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Ben Hogan launches Ft. Worth 15 Hi Irons, 2016 Staff Bag

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The people at the Ben Hogan Golf Company think more golfers would play forged irons if the long irons weren’t so challenging to hit consistently. So as the company builds on its core business of Ft. Worth 15 irons and TK wedges, it makes sense that Hogan would expand its line with more forgiving forged iron options.

At the 2016 PGA Merchandise Show, the company launched a cavity-back set of irons called PTx that are an alternative to the blade-like Ft. Worth 15 irons. It also debuted a hybrid with adjustable weights called VKTR, which could replace a golfer’s troublesome long irons (we identified both as a “Show Stopper”).

Hogan’s new Ft. Worth Hi irons are something in between.

FTWORTHhi_21-25_01

Like the Ft. Worth 15 irons, the Ft. Worth Hi irons are forged from 1025 carbon steel. They’re 15 percent larger, however, and use a two-piece, hollow-body construction that redistributes mass lower and deeper in the iron head. The hollow-body construction also brings added ball speed for more distance, as well as more forgiveness when golfers miss the sweet spot. And its more rearward center of gravity (CG) encourages a higher ball flight to help golfers stop their long approach shots quicker on the green.FTWORTHhi_VSOLE_01

Consistent with the importance Hogan places on distance gapping, the Ft. Worth Hi irons are available in 11 different lofts (20-31 degrees). The company recommends as many as three of them chosen from the following loft ranges: 20-23, 24-27, 28-31. Think of them as 3, 4 and 5 iron replacements.

“When you get under 30-32 degrees of loft, spin is your friend, particularly in off-center performance,” says Terry Koehler, President/CEO of the Ben Hogan Golf Equipment Company. “Most long-iron misses are low on the club face and result in low-launch, low-spin shots that have shorter carry distances and a shallower angle of descent. The Fort Worth Hi irons’ hollow construction and precision engineering deliver the right balance of perimeter weighting, looks, ball flight and distance control, creating the new standard in long iron design and playability.”

The Ft. Worth Hi irons are currently available for $169 per club with KBS’ Tour V or Tour 90 shafts. The standard graphite shaft is UST Mamiya’s Recoil, which boost the price to $184 per club. Several custom shaft and grip options are also available through www.benhogangolf.com.

TourStaffBag_01

True Ben Hogan fans will also be excited to know that the company has also released a new 2016 Tour Bag ($450) that can be customized for an extra $15.

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11 Comments

11 Comments

  1. David Labbe

    Apr 24, 2016 at 7:18 am

    Interesting that PXG started out testing with hollow irons, but the face would not hold form after hitting the ball over a short amount of time. That’s why they then added the polymer type filling so that the iron would hold its shape.

    • Jim

      Aug 15, 2016 at 4:20 pm

      ….Peter Belmont invented the hollow body iron – I believe. He held patents on it as well as a few adjustable weighting systems and patents that Titleist & TM used at one time or another…Rarely has something “new” in golf equipment not been tried before…. Nike Covert Driver (see BULLET GOLF Hollow Point Driver)….most of the deigns were ahead of their time and limited by materials and tech at the time.

      Hope they’re as good as they look. Wish em well… just as long as they don’t end up in Walmart with the BH clothing line…
      Belmont’s hollow core iron was years ahead of it’s time as maybe the biggest head anyone’d seen or was willing to try was the original Ping…He kept it as ‘small’ as possible and the weight was on a screw that ran from toe to heel and as it was turned the weight would ‘walk’ out to toe or back towards the heel….other designs for weighted screws in sole plates for woods, as well as heel / toe weight ports for coin style weights

  2. Mark

    Apr 24, 2016 at 3:40 am

    They look superb. Wonder when they will restart UK sales?

  3. Chuck D

    Apr 23, 2016 at 2:35 pm

    Hogan’s ghost probably wants nothing to do with a broom handler that STILL appears to be putting illegally with his thumb knuckle AND left forearm STILL ATTACHED to his body…………I don’t care what anyone says! A part of his left arm and hand are connected to his body. Anchoring, simple and plain. The rule is a disaster! The governing numb skulls should have limited the length of the putter to “let’s say 40,” so there would be no question. You should have seen the patrons at the Mahztaz standing at every conceivable angle to see how Lang’a was getting away with his stroke!

    • Rod C

      Aug 9, 2016 at 4:25 pm

      I agree 100% with you. It is anchored. If the golf administrators wanted to get rid of the long putter all they need to do is say the hands must be below the elbows when holding the club. That would force a traditional stroke with the putter like 99% of the golfing population.

  4. Jade

    Apr 22, 2016 at 4:59 pm

    They would of suited DeChambeau!

  5. rex235

    Apr 21, 2016 at 9:42 pm

    Three words-

    RIGHT HAND ONLY.

    • TCJ

      Apr 22, 2016 at 2:28 am

      It’s devastating, not a single LH option, with no intentions to pursue it either.

  6. Andy

    Apr 21, 2016 at 3:18 pm

    Will the company sponsor any pros on the PGA or Champions tour?

    • Chuck

      Apr 21, 2016 at 9:31 pm

      I was just thinking about how cool it would be if Langer became a Ben Hogan Golf staffer. Probably the last guy on any tour playing with original Hogans. I’ll bet Langer would love it, if they could afford him. He’s only wearing about eight other logos right now.

      • Andy

        Apr 22, 2016 at 8:54 am

        I agree. Maybe he will since it looks like he no longer plays for Adam’s….

        I could picture certain tour players who prefer very traditional and classic looking clubs.

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Equipment

Tommy Fleetwood puts prototype TaylorMade putter in play at RBC

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Earlier this week at the RBC Heritage, we spotted English golfer Tommy Fleetwood testing putters on the putting green, and we now have confirmation that said putter, a prototype TaylorMade “Bandon 1,” has gone into play.

The putter is a combination of the Truss TM1, along with a traditional plumbers neck hosel. It is also fitted with a Pure Roll insert. Tommy has a propensity for messing around with putters, so whether it stays in the bag long term or not will be something to follow.

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TaylorMade adds P790 Black irons to lineup

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When you have a good thing going, you don’t mess with it, you simply refine it and add options. That is exactly what TaylorMade is doing by introducing its extremely popular P790 irons in a limited-edition gloss black PVD finish.

It’s not uncommon for OEMs to increase the lifespan of their most popular iron models by offering special-edition finishes, and black PVD is certainly the most common choice as golfers seek to set their clubs apart from others. Many golfers prefer the dark color contrast to frame the golf ball and the like ability to help with glare reduction.

P790 Technology and Design recap

From a technology standpoint nothing has changed from the current P790 iron beyond the finish but for those that would like a refresher – here we go.

The P790 has a hollow-body design built with an 8620 carbon steel frame attached to a thin forged 4140 carbon steel face. The face has been optimized for ball speed performance and COR thanks to TaylorMade’s Progressive Inverted Cone Technology (PICT), which creates additional forgiveness and accuracy. The face has been paired with a more flexible speed pocket that helps even out misses out of the bottom of the face.

The thin face is supported with SpeedFoam – a glue(-like substance) that also doubles as a way to acoustically tune the iron for feel.

The P790s firmly sit in the “players distance” iron category, but consumer data has shown that they have been used by golfers ranging in handicap from 25 to plus 2. What makes them so appealing to such a broad audience is a thinner topline appearance with a squared-off toe built into an iron designed for distance. The new Black P790s are only growing to grow this appeal.

Price, specs, and Availability

The TaylorMade p790 Black irons will be available starting today, April 16, with a retail price of $1,699 for an eight-piece set. They will be available in both right and left-handed from 3-iron to A-wedge, and come stock with True Temper Dynamic Gold 105 VSS steel irons shafts in R300, S300, and X100 flexes.

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Ben Hogan launches new line of Equalizer II forged wedges

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The Ben Hogan Golf Equipment Company has today introduced its new line of Equalizer II forged wedges which the company touts as its “best-performing wedges ever.”

As with all Ben Hogan irons and wedges, the Equalizer II wedges are forged from soft 1025 carbon steel designed to provide enhanced feel and feedback compared to investment cast wedges.

The clubhead’s size has been enlarged slightly from previous generations of Equalizer wedges to provide a larger effective hitting area, while discretionary weight from the perimeter of the clubhead has been removed, allowing Ben Hogan club designers to optimize the progressive center of mass.

Speaking on the new line of Equalizer II forged wedges, Scott White, President and CEO of Ben Hogan Golf Equipment Company, said

“We found that most golfers don’t spend nearly as much time, effort and energy selecting their wedges as they do, say, their driver or irons. That is an oversight and can lead to many lost shots and higher scores. With the Equalizer II line, we’ve tried to simplify the selection process and develop the best-performing and best-feeling wedges in the game.”

The new wedges incorporate a modified and improved version of the company’s proprietary V-Sole technology, which combines a high-bounce leading edge with a lower-bounce trailing edge. 

This combination is designed to provide exceptional turf interaction while minimizing the impact that sidehill or downhill lies have on loft. Additionally, certain lofts (50, 54, 58 degrees) of the Equalizer II wedges will be available with a unique “Texas Grind” sole.

“The Texas Grind sole was inspired by some of the better players in our office and around Fort Worth. They play in Texas’ windy and dry conditions which tends to create very hard fairways. The Texas Grind incorporates extreme toe and heel relief making it extremely easy to pick shots clean off tight lies and allows the clubhead to be laid wide open to virtually eliminate chunked shots.” – Scott White.

Right-handed Ben Hogan Equalizer II wedges are available in even-numbered lofts from 48 through 62 degrees in both traditional nickel-chrome, and Diamond Black Metal (DBM) finishes. Left-handed models are limited to 50, 54, 58-degree lofts with the nickel-chrome finish only. Likewise, the Texas Grind sole is limited to right-handed 50, 54, 58-degree lofts with a nickel-chrome finish. 

Ben Hogan Equalizer II wedges are available for order now at www.BenHoganGolf.com and www.BenHoganGolf.eu, though they will not be shipped nor available for demo until late April. 

The wedges cost $125.00 each for those with the nickel-chrome finish and $130.00 each for the Diamond Black Metal finish. 

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