Opinion & Analysis
Hole 4: Ben Hogan had his own math

I’ve heard that great people do things that are different. I never thought when I went to work for Mr. Ben Hogan, however, that the man would have his own personal set of numbers and math.
I learned this about Ben Hogan when I tried to reconcile the number of degrees on a personal wedge Gene Sheeley was making for him. That same wedge design and specs would later need to be forged and duplicated at a Chicago factory.
Sometime long before I came along, Mr. Hogan, Gene and previous engineers developed a unique fixture to measure the loft and lie angle on irons and wedges, which you can see below. It was a rotation turret table pitched at an angle with some extra engineering measurement features welded on. With this fixture, one could fix or press the face of the club to a plate and turn the turret handle until the butt of the club pointed at a target lie measurement scale (in the shape of a sweep radius). After the club was aimed correctly, one could site out and read the lie of the club on the scale radius. At the same time, the loft could be read on the turret gauge.

The Ben Hogan Company loft and lie machine, which is on display at the Ben Hogan Museum in Dublin, Texas.
With no engineering or formal physics schooling, Mr. Hogan knew instinctively that the loft and lie of an iron combined to determine the launch vector. He must have learned these specifications were interrelated and synergistic while “digging his game out of the dirt,” and Mr. Hogan and Gene had come up with this ingenious fixture. It was very creative thinking for its time. After they conceived and built the one fixture, it was used to set and gauge all of Mr. Hogan’s clubs — both his personal clubs, and his company’s clubs. It became the only standard for Hogan touring pros, the factory and all things Ben Hogan.
Years later, Gene gave me this historic fixture. I have since donated it to the Ben Hogan Museum in Dublin, Texas, where it is on display. I think Gene and Mr. Hogan would have wanted that. I would implore anyone who loves Hogan lore (or his real clubs) to make a trip there some day. The museum is full of Mr. Hogan’s things and is a wonderful tribute.
Back to 1988 in Fort Worth. The one problem with the ingenious loft and lie machine was that the fixture did not travel. It was massive — about the size and weight of a modern washing machine. And while Mr. Hogan’s loft and lie fixture was very consistent and the products of this machine fit his eye and expectations, it did not read in true engineering degrees. That’s right, what Hogan and his machine called 56 degrees was not really 56 degrees. Hogan degrees were about 1-to-2 degrees different!
As the head of the product development team in Fort Worth, I needed to communicate the actual and accurate degrees and dimensions of irons and wedges to vendors in California and Chicago, so I was in a box. As a side note, Mr. Hogan was a patriot and wanted all clubs and components under his name to be 100 percent made in the USA. I will give you a detailed story of how I know this on a later hole.
Earlier in my engineering training, I had learned the engineering standard measurement technique for machined parts required a sine plate and a Bridgeport-type mill. Yes, the same sine as you might have learned in high school trigonometry. Early in this club degree dilemma I tried to have a discussion with Gene about it, but he didn’t see a problem. As far as he was concerned, he, Mr. Hogan and their bulky fixture were right and the trigonometry and engineering worlds were wrong. “Case closed,” Gene said, and he would never bring it up with Mr. Hogan. I considered pushing the math matter higher up the company food chain. If I did, however, it might appear to embarrass Gene and Mr. Hogan. I also considered the fact that sometimes the messenger with bad news is killed, or in my case, fired.
Only recently during one of our jaunts up to his office had Mr. Hogan shocked me by asking me a question. Mr. Hogan asked me how much hook I saw in a wood Gene was showing him. Without knowing when, I must have crossed over a trust line and paid the final installment of my dues.
“It does look a bit hooked,” I stammered. That was a safe response, because Gene had told me Mr. Hogan sees everything a couple of degrees more hooked than it measures, and I’ve run across many elite players over the years who see face angles the same way. With Mr. Hogan actually talking to me now, I wasn’t ready to blow up the new trust by telling him and Gene his machine “lied” consistently by a couple of degrees. With that, I quietly developed a chart and formula that would convert all Sheeley/Hogan fixture degrees to true engineering sine-plate calibrated degrees. With this secret formula and chart, I was able to do my job properly and those two incredible and historic men of the club I loved could stay happy.
A bit later, however, I screwed up and got bit in the butt. By this point, I could go in and see Mr. Hogan alone. One morning I went in there to show him one of Gene’s new prototype models. I don’t remember where Gene was. When I got to his office, Hogan dropped the wedge to the floor and eye balled it like he always did. Just a few seconds later, he barked at me and told me it was 0.75 degrees too weak.
I’m sure Mr. Hogan could see my skeptical reaction and read my thoughts. In my head I was saying to myself:
“That old man can’t sit in that chair on his butt and look down and see 0.75 degrees. No way. There are 360 degrees total and he says it is off by less than 1. I don’t think so!”
I walked out of his office and headed to the backroom shop with the wedge in question. All the way, I was muttering to myself the same disbelief. I grabbed my conversion chart and the sine plate and measured the club several times. I found both showed a discrepancy of 0.5-0.75 degrees.
He was right, I was wrong. I then had to go back up and eat some sour crap.
On the way back to his office, I vowed to never argue or doubt Mr. Hogan again. In the future, I would measure his clubs not once, but multiple times (with both measurement systems) before I went in to see him.
That incredible man who some called “The Hawk” could indeed see minuscule amounts of golf club right and wrong. He did it again and again during my time at his company. Many years later, I would work a “Tiger” — another super talented golf creature — who too had that same kind of alien accurate eyes and feel. He could discern incredibly small differences in clubs that were not able to be noticed by normal humans, and a certain “Golden Bear” could do the same thing.
I don’t know how to explain it, but I’m wondering if maybe some of the greatest players in the history of our game were dropped on earth by spaceships and have been living among us posing as our elite golfers. I’m not kidding! I’ve seen examples of a different perception and wiring system in them, and I’m certain they are different!
Maybe, I will tell you some of those stories on the back nine.
Related
- Introduction: Why I’m writing 18 stories for GolfWRX
- Hole 1: The Day I Met Ben Hogan
- Hole 2: Gene says, “Let’s go see Ben”
- Hole 3: Ben Hogan: “I had a dream”
- Hole 4: Ben Hogan had his own math
- Hole 5: Ben Hogan’s “Prototype” fly swatter
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Equipment
Davis Love III was still using a persimmon driver in 1997?!

The revolution of metal drivers was happening quickly in the early-to-mid 1990’s, but Davis Love III was set on sticking with his Cleveland Classic Oil Hardened RC85 persimmon driver. He wasn’t oblivious to the emerging technology, though. He knew exactly what he was doing, and why.
“The Cleveland has been in my bag since 1985,” Love III wrote in his 1997 book, “Every Shot I Take.” “It was given to me by a good friend, Bob Spence. I experiment with metal drivers often; I find – for me, and not necessarily for you – they go marginally longer than my wooden driver, but they don’t give me any shape. I find it more difficult to create shape to my drives off the metal face, which is important to me. …I also love the sound my ball makes as it comes off the persimmon insert of my driver.
“I’m no technophobe,” he added. “My fairway ‘woods’ have metal heads … but when it comes to my old wooden driver, I guess the only thing I can really say is that I enjoy golf more with it, and I think I play better with it…golf is somehow more pleasing to me when played with a driver made of wood.”
Although his book came out in 1997, Love III switched out his persimmon driver for a Titleist 975D titanium driver in the same year.
It was the end of an era.
During Love III’s 12-year-run with the persimmon driver, though, he piled on four wins in the year of 1992, including the Kmart Greater Greensboro Open — now known as the Wyndham Championship.
Love III, who’s captaining the 2022 Presidents Cup United States team next month at Quail Hollow in Charlotte, N.C., is playing in the 2022 Wyndham Championship in nearby Greensboro. In celebration, we took a look back in the archives to see what clubs Love III used for his win in 1992 for an article on PGATOUR.com. We discovered he was using a Cleveland Classic persimmon driver, in addition to a nostalgic equipment setup.
In our latest Two Guys Talking Golf podcast episode, equipment aficionado and co-host Brian Knudson, and myself (GolfWRX tour reporter Andrew Tursky), discuss Love III’s late switch to a metal-made driver, and why he may have stuck with a wooden persimmon driver for so long.
Check out the full podcast below in the SoundCloud embed, or listen on Apple Music here. For more information on Love III’s 1992 setup versus his 2022 WITB, click here.
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Opinion & Analysis
Why the 2022 AIG Women’s Open is a momentous week for the women’s game

The 47th Women’s British Open, currently sponsored by AIG, is unquestionably historic.
Not only is the purse a record $7.3 million, but this week’s venue has a darker, less inclusive past than it would like to be remembered for.
Despite holding 16 Open Championships, the Ryder Cup, Walker Cup and a Curtis Cup, in 2016, the membership controversially voted against permitting women to join the club.
Having then courted controversy and after receiving a ban from hosting The Open, they predictably reversed the decision, and three years later allowed their first ever female members.
It’s been a long time coming but, from now on, things are definitely on the up.
Tournament director Zoe Ridgway told Women & Golf that, “Along with our partners at AIG, we have a real ambition to grow the AIG Women’s Open. We are creating a world-class championship for the world’s best players and, as such, we need to provide them with the best golf courses in Great Britain and Ireland to compete on.”
She continued, “Muirfield is certainly one of these and it will be a historic moment when the women tee off on the famed layout for the first time. That is a moment which we hope becomes iconic for golf and encourages more women and girls into the sport.”
2009 winner, Catriona Matthew, hit the historic first tee shot yesterday, the two-time winning Solheim Cup captain symbolically teeing off alongside another home player, 22-year-old Louise Duncan.
From one stalwart and veteran of the tour to the fresh face of Scottish golf, Duncan won the 2021 Women’s Amateur Championship before becoming low amateur at the Women’s British Open at Carnoustie, 12 months ago.
Duncan turned pro recently, missing her first cut at the Women’s Scottish Open last week, but bouncing back in today’s first round, a 4-under 67 leaving her in third place, just two off the lead.
There is something particularly special about links golf, and certainly when it hosts a major, but this week seems to have additional sparkle about it.
Yes, there are the practicalities. For example, this year will mark the first time the players have their own all-in-one facility, available previously to the male competitors.
Ridgway explained, “It will have dining, a gym, physio rooms, locker rooms, showers, and everything that they need to prepare for a major championship.”
This week is momentous in so many ways. It will be tough, windy and cold – links courses are – and there will be a very deserving winner by the end of the 72 holes, but the event is summed up by Visit Scotland CEO Malcolm Roughead:
“It sends the signal that the women’s game is being taken seriously.”
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Club Junkie
Club Junkie: My BIG guys golf trip WITB and building a custom TaylorMade Spider GT putter

This weekend is my big guys golf trip. We have a great group of 16 guys who play a mini Ryder Cup style tournament for a trophy and major bragging rights. Trying to put together the two full sets I will bring with me. I love custom golf clubs and the My Spider GT program from TaylorMade is awesome! I built a custom Spider GT that matches my custom Stealth Plus+ driver!
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Timothy Flaherty
Jan 1, 2019 at 6:38 pm
Great article: I want to know more about Hogan’s personal specs on his woods and irons-I know that they are flat.
petie3_2
Aug 6, 2015 at 12:56 am
One problem with a perfectionist; they’re never happy.
JTW
Aug 5, 2015 at 3:46 pm
Tom thank you so much for these articles
Looking forward to the next
cody
Aug 5, 2015 at 12:46 pm
when the legend becomes fact. Print the legend
“the man who shot Liberty Valance”.
Colin Gillbanks
Aug 5, 2015 at 7:32 am
Really enjoying this series.
Can we make it a 36 hole match, please?
Martin
Aug 4, 2015 at 7:17 pm
Very cool series, I am enjoying it immensely.
Some people have tremendous eyes and hands, years ago I worked in sales for a high end Dental Lab we started producing a new product that involved a dovetail attachment bridge.
The idea was you put a crown on the healthy end tooth, then we produced the “middle” part which fit into the dovetail. I may be remembering this slightly off to any dentists here.
We had one Dr who had a reputation as a perfectionist, who complained about the process not being perfect. We had him into the lab with some of the work he had done, he had misunderstood the product and would do a root canal on the good tooth and was cutting the dovetail freehand in the tooth rather than having us produce it in the lab in a crown and he had 2 reworks out of 20.
Our Lab Manager was flabbergasted as were the two other Dentists in that day that anyone could cut something freehand and get it perfect 18/20 times, one of them said he didn’t think he would be able to do it once and he was in awe of the guys skills.
slimeone
Aug 3, 2015 at 1:41 am
I have a set of Slazenger Hogan Precisions which are stamped “made in England”.
RG
Aug 2, 2015 at 10:57 am
It is amazing what some individuals can pick up with there eyes. Ted Williams once stepped into the batters box, and immediately called time out. He looked at the ump and said,”First base isn’t where it’s supposed to be.” They stopped the game, measured and it was 2 inches off. He could see 2 inches off in 90 ft.
In the middle ages an artist Giooto ( I think that’s correct spelling) commissioned to do artwork in a new chapel for the Vatican. When the pope questioned him as to his worthiness and ability he called for a paper and a quill and famously drew a perfect circle free handed. That takes eyes and a steadiness of hand.
I brought up those examples to say it is incredible the great artistry of eye that Mr.Hogan had to go along with the fluidness of body. Great article.
KN
Aug 6, 2015 at 3:42 pm
It’s Giotto (di Bondone), but good for you for remembering the first genius of art in the Italian Renaissance. Can Hogan be put into the category of “genius?” Many would say yes. It’s difficult to have a discussion about the game’s greats without his name being prominent in it.
M.
Jul 30, 2015 at 9:05 am
Birdie on the 4th
Todd
Jul 30, 2015 at 8:23 am
Love these posts on people of the game. An inside look at the great Mr. Hogan. I started out with Hogan clubs. They were great. Wish I kept them now. It doesn’t surprise about Mr. Hogan’s knowing the wedge loft was off. Think about home many times he has hit one. All that practice setting the club down behind the ball. I also like that he was involved in the company, he cared about the product later in life.
Great set of posts, please keep these up!
stephenf
Jul 30, 2015 at 2:04 am
Good GOD. Can you imagine being given a machine that Ben Hogan himself had a hand in developing? That would just end the you-know-what out of any bar conversation.
Chuck
Jul 30, 2015 at 1:19 am
Absolutely terrific series.
So Tom what do you use now for measuring and bending lofts/lies on irons? How do measure lofts, lies and face angles on woods?
You must have stories about Lanny Wadkins, who is reputedly fanatical about his lofts and lies.
Matto
Jul 29, 2015 at 5:58 pm
This is a fantastic tale. Thumbs up.
talljohn777
Jul 29, 2015 at 4:53 pm
A Tom Stites story about Tiger that I remembered and found:
“We sent him six drivers to try out,” says club designer Stites. “He told us, ‘I like the heavy one.’ I was like, what? There couldn’t have been a difference of more than a gram in any of the drivers we sent him. When we reweighed all the clubs, sure enough, he’d picked the one that was maybe a half-gram heavier than the rest. That’s like if I gave you two stacks of 150 $1 bills, then tore one bill in half and told you to pick the heavier pile.”
Side
Jul 30, 2015 at 1:51 am
Myth. If he was that good, why can’t he hit it straight, then, eh? May be he should pick the light one so he can!
dapadre
Jul 30, 2015 at 7:26 am
Good enough to have won 14 majors and countless tournaments. The suspense is killing is, o great God, who art thou?
prime21
Jul 30, 2015 at 7:43 am
IF? Really? Top 2 all time, no debate. Next time you feel the need to post a comment, take a second, recognize your ignorance, and go to a sight that discusses anything other than golf. It is obvious that u know nothing about the subject.
bob
Jul 31, 2015 at 12:55 am
heard the same about Curtis strange. was told he could tell you where the seams in a steel shaft were.
blake janderson
Jul 29, 2015 at 3:59 pm
sounds like this person, hogan, was not a very good golfer. otherwise he would not have seen clubs aligned more ‘hooked’ than they were.
BR
Jul 29, 2015 at 3:34 pm
Great story. I hope you share more stories/experiences from Mr. Hogan, others.
PH
Jul 29, 2015 at 3:29 pm
No way on earth that I want this to only be 18 holes. Mr. Stites has entirely too much experience and too many stories to keep these confined. I impatiently wait for the next article every single time I finish one.
Christosterone
Jul 29, 2015 at 2:45 pm
Awesome article….best hole so far!!!
-Christosterone
Greg V
Jul 29, 2015 at 1:19 pm
Great story. A perfectionist would stand for nothing less than perfect tools.
ddetts
Jul 29, 2015 at 1:17 pm
I am very much enjoying these installments by Mr. Stites. What a great contribution to this golfing community. It’s such a treat to get to hear these personal accounts of interactions with Mr. Hogan.