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Launch monitors have changed the way tour players hit their drives

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I keep track of the radar metrics on the PGA Tour each week, and so far this season I’ve started to see some noticeable differences in the radar data being produced by the field than I have in years past. So I decided to look at the Tour averages for each season since the Tour started to record the radar data back in 2007.

Here’s a chart showing those averages each season.

Screen Shot 2015-06-04 at 10.18.06 AM

Click the chart to enlarge it.

To draw an even clearer picture, here’s a comparison between this season’s radar metrics and the inaugural season in 2007. 

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Click the chart to enlarge it.

While the club speed and ball speed have picked up, the larger differences are in the Max Height and Spin Rate metrics. The other two factors that have seen a marked change are Smash Factor and Carry Efficiency, which are calculated using the formulas below.

  • Smash Factor = Ball Speed / Club Head Speed
  • Carry Efficiency = Carry Distance / Club Speed

While the percentage difference between these two metrics is smaller than the other metrics, we have to remember that USGA rules have a certain allowable Smash Factor that is roughly 1.50. So there is a ceiling with regards to Smash Factor and the same goes for Carry Efficiency.

What this shows is the effect that launch monitors have had on PGA Tour swings, as well as the golf equipment industry, which has been producing metal woods that launch the ball slightly higher and with less spin in recent years. I can also conclude from the metrics that fewer players are hitting their driver with a severely downward attack angle (-4 degrees or steeper), because:

  • Their launch angles are up.
  • Their carry efficiency is up.
  • Their max height is significantly up.
  • Their spin rate is down.

According to Trackman, with all things being equal, the lower a golfer’s Spin Loft the higher the Smash Factor. Spin Loft is a measurement of a golfer’s dynamic loft, which is the amount of loft they deliver to the ball at the moment of maximum ball compression, minus a golfer’s angle of attack, as shown below.

  • Spin Loft = Dynamic Loft – Attack Angle

So if Tour players are less steep with their attack angle and their dynamic loft is roughly the same, the Spin Loft has now decreased and that allows for a higher Smash Factor.

What is probably most interesting is that higher club-head speed players have resorted to more of an upward hit on the ball. In the past, the high club-speed players almost exclusively kept their launch low so they could keep the max height low and better control their drives. They would generally have a launch angle between 9 to 10 degrees with about 2,800 rpm of spin. Now, we see some of the higher club-head speed players on Tour with very high launch angles and low spin rates.

Two prime examples of this are rookies Justin Thomas and Patrick Rodgers, both of whom are 22 years old. It should be noted that Rodgers and Thomas are ranked Nos. 1 and 2 in Max Height, respectively.

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Currently, Thomas ranks 73rd (out of 203 golfers) in my Driving Effectiveness ranking, while Rodgers ranks 59th. There is not a lot of data with regards to higher-speed players who produce very high launch numbers over a significant period of time, but the long hitters who are generally more effective off the tee average lower launch numbers like Bubba Watson, who currently first in Driving Effectiveness.

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I suspect that eventually players like Thomas and Rodgers will bring down their attack angles a bit in order to create a lower launch, a lower max height and a higher spin rate so they can drive ball more accurately and precisely like Bubba does. But young guns like Thomas and Rodgers, as well as the Tour radar statistics as a whole, show the great influence that launch monitors are having on the best golfers in the world.

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Richie Hunt is a statistician whose clients include PGA Tour players, their caddies and instructors in order to more accurately assess their games. He is also the author of the recently published e-book, 2018 Pro Golf Synopsis; the Moneyball Approach to the Game of Golf. He can be reached at [email protected] or on Twitter @Richie3Jack. GolfWRX Writer of the Month: March 2014 Purchase 2017 Pro Golf Synopsis E-book for $10

32 Comments

32 Comments

  1. spanishflypro.net

    Jun 9, 2015 at 2:12 pm

    I read this article fully regarding the comparison of latest and previous technologies, it’s amazing article.

  2. Stat Man

    Jun 6, 2015 at 7:48 pm

    AoA -1

  3. Oldplayer

    Jun 6, 2015 at 5:48 pm

    Is the ball at all responsible for the higher launch and lower spin that pros are getting in recent times?

  4. Jeez Utz

    Jun 6, 2015 at 5:39 pm

    Stats are so padded and no one should really be interested in them

  5. Jeez Utz

    Jun 6, 2015 at 5:34 pm

    I don’t know why ppl put stock in stats
    Stats tell part of the story….
    3rd and 23, defense in full prevent..handoff up the middle rb gets 16 yds. That happens 3 or 4 times a game and he finishes with 103 yds total
    Outside that the rb will have 23 carries for 48 yds but if you look at the stats he’s shredding the defense
    Baseball would have you believe a save is a something that should be recorded as a stat
    One team is up 8-5 in the bottom of the 9th and a guy comes out and throw 8 pitches against another team that knows they’ve already lost and don’t care
    Basketball has the assist…I throw the ball to a wide open or covered guy and he shoots and makes it. Nothing to do with me but I get a + in a stat category…
    idk but I’m pretty sure the winner on tour week in and week out is 1 or 2 in prox. to the hole. He may be middle of the pack or closer to last in a few or most categories, but never that one. That’s the only “stat” that matters, but at the end of the day score matters and not much else and especially not scoring average because of course setup.

  6. Tom Stickney

    Jun 6, 2015 at 12:57 am

    Its amazing how high and flat the tour guys hit the ball when the spin rate is under control.

  7. Paul

    Jun 6, 2015 at 12:10 am

    Good stuff Richie.

    Great information – gives us food for thought. Whether it’s a deliberate change that the players have implemented or if the club design is the reason behind it, it is still an interesting subject.

  8. golfiend

    Jun 5, 2015 at 11:43 pm

    i guess these stats could be interesting, but the more important stat is how often these guys drive it accurately (even if they are 5-10y shorter) to the right location in the fairway to get an easier second shot into the green

  9. Steve

    Jun 5, 2015 at 11:12 pm

    Wow this is news. Tech has change the way we look at a golf swing? is this 2005?

  10. ML

    Jun 5, 2015 at 6:13 pm

    If they limited the size of the driver head it would have no effect

    Many guys are playing smaller heads than retail to begin with

    They new mini drivers (essentially a 90’s driver ) are extremely accurate for most players and when flushed go nearly as far as the drivers do

    I’ve got to a point where I wonder why I even have a driver other than to make double on a couple par 5’s

    275 in the middle with those mini drivers is all you need

  11. Johnny

    Jun 5, 2015 at 4:01 pm

    Interesting that launch angles are virtually unchanged from 2007 to 2015 while max height shows a pretty good change. So when we talk about high launch/low spin, I’m not sure about the high launch part. Yet spin has a pretty good drop as well.

    If tour players are hitting their drives different, I would have to say it’s due to the driver and not the launch monitor.

    • Jeez Utz

      Jun 6, 2015 at 5:12 pm

      my point exactly
      I would be slightly more to believe in launch monitors bringing down scoring average cuz players find “square” more easily

    • Rich Hunt

      Jun 8, 2015 at 2:45 pm

      The launch angles have gone up and much like smash factor and carry efficiency, there’s a ceiling as to how much you can go up with the launch of a driver and swing at a certain speed. So I think that like smash and carry efficiency, the launch angle going up by a small number is actually a bigger change than most people think.

      As I mentioned towards the end, the big difference I see is the numbers for the longer hitters. Guys like Rodgers and Thomas just used to never have those numbers. Used to be lower launch, higher spin. Now we are starting to see more long hitters change that.

  12. ca1879

    Jun 5, 2015 at 2:24 pm

    Rich – hard to show significant change with just averages since all influences are aggregated. Since you clearly know this subject, can we assume that there isn’t enough information to tease out the performance deltas with respect to actual swing metric changes?

  13. Chris

    Jun 5, 2015 at 1:11 pm

    Rich, while there are definitely some trends in regards to players increasing their launch and lowering their spin, I think this may have more to do with the improvement of equipment design over the last 8 years more-so than players changing their swings. Back in 2007 clubs were being marketed as having the deepest CG’s providing the most forgiveness. Nowadays the clubs are the complete opposite with low and forward CG’s.

  14. Jeez Utz

    Jun 5, 2015 at 1:04 pm

    Launch monitors have changed how tour players hit their drivers????
    Where’s the proof

  15. ShutSteepStuck

    Jun 5, 2015 at 12:30 pm

    Great article, Rich. Would love to know the AoA. Pretty sure Tomas is in the +4 range, but not sure about Rogers.

  16. Dennis Clark

    Jun 5, 2015 at 12:01 pm

    Rich any attack angle data?

    • Rich Hunt

      Jun 5, 2015 at 3:37 pm

      Unfortunately, there is no AoA data on Tour.

      • Dennis Clark

        Jun 5, 2015 at 8:06 pm

        Yea it seems that all Tman gives is ball flight never individual impact/club readings. Wondering if they might be proprietary.

        • Rich Hunt

          Jun 8, 2015 at 2:47 pm

          I was told that there are too many mis-reads when they track them during an event, so they throw them out.

          It’s pretty easy to tell what guys are hitting up versus hitting down though with all of the other numbers.

  17. Greg V

    Jun 5, 2015 at 10:47 am

    Good article. Not taking anything away from the phenomenal ability of Tour players to generate club head speed in combination with precise ball striking – which is a gift.

    But we see that an average increase in club head speed of 0.8 mph over the past 8 years has yielded an additional carry distance of over 9 yards. Part of reason is that players are generating better launch angles – an improvement in technique. But a big part is also that manufacturers are making drivers with higher launch/lower spin characteristics.

    Long drivers will always be long drivers, no matter what equipment they are using. But, it is difficult to stretch golf courses. With the trampoline effect inherent in modern titanium driver heads, longer drivers get a proportionately higher rebound effect than more moderate drivers. This doesn’t bother me as I compare my performance versus a Tour pro; but it does bother me as I compare their performance against the course relative to players from as little as 25 years ago.

    The USGA/R&A has been in denial relative to the advance in driver club head technology. It is time to roll back the ball, and roll back the COR of driver faces. In fact, it would be a better test of skill if driver head sizes were rolled back to around 1/2 the size of today’s driver heads – 230 cc. Let’s put more skill into playing off the tee for our highly skilled players. Even though I can’t come close to their skill, I would also adopt the new driver head size – even for my puny ss of 92.

    • MHendon

      Jun 5, 2015 at 12:02 pm

      Greg I’ve seen this argument made over and over again about rolling back the ball and the driver because players are just getting to long. I’ll point out that average driving distance has actually been coming down the last few years and it’s only 285 right now on tour. Also the longest driving avg for a season goes all the way back to 2004, thanks Hank Kuene for that one. So while it may be true that there is more focus on distance than ever the distance numbers for an entire season have not chance significantly since the early 2000’s.

      • Ball

        Jun 5, 2015 at 1:02 pm

        I’d also like to add that in general, the courses on the PGA Tour are not as difficult as it looks because the fairways are wide and there isn’t much rough, coupled with clean sight lines without many trees or obstacles that they would have to curve the ball – because of TV viewing angle requirements, and because nobody wants to see poor scoring at courses that have thick rough. The modern ball travels fast and straight, with not much curving, and cuts through the wind really well too. It’s a mythical perception that Bubba curves the ball a lot – he does curve it fairly well, but you see him struggle on courses with tight fairways being guarded by tall trees on both sides of the fairway. That’s why you never see him do well or even show up at places like Harbour Town – way too tight for him to be curving his bombers – he doesn’t like to plod through the course like a Jim Furyk.
        If the courses forced the long and wild hitters to be more accurate, these guys wouldn’t always be swinging away with their big sticks all over the map, you would see thoughtful, conservative swinging to put the ball in play – but then the public don’t want to see 9 or 10 drives with hybrids and fairway woods, do they?

        • Jeff Borders

          Jun 9, 2015 at 2:32 am

          You’ve never been to the Memorial in Dublin, Ohio. There’s nothing easy about Muirfield Village. The short 14 is an easy layup, but a difficult wedge into a “fade” narrow green. The drive on 15, which many birdie, is a narrow shoot with a hog back fairway. You miss any of those greens and you get punished. on 18, I noticed many of those guys teeing off with fairway woods and long irons and leaving themselves 185-200 yards to an uphill green. Those shots are not in my bag. I also watched those guys hit pure shot after pure shot at the range with every club in the bag.

    • KK

      Jun 6, 2015 at 1:27 am

      Should we really focus on how golfers scored 25 years ago? Just about every sport has evolved to address inherent issues and to better provide participants and viewers with more enjoyment and entertainment. We’re losing tens of thousands of golfers every year in the US. Making golf more difficult is not the answer. If you can’t see that, you really don’t care about golf, only your ego.

      • gvogel

        Jun 6, 2015 at 10:00 am

        1. I am not calling for a roll back for the average golfer.

        2. Even with a roll back, the Tour professional will still amaze the viewer with length and accuracy that are hard to comprehend.

        Long is long; a Tour pro can hit a hickory driver longer than I can comprehend. A smaller club head would make driving a bit harder, which would be good for the game.

        One of the reasons that many players are leaving the game is that the game is hard. Modern courses are long, and difficult. IF the equipment is rolled back for elite players, courses can play shorter. Shorter courses take less time to play. The average player needs shorter courses, and shorter rounds.

        The game is hard, and it should remain that way. It requires patience, dedication, practice, and experience. But instead of making new courses longer and harder, we can make the equipment harder to use – for the elite player, and those who want to truly test themselves against that metric. That means playing exactly by the rules. But there should also be a class of golfer who plays for fun; drop a ball where it went out of bounds, etc. Those players could have the benefit of modern driver heads – and shorter golf courses.

  18. epyon

    Jun 5, 2015 at 10:10 am

    Shouldn’t smash factor = Ball Speed / Club head speed? I think its reversed in the article.

    • Zak Kozuchowski

      Jun 5, 2015 at 10:14 am

      Yes, and we have made that correction. Thanks for pointing out our mistake.

  19. patrick

    Jun 5, 2015 at 9:09 am

    Rich I’m a big fan.of your articles. And because you’re a statics guy it adds to your credibility. I wish I was 22 again and had access to a launch monitor.
    I saw the PGA tour video on Justin Thomas and his ability to consistently hit exactly the same spot on his driver plus his ability to replicate his swing faithfully , led to.his phenomenal smash factor. Like Bubba Watson , Justin Thomas has a gift. All you can do is sit back and admire.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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