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Need a caddie? There’s an app for that

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In his 2014 piece, “Where have all the caddies gone?” Mike Belkin wrote, “As I breezed through a quick round this past Saturday morning at Putterham Meadow, a muni just outside of Boston, the thought occurred to me that I might actually want a caddy. And I’m not talking about a lifer, but a local middle or high-school-kid…”

Well, Mike, now you can. Thanks to the new Uber-like app, Looper, golfers can get linked up with an on-demand caddie in general, and a “local middle or high-school kid” (Jr-Looper) in particular.

In line with Mike’s perspective, Dave Cavossa, co-founder of Looper, spelled out the caddie situation in his area.

“If I want to take a caddie today—I live in northern Virginia—I’ve got two options: I can join Trump National and spend $100,000 joining, or I can join RTJ and spend $100,000. I don’t have another option. Those are it. And every time I want a caddie, it’s $150, plus experience. What Grant and I have done is take that down to no membership, or low membership…and the entry price point is $30.”

To learn more about how Looper works, and how the app has fared in its six months since launch, I spoke with Dave and his co-founders Grant Creighton.

looper screen shot

How did Looper get started, and what’s the idea behind the app?

Grant: I was a professional golfer…I caddied to supplement my income for six years…I was getting out of professional golf and put together the idea that a mobile app like Uber could manage scheduling and payment for caddies and communication between caddie masters and caddies. About a year ago, I met Dave at the PGA Show who was also of the same mindset. We were both…working on this concept, so we decided to put our minds together…and we’ve been collaborating ever since. Our main objective is build a network where golfers can find caddies and caddies can find work and grow the caddie trade and grow the game of golf by including junior loopers.

Dave: We launched Looper in the mid-Atlantic back in April. We have 22 courses in the market and over 500 caddies.

Great. Tell me more about how it works.

Dave: Well, we want to bring caddies back to the game of golf. We know that the way to bring caddies back to the 95 percent of courses that don’t have caddie programs is to make it free for them. We actually pay the golf course…golf courses can’t believe when we say, “Not only do you not pay a dime, but we pay you.”…We give them a small revenue share of every loop done at their course. We want to give every golfer at every course the option of taking a caddie again. The key word there is option. When you’re at a typical golf course, you can walk, you can take a cart, or you can take a pull cart.

How do you assemble a roster of caddies in a new area? 

Dave: You go out to recruit hundreds and hundreds caddies…mostly teenagers…some college…some part-time…some retirees…you let them caddie at multiple courses in a region on their schedules when they want to…in addition to the fees that caddies are getting, they’re also getting to play free golf at these courses…about 70 percent of our caddies are teens…30 percent are part-time workers…Now we’re starting our national expansion…we got funded this year. We launch in San Diego over the next three months…We’re partnered with the First Tee of West Palm Beach, and we’re launching there in November. And we’re trying to launch in the Detroit and Philadelphia areas in April, and then we’re expanding further on the east coast as well.

I understand that you’re targeting private courses without caddie programs, high-end daily fee courses, and more low-end daily fee tracks. Tell me about some of the headwinds you’re meeting in that pursuit.

Dave: The biggest problem that Grant and I have every day…is the behavior change, and the perception change. When people hear “caddies,” they think “expensive” or they think, “I’m not good enough to take a caddie.”

And if a course says, “My customers don’t want caddies, they want to take a golf cart.” We push back…with, “Have you ever offered them caddies?” It took 60 years [to get to this point]. When golf carts were first introduced in the ’50s and ’60s, people didn’t like them at all.

We don’t think that we’re going to change the world in a day, but we do think with our three-year plan we’re going to change behavior and change perceptions. People want to get out and walk. They want the 10 to 15 thousand steps. They want to burn 2,000 calories.

There’s a portion of the golf community…we call them “would walkers.” Ten to 20 percent of the golf community. Somebody who would happily walk, but they don’t want to carry their bag [or take a pull cart]. But if you give them the option of an inexpensive caddie—our entry price point is $29, slightly more expensive than a golf cart—they’re going to try it. And they’ll say, “Let’s bring caddies back. Let’s grow the game. Let’s get teens caddying again.” It’ll introduce the game to kids who wouldn’t have had a chance to play otherwise…couldn’t afford it.

Looper Logo

The Looper icon in Google Play and App Store.

Regarding what the company offers consumers, Dave indicated that Looper delivers value to caddies, golfers, and courses.

  • Caddies: No longer do they have to sit on a bench at 6 a.m. and wait around for three hours and maybe get out. Who they’re working for. Where they’re working. When they’re working. Paid in direct deposit the day of. Tipped in cash. Free golf.  
  • Golfers/Customers: If I’m at a course that doesn’t have a caddie program, I can take a caddie. Same caddie again and again.  
  • Courses: Free. No program to set up. No caddie check. No recruiting, training, certifying, scheduling. No liability, insurance issues.

To learn more about how the app works for golfers and caddies, check out the aptly titled “How it works” page on Looper’s website.

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19 Comments

19 Comments

  1. TeeUpOne

    Oct 30, 2016 at 2:19 am

    I’m extremely excited to have come across the article and can’t wait to actually be able to use the service. Looper just added our course a few weeks ago. The thought that I will be able to book a caddie at my club or one of the premier clubs that I often play rather than ride and actually enjoy the round is spectacular. For me, the best experiences have always been with a caddie on my bag or caddying for my grandfather over 30years ago when I was learning the game myself and caddies were still a big part of the game. I’m also very impressed with someone taking a great idea and making it even better by including the youths of today instead of just going after experienced caddies. Not only does it make it more affordable for those not looking for a Pro type Caddy but just someone to carry the bag, rake a bunker here and there, clean the clubs and tend the flag. For the youths (h.s schoolers/ students and recent grads) and young professionals that do take part, well they are learning possibly a new sport, staying a part of one, making new contacts and will just have a overall learning experience that they sure can’t get from sitting in front of a game system. Earning money by working hard and best of all…free golf or at least when I caddied back in the day we got to play. I probably play 20-30 rounds a year with clients and to now be able to take them out with a caddie to not always be stopping and starting in a cart but to really enjoy the course, our surroundings and have one another’s attention is priceless. Is it for everyone…..absolutely not but for everyone to have the option is fantastic in my opinion. Well done Looper and again I look forward to using your service soon. ????????

  2. Ms

    Oct 27, 2016 at 9:21 pm

    Whoa whoa whoa. There is a MASSIVE difference between a real Caddy, and just a looper who carries the bag and not do any of the reads or advises on shots – the looper just needs to wash the clubs and fix divots and keep his mouth shut the other times. So instead of a walker having to push or pull cart or carry his own bag (oh the horror! haha), or rent an expensive cart, he can just have some kid carry his bag for him so he can have a nice walk on the course. Nothing wrong wit that

  3. TheCityGame

    Oct 27, 2016 at 3:30 pm

    Problems with this. . .

    1) This $29 seems like a real come-on. The website itself says for a junior looper, it’s $40 plus tip, so what. . .you’re talking $60?

    2) Even if it WERE $29, now you’re asking me to play this $90 course with a $30 bag carrier or I can go play a $120 course that might be a better course.

    I guess looper did their market research, but it seems like most people don’t care about caddies. For one, I’ve had more negative experiences with caddies in my life than positive ones. And two, the positive ones weren’t really positive at all. Show me a weekend golfer that really benefits from a caddy’s read, or needs a good line off the tee on a course in his regular rotation.

    If you’re into caddies, you probably already belong to a course that has them. I just don’t get it.

    In a related issue, most courses just don’t treat walkers fairly. There’s no reason that a walkable course shouldn’t have $X for walking, $X+$Y for cart, and then give me the option of $X+$Z for a caddy.

    • dave

      Oct 27, 2016 at 5:14 pm

      Oops, forgot to update the website with our new pricing for 2017! http://www.looper.golf/caddies/

      • SemiPro

        Oct 27, 2016 at 11:02 pm

        No one cares bro
        You guys are in a garbage market

        • Noonan

          Oct 27, 2016 at 11:47 pm

          You do realize the Washington, DC metro area is a Top 10 golf market in the U.S. as measured by total number of golfers…

    • Dave

      Oct 27, 2016 at 8:12 pm

      I think its a little…crazy…that their $29 rate is for 14-18 year old juniors. There are at least 8-10 courses on that list that would be an absolutely brutal haul for an adult let alone a 14 year old kid. They might have done their market research on the program itself but I really question their choice of courses and wonder how much research they did in that regard.

      • KK

        Oct 27, 2016 at 10:40 pm

        14-18 year olds have a ton of energy. They’ll survive.

        • Dave

          Oct 28, 2016 at 6:43 am

          Just curious, have you actually seen or played some of these courses? Augustine, Raspberry and Old Hickory are completely unwalkable. Old Hickory has several 1/4 + mile transitions between holes – how are they going to handle that? You could easily see a group getting way, way out of position after just a few holes.

  4. SemiPro

    Oct 27, 2016 at 2:08 pm

    These “looper” guys are a flop, check out this up and coming company from Texas. loopgolf.com

    • EAZ

      Oct 27, 2016 at 8:05 pm

      LOL! This “up and coming” “company” isn’t even up and RUNNING.

      • SemiPro

        Oct 27, 2016 at 10:59 pm

        That’s why it’s up and coming not already here genius

        • EAZ

          Oct 27, 2016 at 11:27 pm

          Generally speaking, an up and coming company has more than just a website…e.g. a working product or at least a beta. Otherwise it’s just an idea. Regardless, best of luck to them getting off the ground.

  5. Dave

    Oct 27, 2016 at 1:43 pm

    One problem with this whole system is that you are hiring teenagers and part timers who – chances are – will barely be familiar with each course if they are caddying at 6-8 courses. The nice thing about a caddy program at an established course is that they have worked there for years and are familiar with the layout and the greens. If you want to just pay a kid to schlep your bag I guess thats fine though.

    But the bigger issue in the DMV is that a lot of these courses simply werent built for walking. Caddying at Worthington Manor sounds…insane to be honest. Same for Bull Run and Raspberry and Old Hickory. Theses courses all have *several* green>tee transitions that just dont make sense to walk.

    I applaud the effort but I think its really more applicable to the older private clubs in the area that might be much more compact and conducive to walking.

    • Jack

      Oct 27, 2016 at 10:12 pm

      @Dave, I think you’re taking the idea way too seriously. The benefit of Looper and another caddie app, ClubUp, isn’t to get a senior-level, experienced caddie to give you advice and read the greens. It’s to have someone there to carry your bag so you can walk without pushing a cart or carrying. Other benefits are things like giving a First Tee kid an opportunity to be around the game and earn some cash, give others opportunities to make money on their own schedules and provide an alternative service for those who want to get some exercise instead of cruising around in a golf car.

      As an aside, I have played all of the Northern VA courses you mentioned. If you’re not carrying a golf bag, can you not handle walking up a few hills?

      • Dave

        Oct 28, 2016 at 9:07 am

        The point isnt walking – thats fine. The point is that several of those courses simply werent *built* for walking. The distance between the 1st green and 2nd tee at Old Hickory is over 1/4 mile. 3rd to 4th tee is the same coming back. 4th to 5th tee – long walk, close to 1/4 mile. 8th to 9th tee – about the same. 9th green to 10th tee – over 1/4 mile. At a course that packs 9 minute tee times you could be two holes behind after the front nine – just from walking.

        Its not “you should walk instead of ride” – I agree, I walk all the time. Its that a lot of these courses from a *layout* perspective are not built for walking. Thats why I said they should probably concentrate on some of the older private courses in the area that are much, much easier to walk.

        • Chubbs

          Oct 28, 2016 at 12:30 pm

          Of course there are going to be courses where the layouts are more or less conducive to walking. The courses that are tough to walk will probably see less use. That’s just reality. But, I think the point is to give golfers the OPTION of taking the caddie. Or maybe the golfer wants the challenge and more steps.

          In terms of Worthington Manor, they hold U.S. Open qualifiers there…do those guys get to ride? Don’t think so. What about when the USGA held the Public Links (RIP) Championship at Laurel Hill a few years ago…yep, they walked too. Bet they all wished they had caddies to do nothing more than carry their bags.

          As for pace of play, there are many more factors (as researched by USGA and others) than just walking vs. riding. Green speeds, quality of golfer, playing ready golf, the time of day, and length of the course just to name a few.

        • dave

          Oct 31, 2016 at 9:39 am

          All good points. At LOOPER we focus on Forecaddies for “hard to walk” courses. That way everyone wins. Side note, we walked Raspberry and Worthington and 4:15min. 17,000 steps, 40 flights of stairs, about 8miles. I slept well those nights!

  6. Double Mocha Man

    Oct 27, 2016 at 10:43 am

    The Uber of caddies. This is great. When I take a caddy I love the fact that I get to wander about, no encumbrances, while my buddies are slaving over their shots. It becomes a stroll in the park. As an aside, if you ever play Pebble Beach DO NOT take a power cart. All the cart paths are on opposite side of the fairways from the cliffs. To make sure of the best vistas, while walking, hit that power fade down the right side of most holes. Take a cart and you might as well have played your local muni.

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Opinion & Analysis

The Wedge Guy: Plenty to be thankful for

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golf course sand bunkers

This has always been my favorite week of the year, well, at least since I got old enough to understand that Christmas gifts do not just “appear” out of nowhere. I think that was about 60 years ago! This is the week of the year where, hopefully, we all take time to ponder the wonderful blessings of our lives.

No matter what 2022 might have brought you, I’m sure you can find at least a handful of blessings to be thankful for. My favorite holiday movie is a 1942 Bing Crosby/Fred Astaire film called Holiday Inn. If you haven’t seen it and enjoy old movie musicals, you might make it a “must see” this season. Besides being the movie where the classic White Christmas was introduced, there is a wonderful song for Thanksgiving called Plenty To Be Thankful For. It’s also a favorite of mine.

As I ponder my own year and the 70 years before it, I realize I have so many wonderful things to be thankful for. That starts with my blessing of good health. I find it remarkable to be on the north side of 70 and still have no issues. No prescription drugs. Only one visit to the hospital in my life, the result of a motor scooter incident when I was 13. A fabulous Mom and Dad, small town upbringing. A lifetime of great friends and the blessing of living in a small town on the Texas coast. And most recently, the entry of a great lady into my life that makes it all so very much better.

I have the opportunity to run a fledgling custom wedge company, Edison Golf, which allows me to challenge the entire category with different thinking. And I love writing this column every week to share the many lessons learned and observations made in this 40-year career in the golf club industry.

There are just so many things I cannot list them all. But right there with them is the blessing of the strength and flexibility to still move the golf ball around pretty good. To be able to still play to a low single digit handicap from the regular tees (no ‘senior tees’ for me, thank you), and test courses from the back tees occasionally is fun.
That last blessing comes straight from God, of course, but I “help Him out” by making stretching and fitness a part of my daily regimen for over 30 years. And that is something anyone can do to improve their golf scores.

As we all face the “off season” (even here in South Texas it gets cold and rainy occasionally), you can make the decision to have lower golf scores to be thankful for this time next year. Just because you are cooped up inside for the next few months doesn’t mean you have to forego golf and preparation for next year can begin right now.
I believe flexibility is more crucial to stronger shots and lower scores than strength. A simple internet search can turn up dozens of good guides to stretching for a longer, fuller and stronger golf swing. If you add a bit of endurance and strength training to that, it’s amazing what will happen to your golf fortunes. Nothing more complex than a daily walk and swinging a weighted club daily or several times a week will pay off big dividends when you can get out on a winter golf vacation or next season starts.

I hope you all have a wonderful and blessed Thanksgiving, and I look forward to another year of being able to share my lessons from a lifetime in golf and over 40 years in the golf equipment industry. Happy Thanksgiving to all!

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Opinion & Analysis

2022 Fortinet Australian PGA Championship: Betting Tips & Selections

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Is Cam Smith in Oz the Jon Rahm of the Spanish Open?

The recent, dominating T2/winner of the DP World Tour Championship went off at around 9/4 to beat Tommy Fleetwood, Min Woo Lee and company in Madrid in October, eventually sauntering home by six shots and delighting home fans supporting his third win at his home Open.

This week, Smith looks like going off at much bigger (at 7/2) to beat a slightly fuller depth of field, again including Min Woo, to win his third Australian PGA, after going back-to-back in 2017 and 2018.

There is little left to say about the winner of the 150th Open Championship in terms of class, summarised by the run of T2/T10/T3 at the three most recent Masters, as well as wins at the Sony Open, Tournament of Champions and The Players.

Of course, his career year has also been hot with controversy, denying a move to LIV and then vehemently defending his right to join the Greg Norman-led tour a couple of weeks later, but that’s not our concern as bettors. Indeed, look at the way his presence has been received back home.

Smith’s local Brisbane Times reports that the 29-year-old superstar was the first golfer to be awarded the ‘keys to the city’ and will also probably get his desire of a LIV event in Queensland.

He’s huge news back home, and if we are looking back at that Rahm comparison, looks pretty big at over 3/1.

Smith, though, is a grinder, no matter how good of one, and whilst wins have come in decent numbers under par, he tends to win when the short game simply outlasts everyone else in tough conditions. I’m not certain he gets that here, where the winning score was 22-under last time (in January 2022), and examining his impressive victories, it’s worth noting that none of his six PGA Tour victories have been by more than a single shot, with his second Oz PGA by just a stroke further.

You can count the LIV victory as better than I do if you like. No complaints on that score, but following that win he’s gone 42nd and 22nd on LIV – beaten by a lot less a player than he faces this week.

The filthy each-way doubles look certain to be popular, with Smith across the card from Joburg fancies Bezhuidenhout and Lawrence, but in a light betting heat, I’ll take a chance with just a couple of wagers.

Just one outright for me this week.

Golf form site, tour-tips.com  rates Ryan Fox the number one this week, a short-head over Smith, and whilst he isn’t quite that elite class, his form shows he is plenty good enough to beat the favourite on his day, and hasn’t that much to find in comparison to Adam Scott, MIn Woo and Cam Davis, all of whom are rightfully respected and popular.

Fox is easy to precis.

In what has been a stellar season for the always-promising Kiwi, the 35-year-old has improved from around 200th in the world rankings at gthe start of ’22, to a current ranking well inside the world’s top-30, and certain of invites to all the most desired events.

Fox waltzed home by five shots in the desert at Ras Al Khaimah and won again by a stroke at the Dunhill Links, an event including tournament stalwarts Rory McIlroy, Tyrrell Hatton and Tommy Fleetwood. In between, Fox posted eight top-10 finishes including running-up in Belgium, at the Dutch Open, Irish Open and, just a couple of weeks ago, by a shot to Fleetwood and one of the latter’s favourite courses, the Gary Player GC.

Fox went into last week’s DP championship as a live contender for the title, which, given his commitment to the European Tour, would have been richly deserved. Perhaps that’s too political for here, though.

Either way, despite starting slowly in Dubai, he made his way up to 19th after four steadily improving rounds, enough to hold off Rahm from swapping places at the end-of-year rankings.

The silver medal is the least Fox should have got, and with a strong game on the sand-belt and a significant win in Queensland at the QLD PGA in 2018, challenging here should be a formality.

Fox has always had a strong driving game, and finding greens has rarely been an issue. However, he’s now gone from being one of the worst with the flat stick to ranking in the top-10 for putting average at even the toughest of courses.

I have the selection at the same price as Min Woo, who may have needed the run-out when a beaten 6/1 favourite here 11 months ago, so that 14/1 is simply too big to resist, especially as the latter has not won since July last year.

Fox can continue a big year for the Kiwis following Lydia Ko’s brilliant victory and subsequent crowning as this season’s LPGA queen.

The only other wager that appeals as a value pick is defending champion Jediah Morgan over Marc Leishman in a match bet.

Leish is a bit of a hero of mine, but it may sadly be time to give up on him as a serious potential winner in this class.

After a lucrative career, the 39-year-old came off a Covid slump to once again show up at Augusta over the last couple of years, but this has been a poor year.

There have been highlights – top-15 at the U.S Open, maybe – but he played poorly at River Highlands, in an event at which he historically does very well, and followed that with missed cuts at the Scottish Open and Open Championships, and midfield, don’t-write-home-about-it efforts at the first two FedEX play-off events.

Leishman is now at LIV, doing nicely ‘thank you’ and collecting $3 million for doing nothing much. In fact, his individual results gained him less ‘sole’ money than Pat Perez, another who caught onto the coat-tails of his teammates.

Respect to him, but Leishman isn’t going forwards these days, and will need the weather to turn bad if he is going to be able to live with some of these birdie machines.

Count Jediah Morgan as one of those birdie machines.

Although he produced a 100-1 shock in January when winning this event in just his fourth event as a professional, Morgan did it in some style.

The 22-year-old recorded three rounds of 65/63/65 to take a nine shot lead into Sunday, and simply went further clear, crossing the line 11 shots clear of Andrew Dodt, himself with plenty of previous in this grade at home, and a further shot clear of Min Woo.

In 2020 Morgan had won the Australian Amateur around this course, beating Tom McKibbin (see Joburg preview for his chances over there) by 5 & 3, an event that has thrown up Cam Smith amongst other multiple international winners, and whilst he hasn’t shown his best lately, returning to a venue he knows so well should be to his big advantage.

Morgan was one of the surprise signings to LIV Golf, although, as he admits, he “didn’t have much in my schedule,” given his exemption to the DP World Tour didn’t kick in till the 2023 season, plus it gave him the chance to compete at Centurion Club for LIV London – “The field is nice and strong so it’s a cool format to see how I shape up.”

Morgan has played every event since, although mixing it up with sporadic entries and invites onto the PGA, DP and Asian tours do not help a young golfer settle.

His Dunhill Links effort wasn’t bad – a 76 on that horrendous day two the cause of his eventual missed cut – but 25th and 13th at the last two events are as good as Leishman produced at the same events.

Leish has the back-form and the class but looks on the way down, and while the attention of being defending champ could overawe the younger man, he has put up with ‘Golf, but louder’ for a few months now.

I have these much closer than the prices suggest, so take the 8/5 in a match.

Recommended Bets:

  • Ryan Fox 14/1 Each -Way
  • Jediah Morgan to beat Marc Leishman -72 holes – 8/5 
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Opinion & Analysis

TourPutt – The secret of the pros?

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Driver vs. Putter: Your Choice?

If you were granted one golf-related superpower, which would you choose? The ability to hit 300-yard drives straight down the fairway all the time, or never 3-putt again?

Bobby Locke, one of the greatest putters in the game, said to ‘drive for show, but putt for dough’ And when you consider that the putter is the most used club in the bag, it seems like a no-brainer. But then again, according to Mark Brodie and his ‘strokes gained’ method, a long, straight driver may be more important to saving strokes. So what would you choose?

For me, I wouldn’t hesitate to go with the putting skills as I am currently suffering from the worst case of yips I’ve ever experienced in over 30 years. Sure, it’d be nice to outdrive the guys in my regular foursome, but I don’t think I can live down the shame of missing inside of 3ft all day, every day. And with no genie in site, I have searched high and low for that perfect putter that can cure my woes.

After trying nearly 50 putters over the past two years and enduring numerous snide remarks to get putting lessons instead, I finally gave in. I bit the bullet and sought professional help from Jong-hwan Choi, Korea’s number one putting coach to the pros.

Choi’s resume includes LynnBlake Master Instructor certification, AimPoint LV3, PuttDoctor, MichaelHebron Neuro Learning for Golf, and many others.

Choi is an accomplished Tour putting coach who has made a name for himself through relentless research and dedication to master his chosen craft. Thus far, the pros and elite amateurs he helped have won a total of 350 tournaments, including KPGA, KLPGA, and LPGA wins. He is so popular that it can take up to a year to book a lesson with the man himself, but I was desperate. After pulling all the strings I can muster, I was able to get an interview with him in the hopes of getting some help
with my flat stick.

When the day finally came, I arrived at Choi’s academy armed with 3 of my current best-performing putters. I was eager to glean the secrets of the pros and to find out which of these best fit my stroke. I was greeted by Choi and briefly shown around the spacious academy, which had a large flat putting surface and some basic training aids that are common online. Upon chatting about Choi’s background and teaching philosophy, he reminded me of the motivational speaker Tony Robbins. He was constantly emphasizing positivity and proactive learning reinforced with hard work and dedication towards self-growth – that skills are built, not born. Sure, I get that.

But surely, preaching alone doesn’t improve (my) putting?

TourPutt: The Secret of the Pros?

When Choi offered (after some subtle arm twisting) to look at my putting, I was puzzled when he pulled out a tablet rather than some kind of putting trainer. I figured maybe he was going to film me first, then point out some flaws on the monitor. Nope.

We were going high-tech for this one. We were joined by his friend and business partner Chan-ki Kim, a software engineer who co-developed TourPutt, a state-of-the-art putting training system.

According to the dynamic duo, TourPutt was developed to accurately assess a player’s putting tendencies, habits, and skills utilizing big data and A.I. Rather than second-guessing and trying to identify the faults, Tour Putt acts like an MRI machine that shows the doctor where to problem lies. Once the diagnosis is made, Choi would bring to bear his extensive experiences to cure the ailing putter. Sounded simple to me. But how would it know what my problem was?

As Choi’s fingers danced over the tablet in his hand, the TourPutt sprang into action and a small circle the size of a hole-cup appeared on the artificial putting surface. As I surveyed the circle of light beamed from a ceiling projector, Choi asked me a question I hadn’t considered before. ‘Which breaks are you most comfortable with on short putts? What are the odds that you make them?’ Taking my blank look as his cue, Choi proceeded to explain the process of mapping my putting pattern to gauge my stren gths and weaknesses.

To begin, I was directed to putt a golf ball into a hole from 36 random locations ranging from 3 to 6 ft. A ball tracking camera with two projectors mounted on the ceiling rendered various crisp, clear images onto the putting surface. Prior to start, I was informed that the putting surface was sloped 3% from top to bottom. So if you were to imagine a clock face, the 12 o’clock location would be a 3° downhill straight putt, while 6 o’clock would be a 3° uphill straight putt.

As I am right-handed, all putts from the left side of the 3 o’clock would be a hook like, and the left side a slice lie, all to varying degrees. When I asked why it was fixed at 3%, Kim explained that tour regulation greens don’t allow for more than a 3 degree slope within 6ft of the hole. Also, most amateur golfers had a difficult time detecting such a small amount of slope, and thereby misjudge the breaks to a higher score.

Knowing Where to Tap

After the pattern test began, it took me a little over 20 minutes to complete a total of 36 putts at random locations. I was quite conscious of the many eyes on my performance and equally frustrated at how often I was missing putts despite my best efforts. After I was done, Choi pulled up my results, or key performing index (KPI), on a large screen TV where I was able to see exactly where I was effective in my short putts. In brief, I had a tough time with both hook and slice lie putts. I showed slightly better results with uphill straight and slice putts, but absolutely nothing to write home about.

Now, I’m sure many of you are familiar with the story of the plumber who was called to fix a steam pipe. After looking around the pipes and tapping a couple of valves, he charged $200 for his services. When the irate customer demanded to know why it cost so much and asked for a detailed breakdown of the services, the plumber replied, ‘$10 for tapping, $190 for knowing precisely where to tap.’

As such, my results from the pattern test were eye-opening. I’ve never known what lie I was more effective at, much less the percentage of probable success. For example, the more often I use TourPutt to practice or diagnose my putting, the more accurately it can diagnose my skills. Thus, I can pinpoint which area to improve through practice, as well as try to get the ball to an area I am more likely to save par.

Wow. This was tour pro stuff. Was this the secret of the pros?

The green area indicates a successful putt and the red is where I missed. The numbers show how long it took me to strike the putt after being instructed by a bell sound.

I was starting to get heady with the possibilities this digital marvel was able to provide. It took both of them to bring me down to earth again by informing me that knowing the areas of improvement is only half the battle.

For the actual tapping part, Choi and Kim then walked me through the many innovative features of TourPutt focused on helping me improve my putting. I was mesmerized by the detailed graphics that flashed all over the putting surface.

I was already impressed with the diagnostic aspects of TourPutt, but upon seeing the actual features to help me improve my putting, I was doubly blown away. From reading the green speed and breaks accurately to effective swing tempo and motion tracking, the system seemed straight out of the future.

Putting from variations of the 3% slope helps golfers to get a better feel the greens, a skill that can translate onto reading the breaks on actual greens.

Before TourPutt came into being, Choi was frustrated with the difficulty in collecting crucial data from an actual green as it was difficult to find a flat area to map his student’s patterns. When he discussed the matter with Kim back in 2019, Kim immediately became interested in ways to mesh modern technology and A.I. driven data to the art of putting. As an elite level golfer with extensive knowledge in the fields of VR and AR (virtual and augmented reality), Kim understood right away the issues faced by Choi and how he could help.

Delving deep into Choi’s experience and insights, Kim designed the TourPutt’s interface to yield accurate and reliable data that can be cross-checked, correlated, and compared across past and future performances. Best of all, TourPutt and its proprietary app feature the ability to keep track of all of my performance from any TourPutt system and access the data anywhere at any time. I could even replay all of my past putts and see the speed and the path it took, and compare them with other golfer’s data in the system. Mind. Blown.

Kim further explained that this feature of collecting real-world significant big data is one of the biggest advantages of TourPutt, and enables it to evolve further with every putt stored in its vast database.

The app can be used in both English and Korean, and can keep track of my performance and improvements.

The Student Becomes The Teacher

Once the flaws are identified, we moved on to the more traditional slow-motion video to see what I was doing wrong to miss the putts. For me, I kept too much weight on the back foot, and also needed more forward press to keep the putter head online through impact.

After several minutes of drill to correct the issues, I was holing the putts much better. The data from the second pattern test confirmed the improvement, and I was also shown the actual paths that my two putts took before and after the fix. All in all, being able to verify that the diagnosis was correct with immediate results, all backed by data was highly reassuring and enlightening. But what if these improvements were short-lived? That as soon as I walk out of Choi's presence, the magic evaporates and my crappy putting returns? I can’t tell you how often a club I thought was the answer to my prayers devolved into an ordinary stick as soon as I paid for it. It’s downright uncanny how often this happens.

To this end, Choi gave me a glimpse of hope. He assured me that since I was investing time into my skills and not money into more equipment, it will definitely last longer. Also, the coaching provided by Choi is reflected in each and every putt I had made since the lesson and recorded as part of my putting profile. So if I were to stray from the ‘good’ putts, the system can be used to bring me back on track. And if this cycle of improvement continues, I would be able to be my own teacher and
eventually practice effectively and independently on my own.

Honestly, I don’t know about this part. After all, I too know that the right diet and exercise will give me a six-pack; but knowing and doing it are two separate things. In the end, how effective any tool can depend on how well I make use of it, so it will have to remain to be seen. What I can say with certainty, however, is that TourPutt seems to work for a lot of people. Choi’s students continue to post wins on various tours with regularity, each crediting him with their improved putting performance. In turn, Choi credits his partner Kim and TourPutt’s growing database for accurate diagnosis and self-learning.

ToutPutt and its built-in sensors are capable of sensing where the lies have changed. The self-learning A.I. system actively adjusts for the changes to the putting surface, thereby eliminating the need for recalibration.

In Korea, the art of putting has found its poster child in Choi, with more and more golf academies and private studios installing TourPutt for its members. Several local tour pros and top amateurs have also installed the not-so-cheap system in their homes and have said to benefit from the move. Remember when Tiger showed up one day at the range with his own Trackman? I would imagine having a TourPutt in your basement is something like that, but I can only guess. I don’t have a personal Trackman either.

Choi attends seminars all over the world each year to continue his improvement in putting instruction.He is currently working on compiling his own training and certification program to impart to a new generation of would-be putting gurus.

Now that I know where I need to improve on, does this mean I will be taking money off my foursome buddies with alarming regularity? Well, let me see. I signed up for pilates a few months ago and found out exactly where I need to work on for more flexibility. But as I still creak all over when bending over to tie my shoes, I’d guess my putting won’t miraculously improve right away neither. But hey, that’s on me. I’ll just have to start working on the tapping part. Anyone looking to buy some used putters?

For more information on TourPutt from the man himself, check out the video below.

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