run for 36 holes on one charge. 323 miles on this cart. Transports easily in a standard PickUp truck. RETAILS FOR OVER $2500 WITHOUT UPGRADES!! JUST $1299!! LOCAL PICKUP ONLY!! Los Angeles Area- San Fernando Valley.”

To check out the full listing in our BST forum, head through the link: “Greatest Personal Golf Cart EVER!”

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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