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Bryson DeChambeau, Microsoft develop pressure-sensing grip



Bryson DeChambeau, in a very Bryson DeChambeau move, joined forces with Microsoft and Seattle-startup Sensoria to work on a prototype “smart grip.” The grip is designed to analyze pressure applied throughout the swing.

The grip’s eight embedded sensors return real-time pressure data. It’s funneled through the cloud via Microsoft Azure, which ”graphically renders pressure of the hands in relation to the golf grip,” Microsoft noted in a blog post.

“The data collected from Bryson over time will be analyzed during future phases of the project in a machine-learning environment to build new intelligent golf-data streams, helping him determine the right grip and club usage, swing speed, rhythm, plane, and other performance and swing-mechanics variables,” Microsoft added in the post.


Credit: Microsoft Technical Case Studies

And it seems Bryson DeChambeau wasn’t just some sort of guinea pig for Microsoft. Rather, Mike Downey, Principal Evangelist for Microsoft Sports Partnerships, discussed Bryson’s golf-related needs with the SMU alum. DeChambeau indicated that maintaining consistent grip pressure was important, and that there were no devices to measure the consistency of his pressure.

The smart grip Microsoft and Sensoria developed detects grip position and pressure levels throughout the swing, relaying data Microsoft Azure’s systems. That data was then rendered on a Microsoft Surface using XAMIL and Microsoft Visual Studio.

For the less technical among us, here’s what the rendering looked like.


Credit: Microsoft Technical Case Studies


senvsxaml (1)

Credit: Microsoft Technical Case Studies

And yes, the Smart Grips were built into DeChambeau’s existing JumboMax grips using a one inch square of embeddable microelectronics known as Sensoria Core.

Microsoft and the PGA Tour partnered in 2015 for a three-year deal, which saw Microsoft become the official operating system of the PGA Tour and its Surface tablets worked into the ShotLink shot tracking process.

Sensoria was founded in 2011 by former Microsoft employees. The Seattle-based company develops smart garments and IoE (Internet of Everything) wearable solutions.

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  1. Pingback: Golf Grip Pressure Guide - Get The Proper Grip Pressure Today - (MUST READ Before You Buy)

  2. Jim

    Dec 3, 2016 at 12:38 am

    I would rather have immediate feedback. If I’m griping too tight the grip should say “ouch or you are squeezing me too tight”. Seriously if I could feel a click when squeezing too tight that wouldn’t be a bad thing. Many times I catch myself holding on way too tight. Out.

  3. Grizz01

    Nov 28, 2016 at 3:18 pm

    This is really getting stupid.

  4. Harry

    Nov 28, 2016 at 1:35 pm

    The tech is cool, but Bryson should let someone else figure out what small changes affect before it hurts his game.

  5. Mr. Wedge

    Nov 28, 2016 at 12:40 pm

    Technology can be an invaluable tool. But sometimes it just goes overboard. This is one of those times.

  6. Jeff

    Nov 28, 2016 at 12:11 pm

    I think it would be great to have the ability to understand your grip pressure on your good shots and on your poor shots. No different than video. As visual creatures, we give lots of credence to things we can see, and we discount the things we can not see. This is why high speed video is so helpful to understanding how great players hit the ball. Having insight into non-visible aspects of the swing, like grip pressure and weight distribution is necessary to truly understand the golf swing.
    This could be very helpful in the short game, where feel is easier for average players to describe.
    Also, the data is transferred via XAML – not XAIML –

  7. HarlyD

    Nov 26, 2016 at 11:04 pm

    Get a load of dat bat handle on his driver! Looks like a Louisville Slugger. What, 18 wraps of tape, or what?! Sheesh. Ain’t no feel in that thing!

  8. Guia

    Nov 26, 2016 at 6:43 pm

    This young man is trying his best to become a Robot.

  9. Petewc

    Nov 26, 2016 at 1:08 pm

    He better start winning with these ideas or no one will care. Need results

    • M Smizzle

      Nov 26, 2016 at 2:18 pm

      It’s not about winning….
      It’s about selling

  10. Mike

    Nov 26, 2016 at 12:41 pm

    That’s pretty cool. They could put accelerometers in there as well to get tempo data. Very cool tech in my opinion

  11. Mark

    Nov 26, 2016 at 6:10 am

    Dear Lord this man is danger of complete IT overload. Golf is a game of variables not computer readouts. Feel, natural ability and imagination are major elements. How did Snead, Hogan, Arnie, Jack etc ever get the ball in the air without all this tech? Talent perhaps?

    • Desmond

      Nov 26, 2016 at 11:19 am

      We are in an age of data – some always thirst for more. It may not directly help us, but some frontiersmen will use this to gather data that denies or confirm the validity of constant grip pressure, and we will learn. I’d just rather learn a swing. This data “stuff” is interesting, but I’d rather read the results of the study and apply rather than be the tester.

  12. Boobsy McKiss

    Nov 26, 2016 at 1:24 am

    Unfortunately it is the future. We’re going to have sensors in our socks, shoes, underwear, shirt, hat, sunglasses, grips, shafts and clubheads. Even in our home everything is going to be connected to apps and databases, such as our refrigerator, light systems, toasters, oven, every water faucet in our house, walls (yes, walls), etc. Every moment in our lives is going to be recorded somehow, and that information is either going to be stored on Azure (Microsoft), AWS (Amazon), GCP (Google), or IBM Cloud. Sad but true. I have to agree with the Alfredo. We are on the edge of a major information overload in not just golf, but everything in our lives. Do we really need to pressure sensitive grips to enjoy the game?

  13. Alfredo Smith

    Nov 25, 2016 at 10:52 pm

    Information overload. Simple is more. See target, aim at target, hit ball to target…

  14. M Smizzle

    Nov 25, 2016 at 12:43 pm

    This could be a game changer. Bryson is a winner!

  15. Desmond

    Nov 25, 2016 at 11:34 am

    I think Bryson will get an argument about constant grip pressure and its importance – some think it’s best to increase pressure throughout the swing.

    In the late 90’s, I had a training aid with a sensor in the grip that beeped when pressure was too high — the forerunner …. I put this in the same eBay bin as well as the Hat that beeped when your head moved – that was a decent idea that did not take off.

    • M Smizzle

      Nov 25, 2016 at 12:37 pm

      Takes a pretty sorry person to get on golfwrx and just be a complete downer

      • Desmond

        Nov 26, 2016 at 1:55 am

        Lighten up, Francis, and see a shrink. You’ve got issues.

    • John

      Nov 26, 2016 at 1:07 pm

      This whole generation of “be positive” about everything has absolutely zero critical analysis abilit, they just accept everything

      • Degrees

        Nov 28, 2016 at 11:57 am

        You do realize this is not the “millennial” to be calling out for having “zero critical analysis abilit[y]” because he has a FRIGGING PHYSICS DEGREE, but sure, old man, from your La-Z-Boy, let’s yukk it up about these damn kids and their lack of critical thinking skills, when you have a young kid LITERALLY using his science degree to run an EXPERIMENT on a HYPOTHESIS he has.

        I can’t understand why GolfWRX STILL allows anonymous internet comments in this, the Golden Age of the Troll, when most everyone compelled to post something reveals themselves as a COMPLETE NINCOMPOOP.

  16. Feel the Bern

    Nov 25, 2016 at 10:54 am

    This is the future.

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What GolfWRXers are saying about PXG’s apparent new golf ball



In our forums, our members have been discussing PXG’s apparent foray into the golf ball market. With the ball landing on the USGA Conforming List recently, WRXer ‘Scott406’ has reached out to fellow members for their thoughts on the new addition from PXG, who have been sharing their takes in our forum.

The Bob Parsons-founded company has provided no details on any upcoming launch or technical details of the ball or balls.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • snagy2000: “$49.99 is the rumor.”
  • golfinbrad: “Not sure why club companies want to get in the golf ball market. Way too many choices already. I look at Mizuno. Decent ball, but I’m not going to drop top dollar to try a ball when you know Pro V, TP5, etc., have already been proven. If PXG handles like the clubs, they will run some crazy low sales. Maybe it will work, and I’ll be wrong. Not the first time.”
  • Highlander24: “Alignment aid looks like Vice to me.”

Entire Thread: “What GolfWRXers are saying about PXG’s new golf ball

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Whats in the Bag

Kevin Kisner WITB 2023 (February)



kevin kisner witb 2023

Driver: Titleist TSR3 (9 degrees)
Shaft: Fujikura Ventus TR Red 6 X

Driver: Ping G430 LST (9 degrees)
Shaft: Fujikura Ventus TR Red 6 X

3-wood: Wilson Dynapwr (15 degrees)
Shaft: Fujikura Ventus Black 7 X

Hybrid: Callaway Apex UW (19 degrees)
Shaft: Mitsubishi Diamana PD 80 S

Irons: Wilson Staff
Shafts: Nippon N.S. Pro prototype

Wedges: Callaway Jaws Raw (52-10S), Vokey Design WedgeWorks (60-T)
Shafts: Nippon N.S. Pro Modus3 125 Wedge

Putter: Odyssey Tri-Hot 5K Seven
Grip: SuperStroke Zenergy Tour 2.0

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1

More photos of Kevin Kisner’s what’s in the bag in the forums.

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VRST Golf unveils new clothing line for 2023



This week, a new golf clothing line was announced by VRST Golf.

The brand launched in 2021 and is a men’s apparel line that brings style and versatility to both the athlete and everyday man, where pieces can be worn for training to casually getting around town.

With the Golf season right around the corner, their first-ever golf collection brings modern style that can be worn on-course and off. You can find all of the available items here: VRST

VRST Golf offers versatile and trendy golf tops, bottoms, and layering pieces. The line provides styling options for the versatile golfer with gear that goes beyond the course. The collection is now available online and at select DICK’S Sporting Goods and Golf Galaxy locations and will be expanding to over 180 store locations by end of February.

Check out VRST’s launch video here:


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A post shared by VRST (@vrst)

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