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Why it’s hard to make good clubs for bad golfers

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I read some of the 2015 GolfWRX Gear Trials and the comments. Recently, there was a also an analysis of the new Adams Blue line on the site.

The comments seemed to be: “OK, these are for average players. Fine. Let’s get to the real challenge, clubs for very good players.”

I know nothing about the Adams Blue line, have never seen a sample. But the idea that clubs for average players give way to the real challenge of making product for good golfers is, well, backwards.

It’s much harder to make clubs that can perform well for high-handicap golfers than it is for really good players.

That comes from years on the range as a custom fitter and designer of several models. I remember back in 1953 when I cleaned and stored clubs at Tuscorara Golf Club, which was near my residence in Marcellus, N.Y., and had a population of 700 at the time. What I specifically remember is that when I clean sets there were always clubs that hadn’t been hit.

Now, golf equipment was relatively expensive then, as it is now, and I couldn’t understand why people would buy clubs and not use them. For reference, the movie theater in Marcellus showed double headers, $0.15 admission and a bag of very stale popcorn from the machine for a dime. So yes, golf clubs were a luxury.

I remember thinking that maybe some of the clubs just weren’t well designed, and maybe that was why they were seldom used. At the time, I had no clue about the complexities involved it was just a thought that stuck with me.

Take the challenge of designing a set of irons. Historically, you would design a 4 iron and an 8 iron as the transition clubs and fill out the set. So if it’s the old school 3-PW set, or today’s set — 4 iron/hybrid through gap wedge — you have a set of clubs with different lofts, lies, weights, and lengths, all made in a sequence. All of these variables were designed to produce a parabola shape of shots, from the shortest club to the longest club, and the distance between the parabolas was to be consistent. It’s what we call gapping.

When you have all those variables, to achieve an objective of predictable results you must have some constants. In the golf world it’s speed, enough to make each club perform as designed. With the consistency of the hit, it’s the same objective. This is fine for the good player, but not applicable to the higher handicappers. So sets for those players were sold with “more forgiving” heads, but they still required the same striking speed and consistency of better players to obtain the results promised in the sale.

Standing on the range back in the early 90’s, I remember visions of my club cleaning days of the 50’s and the clubs that were never hit. They didn’t perform well enough to get in the lineup. I spent a great deal of time trying to figure how to make clubs for the average player. We made clubs for the good players, but the average market in those days was more of a step-child and I saw it as an opportunity. When we started designing full sets, we did not take the “set” approach, because the target market was higher handicappers.

This is where things changed.

It may not seem like much, but in reality it was backwards thinking. We started with the desired shot, resulting in a club design, then started over for the next one and through the set. The long iron (and now the hybrid) was an individual entity, and when it was done the next club in the set was not required to have the traditional sequence of differences or even look the same. Instead of clubs producing shots, we thought in terms of what the player was trying to achieve and went from the shot back to the club design. There were no traditional standards for lofts, lies, weights, lengths even center of gravity (CG) location.

Even then, what we really wanted to do was make a set of irons totaling about six clubs. We knew the slower speeds and imperfect swings were inefficient, but the buying market was trained on a full set and that’s what golfers wanted.

We wanted to take the longer clubs, which had 3-to-4 degrees difference in loft and slightly different lengths, split the difference, and make one club. We knew that the combination of slower swing speeds and less-than-perfect hits would make that a more useful club, and it would morph into a mix of mid and shorter irons. Except, of course, we were in the business of selling clubs and our idea wasn’t well received. Kind of reminds me of 30 years ago when Tommy Armour tried selling a set of irons all with the same 6-iron length called EQL. There are folks today that will tell you the concept was solid, and you can find same-length sets on the Internet.

Screen Shot 2015-04-07 at 2.58.06 PM

A set of Tommy Armour’s EQL irons, all of which were the same length.

Whether they are or not, golf equipment today is marketing. It takes millions of dollars, and no one wants to gamble on a 30-year-old concept that had marginal success. Especially when it won’t be played on the PGA Tour.

The marketing formula features the Tour, getting players to play the product and parlaying that into retail sales. But I’d be remiss if I didn’t remember some of the swings I saw on the range, which were the farthest things from the PGA Tour. They’d fall back, twirl with the left foot doing a dance and I’d think to myself, “OK big boy, let’s see you design a long second-shot club for that!”

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Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at [email protected] Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

31 Comments

31 Comments

  1. linh vat phong thuy

    Jul 7, 2017 at 3:12 am

    I spent a great deal of time trying to figure how to make clubs for the average player.

  2. vang ma ha noi

    Apr 5, 2017 at 11:54 am

    Funny you say that. I made almost that exact set for my wife, and it works perfectly. 7 clubs is PLENTY for beginners and many amateurs.
    14-degree driver, 5-wood (22), 6-hybrid (30), 7i, 9i, SW, putter.
    I don’t know why companies like Adams don’t make 7-club sets that are good quality, obviously cheaper than 14-club sets, they are light, easy to carry, etc… Seems like it would be a no-brainer for growing the game. Sell them with a sweet carry bag and promote the fitness aspect. But as Mr. Adams has stated above… they don’t want to sell 7 clubs. They want to sell 14.

  3. tienamphu.com/category/vang-ma

    Apr 5, 2017 at 11:53 am

    We cant assume he is a terrible ball striker because it takes the same impact with a hybrid as it does with a long iron when played correctly. I too often do not use 5 iron on up but I still do carry a 5 and 4 iron in the bag for those occasional long par 3’s. I also carry a 22 degree hybrid which covers my 220-230 yard shots on shorter par 5’s if I have that option. I used to carry a 3 hybrid which I took out of the bag in lieu of a 52 degree gap wedge mostly because I found more use out of the wedges and no the 3 hybrid. I as

  4. may photocopy ricoh

    Mar 10, 2017 at 10:31 pm

    I need 5 wedges to average around 76. I think Phil and myself are the only two people left on the planet playing a 64 degree wedge. For consistency I like to put nearly full swings on my wedges

  5. Pingback: Could the clubs make the golfer? - Golf Slot Machine

  6. JH

    Oct 8, 2015 at 12:44 pm

    I think the problem is the “tour” mentality. Honestly who cares. Go find me an average golfer who follows the tour like a good player does. Chances are you won’t. The average golfer or high-handicapper, is the guy least likely to follow the sport or even know what is best for him. It doesn’t have to work for the tour. It has to work for the average guy. Until someone makes that gamble and it will pay off, GI clubs won’t benefit anyone.

  7. golfiend

    Apr 16, 2015 at 10:00 pm

    i personally believe beginning golfers should learn playing blade irons. Not just because I learned to play golf with blades, but because i’ve tried cavity backs (higher moi) and even super game improvement irons and the club feedback is not always there. The weight ratio (from top half to bottom half of the iron sans shaft) distribution of game improvement irons (and stronger lofts) does not promote a higher launch which is not conducive to someone who “traps” (hit down on) the ball. I guess for the flipper, it would work, but that’s no way to play golf or get better at ball striking. The hybrid as a replacement for long irons is an unqualified success except in windy conditions. Marketing as you say helps to make the golfers feel good about his clubs and his confidence and we should not discount its effect on the golfer from a mental perspective.

  8. Pingback: Could the clubs make the golfer?

  9. Larry111

    Apr 13, 2015 at 11:38 am

    Would irons be easier to hit if they didn’t have built in shaft lean?

  10. Ol deadeye

    Apr 11, 2015 at 5:48 pm

    Some thoughts. Most players carry 14 clubs but may only use 8or 9 in a round. My old men’s club in Hawaii used to have 7 club tournaments. At most only a one shot variation in average scores. Then 5 club tournament, same result. Finally a 3 club event. One club had to be a putter. The other two, your choice. Almost no drivers appeared. Scores went up by about 2 shots. Mostly by the higher handicappers. And, it was fun. You can “build” your set by knowing your game. Take me, average drive, 225. So I play the gold tees, makes most par 5s about 485. That’s leaves 260. Six iron is 155, lay up to 105. My pitching wedge goes 110. That’s 490 yards. Close enough. Two putts, take my par and move on. On my 6000 yard course par fours average 350 yards or less. That leaves 175. I can’t reliably hit any iron that far so my #4 hybrid comes out. I can hit it it 185 so choke down slightly and I’m center of the green. Two putts then to the par 3. Some are long, 195, some short, 145. My hybrid covers the long ones, 7 iron the others. Oh, but what if I miss a green? I do, a lot. So I carry two wedges, a 54 and 58. Let’s see that’s driver, #4 hybrid, 6,7,PW,54,58, putter. Eight clubs. Covers 90% of holes on my course. I carry 14 so that’s 6 clubs to cover 10% of play. Well, I love my 8 iron and my 4 wood. I’m sure you have your favorites. Club manufacturers are cringing. They would sell you a 25 club set if marketing could convince you that you need that. Oh, there’s the rules of golf. Have a good round.

  11. Double Mocha Man

    Apr 10, 2015 at 9:28 pm

    I need 5 wedges to average around 76. I think Phil and myself are the only two people left on the planet playing a 64 degree wedge. For consistency I like to put nearly full swings on my wedges… half swings and less end up as chunks.

  12. Tom Wishon

    Apr 10, 2015 at 6:01 pm

    It’s not hard at all to make good performing clubs for high handicappers. No driver would be longer than 43 1/2″, drivers would come with a variety of closed to very closed face angles and be offered in real lofts as high as 15-16*. There would be no fairway woods of lower loft than 17*, fwy sets would offer up to a 9 wood, even 11 wood, and there would be no irons with a loft lower than 30*. And retailers would train and incentivize their sales staff to be NICE and RESPECTFUL to the high handicappers.

    Or better yet, there would be no clubs in any retail store or shop for high handicappers and instead, all stores would send the high hdcps to the very best professional custom clubfitter in the area who most certainly would fit and build the clubs to specs to perfectly fit the high hdcp player so he/she could reduce the frequency and severity of their bad shots to see that it is possible to play a little better and enjoy the game a little more.

    It is SO EASY to fit and make clubs for high hdcps that will play better for them that the clubs being sold off the rack with their std specs that so much prevent the high hdcp players from playing to the best of their ability and which make it more difficult for the high hdcp player from benefitting as much as they could/should when they do decide to take lessons. Every experienced clubfitter knows this all too well.

    • gorden

      Apr 12, 2015 at 12:42 am

      I would agree making clubs for the higher handicap player would be easy if you could get them into some lessons first….I think everyone out playing would have a much better time if the beginers would take a few lessons before playing and we all tell the highest handicap players it is 100% ok to bend the rules enough to make the game faster and more fun as they learn.

    • larrybud

      Oct 13, 2015 at 7:06 pm

      But that’s the difference, right? I mean, for the mass market, it IS hard to make “generic” clubs that perform well for high handicappers, because it has to be a one size fits all, and higher handicapped players have a higher variety of swings than a low capper.

      The low capper generally is pretty close to on plane, and the face is fairly square at impact, and contact is more or less around the center.

      But then make a one-size-fits-all club for the guy who either comes across it 15 degrees out to in, or instead of a 1″ radius of impact, he hits it all over the face, it’s going to be much more difficult to do that.

  13. Greg V

    Apr 10, 2015 at 9:55 am

    Check out the Bridgestone Dual Pocket Forged irons.

  14. Sean

    Apr 9, 2015 at 11:01 pm

    I really think that building clubs for high handicappers is all that difficult. I think the restrictions of confirming specs are the problem. I really think we need to take into perspective that golf is a game and not a sport. A sport allows unconditional specs until achieving pro status. Take baseball, we have aluminum bats until you go pro. Relax the rules for amateur equipment. Look what DeMarini did for the sport of softball…….

    • Reeves

      Apr 19, 2015 at 12:35 am

      You can relax the rules all you want but that 5 some of 20 plus handicaps playing in front of you on a Saturday (drinking beer and smoking cigars) all thinking they are one driving range visit away form their invite to the Masters , have to follow every stinking rule or the $5 dollar bet is off.

  15. marcel

    Apr 9, 2015 at 2:21 am

    Barney – as always spot on. the golf is facing one major problem… it wants to grow but with giving impression “it is that easy”… which is not… clubs for high handicappers does not exist – you need to know how to hit a ball and then most clubs (shaft) will do the job…

  16. other paul

    Apr 8, 2015 at 6:24 pm

    Always fun to read what Barney writes. Keep it up. Love my tightlies 3W mr. Adams.

  17. Steve

    Apr 8, 2015 at 1:11 pm

    High handicap players tend to have more flaws in their game; Faulty grip, posture, swing-plane, etc. A good player can swing essentially any club and make the ball travel a consistent line. A bad player needs a set of clubs and Hogan’s Modern Fundamentals of Golf (and after that a few lessons can help). Learning how to swing a club CANNOT be replaced by spending all of the money in sight.

  18. Tim

    Apr 8, 2015 at 12:17 pm

    I believe one of the other editorial contributors to this site has promoted the single length set of golf clubs. I have to say if i could try a set I would but as with all these potentially good ideas without the ability to get it to the masses they fall flat and will never achieve market share enough to prove if the concept works.

    • other paul

      Apr 8, 2015 at 6:21 pm

      the long drive guy, jaacob… cant remember his last name.

  19. Greg V

    Apr 8, 2015 at 12:00 pm

    The article sort of begs the question: if high handicap players can’t hit long irons, or fairway woods, or even hybrids, why have them in the bag at all?

    Perhaps the logical set make-up would be: lofted driver, 5 or 7-wood (?), hybrid (?), 7, 9-iron, or 6, 8-iron; and PW, SW, Putter.

    • Brian

      Apr 8, 2015 at 1:57 pm

      Great concept but no body wants to try and market that. Look at some WITB though and you’ll see a whole bunch of different brands and models or iron in the pro’s bag.

      I have considered buying individual irons. 6, 7, 8, 9 and 48, 52, 56 and 60 wedges. I rarely hit a 5 or longer iron. I go to a 3 or 4 hybrid. But I have a 4 and 5 iron sitting in my basement from my Taylormade Rocketbladez Tour set. And I’m 33 with a 113 mph swing speed. I just don’t love hitting long irons. Wish I did!

      • Jack

        Apr 8, 2015 at 11:27 pm

        113 MPH swing speed? You’re either hitting your driver too far and not needing to hit long irons or you’re a terrible ball striker because you are swinging too fast. Most guys who can swing that fast love the long irons since the hybrids go too far. I don’t even swing that fast and my long irons go. It’s all personal preference I suppose, but most people don’t like long irons because they can’t swing the club fast enough to make it go anywhere.

        • Egor

          Apr 9, 2015 at 1:05 am

          You’re making quite a few assumptions about Brian ‘eh?

          I’ll concede that it does sound odd that a 33y/o with 113ss doesn’t like to hit 5i or less, but hitting his driver too far?? Can anyone really hit their driver “too far” and if so, what is “too far”?

          If my two choices are – I hit the driver too far, or.. I’m a terrible ball striker, I’ll take driver too far please and thank you.

        • Lowell

          Apr 10, 2015 at 10:06 am

          We cant assume he is a terrible ball striker because it takes the same impact with a hybrid as it does with a long iron when played correctly. I too often do not use 5 iron on up but I still do carry a 5 and 4 iron in the bag for those occasional long par 3’s. I also carry a 22 degree hybrid which covers my 220-230 yard shots on shorter par 5’s if I have that option. I used to carry a 3 hybrid which I took out of the bag in lieu of a 52 degree gap wedge mostly because I found more use out of the wedges and no the 3 hybrid. I assume Brian still carries a 3 wood as his bag almost mirrored mine and I would often take 3 wood off the tee box. You can carry whatever club make up in your bag if you know your proper distances for each and can manufacture shots for the yardages needed. To each their own. We all just want to hit the green in regulation.

      • Greg V

        Oct 7, 2015 at 4:23 pm

        I only buy individual irons. At present I am playing AP1 6 and 7-iron, and AP2 8-iron to PW.

        Next year I might buy a new 6-iron. The 7-iron to PW will be in the bag for a few years, as will the 54* and 60* wedges.

        By the way, when I walk, I only carry 7 or 8 of the 13 clubs that are in my bag for when I ride a cart. I score about the same.

    • DB

      Apr 10, 2015 at 11:26 am

      Funny you say that. I made almost that exact set for my wife, and it works perfectly. 7 clubs is PLENTY for beginners and many amateurs.

      14-degree driver, 5-wood (22), 6-hybrid (30), 7i, 9i, SW, putter.

      I don’t know why companies like Adams don’t make 7-club sets that are good quality, obviously cheaper than 14-club sets, they are light, easy to carry, etc… Seems like it would be a no-brainer for growing the game. Sell them with a sweet carry bag and promote the fitness aspect. But as Mr. Adams has stated above… they don’t want to sell 7 clubs. They want to sell 14.

      • Bob

        Apr 10, 2015 at 11:36 am

        I play with seven clubs — driver, 17* and 24* hybrid, 6i, 9i, sand wedge and putter. I shoot in the low 80s and break 80 occasionally.

        • DB

          Apr 10, 2015 at 11:47 am

          I totally agree. I play around the same as you, average score is 80. Let’s be honest, I have 14 clubs but at times I have played with significantly less and end up shooting about the same scores.

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Club Junkie

Club Junkie: Reviewing Callaway’s NEW Apex UW and Graphite Design’s Tour AD UB shaft

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Callaway’s new Apex UW wood blends a fairway wood and hybrid together for wild distance and accuracy. The UW is easy to hit and crazy long but also lets skilled players work the ball however they would like. Graphite Design’s new Tour AD UB shaft is a new stout mid-launch and mid/low-spin shaft. Smooth and tight, this shaft takes a little more of the left side out of shots.

 

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Opinion & Analysis

The Wedge Guy: Your game vs. The pros

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I know most of us like to watch golf on TV. Seeing these marvelous (mostly) young athletes do these amazing things with a golf ball makes for great theater. But the reality is that they play a very different game than we do, and they play it differently as well.

I’ve long contended that most rank-and-file recreational golfers cannot really learn a whole lot by watching men’s professional golf on TV. It would be like watching NASCAR or Formula One racing and looking for tips on how to be a better driver.

The game is different. The athletes are different. And the means to an end are entirely different. Let me offer you some things to ponder in support of this hypothesis.

First, these tour professionals ARE highly skilled and trained athletes. They spend time in the gym every day working on flexibility, strength, and agility. Then they work on putting and short game for a few hours, before going to the range and very methodically and deliberately hit hundreds of balls.

Now, consider that the “typical” recreational golfer is over 45 years old, likely carrying a few extra pounds, and has a job, family or other life requirements that severely limit practice time. Regular stretching and time at the gym are not common. The most ardent will get in maybe one short range session a week, and a few balls to warm up before a round of golf.

The tour professionals also have a complete entourage to help them optimize their skills and talents. It starts with an experienced caddie who is by their side for every shot. Then there are the swing coaches, conditioning coaches, mental coaches, and agents to handle any “side-shows” that could distract them. You, on the other hand, have to be all of those to your game.

Also, realize they play on near-perfect course conditions week to week. Smooth greens, flawless fairways cut short to promote better ball-striking — even bunkers that are maintained to PGA Tour standards and raked to perfection by the caddies after each shot.

Watch how perfectly putts roll; almost never wavering because of a spike mark or imperfection, and the holes are almost always positioned on a relatively flat part of the green. You rarely see a putt gaining speed as it goes by the hole, and grain is a non-factor.

So, given all that, is it fair for to you compare your weekly round (or rounds) to what you see on television?

The answer, of course, is NO. But there ARE a lot of things you can learn by watching professional golf on TV, and that applies to all the major tours.

THINK. As you size up any shot, from your drive to the last putt, engage your mind and experience. What side of the fairway is best for my approach? Where is the safe side of the flag as I play that approach? What is the best realistic outcome of this chip or pitch? What do I recall about the slope of this green and its speed? Use your brain to give yourself the best chance on every shot.

FOCUS. These athletes take a few minutes to drown out the “noise” and put their full attention to every shot. But we all can work to learn how to block out the “noise” and prepare ourselves for your best effort on every shot. It only takes a few additional seconds to get “in the zone” so your best has a chance to happen.

PAY ATTENTION TO DETAILS. You have complete control over your set-up, ball position and alignment, so grind a bit to make sure those basics are right before you begin your swing. It’s amazing to me how little attention rank-and-file golfers pay to these basics. And I’m firmly convinced that the vast majority of bad shots are “pre-ordained” because these basics are not quite right.

SHAKE IT OFF. The game is one shot at a time – the next one. That has been preached over and over, and something most pros do exceedingly well. Very often you see them make a birdie right after a bogey or worse, because the professional bears down on these three basics more after he had just slacked on them and made a bogey or worse.

MEDIOCRE SHOTS ARE THE NORM. And those will be interspersed with real bad ones and real good ones. Those guys are just like us, in that “mediocre” is the norm (relatively speaking, that is). So go with that. Shake off the bad ones and bask in the glory of the good ones – they are the shots that keep us coming back.

Let me dive into that last point a bit deeper, because some of you might find it strange that I claim that “mediocre shots are the norm,” even for tour professionals. First, let’s agree that a “mediocre” shot for a 20-handicap player looks quite different that what a tour pro would consider “mediocre.” Same goes for a “poor shot.” But a great shot looks pretty much the same to all of us – a well-struck drive that splits the fairway, an approach that leaves a reasonable birdie putt, a chip or pitch for an up-and-down, and any putt that goes in the hole.

Finally, I will encourage all of you – once again – to make sure you are playing from a set of tees that tests your skills in proportion to how their courses test theirs. This past weekend, for example, the winner shot 25 under par “on the card” . . . but consider that Summit had four reachable par-fives (most with iron shots) and a drivable par-four, so I contend it was really a “par 68” golf course at best. Based on that “adjusted par”, then only 20 players beat that benchmark by more than 5 shots for the week. So, obviously, the rest pretty much played “mediocre” golf (for them).

So, did your last round have at least one or two par-fives you can reach with two shots? And did you hit at least 10-12 other approach shots with a short iron or wedge in your hands? More likely, you played a “monster” course (for you) that had zero two-shot par fives and several par-fours that you could not reach with two of your best wood shots. And your typical approach shot was hit with a mid-iron or hybrid.

The game is supposed to be fun – and playing the right tees can make sure it has a chance to be just that. Paying attention to these basics for every shot can help you get the most out of whatever skills you brought to the links on any given day.

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The ghost of Allan Robertson: A few thoughts on the distance debate

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It’s that time of year in certain parts of the world. Ghosts, ghouls, and ghoblins roam the lawns. Departed ancestors return to these fields to visit with living descendants. It’s also a time (is it ever not?) when curmudgeons and ancients decry the advances of technology in the world of golf equipment.

Pretty big narrative leap, I’ll admit, but I have your attention, aye? An October 16th tweet from noted teacher Jim McClean suggested that it would be fun to see PGA Tour players tee it up for one week with wooden heads and a balata ball.

Others beg for a rolling-back of technological potency, raising property acreage as a critical determinant. Fact is, 90 percent of golfers have no experience with hitting the ball too far, nor with outgrowing a golf course. And yet, the cries persist.

Recently, I was awakened from a satisfying slumber by the ghost of Allan Robertson. The long-dead Scot was in a lather, equal parts pissed at Old Tom Morris for playing a guttie, and at three social-media channels, all of which had put him on temporary suspension for engaging violently with unsupportive followers. He also mentioned the inaccuracies of his Wikipedia page, which credits him for a 100-year old business, despite having only spent the better part of 44 years on this terrestrial sphere. Who knew that the afterlife offered such drip internet access?

I’m not certain if Old Tom cared (or was even alive) that his beloved gutta percha ball was replaced by the Haskell. I believe him to have been preoccupied with the warming of the North Sea (where he took his morning constitutional swims) and the impending arrival of metal shafts and laminated-wood heads. Should that also long-dead Scot pay me a nighttime visit, I’ll be certain to ask him. I do know that Ben Hogan gave no sheets about technology’s advances; he was in the business of making clubs by then, and took advantage of those advances. Sam Snead was still kicking the tops of doors, and Byron Nelson was pondering the technological onslaught of farriers, in the shoeing of horses on his ranch.

And how about the women? Well, the ladies of golfing greatness have better things to do than piss and moan about technology. They concern themselves with what really matters in golf and in life. Sorry, fellas, it’s an us-problem. Records are broken thanks to all means of advancement. Want to have some fun? Watch this video or this video or this video. If you need much more, have a reassessment of what matters.

Solutions

Either forget the classic courses or hide the holes. Classic golf courses cannot stand up in length alone to today’s professional golfers. Bringing in the rough takes driver out of their hands, and isn’t a course supposed to provide a viable challenge to every club in the bag? Instead, identify four nearly-impossible locations on every putting surface, and cut the hole in one of them, each day. Let the fellows take swings at every par-4 green with driver, at every par-five green with driver and plus-one. Two things will happen: the frustration from waiting waiting waiting will eliminate the mentally-weak contestants, and the nigh-impossible putting will eliminate even more of them. What will happen with scoring? I don’t know. Neither did Old Tom Morris, Robert Tyre Jones, Jr., Lady Heathcoat Amory, or Mildred Didrickson, when new technology arrived on the scene. They shrugged their shoulders, stayed away from Twitter and the Tok, and went about their business.

Add the tournament courses. Build courses that can reach 8,500 yards in length, and hold events on those layouts. Two examples from other sports: the NFL made extra points longer. Has it impacted game results? Maybe. The NBA kept the rim at ten feet. Has it impacted game results? Maybe. We don’t play MLB or MLS on ancient diamonds and pitches. We play their matches and games on technologically-advanced surfaces. Build/Retrofit a series of nondescript courses as tournament venues. Take the par-5 holes to 700 yards, then advance the par-4 fairways to 550 yards. Drive and pitch holes check-in at 400 yards, at least until Bryson DeChambeau and Kyle Berkshire figure a few more things out.

Note to the young guys and the old guys from this 55-year old guy: live your era, then let it go. I know things.

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