Equipment
Latest patent filings: Sound-tuning, sound-analysis and adjustable irons
It’s been a few months since we took a peek at the technologies major OEMs are working on. In an ever-increasingly competitive space amid an industry in contraction, OEMs seem to be digging deeper and going bolder to attract consumers (Callaway’s driver with a spoiler from the July edition of this series comes to mind here).
In a survey of what’s recently been made available for public consumption, that trend continues.
Let’s take a look at how our friends in Fairhaven, Carlsbad, Fort Worth and Phoenix are pushing the envelope.
TaylorMade: Multi-layer face insert
TaylorMade is working on a driver with a multi-layer face insert that includes the prepreg plies technology we discussed in a previous installment in this series. The filing also makes mention of an “undercut fill structure,” which “can include at least three ribs equidistantly spaced from each other.”
TaylorMade: Contrast-enhanced club heads
TMag is also looking at “contrast enhanced” crowns. As the company’s filing states, “new approaches that permit more accurate and repeatable alignment are needed.” The filing also makes clear that the both black and white crowns are being developed.
Callaway: Adjustable iron-type golf club head
Callaway is exploring a highly adjustable iron head. As you can see from the image above, multiple sections can be adjusted. The filing refers to “features that allow for the adjustment of the principal moment of inertia angle and/or turf interaction, including an adjustable weight cartridge or an adjustable sole plate and a lightweight face.”
Callaway: Multi-material putter
The Carlsbad-based company is also working on a “multiple material putter having a high moment of inertia and a low center of gravity,” according to another filing.
The filing further states: “Most putters are constructed in such a way that the head is made from a single type of parent material, such as steel. There is a need for putters that have increased moments of inertia and low centers of gravity.”
Titleist: A workable and forgiving iron
Moving on to Titleist’s R&D efforts: The company is continuing to work on cavity-backed players irons that offer more forgiveness and more workability at the same time. A lengthy paragraph from the filing lays this out in detail.
Previous game improvement club heads have relatively higher MOI-Y, at the expense of a higher MOI-SA because they are relatively large. Generally, better players have a tendency to prefer golf clubs having a lower MOI-SA so that they can control the orientation of the club head throughout the swing with greater ease….There remains a need in the art for an improved iron-type golf club. In particular, there is a need for an iron-type golf club that provides a lower MOI-SA in combination with a higher MOI-Y.
Titleist: Optimizing club heads for sound
Titleist is also working on a driver that’s sound is “is aesthetically pleasing when the golf club head impacts the golf ball.” The filing indicates that today’s large, flat driver typically produce lower frequency sounds, which golfers, according to Titleist, don’t like.
Ping: Tuneable everything
The denizens of Phoenix are toying with irons with multiple adjustable weights, as a recent filing makes mention of. The filing further suggests that loft can be tinkered with.
Nike: Actually analyzing impact through sound
If you remember the “microwavable golf ball” Nike applied for a patent that we mentioned a few months ago, then this might not surprise you: Nike is working on technology to analyze impact sound to “determine one or more characteristics of the impact, and generating an output based on the determined impact characteristic.”
What does that mean? A few paragraphs in the filing sheds a little light on what Nike’s up to:
“The amplitudes and frequencies of the audio signal may be analyzed to determine various characteristics such as a magnitude of compression of the golf ball, an impact location on the surface and/or a speed with which the surface impacts the golf ball.
“The determined characteristics may be used, in some arrangements, to determine a golf ball impact location on the surface of the golf club head. Alternatively or additionally, the characteristics may be used to identify a type of golf ball best suited for a particular user (and/or, e.g., golf club head speed). In yet other arrangements, the determined characteristics, such as golf ball compression, may be used to insure the quality of a golf ball.
“According to other aspects, a mobile communication device may be configured to detect golf ball impact sounds and to determine the various impact characteristics. In one example, a mobile communication device may record the sound of a golf ball impact and to visually indicate the golf ball impact location against a golf club head.”
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Equipment
Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage
Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.
It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.
When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”
“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”
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According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.
Here’s what Rietveld told GolfWRX.com on Wednesday:
“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.
“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.
“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.
“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.
“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”
So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.
His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.
See more photos of Rory testing the BRNR Mini here
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Equipment
Spotted: TaylorMade P-UDI driving iron
It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.
We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.
From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.
“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.
TaylorMade P-UDI 3-iron – 20°
TaylorMade P-UDI 4-iron – 22°
- Check out the rest of our photos from the 2024 RBC Heritage
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Whats in the Bag
Collin Morikawa WITB 2024 (April)
- Collin Morikawa what’s in the bag accurate as of the RBC Heritage. More photos from the event here.
Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)
3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX
5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX
Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)
Wedges: TaylorMade MG4 (50-SB09, 56-LB08), TaylorMade MG4 TW (60-TW11)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade TP Soto
Grip: SuperStroke Zenergy Tour 2.0
Grips: Golf Pride Z-Grip Cord
Ball: TaylorMade TP5x
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Joe Golfer
Oct 16, 2014 at 1:13 am
Ralph Maltby of Golfworks has been selling irons for quite some time that have adjustable weights in the heel and toe.
I think their latest is the Maltby KE4 iron head, which can be seen at the Golfworks site.
I’m not advocating it, as I don’t know anyone who has ever tried one.
I’m just saying that adjustable irons in this weighting respect have existed already for many years now.
Archie Bunker
Oct 14, 2014 at 4:26 pm
These patents are technically worthless, and only provide marketing direction to sell more product. I can only imagine the absurd claims that will be made for these “breakthroughs” in the future.
nikkyd
Oct 12, 2014 at 8:39 pm
I like the adjustable bounce on the callys. I was just thinking that the other day. Why couldnt a guy weld a flange on the sole of an old set of blades ? Callaway has done it. Bravo.
BigBoy
Oct 12, 2014 at 6:31 pm
the sheer stupidity of manufacturers today, it knows no bounds to that stupidity.
Tom
Oct 12, 2014 at 11:50 am
From the looks of the design concepts, it would appear that there is more on the clubs that can break or fall off.
Jay
Oct 12, 2014 at 10:47 am
Adjustable irons are ridiculous. Get fit for length,loft and lie and call it good. More does not equal better.
Tom
Oct 12, 2014 at 11:48 am
Amen brother…..amen.
moses
Oct 11, 2014 at 8:18 pm
Hmmm. If only the USGA would let us have COR .860 it would save the golf equipment industry for the next 10 years.
No
Oct 12, 2014 at 2:50 am
No, it wouldn’t. It would make it worse.
Joe Golfer
Oct 16, 2014 at 1:08 am
@No
the comment by @Moses was meant to be sarcastic.
Shelton Cooper
Oct 11, 2014 at 7:38 pm
So Nike will just be using the Mizuno harmonic impact technology then. Does Mizuno not have a patent on that already?
Josh
Oct 11, 2014 at 7:52 pm
That is different. Mizuno’s tech is about making the feel and sound good to the player. Nike’s idea is about actually determining where the ball hit on the club face or how much compression a player got from the ball. From what it reads it sounds like it will be an app based on sound. So instead of using impact tape or a high speed camera to determine where the ball hit on the face, the app will determine it based on the impact sound.
RAT
Oct 11, 2014 at 9:23 pm
I can do this myself. I can tell by sound and feel that it was a good strike or not.
MHendon
Oct 11, 2014 at 9:49 pm
Patents have become a joke and are virtually worthless.
1badbadger
Oct 18, 2014 at 4:18 am
I think some of these IDEAS are a joke, but patents can be very valuable. Golf equipment companies will aggressively protect their intellectual property, and if a competitor infringes on another manufacturer’s patents the settlements can be in the hundreds of millions of dollars.