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Bettinardi launches customizable UPatch headcovers, Inovai 5.0 putters

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Customized putters started as a PGA Tour phenomenon. Then they trickled down to amateur golfers who wanted their putters to be customized like the pros with their name, initials, favorite paint colors and stampings. One of the leaders of the trend was Bettinardi Golf, which is aiming to start a new putter trend: customizable putter headcovers.

A UPatch headcover we photographed at the Quicken Loans Invitational.

A UPatch headcover we photographed at the Quicken Loans National.

Bettinardi’s new UPatch headcovers have a velcro exterior that allows golfers to customize their putter headcover with patches that can be arranged (and rearranged) to their liking. They’re available in three colors (black, gray or white) for $75, a price that includes three patches.

In all, 41 patches are available to help golfers create a headcover that’s uniquely theirs. Click through to Bettinardi.com see the patch options, which includes a cigar, a hot dog, and a wizard.

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Bettinardi has also announced the launch of its new Inovai 5.0 putters. A company representative called the new model an evolution of its Inovai 3.0 putter, as it uses the same bi-metal contruction (aluminum and steel) that increases its forgiveness. Its slated for release later in 2017.

We spotted several prototype versions of the putters at the Quicken Loans National, where they were being tested by PGA Tour players.

Bettinardi's Inovai 5.0 putter.

Bettinardi’s Inovai 5.0 putter.

Discussion: See what GolfWRX Members are saying about the Bettinardi gear in our forum. 

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9 Comments

9 Comments

  1. John

    May 25, 2018 at 5:06 pm

    Proof, if it were needed, that the game is overrun by poseurs and attention-seekers.

  2. Heffe

    Jul 9, 2017 at 11:40 pm

    Not a bad concept

  3. Bogeypro

    Jun 29, 2017 at 10:33 pm

    I think its a really cool idea! Make the headcover your own. Pretty cool!

  4. Joe

    Jun 29, 2017 at 9:08 am

    A more serious take: the Bettinardi guys see how much money the Cameron guys are making on headcovers (which is truly astounding and nonsensical) and are spitballing ideas to compete and grab a share of that market.

    But this is a fail.

    People aren’t buying all those “limited edition” headcovers because they look cool or are a way to express oneself. They’re golf’s equivalent of Beanie Babies. It’s a craze with a false sense of scarcity. So long as people will keep buying them they will keep making more.

    But you can’t blame the Bettinardi guys for trying. Putter covers cost about $5 to produce. If you can sell a $5 product for $75, you can make a lot of money…. And this idea would lend itself to “limited edition” velcro patches. If they could pull that off the margins would be insane. But people won’t buy this.

  5. The dude

    Jun 29, 2017 at 5:53 am

    Very Jenky…cheap.

  6. Dave R

    Jun 28, 2017 at 6:31 pm

    Why don’t they infuse these into putter grips ? Say charge a cool $150.00 per grip. You heard it here first . Then you could charge $650.00 for the hunk of what ever you use for the putter head. SOLD

  7. Joe

    Jun 28, 2017 at 3:30 pm

    Reminds me of my sister’s sticker book from 2nd grade.

    • Innit

      Jun 29, 2017 at 3:09 am

      I was just thinking the same thing, how childish this is.

  8. TexasSnowman

    Jun 28, 2017 at 11:47 am

    not available for mallets?

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Whats in the Bag

Daniel Berger WITB 2024 (April)

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  • Daniel Berger what’s in the bag accurate as of the Farmers Insurance Open. More photos from the event here.

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 7 X

6-wood: TaylorMade Qi10 Tour (21 degrees)
Shaft: Fujikura Ventus Black 8 X

Irons: TaylorMade P770 (3), TaylorMade Tour Preferred MC 2011 (4-PW)
Shafts: Project X Denali Blue 105 TX (3), Project X 6.5 (4-PW)

Wedges: Titleist Vokey Design SM9 (50-12F), Titleist Vokey Design SM10 (56-14F), Callaway Jaws Raw (60-08C)
Shafts: Project X 6.5 (50), True Temper Dynamic Gold Tour Issue S400 (56, 60)

Putter: Odyssey Ai-One Jailbird Mini DB
Grip: SuperStroke Zenergy PistolLock 1.0

Grips: Golf Pride Tour Wrap

Ball: Titleist Pro V1

Check out more in-hand photos of Daniel Berger’s clubs in the forums.

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Equipment

Heavy Artillery: A look at drivers in play at the Zurich Classic of New Orleans

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What are the driver and shaft combinations of the best golfers in the world? For gearheads, it’s an endlessly interesting question — even if we can only ever aspire to play LS heads and 7 TX shafts.

At this week’s Zurich Classic of New Orleans, GolfWRX got in-hand looks at the driver setups of a wealth of players.

Check out some of the most interesting combos below, then head to the GolfWRX forums for the rest, as well as the rest of our galleries from New Orleans.

Rory McIlroy

Driver: TaylorMade Qi10 (9 degrees @8.25)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride MCC

Alex Fitzpatrick

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride MCC

Daniel Berger

Driver: Ping G430 LST (10.5 degrees @9)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride Tour Wrap

Rasmus Hojgaard

Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees)
Shaft: Mitsubishi Tensei 1K Blue 60 TX
Grip: Golf Pride MCC

Alejandro Tosti

Driver: Srixon ZX5 Mk II LS (9.5 degrees @10.5)
Shaft: Project X HZRDUS T1100 75 6.5
Grip: Golf Pride MCC Plus4

James Nicholas

Driver: Titleist TSR3 (8 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X
Grip: Golf Pride Tour Velvet

Kevin Streelman

Driver: Titleist TSR3 (10 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Black 6 X
Grip: Golf Pride Tour Velvet

Sang-moon Bae

Driver: Callaway Paradym Triple Diamond (9+ @8)
Shaft: Fujikura Ventus Blue 6 X
Grip: Golf Pride Tour Velvet

Russ Cochran

Driver: Callaway Paradym Ai Smoke (9 degrees)
Shaft: Graphite Design Tour AD TP 6 X
Grip: Golf pride MCC Align 

MJ Daffue

Driver: Callaway Paradym Ai Smoke Max (10.5 degrees @9.5)
Shaft: Project X HZRDUS Smoke Green RDX 65 TX
Grip: Golf Pride ZGrip Cord Align

Check our more photos from the Zurich Classic here.

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Whats in the Bag

Rasmus Højgaard WITB 2024 (April)

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  • Rasmus Højgaard what’s in the bag accurate as of the Zurich Classic.

Driver: Callaway Ai Smoke Triple Diamond (10.5 degrees)
Shaft: Mitsubishi Tensei 1K Blue 60 TX

3-wood: Callaway Ai Smoke Triple Diamond Prototype (16.5 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Utility: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Tensei AV Raw White 85 TX

Irons: Callaway Apex Pro (3), Callaway X Forged (4-PW)
Shafts: KBS $-Taper 130

Wedges: Callaway Jaws Raw (52-10S, 56-10S, 60-06C)
Shafts: KBS Tour 130 X

Putter: Odyssey Ai One Milled Eight T DB

Grips: Golf Pride MCC

Check out more in-hand photos of Hojgaard in the forums.

 

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