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Top 10 purchases to make at the U.S. Open Merchandise Tent

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The Players Championship is a celebration of Mother’s Day, while the U.S. Open is a celebration of Father’s Day — since it falls on U.S. Open Sunday every year. As such, the best possible Father’s Day gifts (that aren’t on this list, of course), are in this order:

  1. Winning the U.S. Open.
  2. Having your father caddie for you while you play in the U.S. Open.
  3. Attending the U.S. Open with your father.
  4. Buying your father a gift from the U.S. Open.
  5. Anything else.
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The merchandise tent stands tall on top of the perch of the temporary U.S. Open town of pavilions.

Let’s assume you’ll be going with option No. 4 this year, and that’s where we come in. The merchandising situation can be a little overwhelming at the U.S. Open because of the sheer size of the tent, the number of choices to make and the ridiculous amount of people. Luckily, there are some standout candidates for purchase, whether they’re for your pops or not.

There are also plenty of options for women and children, which you should be sure to check out while in the tent. And if you’re NOT attending the U.S. Open, click here to browse the online store.

Necessary gadgets

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What’s something you use on nearly every hole of golf you play? A ball marker. Most golfers use a quarter or a type of coin. Why not use something unique, like these markers with the awesome Oakmont-U.S. Open logo on them.

Even if your dad doesn’t hit many greens in regulation, the divot repair tool can still help him repair the ball marks in his putting line from golfers who do. The repair tool sets are available for $32.

Coasters

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Dads drink beverages. Whether it’s coffee, tea, water, or something cold and frosty, they’ll want a coaster to keep from ruining their table. For only $13 dollars, these coasters are a steal, and they’ll always be put to good use.

Man cave

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While the furry squirrels are cool, and so are the metallic U.S. Open at Oakmont signs, the star here is the hanging bottle opener with a bottle cap catcher. It’s well worth the $52.

Dad’s stomach is growling… for beers

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These are the most awesome growlers I’ve ever seen. The U.S. Open-Oakmont logo is on the front, and U.S. Open winners from Oakmont are listed on the back. They’re available for $75, while the Steins (bottom) sell for $22 each.

Hats, hats, and more hats 

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There’s an entire corner of the merchandise tent dedicated to just hats. It’s a lot to handle, especially if you’re shopping for someone else. I’ve picked out my favorite, and what I believe to be the most unique, but you might be on your own trying to judge what dad will like best.

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This hat is a bit outlandish, but when he shows up to that July 4th cookout rocking it, he’ll be getting all of the compliments. It’s $34.

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If you’re dad is into camo, or hunting gear, this hat from Imperial is a drop-dead winner for $27.

The squirrel cartoon logo comes on a 47 Brand hat ($27), and on a flat-and-yellow brim, snapback version as well. If your dad is into snapbacks, there’s a few other options he may like, pictured in the gallery above.

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The plaid white-and-green fitted hat, with the USGA logo and a clover as the back emblem, is a can’t miss for a dad who likes to be a bit eccentric with his fashion choices.

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Bring dad back a taste of Pittsburgh, and its sports teams, with one of these black-and-yellow hats from Imperial. The highly recommended Tour visor is $32.

Black and yellow

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There’s more than just hats that represent the colors of the Pirates, Steelers and Penguins, however. Check out this entire line of clothes inspired by the heart of Steel City.

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This Camo jacket has a slick logo that ties in the United States (stars), Pittsburgh (stripes), and Oakmont (squirrel) and sells for $145.

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This hockey-inspired sweater (left) sells for $105, while the t-shirt (right) is $45.

Good in any weather

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Waterproof pullovers make awesome gifts, because they can be used on and off the golf course and in various weather conditions. This white pullover from Sunice has a multitude of pockets for storage, a sweet American Flag type logo on the right shoulder, the U.S. Open-Oakmont logo on the left chest, and is only $139.

Casual gear

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Maybe dad’s not a golfer, or you want to get him some gear for off the course. This U.S. Open hoodie is understated and comfortable, and sells for $75. The “USGA” printed on the hood is a nice touch.

UsOPenMerch29The logoing on this stretch-fit, gray t-shirt from Under Armour is a little less subtle, but the shirt is so cool — and keeps you cool — that it won’t matter.

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These long sleeve tees — green with the squirrel-cartoon and blue camo — each sell for $45.

Local talent

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Artist David Lussier is selling replicas of his original painting of the 18th hole at Oakmont, ranging from $95-$6000, depending on your budget.

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Also, Lee Wybranski shows off his original works that capture Oakmont’s iconic Church Pew Bunker, which are available in a wide price range as well.

Hand-forged church pews

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As seen in the photo above, a hand-crafter representing Seamus Golf out of Oregon was providing custom engravings on bronze, copper and steel ball markers with the U.S. Open-Oakmont logo. They’re available for $32.

But the winner of the U.S. Open Merchandise tent has to the hand-forged Church Pew Bunker replica bottle opener (resting against the anvil) made from mild steel and copper, which comes with a leather satchel. Of course, the iconic Church Pews sit between hole Nos. 3 and 4 at Oakmont. The real pews will set you back costly strokes, while the bottle opener from Seamus will set you back $90.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

12 Comments

12 Comments

  1. Nick Shak

    Jun 20, 2016 at 10:28 pm

    Does anyone have one of the bucket hats for sale or know where I can buy one? The merchandise tent was sold out by Friday and I would really like one! Please someone help me out!!!!

  2. don d.

    Jun 17, 2016 at 1:26 am

    Best buy US open socks. The prices are steep to say the least. Everything is big and expensive. US Open is definitely not my first pick for spectating.

  3. KCCO

    Jun 16, 2016 at 1:23 pm

    How are the food prices in relation to The Masters? As I was so surprised by the low cost of concessions at Masters.

  4. ooffa

    Jun 14, 2016 at 6:17 pm

    45 bucks for a T-Shirt. Now that’s a value. OMG they are insane.

  5. John

    Jun 14, 2016 at 10:43 am

    The week after the US Open is when the real deals can be had. Lots of big discounts on their site. Also, joining the USGA gets you a free US Open hat every year delivered right to your mailbox. A great cause and a free hat to boot.

    • Adrien Jenot

      Jun 14, 2016 at 10:50 am

      Thanks guys, I must be blind.

      • AllBOdoesisgolf

        Jun 14, 2016 at 11:15 am

        USGA lost my membership when they went ahead and told singles they have no business posting scores because they don’t trust them. I will keep my dollars local and help out the First Tee.

        • Scott

          Jun 15, 2016 at 9:36 am

          Great point. They lost me when they started being sponsored by non-U.S. auto companies.

        • Kevin

          Jun 15, 2016 at 9:43 am

          Not sure how the USGA will ever go on without your 9.99. Hope you are giving more to the First Tee, IMO the best organization out there

  6. Adrien Jenot

    Jun 14, 2016 at 9:16 am

    Will this stuff be available on the USGA site those snapback are too slick!

    • mitch

      Jun 14, 2016 at 10:28 am

      they have a link to the store before the top ten list above.

      • Adrien Jenot

        Jun 14, 2016 at 10:53 am

        FML all the stuff I want isn’t on the USGA site it’s event only… I just want that damn snapback and maybe the crazy fishing hat…

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Whats in the Bag

Garrick Higgo’s winning WITB: 2021 Palmetto Championship

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Driver: Titleist TSi3 (9 degrees)
Shaft: Fujikura Ventus Blue 6 X

3-wood: Titleist TSi2 (15 degrees)
Shaft: Fujikura Ventus Blue  7 X

Hybrid: Titleist TSi3 (18 degrees)
Shaft: Fujikura Atmos HB Tour Spec Blue 8 X

Irons: Titleist T100 (4-PW)
Shafts: Project X 6.5

Wedges: Titleist Vokey Design SM8 (50-12F, 56-14F, 60-06K10S)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Phantom X 5.5

Ball: Titleist Pro V1x (2021)

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Whats in the Bag

Chesson Hadley WITB 2021 (June)

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Driver: Titleist TSi3 (10.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 70 TX

3-wood: Titleist TS3 (16.5 degrees, B2 Setting)
Shaft: UST Elements Gold 8F5 X

bill-haas-witb-2020

Hybrid: Titleist TSi3 (20 degrees)

Irons: Titleist 620 MB (4-9)
Shaft: True Temper Dynamic Gold AMT White Tour Issue X100 (4-9)

Wedges: Vokey SM8 (48-10F, 52-12F, 56-14F, 60-08M)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey White Hot OG 2-Ball

Grips: Golf Pride MCC

Ball: Titleist Pro V1x

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Equipment

SST Pure: A deep dive into the technology

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Due to the manufacturing process, all golf shafts contain irregularities in straightness, stiffness, and roundness. And depending on how a shaft is aligned, the inconsistencies can adversely affect a shaft’s performance and consistency.

SST PURE was developed as a solution to this problem.

In simplest terms, the SST PURE (stands for it stands for Plane of Uniform REpeatability) process finds a shaft’s most stable orientation to minimizing twisting and off-line bending during the swing. This results in longer, straighter ball flight and more consistent performance in all PUREd shafts. Subjectively, PUREd shafts are often described as feeling “softer” than their non-PUREd counterparts.

For more background on SST PURE and PUREing on tour, we talked with SST founder Dick Weiss, independent rep Scott Garrison, who has the only SST Pure machine on a tour truck, and rep Arnie Cunningham.

Here’s what they had to say.

SST founder Dick Weiss

GolfWRX: Give us a 101-level overview of SST PUREing.

DW: What we do at SST is we analyze the irregularities in a shaft and based on various algorithms, various mathematic formulas, determine which is most asymmetric. Which is the one that’s causing the shaft to bend and twist out of line at impact and also in the first load – the transition between backswing and downswing, there’s a lot of movement in there also. What we do is identify that and mark it so it can be assembled into the club head.

It’s a technological development. It’s come about because we have computers today to do this. We don’t do it by eyeball. The computer doesn’t care who’s going to play it, what level of skill they have, what the material composition is of a shaft, who made it, what kind of ball you’re going to hit. That’s not what we do. What we are saying is we want to analyze a shaft to get it to perform to the best of its ability. You can take a shaft based upon irregularities in it – because shafts are not round or straight.

If you take any shaft and roll it on a table like a pool cue, you’ll see 90% of the time they’ll bounce along because they’re not round. There’s high points and low points, thicker and thinner areas. All we want to do is locate that and say, “Let’s make it work as an asset, let’s make it work as a support for a shaft so they don’t torque out or twist out at impact.”

GolfWRX: Can you give us a brief overview of exactly what goes on in the SST PUREing process?

DW: Sure. In the PUREing process, there’s approximately fifty-six steps you have to take assuming you do what we call a retro-PURE. There’s two ways to PURE. One is if you take a brand new head, a brand new shaft, PURE the shaft and assemble it into a head – that’s a brand new club. The second way would be what we call a retro-PURE. One is we take apart an existing club, keep the shaft, take the grip off, peel the tape off underneath the grip. We use our Weiss-Gibson Ultimate Extractor, we cut the ferrule off. We remove the shaft. We drill out the old epoxy in the head and acetone the head down. We then drill out any old epoxy that may be in the tip of the club. We turn down and clean the outside tip of the club if there’s any epoxy or residue from the epoxy itself where the ferrule may have been. We then go ahead and PURE the shaft. We come back and fit a ferrule, reassemble the club. We use a fast dry epoxy with shafting beads in it.

GolfWRX: Now what would you say to those who don’t believe in the SST PUREing process?

DW: In any technology, people question it which is good. People still don’t think the Earth is round. I think if they are honest with themselves – forget about Dick Weiss and SST as an entity. If they’re honest with themselves and they know anything about clubs whether they make them in their garage or professionally, they have to be able to tell that shafts can not perform the same just randomly or haphazardly assembled. Each shaft has its idiosyncrasies.

So I say for the ones that don’t believe in it, do a test yourself without any type of process. Take a club out, hit it, bring it back in, try to stay off the quadrants, 90 degrees left, 180, another 90, that’s not the way to do it. Move it 30 degrees to the left or right. Put it back in and go hit it. Flip the plane upside down, put it back in, and go hit it.

We’ve started doing a lot of internal testing is because everyone says, “Let us see some independent testing.” We said okay and did it. We took the tour van and five workers with us. We used clubs I hadn’t seen. They came from tour. We didn’t look for asymmetric products. We just took what was there, new shafts, new heads, some of the heads I’ve never seen before. It doesn’t make any difference. We’re happy to subject it to any tests.

Scott E Garrison

“Studies have shown the irregularities in shafts, and that causes offline shots. If you play pool at a bar, you’re going to take the straightest queue.”

GolfWRX: How do you showcase the benefits of SST PUREing when players visit your truck?

SEG: When I have a player in the truck, and I do a quick demonstration and put a shaft in the machine, within two minutes, they’re in…they’re hooked.

All the OEMs, they’re seeing their players want this done, so we’re PUREing up shafts and getting them back to [their trucks] so they can build PUREd clubs for their players.

GolfWRX: What performance examples can you give us where a player PUREd his shafts and saw tremendous improvement?

SEG: It was about seven years ago when I just finished re-gripping Ben Martin’s putter with a SuperStroke grip. As he was leaving, I asked him if he had ever had his clubs PUREd. He said, “No, but I had heard about it and was curious.” I showed him a set I was in the middle of PUREing and he was sold. It was Monday morning, the week of the RBC Heritage and it was pouring. He said to PURE his entire set. That’s what I did Monday afternoon. I ripped his gamers apart and PUREd the shafts and put them back together (a retro-PURE). He was leading the tournament, he shot a career-low round and finished third. He told me later how much better his mis-hits were.

Arnie Cunningham

GolfWRX: What’s the most obvious benefit of PUREing?

AC: It’s about dispersion patterns. Until a person can really dive deep into the numbers—and we’ve done it throughout the years at Golf Laboratories and its proved over and over that the dispersion pattern is better PUREd vs not.

GolfWRX: Are there any misconceptions about PUREing?

AC: Detractors might be looking for some miracle feel, but really, it’s about the dispersion and an improvement on the already good technology in shafts.

GolfWRX: Tell us about the USGA restrictions on PUREing.

AC: You’re stabilizing the golf shaft. You’re putting it in the best playing position possible. If you PURE a shaft, by USGA rules, you can not turn that shaft to allow for a draw or a cut. Just that rule tells me they know it works because they’ve tested and they’ve seen the difference in performance.

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