Equipment
Spotted: Titleist 718 MB, CB, AP2, T-MB, AP3 and AP1 Irons
We spotted Titleist’s new 718 irons at the Quicken Loans National, where the clubs were officially released to PGA Tour players for testing. We photographed the company’s new AP1, AP2, T-MB, CB and MB irons, as well as its all-new AP3 model. The irons have also been released to players at the European Tour’s HNA Open de France.
“Product seeding and player validation is a critical step in the go-to-market process for all Titleist equipment,” Titleist said in a press release. “Earning the validation of the game’s best players, as well as dedicated golfers at every level of the game, ensures that new products are faithful to the Titleist brand promise of innovation, performance and quality excellence.”
The 718 Lineup
Titleist isn’t sharing any details of the new irons at this time, nor do we expect any details from the company any time soon (those will likely come closer to the retail launch, which is expected this fall). The most anticipated details are about the company’s new AP3 irons. We can make some educated guesses about the AP3 based on our photos, as well as a photo Titleist released of the clubs.
The new AP3 irons seems to fill a gap between the company’s AP1 and AP2 irons. It appears to be larger in size than the AP2, which is one of the most popular iron models on the PGA Tour. It looks smaller than the AP1, however, Titleist’s longest-flying iron model that targets higher-handicap golfers.
On Friday, Ian Poulter shared photos of the new 718 irons in his bag on Instagram. He appeared to be testing a mix of AP3 and T-MB irons as his long and mid irons, along with a mix of AP2 and MB irons for his short irons. The arrangement indicates that the AP3 irons, or at least the AP3 long irons, will have hot faces like Titleist’s 716 AP1 and T-MB irons to create additional height and distance.
718 MB
More Photos of the 718 MB and CB Irons
718 CB
More Photos of the 718 MB and CB Irons
718 T-MB
More Photos of the 718 T-MB and AP1 Irons
718 AP2
More Photos of the 718 AP2 and AP3 Irons
718 AP3
More Photos of the 718 AP2 and AP3 Irons
718 AP1
More Photos of the 718 T-MB and AP1 Irons
More Photos
- See More Photos of the 718 MB and CB Irons
- See More Photos of the 718 AP2 and AP3 Irons
- See More Photos of the 718 T-MB and AP1 Irons
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Whats in the Bag
Sam Burns WITB 2024 (April)
- Sam Burns’ what’s in the bag accurate as of the RBC Heritage.
Driver: Callaway Paradym Triple Diamond S (9 degrees @10)
Shaft: Fujikura Ventus Blue 7 TX
3-wood: Callaway Paradym Ai Smoke Triple Diamond T (15 degrees @16)
Shaft: Fujikura Ventus Blue 8 X
Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X
Irons: Callaway Apex TCB ’24 (4-AW)
Shafts: Project X 6.5 (4-PW), True Temper Dynamic Gold X100 Tour Issue (AW)
Wedges: Titleist Vokey Design SM10 (56-14F @55), WedgeWorks Proto (60-T)
Shafts: True Temper Dynamic Gold S400 Tour Issue (56, 60)
Putter: Odyssey Ai-One #7S
Grips: Golf Pride Tour Velvet Align
Ball: Callaway Chrome Tour X
Check out more in-hand photos of Sam Burns’ WITB in the forums.
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Whats in the Bag
Will Zalatoris WITB 2024 (April)
- Will Zalatoris’ what’s in the bag accurate as of the RBC Heritage.
Driver: Titleist TSR2 (9 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Black 7 X (44.5 inches)
3-wood: Titleist TSi2 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X
Irons: Titleist T350 (3), Titleist T150 (4-PW)
Shafts: Nippon N.S. Pro Prototype G.O.S.T. 10 ST X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)
Wedges: Titleist Vokey Design SM10 (50-08F, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: L.A.B. Golf Mezz.1 Max
Grips: Golf Pride Z-Grip Cord
See more photos of Will Zalatoris’ WITB in the forums.
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Equipment
New Level launches new 480-DB irons, blending performance and forgiveness
New Level has been making some really good golf equipment since the company started up in 2018. Offering irons that are more geared towards the better player, precision has been a fundamental philosophy for New Level in creating irons and wedges.
The 480 line of irons has been the flagship of the brand, and the newest member of that team is the 480-DB iron that is now open to pre-orders. A new cavity design is what the whole 480 line is about, and the 480-DB takes advantage of that with added ball speed and a larger sweet spot.
For players who require their irons to offer the best feel, rest assured the DB is a fully forged (from 1020 carbon steel) one-piece golf club. No multi-piece, hollow design with this iron.
While the 480-DB is the next generation of the popular 902-OS, New Level didn’t follow the current trend in golf by chasing distance with the new iron. They actually weakened the lofts on the 480-DB with the spec sheet showing a 33-degree 7-iron and 45-degree pitching wedge. These lofts allow the DB to have less offset while still offering consistent distance off the face.
A traditional design was also at the forefront of the new irons to make sure that golfers with an eye for detail can look down at them with confidence that they will perform under any condition.
A weight low in the back cavity will allow their master club builders to dial in the perfect weight for the golfer, no matter the length or shaft being used. New Level believes that the new 480-DB is one of the most forgiving one-piece forged irons on the market today. A pre-worn leading edge on the sole should get through the turf quickly and with reduced digging for better turf interaction.
You can pre-order the New Level 480-DB right now on the New Level website.
Pricing specs availability
- Irons: 4-PW
- Price: $149/oron
- Availability: Pre-order
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ooffa
Jul 10, 2017 at 5:12 pm
Grumpy much!
JD
Jun 28, 2017 at 8:32 pm
So do the 718 AP2’s have tungsten in 4-7 and no tungsten in 8-P just like the 716’s?
DrRob1963
Jun 27, 2017 at 3:00 am
Any idea about the specs???
Twalkrz
Jun 26, 2017 at 10:22 pm
Titleist and callaway work together? The new drivers look similar and these look like Apex irons.
H8R
Jun 26, 2017 at 8:13 pm
AP3 will do well
D
Jun 26, 2017 at 7:53 pm
It’s great that Titleist does not add clutter to the AP3 by etching the word “forged”. They should remove the word “forged” from the AP2 as well. Best to avoid as much badging as possible.
Beefhouse
Jun 27, 2017 at 6:42 am
If it’s forged they’ll you about it. Fairly strong guess that the AP3s are not forged…
golfraven
Jun 26, 2017 at 6:05 pm
The more I look at the CBs the more I can see the subtle changes Titleist made. I like the fact the head is partly chrome (back, sole) and brushed (face) which gives it a nice style and should reflect less. I don’t think this was as dominent oin the 716 line. Same for MBs from what I can see. The topline of the MBs is like a toothpick – rather sick. Fans of the 690 might love it.
718 line looks OK but does not excite me as much as the Bridgestone Tour B CB and MB. Will need to compare both in fall.
Sef
Jun 26, 2017 at 3:30 pm
Other than dropping the word tungsten the CB is very similar to the 716. The line above the muscle in the cavity changed slightly, but not much going on there.
golfraven
Jun 26, 2017 at 5:36 pm
Fully agree. That was my first impression too. You as well may but a set of 716 CBs on ebay or new for couple 100 less. Not sure this line is going to fly of the shelf.
izzlist of izzles
Jul 4, 2017 at 1:07 am
Subtle difference, true but I think it’s the bullocks.
Wish I could hit it.
Jball
Jul 31, 2017 at 5:56 pm
Hopefully the gap the CB’s loft a bit closer to the AP2’s. I would love a blended set, but if its a 2-3 degree change, then I’m guessing bounce starts getting out of line.
Juice
Jun 26, 2017 at 11:18 am
They look boring but that’s what Titleist does…make boring looking clubs. They do perform and that’s the most important thing. I like the idea of the AP3. Do something new to offset the boring look.
Tom1
Jun 26, 2017 at 12:14 pm
Huh… Titleist pretty much ran these gamut with these models
TR1PTIK
Jun 26, 2017 at 12:18 pm
Some call it boring, others call it classic. No need for orange, blue, or “volt” colors that fade and wear off over time making your clubs look even more dated than they actually are. I even say that with a bag full of Nike Vapors. I’d much rather play Titleist or Mizuno irons, but I wanted (needed) fresh grooves and new tech (at a reasonable price) more than I wanted to keep playing my 735 CM’s which I still think look better. Like you said, it’s all about performance.
Tom1
Jun 26, 2017 at 10:51 am
which one did Jordan use to win yesterday?
Dat
Jun 26, 2017 at 11:02 am
716 AP2. I can see him switching easily to the 718 since they look very similar to the 714s in a certain way. Can’t wait to try them all myself though. Classy looks.
Jack Nash
Jun 26, 2017 at 3:59 pm
Jordan used the “Horeshoe” model. Specifically made for him.
Robert Parsons
Jun 26, 2017 at 6:32 pm
What is the horseshoe model? I’m assuming that was the word you tried to type. How is it different from the AP2 off the shelf?
Joe
Jun 27, 2017 at 7:25 am
Mr Parsons are you trying to steal plans from Titleist for your next PXG irons!?