Equipment

True Temper’s Area 61: R&D and Project PXi

Published

12 years ago

Aug 15, 2012

Golf equipment companies go to lengths to manufacture the most cutting edge golf equipment designs, and they work equally as hard at marketing their products and facilities under names that describe their efforts.

Throughout the years, some names have been better than others. We loved names like “Futura,” “Anser,” and “Big Bertha.” Others like “Kombi,” “Redwood” and “Diablo” didn’t quite hit the mark.

Golfers might roll their eyes when they hear that golf shaft manufacturer True Temper named its research and development center Area 61 (Hey, are we chasing aliens are birdies?). But at Area 61, the True Temper team has been working hard to create extraterrestrial-performing golf shafts with very foreign characteristics.

One of these shafts, the PXi iron shaft, goes against the grain of what golfers have used for decades. At around 102 grams after trimming, it’s a lightweight iron shaft that mimics the characteristics of one of the most legendary heavyweight iron shafts in golf’s history, the Project X.

[youtube id=”LFgquIp3sqU” width=”600″ height=”350″]

The PXi was the offspring of a True Temper iron shaft design called the Monaco, which Darren Clarke used to win the 2011 British Open. Monaco shafts were engineered with specific geometry for each iron, meaning the 3-iron shaft was created differently than the 4-iron shaft, etc. Yet all the shafts retained a constant weight because of True Temper’s VWT (Variable Wall Thickness) technology.

Greg Cavill, who leads design for True Temper’s iron shafts, said the Monaco was never meant for retail. It was initially a research project, and because of its extremely high cost to manufacture, it is no longer offered by True Temper. But its influence lives on through PXi.

Cavill and his team learned from Monaco that special geometry is not just important for each different iron shaft, but for each individual flex as well. While the PXi does not have variable geometry in each iron shaft like the Monaco, it has VWT in each different shaft flex.

[quote_box_center]“Why should high-handicap players use the same geometry as the players on Tour,” Cavill said.[/quote_box_center]

Even though the PXi 5.0 flex and 7.0 flex carry the same name, they have unique geometric construction that tailors to the different ways that golfers with different swing speeds load and unload the golf club.

True Temper’s Project X shaft (below) and PXi shaft.

The stiffer PXi shafts are designed with thicker walls in the tip section of the grip, which allows the butt end of the grip to take over during the downswing. This creates lower launch and lower spin results, while allowing the shaft to retain its lighter weight. The less stiff PXi shafts have a shorter and stubbier midsection and thinner walls in the tip section, which helps golfers with slower tempos and less abrupt transitions achieve their desired ball flight.

The PXi’s success has been proven by its place in the bags of two of golf’s best players, Rory McIlroy and Tiger Woods. Another major champion, Y.E. Yang, and two-time PGA Tour winner Jason Dufner have also been spotted with the PXi.

The reason for PXi’s success, according to Cavill, is that the shaft has allowed the best players in the world to achieve more distance, and even go to a longer club length because of the PXi’s lighter weight. For some of these high-swing players, they have also found a smoother, more stable feel because of the fact that most of the shaft’s work is done in the butt section of the grip. Watch the video below for more information on the PXi shaft from Chad Hall, director of True Temper global tour operations.

[youtube id=”RiIvd0Wgz3w” width=”600″ height=”350″]

Did you catch the portion at the end of the video where Hall talks about the aesthetic value of PXi? According to Cavill, the finish of a golf shaft is the company’s next step in shaft technology.

[quote_box_center]“I can’t talk about it very much right now, but we’re working on a shaft that uses the technology of a shaft’s finish to enhance performance,” Cavill said.[/quote_box_center]

You’ve been warned.

CLICK HERE TO VIEW ALL PHOTOS AND COMMENT IN THE FORUMS

Your Reaction?

LIKE1
LEGIT0
WOW0
LOL0
IDHT0
FLOP0
OB0
SHANK0

Equipment

Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage

Published

20 hours ago

Apr 17, 2024

Andrew Tursky

Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.

It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.

When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”

“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”

View this post on Instagram

A post shared by GolfWRX (@golfwrx)

According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.

Here’s what Rietveld told GolfWRX.com on Wednesday:

“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.

“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.

“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.

“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.

“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”

So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.

His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.

See more photos of Rory testing the BRNR Mini here

Your Reaction?

LIKE20
LEGIT1
WOW0
LOL1
IDHT0
FLOP0
OB1
SHANK3

Equipment

Spotted: TaylorMade P-UDI driving iron

Published

21 hours ago

Apr 17, 2024

Brian Knudson

It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.

We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.

From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.

“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.

TaylorMade P-UDI 3-iron – 20°

TaylorMade P-UDI 4-iron – 22°

Check out the rest of our photos from the 2024 RBC Heritage

Your Reaction?

LIKE12
LEGIT1
WOW3
LOL0
IDHT0
FLOP1
OB0
SHANK1

Whats in the Bag

Collin Morikawa WITB 2024 (April)

Published

22 hours ago

Apr 17, 2024

GolfWRX Staff

Collin Morikawa what’s in the bag accurate as of the RBC Heritage. More photos from the event here.

Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)

3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Check out more in-hand photos Collin Morikawa’s clubs here.

5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)