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Opinion & Analysis

What putter designers focus on… and you should, too

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david edel

Most of us have our own ideas about what we do and don’t like about putters. Maybe you’re a blade-style player who would never imagine putting a mallet putter in the bag, or maybe you’re constantly switching putters with no real allegiance to any particular design or brand.

I’ve had my own journey with putters and with no conclusive evidence I wanted to know what the engineers and designers focus on when creating putters. Maybe it would illuminate some new concepts to make that ever so difficult decision of picking a putter a little easier.

I sat down and talked with Austie Rollinson, Principal Designer for Odyssey, and David Edel, founder of Edel Golf, and talked about what they focus on during the design process.

You can listen in below, or read through the top-3 things I learned further down.

Alignment

The number one focus you’ll hear these world-class designers talk about is alignment.

“Three percent the golfing population can aim their putter correctly, in terms of lateral and vertical aim,” Edel says.

Of all factors, alignment has the biggest impact on where the ball ends up, and even a single degree of misalignment can result in a shot that is far removed from its target. Even more than MOI (we’ll talk about that next), improved alignment when setting up to a putt should be your main focus.

The reason you see so many different styles of putters — with their different lines, hosels, head shapes, lie angles and lofts — is because we all see things differently, and what works for you on the putting green might not work for me. Each of these variables has an impact on if you see a putter as open, closed when setting up to a shot.

“I believe in the basic premise that my job as a fitter or a putter maker is to make what a person sees is real and what they feel to be real.,” Edel says.

For example, by moving attention backward on a putter, it tends to look open. When you do a laser test you can see it’s square to the target, but to the mind it looks wide open. On the other hand, when you move the attention forward, the putter tends to look closed.

Moment of Inertia

A club’s moment of inertia (MOI) basically tells you how forgiving it will be if you fail to hit the ball on the center of the putter’s face. A high MOI means that the head of the putter is less likely to twist around on impact and potentially affect the distance of the shot.

“Where that face is pointing is going to be more important than if you hit it off center a little bit and you lose a little ball speed because of that,” Rollinson says.

Designers focus on building putters with high MOI so that you can maintain a consistent ball speed even when you hit the ball a little off the toe or heel. How do they do it? By moving the weight away from the center of gravity (CG).

The CG on most putters will be the center of the face of the club and slightly lower on the face.

Austie Rollinson

Austie Rollinson, Principal Designer for Odyssey Golf.

“If you have [the CG] low, you tend to hit the ball above the center of gravity,” Rollinson said. “The putter will twist in a way that will help promote forward roll.”

To get the weight as far away as possible from the center of gravity, designers create large mallet putters to maximize MOI and create putters that twist less and maintain ball speeds on off-center hits for better distance control.

Feel

What is feel? Most would say feel is how hard or soft the ball feels coming off the putter… which we also learn has a lot to do with sound.

“Feel is the sound of it (the ball) off the face… also the ball speed,” Rollinson says. “Making sure that the sound and speed match up in their mind to what they want to see.”

They way to change feel is often with inserts. Odyssey has most notably done this with its legendary White Hot insert, which was made with a urethane material that was originally used in Callaway golf balls. Not only can you get a soft feel and maintain high ball speeds with a good insert, but it also allows engineers to move weight around in a putter design.

“That’s another aspect of the insert, as it enables us to move weight around and make the putter roll better and more forgiving,” Rollinson says.

Should you focus on MOI when making a putter choice? Rollinson says most golfers are better off finding a putter that looks good to them, and one they can align to their target consistently.

What Works for You

There’s no magic putter that will work for every golfer. We all see things differently, and everything from what’s going on with our eyes to how we set up over the ball has a massive impact on quality of a putt.

Don’t ever settle with a putter. Focus on finding one that helps your alignment and gets you in the best possible place to hit consistent putts.

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Cordie has spent the last four years working with golf instructors, helping inform thousands on business and teaching best practices (if you're a coach or instructor check out http://golfinthelifeof.com/). Through that he's realized that it's time for the way golf is taught to be changed. When looking at research and talking with coaches and academics, he's launched the Golf Science Golf Science Lab , a website and audio documentary-style podcast focused on documenting what's really going on in learning and playing better golf.

24 Comments

24 Comments

  1. Scientific Golfer

    Jan 7, 2017 at 6:58 pm

    So…. if you can putt the ball off the sweet spot, or within +/- 1/4″ …. you don’t need a putter with MOI, impact ‘feel’ inserts or face treatment, or even alignment marks if you can control your stroke direction. Static putter face alignment does not guarantee dynamic putter direction… and in fact may hinder stroking.

    Think: Bullseye, Cashin, 8802, Ping A1, others of that ilk ……

  2. Deadeye

    Dec 15, 2016 at 2:19 pm

    Picking a putter is such an individual thing. Myself I prefer mallet styles. They have room for a long alignment line and that really helps. The grip is critical to me as well. After trying the most popular and expensive styles I have gone back to narrower and lighter grips. That returns the weight to the head and restored the balance and feel it originally had. My favorites are any older Bobby Grace design. Get them off eBay under the old Macgregor name. They are a work of art and marvelous function.

  3. Bob Pegram

    Dec 14, 2016 at 6:18 am

    I have watched numerous Edel putter fittings. It is amazing how adding or removing alignment stripes on a putter will change the direction a golfer aims the putter. It is how a person processes (interprets) the information that matters. A laser shows where the putter is actually aiming. It is often different than at the target the golfer thinks he has aligned the putter to.
    As mentioned in the article, the putter head shape will also affect aim.

  4. Ran

    Dec 13, 2016 at 8:04 pm

    My money is on the putter you Want to putt with as being the best one for you…same with irons and woods…best part of golf (besides making the tee time) is using the equipment you want to use…for a lot of us older guys getting to a point in life we can buy the clubs and balls we really want to use is Golfs biggest reward.

  5. Grizz01

    Dec 12, 2016 at 7:50 pm

    Everytime you say MOI in an article it should be followed with, (all hail Ralph Maltby).

  6. Jo Mil

    Dec 12, 2016 at 6:19 pm

    Keep in mind there are 3 rotation axes in a putter and therefore 3 measurements of MOI to consider. Companies only talk about one of those (the vertical axis) because that is the only one that is regulated by the USGA. Greater the MOI on the vertical, greater the reluctance of an object to change its rotation due to a force applied.

    What is often over looked is the rotation axis of the shaft and that measurement of MOI. This is what causes putters to have toe hang or “face balanced”. What is overlooked and quite frankly not discussed by the majority of putter companies( with the exception of 2 of them, one of which was featured in this article) is the deleterious effect of a high vertical axes moi has on the ability to square the putter face at impact. And since upwards of 83% of a putts direction will be dictated by face angle at impact, I would think that increasing the potential to square the face at impact is more important than improving the impact ratio.

  7. Daniel

    Dec 12, 2016 at 4:24 pm

    So, get a mallet?

  8. Tom

    Dec 12, 2016 at 3:08 pm

    The Ping ANSER was introduced 50 years ago and is still the benchmark design. Why hasn’t anything come along in 50 years to replace the ANSER in terms of design impact in the putter market?

  9. Ron

    Dec 12, 2016 at 2:49 pm

    I recently found the putter I used in high school. I couldn’t believe I used something like that. But, I can still put with it. I originally bought it from Sears for $5.00. I won’t say how long ago. It’s the putter, not the putter.

  10. Eddy

    Dec 12, 2016 at 2:18 pm

    Struggling with all types of putters big,small mallet blade just gets in your head.

  11. SV

    Dec 12, 2016 at 2:18 pm

    Mallet putters, I love them. Blade putters, I love them. It’s the actual putting I hate.

  12. TexasSnowman

    Dec 12, 2016 at 1:50 pm

    Alignment is definitely number one, just as it in the full swing. I’d like to see more designs without alignment lines… I prefer to aim the face.

  13. Gary

    Dec 12, 2016 at 1:44 pm

    No one ever talks about counterweighting the putter. I found that using either a 60 gram counterweight for lighter putter heads (340 grams to 350 grams) or an 80 gram counterweight on heavier heads (360 + grams) produces a smoother putting stroke especially for those players who lack the muscle skills in the hands and forearms when using a shorter / slower back and thru putting motion.

  14. Dave R

    Dec 12, 2016 at 1:42 pm

    Yes agree with Roger best putter ever made . I have tried every putter out there all kinds of scottys all the rest always go back to my 30 year old Anser 2 still squares up the best . Kirsten had it right the first time .

    • Stavros

      Dec 12, 2016 at 6:26 pm

      She was great in Bring It On, wasn’t she?

    • Bert

      Dec 12, 2016 at 7:56 pm

      Nothing compares to my nickel Anser 2. The feel is incredible, no where near the same as the stainless Anser 2. Sad they only made them one year.

  15. Tom

    Dec 12, 2016 at 1:30 pm

    What about how putter feels in the stroke? Some putters I have tried fought my stroke and others are too easy to rotate both cases made it hard to get club square at impact. Sure MOI can be a factor there but it’s not the only one. Also add in putter weight as a big factor.

  16. Darrin

    Dec 12, 2016 at 1:17 pm

    In my opinion, the farther you are from the hole the more MOI matters and the less alignment matters.

    I putt best on short putts with a bullseye style putter and a dot on the top. Long putters were always my issue with this putter. I finally went to a Odyssey Anser style with a line on the top rail, seems to work well on all putts for me. Big MOI putters with lots of lines and circles just screw me up.

    The greatest putters in history, Jack, Tiger, Crenshaw, Faxon etc. all used pretty simple putters. The guys that struggle with putting always seem to gravitate to but fugly designs.

  17. Roger

    Dec 12, 2016 at 1:16 pm

    All these guys try to complicate it for you ! Buy an Anser 2 !One of the simplest designs that has truly stood the test of time.
    Karsten didn’t have any Laser, MOI tester…..

  18. LaBraeGolfer

    Dec 12, 2016 at 1:14 pm

    I just went back to a mallet from playing flow neck blades. My instructor commented on my setup that I set up with the face closed and he wanted me to work on that. Since I switched to the Spider OS I have regained confidence on the greens, I wonder if the alignment being so large forces me to think the putter is more open like the article says, however I am looking at the ball when I putt. Anyway I am making more putts so I don’t care what my putter looks like I enjoy the sound of the putter as well.

  19. Double Mocha Man

    Dec 12, 2016 at 12:32 pm

    The best putter is the person swinging the club. I used some putters in my youth on my high school and college teams that were literally clunky pieces of ugly metal… and I was a wizard at putting. Now, several years later, I can afford the most expensive putters and I can barely keep it under 36 putts per round.

  20. Will Skeat

    Dec 12, 2016 at 11:35 am

    The forces involved in putting are so low (due to the low club head speed) that all the talk of “high-MOI to prevent club head twisting” is nonsense.

    • Double Mocha Man

      Dec 12, 2016 at 12:34 pm

      Obviously you’ve never rolled in a 50 footer…

    • kevin

      Dec 12, 2016 at 2:04 pm

      That is so very true!!! Torque, Twist… it is just marketing. The player controls the club face of the putter at 1 mph. Good putting is pretty simple , unless allowed to be overcomplicated.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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