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Opinion & Analysis

A quiet search for more distance



The purists may argue, but in marketing golf equipment distance is No. 1. All else follows.

When you understand that the USGA capped maximum ball speed on drivers back in 2008, this becomes a marketing challenge that essentially narrows the field to a few large, well-financed companies that can tell a story and have the credibility of Tour presence. Are they telling the truth when they promote a new line as being longer? The answer is yes. But in an absolute sense, the new driver line being touted may not be longer. Remember that clubs are sold to humans, not absolutes.

If I have a good swing path, 100 mph of swing speed and a relatively steep angle of attack, I might pick up yardage from a design that spins the ball less and offers multiple lofts to fine tune launch angle. Conversely, at a furious 85 mph, less spin produces a knuckle ball-like effect and I can lose yardage because I need spin to optimize carry distance. And, to go a step further, the average fairways you play are significant.

I can even try the variety of softer golf balls to see if there is a combination that is optimum. And, here again, this is golf. Optimum off the tee may not produce the same happy results around the greens. As I said, golf is a game of many variables.

Now I don’t have to explain to anyone that I’m well past the retirement age. It’s evident in many ways, not the least of which is my golf swing. I know there is a new data-driven world of smash factor, ball speed, spin and launch angles. In fact, when I occasionally play with a good young golfer, it’s fair to say I don’t speak their language. Sounds like a pure conflict: on the one hand, I bemoan my annual distance loss, on the other I pay little attention to the technical components defining distance.

I have one constant I look for: it’s “quiet,” and I’ll explain. A driver may have forgiveness designed into the head and the purpose is to make mishits somewhat more effective. Those same heads (and all heads) have what we call a “sweet spot,” which is more accurately described as the center of percussion. It’s that very small spot on the face where maximum energy is delivered to a golf ball.

I don’t care what your swing speed is: distance will be optimized by hitting the sweet spot and sound will be the key, or better said, an absence thereof.

Those soft, quiet hits mean that there is very little energy being lost at impact and the golf ball compression is being optimized. To say it a different way, when you feel vibration at impact, you are feeling energy created from an off-center hit and not being delivered to the ball. I realize that today’s 460cc heads are an echo chamber compared to the persimmon of old, but the sound created from a center of percussion hit isn’t robbing you of distance. Every great player I was privileged to watch hit balls had a quiet sound at impact, meaning that they consistently struck the center of percussion.

A good test is longer clubs. To get a 47-inch long driver head back to the ball you will speed up, however, that doesn’t mean all the speed will be at impact. And even if it is, the challenge of hitting the sweet spot is significantly greater. Some can handle it in today’s world of 40-gram shafts. One of the fun things in the game is the possibility that somewhere in the combination of longer, lighter shafts there is an extra 20 yards of distance. 

Back to the smash factor, ball speed lobby. Those things are important when you are constantly hitting shots on the center of percussion. It is possible that there is a combination that even allows for a degree of mishits and is still distance friendly. This is golf, you can always find the exception, but most of us are better off looking for that quiet sound that we can produce consistently (especially on Nos. 9 and 18).

In our search, I see this mistake made all the time. A few weeks ago, I watched a demo day for a while at a club where I play. One of my friends was hitting drivers and he hit maybe 10-15 balls with each of 3 to 4 variations. I know I’ve written about this before, but only the first one, maybe two, with each club counted. After that he was setting a new challenge: his ability to adjust to that club. And if one shot along the way does go farther, it’s hard to ignore. This particular guy is an industry all-star. He has the money and buys 4-5 new drivers a year, each being the “greatest.”

We all want longer, and to paraphrase a TV ad, “Go quiet my friends.”

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Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at [email protected] Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.



  1. Jay

    May 6, 2015 at 2:03 pm

    Great read – as usual – THANKS

  2. Larry

    Apr 30, 2015 at 4:44 pm

    Agree 100% with Barney, hitting sweet spot with driver is the best way to pick up or in my case (over 65) keep distance. I play very much with a single plane (Graves Academy) type swing (I power that swing almost all arms) and I can say with hitting sweet spot at my age I still drive as long as when I started at age 42…I just finished playing a 2 day scramble with a large group all over 60 and my drives were as good as anyone’s at worst 230 and most a lot farther… I spent a lot of time afterwards showing a handful of my age golfers how I can almost stand in place and hit a drive over 200 yards in play….using that dam Moe Norman funny looking swing putting the sweet spot on the ball…..

  3. Chuck

    Apr 30, 2015 at 4:08 pm

    I like all of Barney’s contributions, but a serious question here…

    I presume — and Barney hasn’t convinced me otherwise — that the Tour players I have watched hit driver all have hot-melted driver heads which lowers the sound of the strike on large titanium heads.

    And about advertised distance…

    Yes, Barney is right about “distance” being the end-all mantra in selling new equipment. Which of course means club manufacturers taking a driver with an extremely long (46″) and light (55 g) shaft to a mechanical testing lab, where that club would out-perform a shorter (43.5/44″) inch driver with a 70, 80 or 90 gram shaft. Trouble is, real golfers aren’t machines. And most golfer would probably be better off with shorter and less-ultralight drivers. Am I right, Tom Wishon?

    • Barney Adams

      May 6, 2015 at 7:36 pm

      Hot Melt aka Rat Glue. Hated working with it still have some shirts with patches. It’s used on tour for a variety of things and while it has a dampening effect that isn’t the primary reason. Roughly 20% of the tour players and 99% of the ” tinkerers”

  4. alan

    Apr 30, 2015 at 1:38 pm

    guys dont be so literal. sound is a metaphor for good ball striking. in this case quiet sound

  5. UA Golfer

    Apr 30, 2015 at 12:49 pm

    I know its a good shot when I barely feel the strike.

  6. RG

    Apr 30, 2015 at 11:42 am

    Another great article Barney! You keep up the good work , young man.

  7. Brett H

    Apr 30, 2015 at 9:53 am

    I dont know about “quiet” shots being the long ones but the shots that you don’t feel definitely are. I can definitely say that when I upgraded drivers after a few years you immediately tell the newer tech has enormous sweet spots/forgiveness. I just cant justify upgrading every year for the amount of golf I play right now or else I probably would.

  8. Ben

    Apr 30, 2015 at 9:11 am

    I have no idea what I just read

  9. R

    Apr 29, 2015 at 4:24 pm

    Same concept applies with hitting your irons. The best shots are the ones you “don’t feel.”

  10. Andy

    Apr 29, 2015 at 2:00 pm

    LOL… I traded for a brand new custom-fit Krank driver last year, and there is nothing quiet about it, and the face hit location matters not. It is crazy load, and sounds like the aluminum bats making contact at college baseball games. I kind of like it..

  11. Greg V

    Apr 29, 2015 at 11:19 am

    Love it!

    Thanks for another great article. I have one “quiet” driver, but I am always on the lookout for another!

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Opinion & Analysis

Fix your golfing back pain, Step 2: Early stage rehab



This article is co-written with Marnus Marais. Since 2011, Marnus has worked with some of the world’s best players on both the PGA Tour and European Tour, helping them to maintain optimal health and peak physical performance. His current stable of players includes Dustin Johnson, Patrick Cantlay, and Louis Oosthuizen, amongst others. 

You can find more information on Marnus and his work at

This article is No. 2 in a 4 part series.

Step 1 – The Importance of Assessment

Step 2 – Early Stage Rehab

Step 3 – Essential Strength and Golf Movement Patterns

Step 4 – Building global strength for prevention of future injury


Now that we have identified the source of the back issue through assessment, it’s time to start working on the underlying causes, in order to reduce pain and decrease the likelihood of re-injury further down the track. 

In our experience, mechanical back pain in golfers caused by physical issues is most often caused by one or more of the the following 4 issues, with many amateur players displaying the entire collection!

– Lack of Mobility at the Hips and Mid / Upper Back

– Poor Posture

– Misalignment and Muscle Imbalances

– Weak Core Muscles

Because pain is likely still a factor at this stage, we need to proceed with caution and focus on rehab work that is low intensity and has a low risk of causing a pain flare up.

With that in mind, in ‘Step 2: Early Stage Rehab’ we are going to address Mobility, Posture and Misalignment / Muscle Imbalances. These 3 areas can be improved upon, and should have a positive impact on pain reduction, even if back discomfort is still restricting larger, more global movements.

Step 2.1 – Improving Mobility in Hips and Mid / Upper back

Certain areas in the body need to be more stable, and others need to be more mobile. The lumbar spine (lower back) falls into the stable category, partly due to its limited capacity for rotation and lateral flexion (side bending). We know the unnatural golf swing movement imparts both rotational and side bending forces on the spine, so it’s an area we need to keep stable and protected.

In order to avoid excessive low back rotation forces in life and especially in the golf swing, it’s very important that we try to maximize the range of movement in other areas, most notably the joints above and below the low back, where the majority of rotation in the golf swing should take place:


We need sufficient range of movement to turn into, and out of, both hips. For example, if we can’t turn and load into our lead hip due to a lack of internal rotation mobility, we tend to compensate with excessive rotation and side-bending in the lower back.

Suggested Exercise Circuit – Hip Mobility

1) Self Massage Glutes – 45 secs each side

2) Cross Leg Glute Stretch – 30 secs each side

3) Prone Glute Stretch – 30 secs each side

4) 90 90 Hip Mobility – 5 reps each side

Thoracic Spine (mid to upper back)

Having sufficient rotation in our thoracic spine to both left and the right is extremely important. The thoracic spine has significantly greater rotational capabilities compared to the lumbar spine (low back). If we maximise our mobility here, we can help protect the lower back, along with the cervical spine (neck).

Suggested Exercises – Thoracic Mobility

1) Self Massage Mid / Upper back – 60 seconds

2) Upper Back Extension – 30 seconds

3) All Fours Rotation – 5 reps each side

Step 2.2 – Improving Posture

Posture can be described as the proper alignment of the spine, with the aim of establishing three natural curves (low back, mid/upper back and neck).

The 3 major spinal curves: 1 – Cervical, 2 – Thoracic, 3 – Lumbar

Modern lifestyles and the associated muscle imbalances have pushed and pulled our spines away from those three natural curves, and this has had a damaging effect on our spinal health. Our backs are designed to function optimally from the neutral illustrated above, and the further we get away from it, the more stress we put on our protective spinal structures.

Aside from promotion of pain, poor posture also does terrible things for our golf swings; reducing range of motion in key areas (hips, mid back and shoulders) and creating inefficiencies in our swing action, to give us a double whammy of back pain causes.

The muscles responsible for holding your posture are located deep in the body and close to the spine. Strengthening them can be tricky, as we don’t really have a lot of conscious control over their activation. Hence posture being such a difficult thing to remember! The combination of the 4 exercises featured below help provide the stimulus to those deep muscles that, if trained often enough, will automatically hold your posture in a good position.

Suggested Exercises – Strengthening posture muscles

1) Wall Posture Check – 30 secs

2) Posture Cue – 60 secs

3) Posture Cue Knee Lifts – 10 reps each side

4) Arm Press – 15 reps

Step 2.3 – Fixing Alignment Issues and Muscle Imbalances

Imagine a car with wheel alignment issues; front wheels facing to the right, back wheels facing to the left. Not only will the tires wear out unevenly and quickly, but other areas of the car will experience more torque, load or strain and would have to work harder. The same thing happens to the lower back when we have body alignment issues above and / or below.

For example, if we have short / tight / overactive hip flexors (muscles at the front of the hips that bend our knees to our chest) on one side of the body; very common amongst golfers with low back pain, then this would rotate the pelvis forward on one side, which can create a knock-on effect of imbalance throughout the body.

If the pelvis rotates in one direction, the shoulders naturally have to rotate in the opposite direction in order to maintain balance. Our low back is subsequently caught in the middle, and placed under more load, stress and strain. This imbalance can cause the low back to bend and rotate further, and more unevenly, especially in the already complex rotation and side bending context of the golf swing!

Below is a pelvic alignment technique that can help those with the afore mentioned imbalance.

In the next article; Step 3: Essential Strength and Golf Movement Patterns, we will show you the progression of exercises and key technique principles to build up the strength and movement patterns to return to regular exercise and golf.

If you would like to see how Marnus can help with your golfing back pain, then check out the resources below:

Marnus Marais –

If you would like to access training programs designed for elite and recreational players, then check out the following resources and services from Nick at Golf Fit Pro:

Golf Fit Pro App (iOS)
Online Training
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Opinion & Analysis

A golfing memoir in monthly tokens: March (belatedly)



Editor’s note: All latency on the publishing here is the fault of the Editor-in-Chief.

As some might say, if you don’t take the plunge, you can’t taste the brine. Others might not say such a thing. I’m taking the plunge, because I want to taste the brine.

Here you’ll find the third installment of “A Golfing Memoir” as we trace a year in the life of Flip Hedgebow, itinerant teacher of golf. For January, click here. For February, click here.

Absolutely. Meet me up north (and, to himself, what have I got to lose?)

No sense in putting the cart before the horse, as the old pro used to say, as cirE “Flip” Hedgebow used to ignore. As March came to a close, as cirE locked the pro shop for the last time until November, he took a leap of faith. How big of a leap? Let’s get through March, and find out.

Speaking of carts and horses, March for Flip always came in like a lamb, and went out like a lion. That ran contrary to the folklore but, all things considered, there was always a 50% chance of things running contrary.

No, the best reason for topsy and turvy in March, for Flip, was explained by his birthday. Being born in the middle of the month might suggest balance to some; for him, it was a constant reminder of the chaos that led up to his earthly arrival, tempered only by the madness that ensued. If that’s balance, you can have it.

In Flip’s world, March was about the arrival of the most seasoned of snowbirds, the ones with more than five years of retirement under their growing-shrinking belts. Some were expanding, as they had given up on fitness; the rest were shrinking, as the truest effects of age caught them up. In each case, this pod arrived with military precision, knowing where and when nearly every penny would be spent. No frivolity remained in their schedules, no ambiguity survived from younger, budgeting days. No longer minnows, they recognized that uncertainty stalked them, and that all of their remaining wits needed to center on a small and precise target. The smaller, the more precise, the better…for the women.

Like all men, the old guys appreciated the consistency and precision their wives brought to their worlds.

Like all men, the old guys detested the ever-encroaching, loss of control over their own destinies.

They would enter the pro shop, grab the latest hat like a modern-day Judge Smails, and set it at a rakish angle, atop their sleek domes. Flip learned quite early on that the only way to ensure the sale was cash. When the wives invariably came to complain and demand a refund, Flip could “only” offer a pro shop credit, guaranteeing that something would be purchased. If they bought it on account or on a card, the sale was irretrievably lost.

Flip expected these purchases from his March gam: the cheapest golf balls, when their supply of northern culls ran out; the attire from last fall, or even the previous summer, ready to be shipped back to the manufacturer when March 20th arrived; and some odd or end that the pro had overlooked, lost to some sort of missionary of time. The only thing stronger than the will of the spouse, was the desire of the old guy to make some sort of purchase, to re-establish some semblance of power and control, for at least a moment.

How did you get your name, and why is the last letter, and not the first, capitalized?

(silence. he rarely heard the first question, as everyone knew him as “Flip;” he never heard the second one, as no one paid attention anymore.)

Two stories are a lot to tell. Let’s save both answers, even if it’s just a little while.

(silence. she wasn’t satisfied)

If the red hair caused his eyes to move from the mundane nature of packing and sealing boxes, everything else physical compelled him to put down the tape gun, sense that his throat was dry, know that he would not clear it without a squeak, turn away for a bottle of water, take a swig for lubrication, and, finally, turn back with his finest Axel Foley smile, and greet her with: How long have you been retired?

It was an incalculable risk. There was a 90% chance that she would react with an I’m not that old sort of affront, turn on her heels, and march out the door. There was a 5% chance that she would get the joke, and would stick around for another exchange, before smiling awkwardly and departing. There remained a 5% chance of something else. On this 21st day of March, that final 5% wafted in.

Wafted in, in the guise of a lesson he thought that he had planned. Planned for one of the wives, a late-sixties model whose swing was frozen in time: the unlikely combination of a forward lurch of the torso, a reverse pivot of the feet, and right in the middle, an impossible heave of the hips in one of four unpredictable directions. If anyone were to discover a fifth cardinal point, it would be Agnes Porter. Until this moment, Flip Hedgebow gave thanks that the world was blessed with just one of her; more than one might have tilted the globe off its axis. Now, he offered up a different type of gratitude, thanks to the visage of her granddaughter, who bore no resemblance to the matriarch, beyond the title of Agnes Porter.

They write that a story may be deemed worthy for its inerrant language, or for its compelling events. The story of Agnes Porter the way-younger and Flip Hedgebow benefitted from both, along with an overdose of peripeteia.


Artwork by JaeB

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Club Junkie

Club Junkie: Srixon ZX and TaylorMade SIM2 Max fairways and My top 3 drivers!



Masters hangover week is here! I have had the new Srixon ZX fairway out on the course and it is underrated as you would imagine. Reshafted the SIM2 Max 3w and it has been super consistent and comfortable. Talking about the top 3 drivers I have been hitting this year.




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