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On the eve of the season’s first major, the marketing mavens at Nike have released a series of commercial spots under the banner of the “Enjoy the Chase” campaign. No stranger to iconic advertising, we’re not sure if the minute-long Rory McIlroy bit will enter that brand-building pantheon, but it’s pretty good.

And hey, who doesn’t want to see the World No. 3 chopping kale for a breakfast smoothie? But really, the McIlroy spot is a good one with the company’s standard fantastic production values, serving to strengthen its “golfers are athletes” message in nearly every frame.

If you find kale unappetizing, you haven’t seen anything yet. Nike has also released an ad featuring staffer Patrick Rodgers making, what appears to be, a sardine smoothie.

The commercial’s tag-line? “The chase. If it tasted good, everyone would do it. #EnjoyTheChase”

Indeed.

Also featured in the campaign: Tony Finau and Michelle Wie.

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11 Comments

11 Comments

  1. Matto

    Apr 5, 2016 at 7:17 am

    Wait, was I the only one that thought the sardine smoothie one was an April fools joke?

  2. Rwj

    Apr 4, 2016 at 8:13 pm

    I love watching Rory play golf! I wish he spent less time worrying about weight lifting, fitness, and more time playing. Maybe he would be dominant again. Notice the fitness freaks, like he, DJ, etc, aren’t winning consistently. Day is, but he’s hurt all the time

  3. BoJangles

    Apr 4, 2016 at 7:42 pm

    Not sustainable nor reality. I agree, this commercial is more Nike than Rory!

  4. RajLP

    Apr 4, 2016 at 1:46 pm

    Dang… Hate getting goose bumps from watching a dude workout.

  5. Philip

    Apr 4, 2016 at 12:51 pm

    Inspiring – a motivator to get off my a$$ and reschedule my life.

  6. Ty Webb

    Apr 4, 2016 at 11:32 am

    Well said! I think it would mostly be of him waking up in various Hooters parking lots, then trying to find the closest 7-Eleven to snag a carton of Marb’s. 😉

  7. alexdub

    Apr 4, 2016 at 11:05 am

    Sweet commercial. But I can’t help but think that this approach benefits Nike more than it does Rory. Like they are mining him during his good years. Does this approach support sustainability? I don’t know.

  8. Jordan

    Apr 4, 2016 at 9:57 am

    I would like to see the John Daly version of this.

    • Tbry

      Apr 4, 2016 at 11:26 am

      Sleep till noon. Pound a 12er of diet coke. Top an entire bucket of range balls. Chicken fried steak. Bed.

      • C'mon

        Apr 4, 2016 at 2:32 pm

        Leave the gavel at home, I didn’t come here to be judged LOL X)

      • slider

        Apr 5, 2016 at 1:20 am

        then mix in a british open win at the home of golf

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What GolfWRXers are saying about Kevin Kisner’s new Callaway X Forged CB irons

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In our forums, our members have been discussing Kevin Kisner’s new Callaway X Forged CB irons which he has in the bag at this week’s CJ Cup. WRXers have been commenting on the switch and the clubs themselves in our forums.

For lots more photos, check out the full thread here.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • btyh: “Holy offset.”
  • Glf_LU: “These are interesting. Not going to make a rush to judgement until I see them in person. It does look like a little more offset than I would expect to see in this model.”
  • bcflyguy1: “Kisner is not one to make a lot of equipment changes (see the GBB driver he’s still using), so if these do have staying power in his bag that will be interesting to see. I have to wonder if there’s something different about his set, because like others have mentioned there appears to be more offset on his than I recall seeing in the samples I’ve had in hand.”

Entire Thread: “Kevin Kisner’s new Callaway X Forged CB irons”

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WATCH: PGA Tour players play hole blindfolded and it’s hilarious/amazing

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As part of a Srixon campaign, four PGA Tour players recently participated in a three-hole challenge, with each hole being a different game; hole No. 1 was blindfolded, hole No. 2 was costumes and distractions, and hole No. 3 was alternate shot with a baseball bat. The teams were Smylie Kaufman and Sam Ryder against Shane Lowry and Grayson Murray.

Watch the full video below, since it is quite entertaining (albeit not the type of golf that Old Tom Morris surely had in mind), but in particular, make sure to check out the first hole where Lowry and Ryder play a full hole completely blind folded. It’s amazing to watch how badly Ryder struggles, and how Lowry nearly makes par.

Cleveland-Srixon’s marketing department has been hard at work crafting these viral-esque ad campaigns; if you remember, former long-drive champion Jamie Sadlowski recently dressed as 80-year-old Grandpa Jamie to fool range-goers. That video has since gathered over 1.2 million views on YouTube.

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Think you had a bad weekend on the course? At least you didn’t do this

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We hope this golfer didn’t take the ultra-premium golf equipment plunge before sending his clubs to a watery grave. Either way, this was an expensive (and strangely calm) reaction to a bad round.

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